VI InternatIonal MBa aluMnI Congress

CRACOW, 21ST-23RD MAY, 2010

MODERN ANALY TICAL AND INFORMATION TOOLS IN ORGANIZATIONS MANAGEMENT

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AbOuT The MbA COngReSS

Date: 21st – 23rd May, 2010

Venue:Cracow University of Economics, 27 Rakowicka Street, 31-510 Cracow

Organizing bODy:

The idea of the MBA Congress and its organization was conceived by Cracow School of Business at Cracow University of Economics. CSB CUE is an extra-faculty entity set up by Cracow University of Economics that specializes in the organization of post-graduate studies, prestigious MBA studies, as well as training courses especially tailored for various institutions.

The first MBA program was launched in 1994 as one of the first programs of its kind in Poland. Presently the School runs 5 different MBA programs in co-operation with business schools located all over the world, including:

Stockholm University School of Business �

St.Gallen Business School (Switzerland) �

Grand Valley State University (USA) �

Suffolk University in Boston (USA) �

Esc Clermont Graduate School of Management (France) �

University of Johannesburg (Republic of South Africa) �

UCLA University of California, Los Angeles (USA) �

MBA Programs at CSB have been qualified as master and professional class in all-Poland ranking of MBA programs conducted by the Association of Managerial Education Forum.

the iDea Of the COngress

”MBA Congress constitutes an important business platform for the MBA society in Poland and worldwide”

An International MBA Congress is an event aimed at the integration of MBA students and alumni from the whole world. By inviting to the Congress managers with an MBA degree from various countries of diverse organisational culture and countries representing various levels of economic develop-ment, we are striving to facilitate an exchange of experience and making business contacts. The Congress that has become an already five-year tradition organized by Cracow School of Business at Cracow University of Economics brings together every year 150 – 200 people including the MBA students and alumni, the scientific staff and management of MBA programs. To date we have had representatives from Germany, the USA, Switzerland, Sweden, India, Moldavia, the Ukraine, Republic of South Africa, and every year the number of Congress participants is growing.

The main thread of the Congress have become content workshops focused on economic situation and management trends. The workshops are hosted by the top specialists, the representatives of leading partnerships, the public sector and science. Such a wide representation alows to integrate business practice with the theroy and precedures of the public sector.

Networking , ie searching for new contacts has become another important part of the MBA Congress.The organisers offer various stimulating activities such as business mixers, banquets, golf tournaments and projects facilitating better integration and building both business contacts as well as sociali-sing.

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sCientifiC Partners Of the COngress

Mba COngress in a nutshell

About 250 participants from Poland and abroad (top management, experts from various lines of business and scholars) �

2 days of workshops – presentation of the most recent business solutions and latest management techniques �

The speakers – scientists, business people, coaches – top professionals from Poland and abroad �

Congress highlights �

all-Poland MBA Programs Directors Convention (Friday)

Internet management simulation game Tees – 6 (the results on Friday)

The banquets and charity auction ”You are not alone” (Friday night)

Business mixer and content workshops (Saturday morning)

Meetings of MBAs in subject focused groups (Saturday night)

MBA Golf Tournament (Sunday)

PartiCiPant’s PrOfile

MBA Congress has been aimed at integrating a wide group of professionals whose career path includes MBA studies. The MBA Congress is

attended by:

Students and alumni of MBA progams �

Clubs and associations of MBA alumni �

MBA programs directors and co-ordinators �

Faculty of MBA programs �

The invited guest s represent executive staff in companies. For most part they are presidents, members of Boards, CEOs and managers. They manage

both large companies, international corporations, as well as medium and small entities. Those people operate in various lines of business i.e. finance and

banking, production and commerce, medical services, IT and cutting-edge technologies.

sCOPe Of subJeCts

Each MBA Congress focused and a different subject:

1st MBA Congress – � new trends in management of companies in the contemporary world

2nd MBA Congress – � Mba and the challenges of contemporary business

3rd MBA Congress – � to lead or to manage – dilemmas of contemporary business

4th MBA Congress – � effective management in the globalization era

5th MBA Congress – � scenarios for corporate success in the time of economic crisis

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sPeCifiCatiOn Of subJeCts fOr Mba COngress sessiOns

The theory and practice of modern management methods �

The role of HR in the creation of value �

Brand management – Bridging the gap between the brand promise and brand delivery �

Leadership styles, Self Management �

Leadership alchemy; The progress and cultural conflict in discontinuity era – why better is the enemy of good �

NLP in business �

Innovation and entrepreneurship �

Venture capital in Poland – Financing of companies in the early stages of development �

Investment returns, valuations and the realities of the market �

A new paradigm of economic IT – anthropocentric design of computer management systems �

International Audit Environment �

Writing Business Communication and Literacies of Global Knowledge Economy �

International Management �

Limitations in Knowledge Management �

St.Gallen Concept Integrated Management �

Strategy and Development based on St.Gallen Concept Integrated Management �

Quality Issues in Service Industry �

Negotiation Behaviour in cross cultural environment �

Ethics as a prerequisite for success in business �

Social responsibility of business. A new trend or a new model of doing business? �

Professionalism in project management – standard description based on Project Management Body of Knowledge �

Effective management of an innovative IT project with the application of agile class methods and Visual Studio 2005 Team and System �

Thought patterns or practical approach to cultural differences in business �

Leadership in sales management – current issues �

Sales management in in specialized retail �

Accounting fraud and Sarbanes-Oxley create demand for accountants �

The Sarbanes-Oxley implications for European companies �

Is there DNA code to assist companies to beat competition? �

Effective Management of Inclusive Development in India �

Doing business with Chinese in the globalized world �

Doing business in the changing China; Inspiration for Cross-CulturalMmanagement �

Current situation and dynamics of Ukrainian banking system development �

Global leadership �

Change management �

Management of fair value �

Leaders of the Financial Times ranking – do Polish MBA programs stand a chance? �

MBA programs valuation – rankings, ratings,accreditations �

The value of MBA diploma on the labour market �

Does MBA help in pursuing a career path? �

MBA Education Program – a study for the globalised world �

Network power – i.e. your career path in the hands of friendly people �

Working for a corporation vs your own business �

Never ending learning – a necessary policy for TQM �

Conflict management �

Change management �

Staff appraisal �

The directions for privatization of Polish enterprises and their chances in the competitive environment in the time of crisis �

Strategies of fighting the global crisis (Genesis of the financial crisis, USA, the beginning or the end of crisis? �

Prerequisites and opportunities for capital investment in the time of crisis �

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Cluster initiatives – searching for new solutions �

Investment in time of improving power supply safety for the country �

Industry – ecology – innovations �

the sPeakers Of Mba COngresses

We have already hosted 75 speakers from various countries in the world, representing various sectors of economy and various management levels.

PubliC seCtOr

adam leszkiewicz Ph.D. � The Ministry of State Treasury Monika Piątkowska � , the Director of the Departments of Stategy and Development of Cracow stanisław kracik � , the Mayor of Niepołomice, Voivod of Malopolska RegionMaciej Woźniak � , Prime Minister’s Aide for Power Supply Security

aCaDeMiCs

Dr oec. hsg Christian abegglen � , St.Gallen Business School (Switzerland)Prof. dr h.c. knut bleicher � , St.Gallen Business School (Switzerland)Prof. ryszard borowiecki, Ph.D. � , Cracow University of Economics Prof. Pascal brassier � , Groupe ESC Claremont Graduate School of Management (France) Piotr buła, Ph.D. � , Cracow School of Business, Cracow University of Economics Prof. Dorota Dobija, Ph.D. � , Leon Kozminski School of Entrepreneurship and Management in WarsawOlekseyi Druhov, Ph.D. � , Lvov Banking Institute (Ukraine)Prof. tony fang � , Stockholm International Business Institute (Sweden)Prof. Cue Janina filek, Ph.D. � , Cracow University of Economics Prof. Wojciech gasparski, Ph.D. � , Leon Kozminski School of Entrepreneurship and Management in WarsawProf. Józef gawlik, Ph.D. � , Cracow Technical UniversityProf. geoff a.goldman � , University of Johannesburg (RSA) Prof. staffan gullander � , Stockhom International Business Institute (Sweden) Prof. thomas hartman � , Stockholm University School of Business (Sweden)georg kochon � , St.Gallen Business School (Switzerland)Prof. sue Martin � , Grand Valley State University (USA)prof. Morris Mcinnes � – Sawyer Business School (USA)prof. Cue Czesław Mesjasz, Ph.D. � , Cracow University of Economics prof. reshmi Mitra � , Professor of Economics as XLLRI Jmshedpur (India)Christian Muntwiller � , St.Gallen Business School (Switzerland)Prof.Michel Muszyński � , French Management Institute Prof. Carl norrbom � , Stockholm International Business Institute (Sweden)Prof. Wse Piotr Płoszajski, Ph.D. � , Warsaw School of Economics

Prof. aleksy Pocztowski, Ph.D. � , Cracow University of Economics Prof. serhei Portarescu � , Academy of Economic Studies of Moldova (Moldavia)Prof. Carol sanchez � , Grand valley State University (USA)Prof. Mark schaub � , Grand Valley State University (USA)Prof. Cornelia scott, Ph.D. � , Hochschule Anhalt (FH) GermanyJerzy skrzypek, Ph.D. � , Director of e-learning platform at CUE Prof.rostyslaw slav’yuk, Ph.D. � , University of Banking at National Bank of Kiev (Ukraine)Prof. aleksander sulejewicz � , Warsaw School of EconomicsProf. andrzej szromnik, Ph.D. � , Cracow University of Economics Prof ryszard tadeusiewicz, Ph.D. � , Academy of Mining and Metallurgy, CracowProf. Janusz teczke, Ph.D. � , Cracow Univwersity of Economics

Prof. Wiktor zin, Ph.D. eng. arch. � , Cracow Technical University

businessDorota adamska � , BP Polskatony aperia, Ph.D. � , Nordic Brand Academy, Swedenartur biały � , Association Project Management Institute, PolandJakub bojanowski � , DeloitteJerzy brniak � , BP Polandrafał brzoska � , Integer, pl. InpostJacek buczek � , Deutsche Bank PBC SAMats georgson, Ph.D. � , Nordic Brand Academy, SwedenMagdalena gera-Pikulska � , PTK Centertel Ltdtadeusz golonka � , Business Potential DiscoveryPiotr a.gryko � , House of Skillsaleksander grzeszczak � , Chronograph Francebertrand le guern � , Netia SAandrzej Jasienicki � , MCI Management SAroman kluska � , OptimusWojciech kowalski � , GAZ-SYSTEM robert krool � , Foundation to promote entrepreneurship Instytut Copernicusadam loewe � – LOTOS SAJerzy Marciniak � – Tarnów Nitrate Workslucjan Ostruszka � , PKN Orlenartur Osuchowski � – Ciech SAbogdan Pilch � – GDF Suez Energia PolandMarek rajca � , Silgan White Cap Polska Ltdsanjay samaddar � , Arcelor Mittal

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iwona sarachman � , Tesco Poland Ltdagata sawicka � , Norman Benettkazimierz sedlak, Ph.D. � , Sedla&SedlakWojciech seremet � – Tanow Industrial ClusterWojciech sobieraj � – Alior BankMaciej szymański � , Sephora Francegrzegorz Winogradski � , Unimil SAtomasz zadroga � , PGE Polish Energy Group SAkristof zorde, Ph.D. � , BPO Numerica

hOnOrary PatrOns Of the COngress

andrzej arendarski � – President of National Chamber of Economy

Prof. ryszard borowiecki, Ph.D. � – Rector of Cracow Academy of Economics

Mirosław Dobrut � – President of National Chamber of Economy of Gas Industry

aleksander grad � – Minister of State Treasury

Jakub kubica � – President of the Chamber of Commerce and Industry for Foreign Investors

Prof. Jacek Majchrowski, Ph.D. � – President of Kraków

andrzej Malinowski � – President of the Conferederation of Polish Employers

Prof. roman niestrój, Ph.D. � – Rector of Cracow University of Economics

MeDia PatrOns Of PreViOus Mba COngresses

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the following companies contributed to previous editions of the Mba Congress:

It is our hope the your company will join the body of MBA Congress patrons.

YOu ARe WeLCOMe TO JOIn uS

PiOtr buŁa, Ph.D.Director of MBA Congress

tel. 0048 695 608 320e-mail: piotr.bula@uek.krakow.pl

MagDalena PetryniakCo-ordinator of MBA Congress

Social PR Agencytel. 0048 604 46 35 37

e-mail: magda.petryniak@sapr.pl

www.kongresMBa.pl

Cracow school of businesswww.ksb.uek.krakow.plwww.ksbalumniMba.pl