how to differentiate and grow a thriving retail business in today's crowded marketplace
DESCRIPTION
In this inspiring keynote Jason speaks about the importance of creating and culture of innovation and how innovation unleashes your people’s talent and creativity, driving new value and differentiation in today’s crowded marketplace. Innovation -- You can't survive without it.TRANSCRIPT
differentiate and grow
a thriving retail business
from apprenticeto franchisee
to $100 million
the game has changed
knowledge
change
globalisation
consumer has more options
they walk funny
better faster leaner
We will win because we are better at the customer interface!
how different are you?
the 80’s product
Industrial world shifts to service
economy
social economic & general change
Introduction of text messaging
the 90’s service
supplier convergence
internet reaches critical mass
instant messaging
the 00’s price
globalisation intensifies
easy finance
dot com bubble burst
emergence of social media
Today 2010
internet users – 1.9 billion (28%)
The Instant Society!
mobile broadband users predicted – 1 billion (15%)
people subscribed to mobiles – 4.6 billion (67%)
Social Media is set to rule this decade
world population – 6.84 billion
a culture of innovation
unleashes talent and creativity
1
focuses, motivates and energizes
2
faster and easier to deal with
3
create a culture of innovation
“Innovation …a process that uses new
knowledge to generate payback”
old strategy vs new strategy
A business development model that is opportunity driven rather than the old strategy
based model...
I dea l f or s tab l e and non-chang ing marketp lace
old strategy driven model
Vision
Strategy
Projects
Actions
Top Down
problems
opportunities
staff customers suppliers
Strategic Intent
new opportunity driven model
I dea l f or uns tab l e and chang ing marketp lace
Top DownBottom Up
5 keys for today’s innovative leader
conv ince the organ isa t ion innovat ion rea l l y mat ters
empower people 1
l i s ten to s ta f f , cus tomers and supp l ie rs
allocate resources 2
teach them how to th ink no t what to th ink
invest in your people 3
focus more on deve lop ing grea t peop le
focus on behaviours 4
make innovat ion par t o f what you do
get connected 5
differentiate and grow
3win.com.aujasondurham.com.au