VENUE AND CONFERENCE INFO

8:30am - 12:30pm

AM Workshops

How to Create Irresistible Content Marketing

(Facebook Stage 1) • Leigh George, Freedom

Advanced SEO Tactics for 2019

(Pantheon Stage 2) • Janet Driscoll Miller, Marketing Mojo

Forget Everything You Know About Email

Marketing (ActiveCampaign Stage 3)

• Jen Capstraw, Iterable

12:30pm

Main Conference Registration Opens

1:15pm – 2:15pm

Opening Keynote

Future Consumers

(Facebook Stage 1)

• Randi Zuckerberg Zuckerberg Media

2:30pm – 3:00pm

Digital Disruption and Managing the Impact

(Facebook Stage 1) • Watchen Nyanue,Chicago Sky WNBA • Lauren DiPaola, PhRMA • David Acup, Environmental Defense Fund • Moderator: Obele Brown-West, Weber Shandwick

Break The Rules: How Brave Brands Are

Challenging The Status Quo

(Pantheon Stage 2) • Nicola Smith, Rebel & Reason

Winning with CRO: Key Pillars of a

Successful Conversion Optimization

Program (ActiveCampaign Stage 3)

Presented by VWO

• Sameer Sinha, EVP & Head of Revenue

Understanding the Basics of Structured Data

for SEO (Datawrkz Stage 4)

• Janet Driscoll-Miller, MarketingMojo

1

VENUE AND CONFERENCE INFO

Navigate the event with an up-to-date

agenda plus the ability to rate sessions!

digitalsummit.com/dc

digitalsummit.com/dc

WEDNESDAY, SEPTEMBER 4

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PRODUCED BY

The Brandcast Charging Station

Need a free power up? Drop your device off at the Power Charging Station located in the sponsor area.

Will I be able to view presentations after the conference?

Yes! All speaker slide decks that we are able to share will be posted online for view-only access within a week. Look for a post-event email with access instructions.

Official Agenda

Visit digitalsummit.com/dc for the most up-to-date agenda and the ability to rate speakers & sessions.

Contact Info

For after-hours assistance please email Help@digitalsummit.comFor sponsorship information please email ROI@digitalsummit.com

WiFi Info

Network: FreeConventionCenterWiFiNo password required

The Mapp VIP Lounge

The VIP Lounge - located in Room 149 - is available to VIP badge holders, Sponsors and Speakers for refreshments, light snacks and a place to work & network.§ Day 1: 2.30pm - 5.00pm§ Day 2: 8.30am - 4.30pm

Slidecast Access

Slidecasts (audio synced with slides) are available to Plus, Premium and Platinum pass holders. You will receive access info approximately two weeks post event. Conference pass holders can also upgrade to receive Slidecast access. Contact: registration@digitalsummit.com for more details.

SEPTEMBER 4 - 5, 2019WALTER E. WASHINGTON CONVENTION CENTER

WASHINGTON, DC

DIGITAL SUMMIT WASHINGTON DC 2019 SPONSORS

#DSDC

@DigitalSummits

GLOBAL ELITE PARTNERS

Tampa, FLSeptember 11-12

Detroit, MISeptember 25-26

Charlotte, NCOctober 2-3

Boston, MAOctober 21-22

Raleigh, NCNovember 13-14

Dallas, TXDecember 3-4

UPCOMING 2019 DIGITAL SUMMIT SERIES

digitalsummit.com

DIGITAL SUMMIT WASHINGTON DC 2019 PARTNERS

ADDITIONAL 2019 GLOBAL PARTNERS

No password required

Network: FreeConventionCenterWiFi

Missed lunch or need a snack?

These outlets are available during the following times:§ Bar Coffee (middle building):

8.00am - 4.00pm (both days)§ DC Brew and Sips (grand lobby):

10.00am - 4.00pm (day 1)7.00am - 4.00pm (day 2)

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DC

THURSDAY, SEPTEMBER 5

The Future of Digital Marketing: AI, Analytics and

Automation (Pantheon Stage 2)

• Sterling McKinley, Get Found Online

Driving Customer Visits to Your Physical Store

(ActiveCampaign Stage 3) • Andrew Smith, initiate-it

Survey Says: Top Marketing Challenges for

Associations in 2019 (Datawrkz Stage 4)

• Adam Smolyar, Urban Land Institute • Charlie Jones, FIA • Moderator: Dave Bornmann, Naylor Association Solutions

5:15pm – 6:15pm

Opening Reception hosted by Workfront

(Sponsor Area)

8:00am – 8:30am

Morning Coffee Networking hosted by

Sprout Social (Sponsor Area)

8:30am – 9:00am

Social Video: It’s All About Going Native (And the

Natives are Mobile) (Facebook Stage 1)

• George Potts, Fifth Influence

Employee Advocacy: Build Your Brand & Retain

Your Employees in One Hour a Week

(Pantheon Stage 2) • Sameena Kluck, Paladin

How Brands Can Follow the YouTuber Imprint and

Win Over Gen Z (ActiveCampaign Stage 3)

• Christy Pregont, Movement Strategy

9:15am – 9:45am

Analytics for Non-Profits: Processes to Derive

Impactful Insights in Less Time (Facebook Stage 1)

• Chris Sietsema, Teach to Fish Digital

How You Can Save Up To 50% on Your Digital

Media Budgets (Pantheon Stage 2)

Presented by Datawrkz

• Senthil Govindan, CEO

WED, SEPTEMBER 4 | THU, SEPTEMBER 5

3:15pm – 3:45pm

Unleashing the Hidden Power of Email

Marketing: Improve Results and Avoid

Mistakes (Facebook Stage 1)

• Yosef Silver, Fusion Inbound Marketing

First Impressions: Creating Iterative,

Automated Customer Segmentation with AI

(Pantheon Stage 2) • Ashley Bryant-Baker, Amtrak

A/B Testing & Optimization: How to Take

Your Digital Web Efforts From Good to Great

(ActiveCampaign Stage 3) • Scott Calderwood, SAS

Link Building and Content Go Together Like

Peas and Carrots (Datawrkz Stage 4)

• Debra Mastaler, Alliance-Link

4:00pm – 4:30pm

How to Measure the Effectiveness of Your

Marketing and Social Campaigns Like a

Boss (Facebook Stage 1)

• Mia Vallo, National Geographic

Building Ideas for the Attention Economy:

Increasing Connection With Your Content

(Pantheon Stage 2)

Presented by Facebook

• Kim Price, Creative Strategist

9 Machine Learning Tools You Can Use To

Add Efficiency to Your Digital Advertising

(ActiveCampaign Stage 3)

Presented by Silverback Strategies

• Andrew Nelson, President

Seven Habits for Highly Successful Digital

Marketers (Datawrkz Stage 4)

• Marc Engelsman, Digital Brand Expressions

4:45pm – 5:15pm

Extend Your Reach Through Content &

Influence Marketing (Facebook Stage 1)

• Juanika Cuthbertson, Ladypreneur Academy

2 3 4 5 6

Navigate the event with an up-to-date

agenda plus the ability to rate sessions

digitalsummit.com/dc

Capturing Attention With Content in an Algorithmic World (ActiveCampaign Stage 3) • Greg Swan, Fallon

Website Migration: What to Do Pre, During and Post (Datawrkz Stage 4) • Shana Sullivan, Vertical Measures

10:00am – 10:30amMarketing Trends that Matter in 2019 - and How to Leverage Them (Facebook Stage 1) • Leigh George, Freedom

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume (Pantheon Stage 2) • Garrett Mehrguth, Directive Consulting

Kill the Website Relaunch! Replace It with An Iterative, Results-driven Approach (ActiveCampaign Stage 3)Presented by Pantheon • Zack Rosen, CEO

Hear and Now: Marketers Are Working to Grow “Share of Ear” (Datawrkz Stage 4) • Ginger Shimp, SAP

10:30am – 11:00amNetworking Break

11:00am – 11:30amThe Feng Shui of Modern Email (Facebook Stage 1) • Jen Capstraw, Iterable

The Psychology of a Website: Optimize for Cognitive Biases, Conversion Triggers, and Google’s RankBrain (Pantheon Stage 2) • Matthew Capala, Alphametic

Programmatic Evolved: Advanced Targeting + Superior Tracking = Your Advantage (ActiveCampaign Stage 3)Presented by Genius Monkey • Evian Moreno, Sr Client Solutions Manager

Digital Jetpacks: Cultural Strategy, Brand Leadership & Real-Life Experience (Datawrkz Stage 4) • Eric Shutt, Summit X // Strategy

11:45am – 12:15pm

What Marketers Can Learn About Social Media from DJ

Khaled and Drake (Facebook Stage 1)

• Carlos Gil, Gil Media Co.

Get More Out of Every Email You Send

(Pantheon Stage 2)

Presented by ActiveCampaign

• Dathan Brown, Sales Manager

Optimize Your Brand for Integrated, Voice-Activated

Technology (ActiveCampaign Stage 3)

• Johanna Weber, NPR

Podcasting: Powerful Content Marketing For Brands

And Agencies (Datawrkz Stage 4)

• Carey Green, PodcastFastTrack.com

12:15pm – 12:45pm

Lunch Pickup & Break

12:45pm – 2:00pm

Lunch Keynote

Content and Chaos:

Diary of a News Marketer

(Facebook Stage 1)

• Paul Plumeri Wall Street Journal

2:00pm – 2:30pm

Contagious Content: Turn Your Customers From

Privately Placid to Publically Passionate

(Facebook Stage 1) • Ossa Fisher, Istation

Defining the 5 Key Elements of Your Brand DNA

(Pantheon Stage 2) • Adrion Porter, AP & Company

The Five Biggest Fails People are Doing With Video and

How to Fix It (ActiveCampaign Stage 3)

• Derek Dienner, MAKE films

Captain Marvel, Disney+ and Star Wars: 8 Content

Marketing Lessons Your Brand Can Learn from Walt

Disney Studios (Datawrkz Stage 4)

• Hilary Sutton, McKinley Marketing Partners

2:40pm – 3:10pm

Finding Fit in Silicon Valley: Frameworks for Marketing

Growth (Facebook Stage 1)

• Justin Watkins, Native Digital, LLC

Analytics & Reporting: Making Sense of the Data

(Pantheon Stage 2) • Madeline Gryczman, General Mills

Modernize Your Marketing Work: 4 Simple Ways to Get

More Done (ActiveCampaign Stage 3)

Presented by Workfront

• Mike Riding, Director, Digital Marketing

Improve Digital Performance With Real-World

Dominance (Datawrkz Stage 4)

• Regis Maher, do it outdoors media

3:20pm – 3:50pm

Measuring Social in Today’s Shifting Sands

(Facebook Stage 1) • Chad Israel, Social Reach LLC

Overcoming Content Overload: Marketing Tactics for

2020 (Pantheon Stage 2)

• Paxton Gray, 97th Floor

How to Combat Today’s Skyrocketing Advertising Costs

(ActiveCampaign Stage 3) • Erik Huberman, Hawke Media

4:05pm – 4:35pm

The Magic of Tidying Up Your Content: How to Declutter

Your Website to Grow (Facebook Stage 1)

• Alli Berry, The Motley Fool

Future Proof: Marketing Transformation in the 2020s

(Pantheon Stage 2) • Geoff Colon, Microsoft

How to Double Conversion Rates With Human-Centered

Experience Design (ActiveCampaign Stage 3)

• Chris Mechanic, WebMechanix

4:35pm – 5:30pm

Closing Reception hosted by Naylor (Sponsor Area)

DAY 2