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2017 Media Kit

The #1 TrusTed helicopTer resource in The world.

For Advertising Inquiries: call Toll Free 866.834.1114Associate Publisher derek Kast, [email protected] | Classified Advertising Manager carla McKay, [email protected]

Print advertising | Editorial Calendar

Vertical Magazine

Vertical 911 Magazine

insight Magazine

issue show Distribution/ theme AD & mAteriAls DeADline

Feb/Mar 2017 Heli -expo (dallas, tx) *don’t Forget InsIght! January 20, 2017

apr/May 2017 MarcH 17, 2017

Jun/Jul 2017 alea (reno, nV) May 12, 2017

aug/sep 2017 HelitecH (duxFord, uk) *don’t Forget InsIght! July 14, 2017

oct/noV 2017 aMtc (Fort wortH, tx) / Hac (ottawa, on) *don’t Forget InsIght! septeMber 15, 2017

dec ‘17/Jan ‘18 pHoto contest issue noVeMber 10, 2017

issue show Distribution/ theme AD & mAteriAls DeADline

winter 2017 Heli -expo (dallas, tx) January 6, 2017

spring 2017 april 7, 2017

suMMer 2017 alea (reno, nV) June 16, 2017

Fall 2017 aMtc (Fort wortH, tx) septeMber 15, 2017

speciAl issue show Distribution/ theme AD & mAteriAls DeADline

InsIght Heli -expo (dallas, tx) January 6, 2017

InsIght HelitecH (duxFord, uk) / aMtc (Fort wortH, tx) / Hac (ottawa, on) July 21, 2017

2017 Media Kit



Print advertising | Display Specs

***inCLUde aLL BLeed/CrOP MarKs in tHe PdF***

For production inquiries: call Toll Free 866.834.1114, Production Manager Jen colven, [email protected]

AD siZe bleeD (w X h) trim siZe liVe AreA/non-bleeD

DOUBLE PAGE SPRE AD* 17” x 11” 16.75” x 10.75” 16.25” x 10.25”

A - FULL PAGE 8.625” x 11” 8.375” x 10.75” 7.875” x 10.25”

B - 2/3 PAGE 4.75” x 9.375”

c - 1/2 PAGE (ISL AND) 4.75” x 7”

D - 1/2 (HORIZONTAL) 7.25” x 4.625”

E - 1/3 PAGE (ISL AND) 4.75” 5”

F - 1/3 PAGE (HORIZONTAL) 2.25” x 9.375”

G - 1/4 PAGE (ISL AND) 4.75” x 3.75”

H - 1/4 PAGE (HORIZONTAL) 7.25” 2.5”

*For double page spread, live matter must be 1/4” from the gutter on each page and 1/2” from outside edges of final trim on each page

B

CD

DOUBLE PAGE SPREAD

F

E

GH

A B

C D

DOUBLE PAGE SPREAD

F

E

GH

A

16.75” x 10.75”+ bleed (see grid)

7.25” x 2.5”

8.375” x 10.75” + bleed (see grid)

4.75” x 9.375”

4.75” x 7”

4.75” x 5”

4.75” x 3.75”

2.25”x

9.375”

7.25” x 4.625”

2017 Media Kit



Print advertising | Marketplace Specs

AD siZe siZe (inches)

SC x 1 2.375” x 1”

SC x 2 2.375” x 2”

SC x 3 2.375” x 3”

SC x 4 2.375” x 4”

SC x 5 2.375” x 5”

SC x 6 2.375” x 6”

SC x 7 2.375” x 7”

SC x 8 2.375” x 8”

SC x 9 2.375” x 9”


DC x 1 4.875” x 1”

DC x 2 4.875” x 2”

DC x 3 4.875” x 3”

DC x 4 4.875” x 4”

DC x 5 4.875” x 5”

DC x 6 4.875” x 6”

DC x 7 4.875” x 7”

DC x 8 4.875” x 8”

DC x 9 4.875” x 9”


Tc x 1 7.375” x 1”

Tc x 2 7.375” x 2”

Tc x 3 7.375” x 3”

Tc x 4 7.375” x 4”

Tc x 5 7.375” x 5”

Tc x 6 7.375” x 6”

Tc x 7 7.375” x 7”

Tc x 8 7.375” x 8”

Tc x 9 7.375” x 9”

Single Column (SC) examples

SCx2

SCx3

Double Column (DC) examples

DCx4

DCx3

DCx2

Triple column (Tc) examples

TCx5

TCx2

2017 Media Kit


digitaL advertising | Online Specs

VerticalMag.coM82,500+ Unique Visitors/Month


AD Zone Artwork Dimensions*Takeover (static) contact for details

A1 W: 970px / H: 100px

A2 W: 728px / H: 90px

A3 W: 728px / H: 90px

B (static) W: 300px / H: 250px

c Zone (rotates daily) W: 300px / H: 250px

D Zone (rotates daily) W: 300px / H: 250px

E Zone (rotates daily) W: 300px / H: 250px

careers (rotates with careers page) W: 180px / H: 150px

nOte: Vertical may reposition banner zone locations at any time.

*Template & guidelines to be provided for Side Takeover positions. nOte: specific design requirements MusT be met.

A1: 970 x 100

A2: 728 x 90

A3: 728 x 90

B (static): 300 x 250

careers180 x 150

careers180 x 150

Takeover (static): contact for

details

Takeover (static): contact for

details

C: 300 x 250

C: 300 x 250

C: 300 x 250

D: 300 x 250

D: 300 x 250

D: 300 x 250

E: 300 x 250

E: 300 x 250

E: 300 x 250

For Advertising Inquiries: call Toll Free 866.834.1114Associate Publisher derek Kast, [email protected] | Careers Advertising leanne willis, [email protected]

2017 Media Kit


digitaL advertising | Vertical Careers Specs

VerticalMag.coM/careersVertical & JsFirm are proud to partner together to bring you the fastest, easiest way to find

your next employee in the rotorcraft market.

This strategic partnership gives you the combined power of the largest helicopter publication in the world and JsFirm.com, the largest aviation job distribution network in the world.

Find out today how this dynamic partnership can help you.

AD Zone Artwork Dimensionscareers (static) W: 180px / H: 150px

Homepage (rotates with careers page) W: 180px / H: 150px

classified listing with JSFirm, add an additional $125.

nOte: Vertical may reposition banner zone locations at any time.

*Template & guidelines to be provided for Takeover positions. nOte: specific design requirements MusT be met.

180 x 150

180 x 150

180 x 150

180 x 150

180 x 150

180 x 150

180 x 150

180 x 150

careers180 x 150

careers180 x 150

AD Zone Artwork Dimensions liVe Dimensions#1 (static) *W: 728px / H: 90px W: 722px / H: 89px

#2 (static) W: 300px / H: 250px W: 300px / H: 250px

#3 (static) *W: 728px / H: 90px W: 722px / H: 89px




A (rotates daily) *W: 300px / H: 250px W: 220px / H: 183px

*aLL banner artwork must be submitted in “ArTworK” dimensions, not “liVe” dimensions

nOte: configuration of banners may vary month-to-month

For Advertising Inquiries: call Toll Free 866.834.1114Associate Publisher derek Kast, [email protected] | Careers Advertising leanne willis, [email protected]

2017 Media Kit


digitaL advertising | Vertical Daily News Specs

Vertical Daily newsThE hElICOPTER INDUSTRy’S NO. 1 DAIly EMAIl NEwS SERVICE.

emailed each weekday to more than 32,700 industry professionals

#1 (static): 722 x 89

#2 (static): 300 x 250

A220 x 183

(rotates right)

A220 x 183

(rotates right)

A220 x 183

(rotates right)

A220 x 183

(rotates right)

A220 x 183

(rotates right)

A220 x 183

(rotates right)

Position #3 (static): 722 x 89

#4 (static): 722 x 89

#5 (static): 722 x 89

#6 (static): 722 x 89

A220 x 183

(rotates right)

A220 x 183

(rotates right)

A220 x 183

(rotates right)

A220 x 183

(rotates right)

A220 x 183

(rotates right)

A220 x 183

(rotates right)

A220 x 183

(rotates down)

A220 x 183

(rotates down)

A220 x 183

(rotates down)

A220 x 183

(rotates down)

A220 x 183

(rotates down)

A220 x 183

(rotates to top)

2017 Media Kit



digitaL advertising | MhM Media Video Specs

970

660

155

155681

155155

371

MhM MeDia ViDeoone investment; lifetime exposure.

nOte: Ad placement is permanent. Ad will remain with chosen video indefinitely.

AD Zone wiDth height DeAD spAce

Video Surround 970 pixels 681 pixels MINUS 660 pixels X 371 pixels (centered on live area)

2017 Media Kit



digitaL advertising | Global Reach

Stats collected by:

traffic stats for 2016 (January 1 to June 30)monthly unique Visitors, AVg. per month (2016 Vs. 2015) • = 10,000

17%82,526 68,849

NORTH AMERICA

3% 2%

SOUTH AMERICA EUROPE AFRICA AUSTRALASiA/

MiddLe eAST

62% 22% 12%

loADs 2x faster globAlly

eXceptionAl mobile eXperience

enhAnceD search cApAbility

totAlly secure browsing

2017 Media Kit



MarKeting sOLUtiOns

neeD More exposure?At Vertical, we offer a range of solutions to take your marketing campaign to the next level.

Some of these include:

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the myStery of maSt bumpiNg

mareNco SwiSShelicopter

Your complete guide to the Sikorsky S-921,000,000 hours & counting

YOUR LOGO/ ARTWORK HEREBOOTH#0000

Trade Show Belly Band wrapBelly band wraps are another sure-fire way to grab attention at tradeshows and set you apart from your competitors. By wrapping your message around the magazine copies we distribute at tradeshows, you’ll make our readers take notice.

Trade shows to consider: heli-expo, AleA, helitech, AMTc, and hAc

Social MediaVertical’s early investment means that we have a large — and, more importantly, engaged

— following on Facebook and Twitter. Ask us about how we can leverage our social media resources to benefit your brand or your own social media channels.

Additional Product Offerings:Page “Zero”- Opposite first page of digital edition • Inserts • Sponsored supplements • Overprints

All available upon request.

2017 Media Kit



PrOdUCtiOn gUideLines

All ads that are not camera-ready and require production by the publisher will be charged according to the following schedule:

design and composition time - $110/hour ($55 minimum charge); handling and proofing - $22/hour.

Ads can be supplied on dVd or cd or e-mailed. call 866.834.1114 for upload details. Ads should be composite art or press ready pdF with fonts embedded and all bleed and crop marks included on the final, if possible.

Ad artwork can also be supplied in indesign, illustrator or photoshop formats with all fonts and images included. Final art must be set at 150 line screen or 300 dpi. All graphics (photos, illustrations, logos) must in cMYK format. For photoshop files, final flattened and layered files must be included.

Your final artwork must be accompanied by a proof made from the supplied file. MhM publishing will not be held responsible for color reproduction of an ad not accompanied by a color proof.

Any changes to artwork will result in a minimum charge of $55. Additional charges will be invoiced if material is not in accordance with our requirements. All advertising copy is subject to the approval of the publisher. design and production of your ad is available. costs for this service will be billed back to you at a rate of $110 per hour.

For any technical questions, please contact: Production Manager Jen colven, [email protected], or call toll free 866.834.1114 or 519.748.1591

payment is due in full within 30 days of the invoice date. interest will be charged at a rate of 1.5% a month (18% per annum) on any balance that remains unpaid after 30 days.

Vertical adheres to the standard conditions pertaining to advertising contracts and orders for publications as adopted by the American Association of Advertising Agencies.

rates are subject to change without notice. no cancellations accepted after closing date. contract rates protected until expiration date.

ONlINE ADVERTISING

Production Charges | All ads that are not camera-ready and require production by the publisher will be charged according to the following schedule: design and composition time - $110/hour ($55 minimum charge); handling and proofing - $22/hour.

Mechanical Requirements | Ads can be supplied on dVd or cd or e-mailed. call 866.834.1114 for upload details. Banner ads should be web optimized and in .gif, .jpg, or .png format. Flash banner ads must be sent with both a .swf and an editable .fla file to ensure proper tracking.

For any technical questions, please contact: webmaster christopher Zimmermann, [email protected], or call toll free 866.834.1114 or 519.748.1591

2017 Media Kit



terMs & COnditiOns

Submission of any advertisement, insertion order, space reservation or position commitment shall constitute acceptance of the following General Conditions:

1. Vertical and Vertical911 published by MhM publishing (“publisher “) will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the advertiser when such condition conflicts with any provision contained in publisher’s rate card or with its policies, regardless of whether or not set forth in the rate card. All references herein to Advertiser include Advertiser’s agency, if there is one, and Advertiser and its agency shall be jointly and severally liable for Advertiser’s obligations hereunder.

2. publisher reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged or accepted. if an advertisement is accepted for publication, the advertiser agrees that it will not make any promotional references to Vertical and Vertical911 without the prior written permission of the publisher.

3. short rates. Advertisers will be short-rated if the space upon which billings have been based is not used within the 12-month contract period.

4. Agency commission: 15% to recognized agencies. net due 30 days from invoice date. interest will be charged at rate of 1.5% per month or, if less, the maximum lawful interest rate, on past-due invoices. new advertisers must either remit payment with order or furnish satisfactory credit references, subject to publisher’s discretion.

5. The advertiser agrees to pay the amount of invoices rendered by publisher within the time specified on the invoice.

6. orders 30 days beyond current closing date will be accepted only at rates prevailing, and only on a space-available basis (and subject to the other terms and conditions herein). orders containing incorrect rates may be accepted and if accepted, charged at regular rates. such errors will be regarded as only clerical.

7. All agencies or direct advertisers must supply publisher with a legal street address and not just a post office box.

8. orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of publisher to determine actual positions.

9. rates, conditions, and space units are subject to change without notice.

10. reproduction quality is at the advertiser’s risk if publisher’s specifications are not met or if material is received after closing date even if on extension. All queries concerning printed reproduction must be submitted to publisher within 45 days of issue date.

11. no rebate will be allowed for insertion of wrong key numbers.

12. The advertiser agrees that in the event publisher commits any act, error, or omission in the acceptance, publication, and/or distribution of their advertisement for which publisher may by held legally responsible, publisher’s liability will in no e vent exceed the cost of the space ordered and further agree that publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits.

13. All orders accepted are subject to acts of God, fires, strikes, accidents, or other occurrences beyond publisher’s control (whether like or unlike any of those enumerated herein) that prevent publisher from partially or completely producing, publishing or distributing Vertical and Vertical911.

14. words such as “advertisement” will be placed with copy that, in publisher’s opinion, resembles editorial matter.

15. cancellations must be in writing. cancellations for orders are not binding on publisher unless in writing and received at least 45 days prior to the advertising closing date for inside or outside cover pages and for all inside pages, prior to the advertising closing date. Thereafter, orders may not be cancelled or changed by the advertiser without the acknowledgement and acceptance of publisher. if orders are not timely cancelled, the advertiser agrees that it will be responsible for the cost of such cancelled advertisements.

16. The advertiser agrees to reimburse publisher for its attorney’s costs and fees in collecting any unpaid billings for advertisements.

17. The parties agree that the details contained on orders will be treated as confidential or proprietary information and shall not be disclosed to third parties.

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