Introducing

LIVE THE LIFE YOU'VE IMAGINED

Venture Lab | LA wants to help you...

ProblemCauses1. Availability 2. Ignorance3. Committees4. Comfort 5. Momentum 6. Passivity

The Six Enemies of Greatness and Happiness. Forbes. Feb 28 2012http://www.forbes.com/sites/jessicahagy/2012/02/28/the-six-enemies-of-greatness-and-happiness/

Greatness and Happiness are Rare

MissionImprove odds of "Right for you"

being "Right in front of you"

Solution

This tool will help ... By...1. Increase availability Intelligently connecting users to relevant info/people

2. Reduce ignorance Get tips/advice from others

3. Fire the committee Start a new one by finding others who want to do the same thing(s)

4. Disrupt comfort Incentivise discomfort with rewards

5. Gather momentum Introduce competition with gamification

6. Encourage less passivity Show/Tell people what you want to do

A SMART list app with SMART automationS.pecific M.easurable A.ttainable R.elevant T.imely

ResultsGreatness and Happiness are more Common

Right in

front of us

Right for us

Shockingly Common

MarketCustomer Segments Early

AdoptorEarly Majority

Late Majority

Has a smart phone X X X

Has downloaded an app before X X X

Has a list of things they want to do X X X

Has written down a list of things they want to do

X X

Has searched for an app to keep track of things they want to do

X

Market

Total Available Market: $ XX

Target Market: $ XX

Key Competitors

These tools offer organization, guidance support, inspiration, a strong user experience. But none improve efficiencies with automation.

There is nothing like our app out there

TeamMelissa Jeffries has a biomedical engineering and management background and specializes in entrepreneurship, product design, engineering, quality design assurance, and leadership.

Yolanda Jones is experienced in technology-based management, academia, and her skill set lies in strategic analysis, finance, human resource management, and operations. Not only has she started a business and tech consulting endeavor on the side, but she has taken entrepreneurship classes and started a boutique company.

Ricardo Barretto developed partnerships in Brazil for a technology company, and has experience researching new technologies that have the potential to change paradigms in the world.

Jing Feng studied Economics and International Business and utilizes her business development, marketing, and customer service abilities daily as an Internet Marketer at a social media start-up. Her previous experience includes program management, design, and sponsorship within non-profit, entertainment, and automotive sectors.

AdvisorAlex Bäcker

Founder & CEO, QLess, crowned Best Business Services Company in the USA

Founder & CEO, Ab|Inventio, Invention factory that spun off QLess and Whozat

IST Board of Advisors, California Institute of Technology

Former scientist at Caltech and Sandia National Labs