Affiliate Summit West 2010

Video: Biggest Affiliate Marketing Opportunity Since Google

Rosalind GardnerCEO, Webvista Inc.

Jeremy PalmerPresident, Quit Your Day Job LLC

Online Video Statistics

• People watched 21 billion online videos in July – YouTube + Google properties accounted for 9 billion of those views

• 158 million online viewers watched an average of 135 videos per month (almost 5/day).

• Average viewer watched 8 hours per month

Source – Comscore Video Metrix – July 2009

Online Video Statistics

• 81% of total US Internet audience viewed online video

• The average online video was 3.7 minutes

YouTube Statistics

YouTube Statistics

• YouTube – People watch hundreds of millions of videos a day.• YouTube – People are uploading hundreds of thousands of

videos a day• YouTube – Every minute 20 hours of video is uploaded

Source – YouTube Fact Sheet

YouTube Statistics

• YouTube – Broad and diverse audience between 18-55 with an even split of men and women.

• YouTube – 51% of visitors come back weekly• YouTube – 52% of visitors between 18-34 share videos often

Source – YouTube Fact Sheet

Why Online Video

• Build trust• Engagement• Increase conversions• Google’s Universal Search• YouTube Search (25% of Google’s Searches and bigger than

Yahoo - #2 search engine)

Source – Comscore Expanded Search Query Report

Why Online Video

• Bottom Line– Traffic + Conversions

Equipment Requirements

• Camera– Webcam, Mini DV, Flip

• Tripod– Desk size or full size

• Studio– Keep it clean (shouldn’t distract from the subject)

Equipment Requirements

• Video Software– Windows: Movie Maker (free)– Mac: iMovie (free)

• Screencasting Software– Windows: Jing (free), Camtasia– Mac: Jing (free), ScreenFlow

Optional Equipment

• External microphone• Green screen• JW Player

– LongTailVideo.com• Amazon S3 for Hosting Videos

Making Your Video

• Create an outline or PowerPoint– What point do you want to get across?– Who is going to be watching the video?– What do you want them to do?

• Avoid scripting– Looks unnatural and uncomfortable– You’re not a news anchor

Making Your Video

• Have confidence – just be you• Speak naturally – doesn’t have to be perfect• Keep it as short as possible (attention spans are short online)• Try to let it run, edit later (it’s much faster)

Making Your Video

• Be energetic – you have to be more animated• Practice makes perfect

Creating a YouTube Channel

• Complete your profile – be detailed• Customize layout

– Set featured video, choose top videos, hide/show modules• Set a customized background

Uploading to YouTube

• Save your video as .MOV, .AVI, or .MPG• Up to 2 GB• Up to 10 min• Upload up to 10 videos at a time

Uploading to YouTube

• Optimize Video Information– Title (super important), description, tags– Choose the right category– Choose your thumbnail (after uploaded)– Allow rating, comments, comment voting, embedding,

syndication, etc.

Being Social on YouTube

• Comment on videos• Subscribe to relevant channels – Post useful comments on

their channel (not spam)• Add friends with similar interests• Encourage people to rate/comment on your videos

Ranking Factors on YouTube

• Title + description + tags• Views + Engagement• Ratings + Comments• Embeds + Shares + Favorites• Channel subscribers• Inbound links• Video age

Improve Your Rankings

1. Make AWESOME content!2. Build your following3. Ask for ratings, comments, etc.4. Build links to your content

Marketing Your Video

• Post a link from your social media profiles and website.• Use a video distribution service to extend your reach to other

video and social media sites:– TubeMogul.com, TrafficGeyser.com,

Recap and What’s Next

• Online PR with expert Janet Thaeler