vicky cullen - ux on legs
DESCRIPTION
Vicky Cullen runs a project called UXL (User Experience on Legs) giving design advice to startups based in London, she shared a tool she's been working on to help startups get to know their users - Behaviour Gap Mapping startups.TRANSCRIPT
FINDING KNOWLEDGE HOLES:Behaviour Gap Map
Behaviour Change + User Journey
The Behaviour Gap Map!
1. User/Customer
In a typical Day NOW.
2. User/Customer in typical day ONE YEAR FROM NOW – your product exists and is successful.
- Identified situational cues and emotional triggers.
- Identified behaviour change (value?= easier, more rewarding)
- Identified holes and assumptions in customer knowledge action
GOOD THINGS THAT HAPPENED
5 LEARNS1. Early stage benefits most.
2. Marketing Insights
3. Takes Time
4. Customer vs. User
5. Competitor Analysis