Affiliate Marketing:Maximizing opportunity by really

understanding how it works

3 Key People

1. Affiliate/Publisher (aka You)2. Merchant/Retailer/Advertiser3. Program Manager/Affiliate Manager

3 Key Terms

1. Affiliate Network– Commission Junction– LinkShare– Google Affiliate Network– Share A Sale– Card Synergy

2. Affiliate Program3. Tracking Cookie

Tracking cookies are the primary way affiliates receive credit for sales they refer to a

merchant.

Top 10 Cookie Stuffers

1. ShopAtHome.com2. We-care.com3. Socialingot.com4. Free-Causes.com5. Interesting.cc

6. Cltrda.com7. DropInSavings.com8. RebateGiant.com9. DeedorGreed.com10.ExtraBux.com

Where to turn?

• Online– ABestWeb.com– Forum.AffiliateSummit.com

• In Real Life– Affiliate Summit– Affiliate network’s events (CJU, Linkshare

Symposium, Google Affiliate Network Client Summit, Share A Sale Think Tank)

What You Might Ask For

• Better terms– Commission– Cookie duration– Occurrence rate

• Custom creatives• Co-branded landing pages• Vanity coupon codes• What else?

Tools to Make Linking Life Easier

• Deep links– Linkshare bookmarklet (in the Bento box)– Share A Sale License Plate links– Google Build Your Own– CJ Redirects

• Pop Shops• VigLink or SkimLinks• Eclipse Link Cloaker or Pretty Link

Questions?