lodovico marenco - e - business consulting
TRANSCRIPT
It is a strongly growing sales channel, in Italy: +19% in 2012 over 2011, representing total revenue of over € 9 billion.
Estimates indicate that eCommerce will be over €10 billion in 2013.
It has huge market potential: France is more than twice the size of Italy, Germany 4 times and UK 5 times.
Very attractive growth rates in sectors such as: clothing (+33%), print media (+11%), computers and electronics (27%), tourism (+14%) and insurance (+14%).
WHY E-COMMERCE?
E-commerce has evolved in recent years.
The correct approach to e-commerce must manage the interrelationships between the web, traditional shops, smartphones and tablets.
The physical and digital worlds are converging, creating a new and more powerful interaction of sales / purchase channels.
THE MULTICHANNEL CONCEPT IS EVOLVING: FROM E-COMMERCE TO DIGITAL COMMERCE
e-commerce site shops
It's a consulting firm serving Italian companies that want to harness all the opportunities offered by the growth in E-COMMERCE. We work together with management to plan and execute sales and communication strategies.
LML COMPANY realizes eCommerce stores on the major MarketPlaces also taking care of their management in outsourcing.
WHAT IS LML COMPANY?
I am a businessman and consultant who, after gaining valuable experience in domestic Italian and international companies (Brooksfield, Allianz Subalpina, Marina Yachting, Piacenza Cashmere, Ventana Wagon Lit, Alpitour Basicnet), has managed synergies between traditional business models and online channels since 1999. My concentration is in the fast growing "Made in Italy" e-commerce sector (including tourism and clothing) where I have launched several e-commerce start-ups.
I am also a partner of the Italian Post Office where I focus on the Poste commerce sector.
WHO IS LODOVICO MARENCO?
WHAT DOES LML COMPANY OFFER?
CLEAR ANSWERS TO YOUR QUESTIONS:FEASIBILITY STUDY What decisions must be taken before opening an e-commerce site?
OPTIMIZATIONHow can I improve an existing E-Commerce site?
EFFECTIVENESSHow can I verify the effectiveness of an E-Business project?
WITH A PERSONALIZED CONSULTING APPROACH THROUGHOUT THE DECISION-MAKING PROCESS
YES
WHICH SOLUTION?
HOW?
MANAGED IN HOUSE
OUTSOURCED
STANDARD
CUSTOMIZED
MANAGING THE ENTIRE DIGITAL VALUE CHAIN
Consulting for B2B or B2C projects either directly managed or outsourced, with standard or customized solutions
SEO, SEM, DEM, e-mail marketing, viral marketing, lead generation, widgets, digital signage
Blog, Forum, Buzz and reputation online, digital PR, social networking
SEOSearch Engine Optimization
Digital SignageAdvertising for smart devices
Widget
Lead GenerationSearch engines allow you to create lists of qualified and motivated contacts
360° WEB MARKETING
SEMSearch Engine MarketingMarketing tailored for search engines
Viral MarketingMarketing using Web 2.0 tools that stimulate word of mouth
DEMDirect e-mail marketing
Thanks to our complete knowledge of social media, we can help you make the most of customer tracking opportunities and brand promotion.
TAKING FULL ADVANTAGE OF SOCIAL NETWORKING
REALIZATION OF E-COMMERCE STORESeither on our partner proprietary platforms or on the largest international marketplace sites (up to 250 in Europe, including Amazon, Ebay, PixPlace, Kelkoo, Google Shopping) by consulting and analysis during the start-up phase, by integrating activities into marketplace sites, configuring online stores as well as studying and developing graphic templates.
MANAGEMENT IN COMPLETE OUTSOURCINGof online stores
by organizing and producing the product catalog (identifying products to display in the eStore depending on the market, publishing and editing ads, updated stock availability)
order management (order receipt, entry and transmission as well as payment and collection management)
multilingual customer service (English, French, Italian) including management of communication with customers (via email / phone) for information on shipments, returns and refunds, substitution, service feedback and reviews.
IMPLEMENTATION AND MANAGEMENT E-COMMERCE STORES:
Moreover, thanks to strong partnerships with leading companies operating in the field of e-commerce, LML Company is able to provide a variety of value-added services including:
Feedback Management: a platform for managing user comments / reviews about their shopping experience and products they have purchased
Automated publication of product catalogs: via an automated system that creates information flows for the publication of articles in online stores, for the largest MarketPlace sites, on price comparison sites and on affiliated platforms. The process allows for the coordination of multiple output streams from a single input point. This procedure also allows for automatic updates in real-time of inventory availability.
Digital management of product catalogs using iPads: this service is offered via "Cloud Computing". It is an "Enterprise Catalog Management" platform that allows you to use an iPad in place of the traditional product catalog. This permits you to manage all the content of the catalog only via authorized access to iPads on your own network. Orders can be acquired in real-time by the sales force. Create company APPs and WebApps.
STRONG PARTNERSHIPS:
New digital tools offer new opportunities that, in order to be seized, require a cultural change that must be managed with the right training. LML COMPANY provides specific advice in corporate change management.
Lodovico Marenco collaborates with TTGLab, a specialized training company focused on operators in the tourism sector.
MANAGEMENT TRAINING
LML COMPANY is registered with the Italian Electronic Trade Consortium (NETCOMM) and works within its a code of conduct and new philosophy of shopping online.
SHARED AND SHARABLE VALUES
web site: http://www.lmlcompany.it/e-mail: [email protected]: www.lodovicomarenco.it facebook: lodovico.marencolinkedin: lodovico-marencotwitter: @LMLCOMPANYslideshare: LMLCOMPANYskype: LMLTRN
CONTACT US!