the most critical foundations to your business's success - your vision, mission, and values
DESCRIPTION
Your most critical foundation to growing your business and succeeding lies in your company's vision, mission, and core values. Without this, you will be ineffective in developing a consistent, clear vision on what you need to accomplish. With it, you will inspire your customers, employees, and partners. You will do much more though - you will have something against which all decisions are made, conflicts resolved, and planning established. Watch this slideshare to learn what these items are and how they are done. Please leave us comments on the blog post related to this at http://lequireconsulting.com/most-critical-foundation-to-your-success-vision-mission-values/ Have you seen a great mission, vision, and/or core values statement? Let us know!TRANSCRIPT
business foundationsYOUR VISION, MISSION, AND VALUES
THE KEY COMPONENTS TO YOUR COMPANY’S GROWTH & SUCCESS
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Your most important structural components
YOUR COMPANY’S base structure
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FOUNDATIONAL ELEMENTS
‣ VISION‣ MISSION‣ VALUES
Sometimes not the most visible elements, these items are the DNA of your company. Without them, you are a shaky structure subject to manipulation by environmental factors.
Do NOT underestimate their importance. Could you imagine the United States without a Constitution? It’s the same principle.
Leadership is vision
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START WITH VISION
A leader has the vision and conviction that a dream can be achieved. He inspires the power and energy to get it done.
Ralph Lauren
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vision INTRO
GIVE YOUR COMPANY CLEAR DIRECTION
Your vision is the blueprint of where you want your company to be. It is a descriptive picture that has a long-term perspective, focuses on the future, and serves as a source of inspiration.
vision elements
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BASIC COMPONENTS OF A VISION STATEMENT
‣ WHO‣ WHAT‣ WHY‣ CULTURE
Address the key ingredients of who you serve, what you serve them, and why you do what you do.
Make it pop by integrating some of your culture.
Keep it short & sweet - no more than three sentences.
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Visionaries - Companies built on vision
VISIONARIES
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Khan ACADEMY
A free world-class education for anyone anywhere.
VISIONARIES
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WHole Foods
Whole Foods, Whole People, Whole Planet.
the full vision appears in their Declaration of Independence
Amazon.com
Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
VISIONARIES
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mission statement - your roadmap
Making the vision real is your mission
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THE MISSION IS WHAT BRINGS ABOUT YOUR VISION
The only way to predict the future is to have the power to shape it
Eric Hofer
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MISSION INTRO
HOW YOU WILL REALIZE YOUR VISION
Your vision is the detail on how you intend to get from where you are now to where you want to be in your vision. It’s focused on the present, and it speaks to specific, actionable goals.
http://www.flickr.com/photos/72213316@N00/6806925270/
MISSION elements
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BASIC COMPONENTS OF A MISSION STATEMENT
‣ What‣ How‣ Specific‣ Revisit
Provide some high level detail on how you currently aim to realize your vision.
The vision is a lofty, un-ending goal. What are some things you do to work towards that every day?
Your mission may change, as your company undoubtedly will. You may have to revise it periodically.
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Mission Driven Companieshttp://www.designingachampion.com/2012/02/14/the-fork-in-the-road/
MISSION DRIVEN COMPANIES
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Tom’s shoes
With every pair purchased, TOMS will give a pair of new shoes to a child in need. One for One.
MISSION DRIVEN COMPANIES
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Google’s mission is to organize the world’s information and make it universally accessible and useful.
St. Jude’s Children’s Research hospitalThe mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of our founder Danny Thomas, no child is denied treatment based on race, religion or a family's ability to pay.
MISSION DRIVEN COMPANIES
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Core Valueshttp://www.hqda.army.mil/rio/USConstitution-A.htm
ACTUALIZE YOUR vision
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VALUES GO BEYOND GUIDANCE AND CREATIVE CONSTRAINTS
Happiness is that state of consciousness which proceeds from the achievement of one's values.
AYN RAND
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Core values INTRO
THE BINDING THREADS OF YOUR COMPANY
Much like the US Constitution, the core values represent the fundamental ideals of a company. It creates a sense of culture. It is the ultimate test of all company decisions. It binds the company together in the face of adversity and change.
http://coxwood.com/about/values/
VALUES PROCESS
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HOW TO SET YOUR COMPANY’S VALUES
‣ ALIGN W/VISION + MISSION‣ LIST, RANK‣ keep short?‣ live your values
What do you and the leaders of your organization value the most in your company?
Length does not matter so much here. It’s about creative constraints, guiding principles, and a “bill of rights” your company will adhere to in all situations.
Most importantly, will you actually practice what you preach? Values are worthless if they are not practiced by your company’s leaders.
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Value driven companieshttp://en.wikipedia.org/wiki/File:Mount_Rushmore_National_Memorial.jpg
VALUE DRIVEN COMPANIES
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zappos1. Deliver Wow Through Service2. Embrace And Drive Change3. Create Fun And A Little Weirdness4. Be Adventurous, Creative And Open-Minded5. Pursue Growth And Learning
6. Build Open And Honest Relationships With Communication7. Build A Positive Team And Family Spirit8. Do More With Less9. Be Passionate And Determined10. Be Humble
VALUE DRIVEN COMPANIES
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skoll foundationThe following core values inform our mission and guide our actions:• Leverage: We seek leverage to achieve “a whole lot of good” from our investment of time and
resources• Respect: We respect the individual and the power of community.• Responsibility: Individually and collectively, we embrace a profound sense of responsibility.• Tough-Minded Optimism: We are disciplined, rigorous and hopeful.• Innovation: Inspired by the social entrepreneurs we serve, we challenge ourselves to innovate
as well.
STONEYFIELD ORGANIC• Healthy food. We will craft and offer the most delicious and nourishing organic yogurts and dairy
products.• Healthy people. We will enhance the health and well-being of our consumers and colleagues.• Healthy planet. We will help protect and restore the planet and promote the viability of family
farms.• Healthy business. We will prove that healthy profits and a healthy planet are not in conflict and
that, in fact, dedication to health and sustainability enhances shareholder value. We believe that business must lead the way to a more sustainable future.
VALUE DRIVEN COMPANIES
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TIE IT ALL TOGETHER
THE BIG PICTUREDo you need all these things? Not necessarily. But, ask yourself this - do you know of any recognized, growing, and/or successful companies without at least one of these items?
Don’t leave your company’s future to chance. Paint a picture of where you want to be, how you want to get there, and what makes you different (what you value). It will pay huge dividends to you, your customers, and your employees.
Lequire THANK YOU
new projects and customers makes us HAPPY.
PLEASE VISIT OUR WEBSITE
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THE VISION STATEMENT
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LEQUIRE’S VISION
LEVEL THE PLAYING FIELD BETWEEN startups, SMALL BUSINESSES, AND LARGE.
THE MISSION STATEMENT
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LEQUIRE’S MISSION
OUR mission is TO PARTNER WITH AND GROW SMALL BUSINESSES and startups BY PROVIDING EXCEPTIONAL INFORMATION, CONTENT, AND CONSULTING SERVICES.
LEQUIRE’S CORE VALUES• UNPARALLELED QUALITY. FIRST AND FOREMOST, We WILL OFFER PRODUCTS AND SERVICES THAT DELIVER QUALITY
BEYOND OUR CUSTOMER’S EXPECTATIONS.• HAPPY CUSTOMERS. WE WILL ENDEAVOR TO DELIGHT OUR CUSTOMERS EVERY TIME, NO MATTER WHAT, WITH
WHATEVER IT TAKES. • HAPPY, Healthy PEOPLE. OUR COMPANY IS BUILT UPON OUR PEOPLE, OUR STAFF IS OUR GREATEST ASSET. WE WILL
NOURISH, ENRICH, AND DEVELOP OUR PEOPLE TO REALIZE OUR MISSION. • SOCIAL AND ENVIRONMENTAL RESPONSIBILITY. IN EVERY INTERACTION AND IN EVERY PLACE, WE WILL LEAVE IT
BETTER OFF THAN WHEN WE ARRIVED.
CORE VALUES
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WHO IS LEQUIRE?
JOSH LEQUIRE
I’m a husband, father, and business guy. I love helping awesome companies grow. Call or write me any time at [email protected] or +1 (704) 266-0236.