The Swiss Business Enterprise

Venturing into New International Markets

Copyright SBE 2011Designed by SBE Graphic Division

We Help Companies Venture Into New Markets & Achieve Business Growth

“There is no longer any such thing as a purely national economy. The rest of the world is just too

big to ignore, either as a market or as a competitor”

John Young, CEO, Hewlett-Packard

In the face of economic globalization, small

and medium size companies can no longer

afford to ignore the challenge of international

commerce , as such they usually face the

dilemma of whether to expand to new

markets or not. Many businesses reach a

point where they have a definite share of the

market in their home country and

want to expand.

Taking the business abroad can definitely

offer many new opportunities, but will also

entail particular risks. Before taking a venture

into international markets companies

need to undergo extensive preparation

and research if it is to be successful in its

endeavor to internationalize. International

initiatives often fail because of poor market

strategy and inadequate planning rather

than drawbacks with the technology

and quality of products or servicesThe decision to “go global” is dynamic, and is not governed by the same decisionmaking criteria. The motivators for business expansion or going globalcan be perceived profit maximization,technological advantage, productadvantage, market differentiation,or managerial urge. However, Profitabilityremains the strongest motivator.

Companies may perceive global sales or market expansion as a potential source of higher profit; nevertheless, perceptionand reality may differ substantially. High start-up costs often drain initialprofitability, especially when the firmhas not previously engaged in international market activities. Thus, without thoughtful business planning the profit picture might shift substantially.

E-mail: info@swissbsc.com

www.swissbsc.com

What are the benefits of expanding to new global markets?

Entering the international market is an

“Entrepreneurial Venture”

Entrepreneurial ventures necessitate successful market entrystrategies to increase the rates of success. By offering betterunderstanding of the processes and strategies of going globalwe help companies overcome potential obstacles to success.

There are certainly many benefits for expanding to new markets

1. Offset seasonal fluctuations in sales and increase profits

2. Exposure to larger number of prospects /New business potential

3. Increase in technical proficiency with greater expertise in certain areas oftechnology

The arena of global business

is changing rapidly in ways that

affect the competitive opportunities

open to companies wishing to

go abroad. We are in the era of

a one-world market, this means

that the economies of countries

are linked in the marketplace.

Global markets are witnessing a

steady expansion of multinational

corporations. Such multinational

companies are altering the

competitive landscape.

With our existing overseas

relationships and contacts we can

offer access to key decision makers

and buyers, allowing your company

to break into overseas markets

more swiftly and efficiently.

We broaden your

opportunities and connect

you with other firms in new

markets whose strengths

complement your own

With our product knowledge and established networks of foreign distributors we offer you excellent avenues for entering new markets, particularly challenging markets where trade regulations and unusual cultural practices make market entry

an exceedingly risky venture. We guide your

market Ventures

Successfully

With our product knowledge and established networks of foreign distributors we offer you excellent avenues for entering foreign markets, particularly challenging markets where trade regulations and unusual cultural practices make market entry an exceedingly risky venture. Whether you are a small or medium business just thinking about outreaching to new markets or growing your business; we stand ready to help you achieve your goals.

Our services include:

1. Minimize Cultural and language barriers2. Boost your market opportunities through our various forms of cross-border relationships in

several sectors3. Develop a specific industry oriented international marketing plan4. Determine the feasibility of marketing your product or service in a specific country or region5. Assess market conditions to ensure that you can win a substantial share of the foreign

market6. Help you in developing the required organizational processes and allocating the appropriate

resources that are required for expanding into new markets7. Help you in securing capitalization, operations, and expertise to sustain an international

venture8. Make your product/service stand out in a crowded marketplace9. Define the best route of entry for your company and products/services10. Research the level of competition your service/product will face, as well as what determine

the risks posed by the foreign market environment11. Taking into account your company’s resource limitations, provide you with guidance on which

products or services in particular, in combination with which foreign markets, will produce thehighest return on investment

12. Identify the potential foreign markets for your product or service13. Provide you with specific market information on consumers, politics, laws and business

practices14. Help you achieve the required market positioning to enter the international arena

We help small and medium businesses to overcomecertain traditional barriers that may inhibit their interna-tionalization. We help them to develop a global culture, change the attitude of key decision makers, gain crucial international experience, and overcome the size barrier of

internationalization.

Our Approach