video marketing for smes in sg

MEDIA PITCH

April’ 14

www.FYWinTheWorld.com | www.youtube.com/FYWinSG

We are Certified by

GEN C

GEN$C$IS$A$POWERFUL$NEW$FORCE$IN$CONSUMER$CULTURE.$IT’S$A$TERM$WE$USE$TO$DESCRIBE$

PEOPLE$WHO$CARE$ABOUT$CREATION,$CURATION,$

CONNECTION$AND$COMMUNITY.$

*Sta<s<cs$are$weekly$compared$to$YouTube$nonLusers$where$applicable.$Top$2$box$where$applicable.$**Compared$to$nonLGen$C$where$applicable.$Source:$Google/Ipsos$YouTube$Audience$Study,$August$2013.

Daily Visitors (Jan’14)

Country FaceBook YouTube LinkedIn

Singapore 2.9 million 2.0 million 50,000

Malaysia 6.7 million 7.4 million 45,000

Thailand 10.2 million 7.3 million 18,000

Indonesia 5.7 million 7.2 million 80,000

Philippines 5.2 million 4.9 million 60,000 Source: Global Customer Acquisition – www.mvfglobal.com

Choose Your Audience

FB/LinkedIn Ads ! Profiling Google/YT Ads ! Keywords Search/Categories

KOLs | Aggregates Measure & Portfolio Dvp Analytics & Discovery

Keywording Profiling

ROI/KPIs

1

2

3

4

5

YouTube TrueView (1/2)

YouTube

Case Study | Asmara �(2 month)

National brand Awareness ! 366,756 impressions Total Views on Channel ! 13,415 views

Expected ! Increase in membership, brand awareness

Budget Spent ! S$818.31 !Website’s Clicks Enhancement ! 1,163 clicks !

Click Through Rate ! 8,67% !

http://www.youtube.com/AsmaraLifestyleGroup

We are Proud

Aluxee$eFashion$2013$http://youtu.be/T3GULsetA8A

Singapore$Recrea<on$Club$2013$http://youtu.be/nqtVeNTPfzA

Elephan<$2013$http://youtu.be/FWVYWoa8vzk

FYW$Mo<on$ShowReel$2013$http://youtu.be/Pm8f4hK4tCg

Asmara$Bintan$$2014$http://youtu.be/ClDGaKtImG8

Quo<ent$Travel$Planner$2014$http://youtu.be/nyD8jzjVTig

More YT Channels

www.youtube.com/AsmaraLifestyleGroup

www.youtube.com/GroupIndoChine

Price Tiers (B2C) | Hospitality | Lifestyle | F&B | Consumer Products…

Video / Content Video Hosting YouTube Broadcasting YouTube Partner

1 main video production •  60 - 90 seconds •  1 day shoot / Motion Animation •  No script / storyboarding / talent

•  Hosted FYW YouTube page •  Shared on FYW FB pages

2 months •  $400/month •  10,000 views total (estimated) •  KPI Reports x 3

NA

Video Credit •  180 seconds •  1 day shoot Motion Animation •  No script / storyboarding •  1 x Talent / VO (1 day)


2 months •  $800/month •  25,000 views total

(estimated) •  KPI Reports x 3

NA

Video Credit •  300 seconds •  1 day shoot •  1 x Script •  1 x Talent / VO (1 day)

YouTube Channel Creation

2 months •  $1,600/month •  50,000 views total

(estimated) •  KPI Reports x 3

YES

Minimum 4 MONTHS contract

*All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund *** For more A LA CARTE services contact the sales team: [email protected]

*Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly.

*All prices in this section are in SGD. **All video Broadcasting Campaigns offer a guarantee of 5% minimum CTR – 50% refund *** For more A LA CARTE services contact the sales team: [email protected]

*Payment terms: A first payment for first 2 months are required. Subsequent payments are to be paid monthly.

Video / Content Video Hosting YouTube Broadcasting YouTube Partner 1 main video •  60 - 90 seconds •  1 day shoot / Motion Animation •  1 x script •  1 x talent


3 months $400/month •  15,000 views total (estimated) •  KPI Reports x 4

NA

Video Credit •  180 seconds •  1 day shoot / Motion Animation •  2 x script •  1 x VO •  1 x Talent


3 months •  $800/month •  37,500 views total (estimated) •  KPI Reports x 4

NA

Video Credit •  300 seconds •  2 day shoot •  2 x Conceptual Script •  1 x Talent / VO (2 day)

YouTube Channel Creation

2 months YouTube Broadcasting •  $1,600 / month •  50,000 views total (estimated) 2 mths LinkedIn Sponsored Post •  $450 / month •  KPI Reports x 5

YES

Minimum 6 MONTHS contract Price Tiers (B2B) | Technology | Service Based | Human Resource…

Join the Community

Visit our YouTube Channel for all public videos produced by our team

www.youtube.com/FYWinSG

Online Video Marketing | ROI

" Optimization/Refreshment of Online Visibility " National Brand Development Awareness " Services’ Professionalism & Quality Perception Improvement " Conversion Rate Optimization Improvement – Reduce Website Bouncing

" Social Media Conversation Optimization " Revitalization of the Image Branding # Direct Leads Requests!

*ROI = Return On Investment

FindYourWayInTheWorld Pte Ltd 8 Cross Street, #28-00 PWC Building, Singapore 048424 $(+65) 6850 7764 | ! [email protected] | %www.fywinsg.com

Thanks!