very powerful...a mission statement is one of the best ways to describe your business goals in a few...
TRANSCRIPT
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Disclaimer Page:
I can’t guarantee you will have any success with your videos … as I do not know your work
ethic or determination. My results are only a result of hard work & dedication to
mastering the craft … I still have a lot to learn and love doing it. Just by reading this guide
there is no quarantee that you will have the same success.
Put your heart & soul into it and you will see the rewards. But it does take dedication &
practice …
But you are smart … you most likely know this already. There is never any success
without hard work.
At the time of creating this … the info was up to date… but as you know things change fast
online.
If at the time of your reading this guide you see links that no longer work please let me
know so that I can fix it. Thank you
Enjoy !
I look forward to seeing your Video
Creations !
Xoxo
Tamalee
Please feel free to contact me here anytime if you have further
questions … http://inspirewithvideo.com/contact
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I know … I know … it sounds like an ODD addiction … but it has been a very
“eye – opening” one to say the least.
After trying so many things the “Guru’s” were saying to do online to get traffic
etc and seeing no real benefit or outcome to any of their advice … out of pure
frustration I started playing around with video.
After seeing the IMPACT of these initial videos … I knew I had to immerse
myself and learn everything I could to create Epic ones !
So … I turned to watching hours & hours & more hours of movie trailers,
book trailers, viral videos, music videos, … etc and was in awe at how they
perfectly craft their powerful message into such a short but powerful clip.
How they could give me “Goosebumps” or make me “Cry” or “Smile” so
easily …
PLUS … The video would always make me want to immediately go check out
their site etc or whatever they were talking about in the video …
VERY POWERFUL !
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So naturally … I started looking online for courses on how to create videos like
this … but the only thing I could ever find was how to create those boring “Un-
emotional” cookie cutter style marketing videos …
You know … the ones they say work awesomely but leave you feeling “Blah &
Un-Inspired” and “Un-Motivated” to do anything but turn the video OFF ! They
had absolutely no Life to them.
So I started out on this journey to create …
“The Course I Wished That I Had When I was Starting Out” …
So I could share what I have discovered. And it hasn’t been a walk in the park
lol creating videos is wayyy easier than creating a product ... but I wanted to
do it for YOU … I hope YOU enjoy it …
Remember … Fads Fade …
The so called “talking-head” videos I think can do more harm than good many
times unless of course you are a celebrity already. The famous “hand drawn”
animations are losing their novelty already because they are the “Latest Fad”
and are used so much.
BUT … these “Trailer Style” videos I believe will NEVER lose their power
because they are the same as what we are used to seeing on TV … with Movies
etc …
So just know … what you are learning here is going to be a “LIFELONG Skill “
that you can use over & over and never worry that it will become outdated.
This is exciting for a change … isn’t it ?
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Well … that is “OLD NEWS “ …
VIDEO is NOW !
With our attention spans shortening … many people just do not have patience
to read pages of text anymore … video is the best way to reach your audience.
Unfortunately … most people have great ‘Intentions” they want to create
videos but keep avoiding it because they think it is too expensive or too
technical and honestly start to feel overwhelmed just thinking about it.
I totally understand where they are coming from. I can get overwhelmed
easily too. Where your time dissolves into nothing as your great intentions for
creating something meaningful … slip away … after spending 8 hours watching
videos lol … instead of creating them. Been there too …
But I don’t want that to be YOUR story…
I want to help you & those who have the passion & desire for creating EPIC &
POWERFUL videos … that deeply touch people’s lives..
So I have dedicated my time to figure out how to teach in a way that makes it
really easy for you to learn and feel confident in creating your videos.
But I have to tell you there is one downside to taking this course …
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You will become “Addicted” to creating videos !!
Once you get the equation & SEE the Impact you can create just from the
choices of media you put together … you will LOVE making & sharing videos …
for your Business, a NON Profit business, for your Students, or just for FUN !
Video is no longer “optional” …
Just IMAGINE when people start to contact you & tell you how much THEY
LOVE YOUR VIDEO … that YOU CREATED … how much it touched them.
Or when people see your videos & start asking you if you can create videos for
them … their business or Non Profit …
So I have 1 question left for YOU …
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Who Are You & What Is At The HEART & SOUL Of Your Cause ?
Your business/non profit or cause will have behind it … a big picture “Heart Filled
Purpose” & it really helps to stay focussed on this when working on creating your script
for your video.
Socially Conscious Business’s are on the rise … and being able to connect your passion
behind why you are doing what you do …
will help you to stand out and be seen by the
people that you will be able to help the
most.
They will see & recognize your values and
feel connected to your cause.
We all want to be part of something
bigger than us … to make an impact in the
world.
When you “Wear Your Heart On Your
Sleeve” … it attracts other like – minded
people.
The ones who will stand behind your mission & help to spread your message.
They will be your loyal fans & customers because you “See” really who they are and your
goal is to help them get what they want it their life.
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What Would Be The Personality Of Your Business/Cause If It Was A Person ?
This exercise may sound silly … but it (I believe) is essential to creating media that people
love & can relate to. Nobody ever can empathize and relate to a big “Soul-Less”
corporation.
There are so many “Auto” Do This products out there that … yeah sure can make things
easy BUT … there is a missing piece. It’s NOT YOU. Its soul less … I know that people
“FEEL” the Energy you put into what you create. I see it with everything I create.
If I put my heart & soul into it … people respond differently to it than some quick job I did
with un inspired effort.
This will help you understand brand loyalty …
If you can’t see the personality of your business … how can you help others to see & feel it.
Apple has done an Amazing job in doing this. Apple stands for something larger than life.
The people who Love & stand behind them feel understood & supported by them. They
feel part of a bigger picture. The Cool Club of creative people who are out to change the
world. I feel this all came from Steve Jobs himself. That was his soul personality.
Talk about the Apple now today and its mission statement is empty & unemotional. Just
talking about the technical benefits of their product while Steve was all about the
Emotional benefits of the Apple Brand.
They had created a “Heartfelt” connection with their customers.
“Apple has always projected a human touch” – Marc Gobe
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So when you think about your Business etc … Just try to Imagine who your business is &
what they are like in the world …
Someone you would like to be friends with ?
Classy ?
Imaginative ?
Easy – going ?
Funny ?
Economical ?
Smart ?
Friendly ?
Intuitive ?
Supportive ?
Casual ?
Ethical ?
Environmental ?
Values ?
Stands For ?
Creative ?
Etc … you get the picture right ? …
More & more … people are choosing to do business with companies who they can resonate
with. The ones who share their value’s. The ones who stand for Big Things . The ones
who Give back in Big Ways.
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What Is Your Mission Statement ?
“To make a contribution to the world by making tools for the mind that advance humankind.” - Apple’s Mission Statement
A mission statement is one of the best ways to describe your business goals in a few powerful sentences. This is to describe the essence of your business's biggest goals and the heart behind them. Your mission statement is the sign post to others … what your business is all about to your clients, employees, customers etc … By crafting your Mission Statement it will be a constant reminder of what you stand for and the base of your service to the public. It will keep you focussed. Here is an excellent article on How To Create Your Mission Statement: http://www.entrepreneur.com/article/65230
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What Is It About Your Movement That People Will Fall In Love With ?
This will help you get into the right frame of mind before creating your video … list all the
things your business / non profit / cause stands for … the big benefits that you can help
people with.
Your values …
Your generosity to big causes …
How you stand up for people who have no voice …
The way you gently lift people up emotionally …
What other things can you think of ?
I am sure there are many ….
Remember people never fall in love with big empty giant corporations.
Remember …
You are the wind beneath their wings
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This is one of the most important things for you to understand. You need to be able to
communicate with your potential clients or customers in their language. Speak from their
heart. Know what touches them. What is important to them.
You created your conscious business so you could help people who need some extra help
to accomplish their goals or give them “Hope” when times are tough. But you still need to
speak their language or they probably won’t hear you because they won’t recognize your
words as their own.
We all need to feel truly understood & appreciated. Video is the perfect way to get this
message across…
Who Are They & What Are Their Hopes & Dreams ?
What Is It That You can help them with to change their life ?
You need to feel empathy for them … If you don’t truly care for your audience … you
should not be in business.
Do not try to talk to everyone or your message will be too general & nobody will resonate
with it.
Captivate their imagination
I like to call it “Writing A Love Letter” to a good friend …
This is a “Heart Felt” meaningful conversation you would have with a close friend in need
of support.
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Remember … you are creating An Emotional Experience …
What does the End result of your video you want to create look like ?
What is the Vibe / emotion you want to create in your video ?
What is your clear call to action at the end ? What exactly do you want your viewers to do
once they are done watching your video ?
What does your final edited video look like ? Work backwards from here
What is the context of the video ?
Are you solving a problem ?
Is it “How To” training ?
A case study ?
Telling them about an event ?
Your Story / Journey ?
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Inspiring quotes …
Captivate their imagination …
Thought provoking questions … I use this one a lot. Then add uplifting message at the end.
Motivate some sort of action …
I will say it again …
“Your message is the
wind beneath their
wings”
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So … What EXACTLY does it mean to INSPIRE ? Well according to the
dictionary …
One of my favorite quotes for “Inspire” was
“To Breath Life Into Something” -
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How Do Leaders Inspire ?
Visual storytelling is one of the best ways leaders Inspire …
Use stories to uplift … empower … encourage …
Deeply meaningful monologues … (these are powerful when used right)
Poetry …
Inner wisdom …
Think of people in your life that have Inspired you & how they do it …
Different people are inspired by different things … but at the core they are usually deep
humanistic qualities like ”standing up for what you believe in” & “how you support others
and empower them to be their best.”
They are good at sharing deep emotions & being vulnerable …
Helping others see their own great potential they have inside …
Discussing deeply spiritual topics …
Being totally authentic & caring about them…
It is as if they can see in people what they cannot see themselves yet.
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I need to just bring up a quick point before we continue … even though the
prior exercises were focussing on YOU & YOUR purposes etc …
When you create your video …
“ It is NOT about YOU …
It is ABOUT THEM… “
Make sure your Idea is something that will resonate with your audience … so
that it will touch people’s hearts & minds … they will be inspired to share it for
you if it resonates.
“It’s a tool for the heart, and when you can touch someone’s heart that’s limitless.” – Steve Jobs
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“Music has the power of producing a certain effect on the moral character
of the soul” – Aristotle
Please do not underestimate this when you are choosing your music.
** Your choice can absolutely “Make or Break” your video**
When I first started making videos online … I was caught up in the fun of it . I looked
around to see what others were doing and followed along. Well silly me … I used some
music that was popular … Why not … everyone else was doing it right ?
Well sadly … it can be a good way to get your videos taken down or your channel removed.
So please learn from my mistake … ONLY use music you have permission to use. That is
what Royalty Free Music is for …
I actually was quite discouraged after that … because it was so hard to find great music
that was royalty free and I felt was inspiring enough to use .
So I quit making videos for quite awhile …
Then I discovered a place online called AudioJungle … have you heard of it ?
If you haven’t … once you see it … you will feel like you found the Holy Grail … the
selections available for you to use in your videos is endless ! Limitless !
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Seriously … unless you create your own Epic tunes … there is no need to go elsewhere for
your audio so I am not going to even suggest anywhere else. Besides … I do not know of
any because I do not use any other. lol
So check out AudioJungle here … http://audiojungle.net/
I can seriously spend hours there going through the music … as it is truly hard to decide
sometimes because there are so many great options. There are some amazingly talented
musicians there !
Plus … they even give a free audio every month.
They have EVERYTHING ! And it is very affordable …avg $15 a song … and your set !
Epic Trailers
Cinematic
Dance
Uplifting
Great Music with Uplifting lyrics
Emotional Piano
My favorite is Trance & the Cinematic movie music …
I have just discovered this awesome uplifting song – My favorite right now I bought to
make a video with …
Check it out “ We Shine Like Stars “ by Pink Zebra … It is EPIC !
Once I get my music … I actually base a lot of the rest of the video on the music I choose.
I believe it creates a bigger impact when everything works together. Like a big gourmet
meal … : )
You can also use a voiceover … but I don’t want to overwhelm you here … so I cover more
about that in the Master Class version …
You can use music cues to create bigger impacts like on the video you seen before you
signed up … the ice cube dropping ….at the right moment.
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** WARNING: Always make sure you read your licence agreements before
you use any footage**
All sites will have it written somewhere … what you are allowed to and not
allowed to do with the footage you download. Make sure you are choosing
“commercial usage” as it is for your business.
ROYALTY FREE VIDEO STOCK FOOTAGE:
I use mainly … http://VideoHive.net
It is 100% Royalty Free (but you have to get the Extended license if you want
to sell the video to a client). If it is just for your business etc and you are not
selling it … the standard license is all you need and they are very low cost.
I have also found several really great FREE to use Royalty Fee Commercial Use
sites I will include here …
My FAVES are : ( I include a bunch more in the MasterClass )
http://www.beachfrontbroll.com/p/browse-all-stock-video.html
http://www.videvo.net/
Sites like Fotolia have beautiful footage but it is VERY expensive. If you have
deep pockets then go for it … but I would stick with these when you are
starting out & mastering your craft.
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I also really love VideoBlocks … it has everything Except Images … and if you
have the right coupon … you get access to it all for only $99 a year.
Because I am a longtime customer … they gave me a link to give to you so you
can bypass the usual cost of 79 a month…
SAVE yourself ALOT of $$ Use this link or coupon above to get it at only $99
for a whole year before they stop giving it out.
http://videoblocks.refr.cc/XR7QDJ5
As you can see … this is the Usual cost when you try to sign up …
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Why Do I Love VideoBlocks ?
Well … because they have over 100,000 clips, etc to use … and it is by far the
best deal I have seen so far online …
They have endless amounts of :
Sound Effects
Effects & Lower Thirds
After Effects Templates
Apple Motion Templates
Production Music
Time Lapsed Videos
Motion Backgrounds
People videos
Arial Views
Much more … It is WELL worth it !
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ROYALTY FREE STOCK IMAGES :
Same goes for Images … always read your licence agreements and ensure you
can use it for commercial projects unless you are just creating for fun.
There are some free sites like :
http://freerangestock.com/index.php
http://www.texturezoom.com/
I also use screen captured images from the videos to create cool effects
throughout the videos and I also will create my own images using the free
image editor
http://pixlr.com/
Pixlr works great for creating your own images such as “movie quotes” etc …
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If I buy an image it is usually from http://en.fotolia.com/
Their pictures are very affordable …
I always like to choose either black & white footage or visually vibrant images
Emotional images … of people etc
You can also edit your images with Windows Live Movie Maker also once it is
in your video timeline .
Hot Tip: To Stay Organized:
When I download any footage I always add where I got it from at the end of the
footage title that way I always know where it came from.
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Do YOU want to record a short video clip to create your own video footage
like for a Google search video, or training etc use the following free
software options :
http://www.screencast-o-matic.com/
http://www.techsmith.com/jing.html
http://camstudio.org/
Free Screen Capture Software :
http://www.techsmith.com/jing.html
I just recently found this … just checking it out at the moment but is $21 – to
buy it pretty low cost as it has an editor also
http://www.picpick.org/en/
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“ Great video is a communication tools of unparalleled impact. It can change history,
inspire movements, share and amplify emotions, and build community … Bad video
gets turned off.”
- Steven Stockman Author of “How To Shoot A Video That Doesn’t Suck”.
Get Your Free Video Editor : Windows Live Movie Maker (for PC Only) here …
http://windows.microsoft.com/en-ca/windows-live/movie-maker#t1=overview
I have spent A LOT of time searching for other options for a video editor … but have not
come up with anything comparable that is free.
There are sites like
http://www.wevideo.com/
It has more options and a small learning curve but it is also an option …
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For this training … I am going to use Windows Live Movie Maker
It has a few options that I would love to have … but are not available.
But there are a few tricks I use to get around these limitations. I do not want to
overwhelm anyone starting out so I have included those in the MasterClass Training …
Next … start going through the steps above to get into your right frame of mind before
creating your video.
Here they are again to refresh your memory …
Step 1: Start With YOUR WHY …
Step 2: Know Your Audience …
Step 3: The Goal Of Your Video …
Step 4: The ART Of Inspiration …
Step 5: Creating YOUR Script …
Step 6: The POWER Of Music …
Step 7: Choosing Your Visual Media …
Step 8: Making Your INSPIRING VIDEO …
Step 9: Upload & Share Your Video …
Step 10: The Sky Is The Limit Now …
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Since you should have your Script by now … we are carrying on through the editing
process …
You should have all of your footage in our project folder. I always have these on my
desktop to stay organized … like this …
My Project Folder - Main Folder
Audio Footage - Subfolder
Video Footage - Subfolder
Image Footage – Subfolder
Ideas Folder – Subfolder
Script – Subfolder
Keep your footage organized in these folders so you can easily find everything when it
comes time to start putting your video together …
So now that you have all of your footage ready and script … you have a basic idea for what
you want to create.
** Remember that you will be editing a lot so you get a chance to perfect it at the end **
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Open up your Windows Live Movie Maker
First … You Will Be Adding Your Footage Now … click on “ADD VIDEOS AND PHOTOS”
You can add all of your footage now and then easily “DRAG AND DROP” them to any spot
you want anytime after …
Once you add all of your visual footage …
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You will be able to add your music …
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Once you add your music it should show up as a waveform underneath your footage ..
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To add your text …
Click On “Caption” to get your text boxes to open up on timeline …
To edit the text you can “Double – Click” on it to change it. (blue box on image )
Drag & drop text inside big screen to get o the right spot …
On top click on “TEXT TOOLS” to edit text font & size … etc
On the far right you see OUTLINE TEXT you can make your text stand out better using this
But remember these options will only show up if your Text Tools Tab is open
Add all of your text / script to each video clip as you go … move things around to get
the Vibe / Feel right … to create the biggest impact.
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*** Do NOT be scared to play around with all of the options ***
You can’t break it !
This will help you get more confident in using this video editing software
At the top you have the Text Tools (purple)
You have the Music Tools (green)
And you have the Video Tools (yellow)
To see all of your available editing options you have to have that specific tab open.
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Video Editing Effect Options:
ANYTIME YOU want to see how the effect … just mouse over it and it will show you
the effect in your video ….
Animations Tab:
The “Animations” tab is a drop down menu :
Dissolves Blur
Pixelate
Crossfade
Reveals Flip
Cinematic Fade Through Grey
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Visual Effects Tab:
The “Visual Effects Tab” is a drop down menu :
Artistic Blur
White Edge Detection
Posterize
Threshold
Black & White Black & white
Orange Filter
Red Filter
Yellow Filter
Cyan Tone
Sepia Tone
Cinematic Cinematic
Overlay Left 1
Overlay Left 2
Overlay Right 1
Overlay Right 2
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Mirror Mirror Horizontal
Mirror Vertical
Motions & Fades 3 D Ripple
Fade From Black
Fade From White
Fade out to Black
Fade out to White
HUE – Entire Color Spectrum
Pixelate
Spin 360 degrees
Warp
You can also create a “SNAPSHOT” anywhere in your video and can add it to another
spot in your video using a visual effect above …
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Once you have all of your footage in your timeline you can drag & drop things around to
better suit & match to your music
I have learned that many of the videos I have studied they use very short clips .. as in one 1
sec clips so you will need to cut your clips down to get this effect .
To crop your videos …
Move the line with your mouse to the spot you want to cut off …
Then you right – click on your mouse on top of the footage you want to cut
See the menu options that will pop up :
Cut
Copy
Paste
Select All
Add Video & Photo
Remove
Set Start Point
Set End Point
Split
Zoom In
Zoom Out
To cut section out use “SPLIT” then you will end up with 2 sections of footage … just right
click to remove the new section and now your footage is cropped and shorter.
Mousing over your footage it will show the length also …
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Once you get your video to what you like …. You are ready to save your movie
You have to be on the HOME tab to see the SAVE option
Once you click “Save Movie “ … a title box will come up – name it and save it will start
saving … a box like this will pop up …
Once it is complete …
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You can sign into You Tube right through Windows Movie Maker… but I just save it to my
Desktop & then I upload it myself to my You Tube account.
Now that you have your video saved on your desktop … you can go to YOUTUBE and
upload your video …
If you want to help people find your video … you can create a title using a keyword that is
searched in google . Make sure you mix it into your title so it doesn’t sound goofy …
https://adwords.google.com/ko/KeywordPlanner/Home
If you are not worried about this … just can just name it what you feel is best suited .
My first videos I never knew about using certain keywords in my title and my videos were
still found.
But I feel they were found because I did a lot of networking inside of YouTube … I
subscribed to similar channels and commented on great videos … chatted with other
channel owners and they in turn came and checked out my videos. Gradually they started
to pick up views …
Now there are other options to spread your video such as using youtube ads
https://www.youtube.com/yt/advertise/
You can also use facebook ads
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Here is a really cool trick … When sharing your videos …
You can share your video in “full screen “ vs the regular option …
Grab your video link such as :
http://www.youtube.com/watch?v=Vo415EiyNXI
then change link to look like this:
http://www.youtube.com/embed/Vo415EiyNXI
just remove “watch?v= and replace with embed/
It works great and you don’t lose your viewers to the other distracting videos on the
regular page …
This is 1 of the many Cool video tips I share more in the MasterClass Training Course … I
do not want to overwhelm anyone here so I do not have them all here …
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So you created your video … it is out in the world getting some “LOVE”
Your gaining confidence and your videos are looking EPIC !
Now that you have invested in yourself and learned one of the most important skills
online … what can you do next aside from creating your own videos for yourself.
You can enter contests online http://www.onlinevideocontests.com
Once people see your videos and if they feel they are impactful they might ask if you can
create custom videos for their online ventures.
That is what happened to me also … I was approached by people I had considered spiritual
mentors at the time. They hired me to create a video for their Live Event they were
holding.
Since you were interested in this training for your business or movement I assume that
you just wanted to learn this for your own business.
Just for curiosity’s sake … What Is The REAL COST of getting a Custom
Video created ?
Wondering if I am serious when I say how valuable your new skill of video creation is ?
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Check out this quote from the site below ….
“However, we know people would like to know the price before hearing the rest things
about an explainer videos. so a typical explainer video will cost about $1000 to $5000 per
minute, at the same time you should keep in mind that a sophisticated animation video
cost can go as high as $10, 000 per minute.”
http://thestartupvideos.com/video-tips/explainer-video-pricing-and-budget-how-to-
invest-wisely/
Well I will end on that positive note …
I wish you well in your video creation ventures …
If you feel you would like a more Indepth “Over The Shoulder” training … check out our
more detailed training courses here …
Remember … don’t Just Make A Video … INSPIRE with VIDEO !