venus 328 86 th street manhattan
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V. NY. Venus 328 86 th Street Manhattan. ZACHARY GORESS. BRAND IMAGE. - PowerPoint PPT PresentationTRANSCRIPT
Venus328 86th Street
Manhattan
ZACHARY GORESS
V NY
BRAND IMAGE• Customers will view Venus as a high fashion boutique, where
fashion conscious women can purchase their luxury brands in an atmosphere where they can feel comfortable, and have a personal relationship with the sales associates.
MISSION STATEMENT • Venus is a leading women’s boutique, striving to make women
feel confident and beautiful every day, in a beautiful environment with exceptional quality. Venus will make you the queen you are destined to be.
TARGET MARKET • Venus’ customers will be upper class women ranging from the
ages of 20 to 35. Venus is meant for women who have an appreciation for high fashion, and love to look their finest even if it’s just a casual occasion. These women have a knowledge of fashion, and know what to wear and look remarkable effortlessly.
MERCHANDISE • The merchandise Venus will offer an array of merchandise that
epitomizes the Upper East Side high fashions. Simple, elegant high fashion styles. • Designer…
• Jackets/Coats• Pants • Shirts/tops • Dresses • Skirts • Handbags • Accessories
• Versace, Dolce and Gabbana, Alexander McQueen, Chanel, Gucci, Louis Vuitton, Christian Louboutin
MERCHANDISE
MERCHANDISE
STORE IMAGE • Venus will have a simple layout in order to emphasize the
garments being sold• Black and White • Black herringbone floors • White tin ceiling • Boudoir fitting room
LIGHTING
4 Noir Rose Italian Vintage Chandelier. $749.95 ($2,999.90)
Ambient Lighting. 20 lighting fixtures at $30.99 a piece ($619.89)
4 Venetian Premium Sconces. $1,350.90 each ($2,701.80)
DISPLAY FIXTURES
MANNEQUINS
3 White Mannequins: $3303 Black Mannequins: $330 Total: $660
MISCELLANEOUS Floor Length Mirrors: $549 Couch: $2,000Bathtub Couch: $1,250
A
A
B
BB
B
C
D DEA- Display Fixtures along wall B- Nesting Tables C- Round Display Table D- Back Wall Display CasesE- Sales RackF- Cash & Wrap
F
AB
C
A- Fluorescent lighting B- Task Lighting C- Incandescent Lighting
BACK WALL ELEVATION
Venus
NEW YORK
THE
AudreyHEPBURN
WINDOW DISPLAY
BUDGET BUDGET
Lighting
Ambient Lighting $619.80
Noir Vintage Italian Chandeliers $2,999.80
Premium Venetian Sconces $2,701.89 Fixtures
Nesting Tables $1,500 Tower Case $3,000
One Way Rack $75 Mannequins
White mannequins $330
Black mannequins $330 Miscellaneous
Bathrub Couch $1,250 Couch $2,000 Mirrors $2,379.60
Total$17,189.09