Capital Goal

Value of our Company

450’000€117’000€ for 26%

of Equity

The Team

Antonio Petrullo Daniel Babes

Thomas Beaumont Shuai Shen Olivier Bruyere

Alejandra Viadero

Our Idea

Student “StuTor”

SameUniversity

The Needs

Student • Capital/Time Poor

• Learn new skills

• Improve exams chances

The Needs

“StuTor”

• Financial Reward

• High knowledge

• Personal satisfaction

The Product

Website App

Value Proposition«Quick and accurate match-making

within your institution, allowing peers to benefit each other»

Competition

Private Tutors

Private Academies

Tutoring Website

Universities

The Business Model

Student

Brokerage

Key featuresQuality

“Uber”Rate and review system

Capacity4 students per

class

Priority

Scalability

Revenues

Commission Fees

Online Adverstising

Costs

Software Development

Maintenance

Salaries

Key Assumptions

Students prefer peerstudents as their tutors

Minimum price of 20 euros is feasible.

Tutors want to use spare time to teach.

Target Market

Segmenting TargetingDemographic

Geographic

University Body Students

The First Step

Potential Customers

5,600

Then …

Potential customers165,800

Growth trend and affecting factors

Positive Growth

Economic Factors Social - Cultural Demographic

Industry Analysis

Disrupting the industry structure Elimination of boundary between tutors and studentsKnowledge sharing societyWin-win situation

Response from playersCheaper pricesBetter quality of the courses

Risks

Lack of Supply

AgreementStud/Prof

Threats University

Poor Tutors

Marketing Strategy OverviewWhy We Are Lucky

Very accurate marketing and good knowledge of customer

Segmented By Institutions

Inbound marketing – 61% lower in costs

Advertising

Brand Ambassador - Word of Mouth

Clever Timing

12-20% of Money Revenues

Events

Low pricing – Students

Spending same per week as you would for one lunch at Do-Eat or a Gin & Tonic - 2.5 – 10% of weekly budget.

According to survey students weekly budget is €150-200

Price & Positioning

Operational Plan

1° FebruaryIdeation and

Market Research

1° MarchStart App Development

15° MarchFinancing

1° JuneFirst Market Trial

1° JulyStart Recruit

Tutors

1° SeptemberProduct launch

The Future

20181 New Uni

20194 New Uni and

Representatives

20208 New Uni and

Representatives

202113 New Uni andRepresentatives

Balance Sheet

Balance sheet expected in september 2019 after fund raisingAssetsCurrent AssetsCash € 30,000.00

Fixed AssetsFixed intangible assets € 100,040.00

Total € 130,040.00

LiabilitiesLongterm Liability € 13,004.00 EquityVC Equity € 105,332.40 Partners equity € 11,703.60 Total equity € 117,036.00 Total liability plus equity € 130,040.00

Finances

Years 2017 2018 2019 2020 2021

Total revenue € 3,081.60 € 172,467.42 € 250,077.75 € 375,116.63 € 543,919.11

COGS € 8,904.08 € 24,928.25 € 17,505.44 € 45,014.00 € 65,270.29

Gross margin -€ 5,822.48 € 147,539.16 € 232,572.31 € 330,102.63 € 478,648.82

Operating expenses € 3,373.53 € 25,296.54 € 56,161.37 € 120,569.44 € 220,197.91

EBIT -€ 9,196.01 € 122,242.62 € 176,410.94 € 209,533.20 € 258,450.91

Interest Expenses 390.12 390.12 390.12 390.12 390.12

Taxes € - € 18,336.39 € 26,461.64 € 31,429.98 € 38,767.64

Net Income -€ 9,586.13 € 103,516.11 € 149,559.18 € 177,713.10 € 219,293.15

Finances

Tax 25%

Debt 30%

Equity 70%

Wacc 24%

Growth rate 5%

Beta 1,3

Cost of Equity 20%

Cost of Debt 3%

unlevered Beta 1,69

Years 2017 2018 2019 2020 2021

Net Incomes -€ 9,586.13 € 103,516.11 € 136,809.18 € 164,963.10 € 206,543.15

Amortization € 2,500.00 € 2,500.00 € 2,500.00 € 2,500.00 € 2,500.00

Interest € 390.12 € 390.12 € 390.12 € 390.12 € 390.12

FCF -€ 6,696.01 € 106,406.23 € 139,699.30 € 167,853.22 € 209,433.27

Residual value € 998,966.25

DCF -€ 5,315.77 € 67,060.58 € 139,699.30 € 167,853.22 € 209,433.27

Discounted RV € 314,993.33

Official estimated value € 893,723.93

Equity Asked to VC € 117,036.00

% of company given up 26%

Which would make our company worth € 446,861.96

Break Even in number of class 36444

We Break even between 2019-2020