Building Effective OrganizationsBusiness Digital Champions

Business Digital Champions (A4)

Matt Dune, Google (Moderator)

Suzy Hodgson, YourFarmStand.com

Carl Russell, Earthwise Farm & Forest

Adam Grinold, Wilmington Works

Matt Dunne

Head of Community Affairs at Google.

Director of AmeriCorps VISTA during Clinton Administration

Associate Director of the Rockefeller Center at Dartmouth College

Served seven years in the Vermont House and two terms in the Vermont Senate

Head of Community Affairs, Google

4

Internet today

Organize the world's information and make it universally accessible and useful.

Sources: comScore qSearch, February 2008, divided over 29 days; Radicati Group, October 2007; Internetworldstats.com; eMarketer 2008.

6BPhotos uploaded to Facebook per

Month

2.5Bpeople online (up from 500M

in 2003)

5BGoogle searches

worldwide per day

3Memails sent per second

100 Hoursof video

uploaded to YT per minute

http://pennystocks.la/internet-in-real-time/

Carl Russell

Horse-logger, forestry consultant, and timberland owner from Bethel, Vermont

Operates Russell Forestry Services

With his wife, co-owns Earthwise Farm & Forest

Co-Owners, Earthwise Farm & Forest

August 26, 2011 30 Mbf Hwd & Swd

Sawlogs

Adam Grinold

Executive Director Wilmington Works

Former executive director of the Mount Snow Valley Chamber of Commerce

Executive Director, Wilmington Works

Our Digital Plan 15 Years Ago

Our Digital Plan Today

Some tools are a flash in the pan. Some stick around, keeping current means early adoption of future hits, and…flops.

Ouch !

Ouch- But Got’em Back!

DO NOT TRY THIS AT WORK !

One Great Tool That You Can Grow With

Evaluating your Small Business Digital Tool Belt

Know what you want from your use

Develop Budget based on goals

Do research- check out competition- find one business out of area to emulate

Start engagement and follow through consistently & APPROPRIATELY-develop a tone and tenor

Realize you must continue to learn- this is a young professionals domain- and that segment will ALWAYS stay young…… as you age

Suzy Hodgson

Co-Founder of YourFarmStand.com

UVM Extension’s Center for Sustainable Agriculture

Carbon Clear and the Center for Environmental Strategy at the University of Surrey

Graduate of the Yale School of Forestry and Smith College

Co-Founder, YourFarmStand.com

How It Works

Farmers

list produce

for sale

Customers

buy on-line

whenever

they like

Farmers deliver

produce once

a week

Customers

pick up

produce in

one bag

Local

coordinator

promotes the market.

Yourfarmstand

manages the website

and all

transactions.

Local Examples

Charlotte Farmers market –yourfarmstand

Fairfield Farmers Market online

Farm Fresh Connect

Lessons Learned

Cash is not king.

Value is more than price.

Websites don’t grow on their own.

Local input rules.

Organic growth is good.