video content for recruitment
TRANSCRIPT
• About buying a new car
Let’s say you need to buy something. A mid to big sized purchase.
One you give some thought to, not a split second purchase of a soft
drink, but a fridge, insurance, a job, or in this car a car!
Image of car yard
So how do we make
purchasing decisions?
how do we make
these purchasing
decisions?
Image of person touching car
It’s based on emotion
largely isn’t it? Is it?
This is that,So why bother? Same, Same but
different
Product Descriptions Story telling
It is not the product but emotion that is
Stories are
memorable ON A FIVE SECOND GLANCE WHAT
CAN YOU REMEMBER HERE
Smart/ Clever new technologies that are
added to the new Genesis 2015 version,
are ASCC(Advanced Smart Cruise
Control), AEB(Automatic Emergency
Braking System), and LKAS(Lane Keep
Assist System)
Versus what can you remember
about the product on the
following video
Product Descriptions, are the same as job ads.
And brands don’t rely solely on Product
Descriptions to sell
• So why is this important
Ok. So why is
this more
important than
ever for
recruitment
Because now
everyone is
looking. All the
time.
Digital killed the
Active/Passive
Candidate
You can look
and be found
any time
Content
accelerates
Temptation
{Digital}
• Slides with cool work
What makes great content.
The art of relaxation
Get better work stories or stories?
It’s not actually about recruitment!
Authenticity
Make the audience FEEL something
Inspire
When good content can go bad.
Failed to get the talent relaxed
Sound and lighting
Lack a structured story
Did not create a journey
Is it to short or to long, if it is interesting does it matter?
https://www.youtube.com/watch?v=M5A25ljxPuU
There is nobest practice only practice