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of 1 175 ROCCO A2P SMS Messaging Vendor Performance Report 2019 - MNO Ratings TATA Confidential Roaming Consulting Company Ltd © 2019 ROCCO™ June 2019 A2P SMS MESSAGING VENDOR PERFORMANCE REPORT 2019 ROCCO A2P SMS Messaging Vendor Performance Report 2019 was created, designed and sponsored by ROCCO™ www.roccoresearch.com STRATEGIC ANALYSIS VERSION + REGIONAL ANALYSIS VENDOR RATINGS BY MOBILE NETWORK OPERATORS

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Page 1: VENDOR RATINGS BY MOBILE NETWORK OPERATORS A2P SMS ...€¦ · VENDOR RATINGS BY MOBILE NETWORK OPERATORS!2 of !175 ROCCO A2P SMS Messaging Vendor Performance Report 2019 - MNO Ratings

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TATA Confidential �

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

A2P SMS MESSAGING VENDOR PERFORMANCE REPORT 2019

ROCCO A2P SMS Messaging Vendor Performance Report 2019 was created, designed and sponsored by ROCCO™

www.roccoresearch.com 

STRATEGIC ANALYSIS VERSION + REGIONAL ANALYSIS

VENDOR RATINGS BY MOBILE NETWORK OPERATORS

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A2P SMS Messaging Vendor Performance Report 2019 - MNO Ratings

Contents

Contents 2

About the Authors 9

Executive Summary 11 Introduction 11

The Leading Vendors 13

How the Vendors Performed 13

Vendor Tier Table 14

About the MNOs 16

MNO’s Challenges with A2P SMS 16

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

“When text messaging first came out, you could only text within your network, whatever operator you had. It seems silly now, but once those walls came down, all sorts of applications and services were built on top of that. It ended up being good for everybody.” Peggy Johnson

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Performance on the Key KPIs for A2P SMS 18

Customer Satisfaction Ranking 19

Return on Investment 20

STRATEGIC ANALYSIS 21 Performance 21 Introduction 21

Reliability 24

Customer Service 25

Technical Expertise 26

Reputation 27

Value for Money 28

Understanding of the Messaging Business 29

Offers Excellent Value Added Services (VAS) 30

Quality of Service 31

Transparency 32

Flexibility 33

Performance+ (KPIs on important A2P SMS Messaging aspects) 34 Implementation Process 34

Uptime Performance 35

Global Reach 36

Route Monitoring and Management 37

Technical Support 38

Data Security 39

Reporting 40

Impact on existing messaging 41

Direct connections 42

Pricing Model 43

Monetisation of traffic 44

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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They help me explore other types of Mobile Engagement solutions 45

Leadership 45 Introduction 46

Global Presence 47

Trusted 48

Industry expertise 49

Innovative 50

Enabler 51

Dynamic 52

Thought Leadership 53

Empowering 54

Customer Orientated 55

Inspiring 56

Simple to work with 57

Local Expertise 58

Value 59 Introduction 59

General Rating 60

Brand Awareness 61

Brand Awareness Continued 62

Net Promoter Score 63

Conclusions 65 Introduction 66

Airtel Business Performance 66

Airtel Business Performance + 68

Airtel Business Leadership 69

Airtel Business MNO Comments 70

BICS Performance 71

BICS Performance+ 72

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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BICS Leadership 73

BICS MNO Comments 74

C3ntro Performance 75

C3ntro Performance+ 76

C3ntro Leadership 77

C3ntro MNO Comments 78

CITIC Performance 79

CITIC Performance+ 80

CITIC Leadership 81

CITIC MNO Comments 81

Clickatell Performance 82

CIickatell Performance+ 83

CIickatell Leadership 84

CIickatell MNO Comments 85

Comviva Performance 85

Comviva Performance+ 85

Comviva Leadership 86

Comviva MNO Comments 87

Dimoco Performance 87

Dimoco Performance+ 88

Dimoco Leadership 89

Dimoco MNO Comments 90

GMS Performance 91

GMS Performance+ 91

GMS Leadership 91

GMS MNO Comments 92

IDM Performance 93

IDM Performance+ 94

IDM Leadership 95

IDM MNO Comments 95

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ROCCO™ June 2019

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Infobip Performance 97

Infobip Performance+ 97

Infobip Leadership 99

Infobip MNO Comments 99

Link Mobility Performance 103

Link Mobility Performance+ 104

Link Mobility Leadership 105

Link Mobility MNO Comments 105

Messagebird Performance 106

Messagebird Performance+ 107

Messagebird Leadership 108

Messagebird MNO Comments 108

Monty Mobile Performance 109

Monty Mobile Performance+ 110

Monty Mobile Leadership 111

Monty Mobile MNO Comments 112

Mr Messaging Performance 113

Mr Messaging Performance+ 113

Mr Messaging Leadership 114

Mr Messaging MNO Comments 115

Nexmo Performance 116

Nexmo Performance+ 117

Nexmo Leadership 118

Nexmo MNO Comments 118

Orange Performance 119

Orange Performance+ 120

Orange Leadership 121

Orange MNO Comments 121

Route Mobile Performance 122

Route Mobile Performance+ 123

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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Route Mobile Leadership 124

Route Mobile MNO Comments 125

SAP Performance 125

SAP Performance+ 126

SAP Leadership 128

SAP MNO Comments 128

Sinch Performance 129

Sinch Performance+ 129

Sinch Leadership 131

Sinch MNO Comments 131

SMS Highway Performance 132

SMS Highway Performance+ 134

SMS Highway Leadership 135

SMS Highway MNO Comments 135

Syniverse Performance 136

Syniverse Performance+ 136

Syniverse Leadership 138

Syniverse MNO Comments 138

Tata Communications Performance 139

Tata Communications Performance+ 140

Tata Communications Leadership 141

Tata Communications MNO Comments 142

Twilio Performance 143

Twilio Performance+ 144

Twilio Leadership 145

Twilio MNO Comments 146

tyntec Performance 146

tyntec Performance+ 147

tyntec Leadership 148

tyntec MNO Comments 148

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ROCCO™ June 2019

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Leaderboards 150 Leaderboard Tier 1 150

Leaderboard Tier 1 Alternative view 151

Leaderboard Tier 2 Leaderboard 151

Overall Conclusions 152

Notes on Our Report 153 Identifying Vendors 153

Vendors who were included in this years report 154

Eligibility for taking part in this research and Validation Process 158

How the Ratings were Calculated 159

Performance KPIs: 159

Performance+ KPIs: 159

Leadership KPIs: 160

Your Feedback, Our Future Reports 161

Annex 1: Regional Analysis 162 Introduction 162

Africa 163

North America 163

South America 164

Asia 164

Europe 165

Middle East 166

Vendor Scores Region by Region 166

Airtel Business 166

BICS 167

C3ntro Telecom 167

CITIC 167

Comviva 168

Dimoco 168

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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About the Authors

GMS 169

IDM 169

Infobip 170

Link Mobility 170

Monty Mobile 171

Mr Messaging 171

Nexmo (The Vonage API Platform) 171

Route Mobile 172

SAP 172

Sinch 172

Syniverse 173

TATA Communications 174

Twilio 174

Tyntec 174

Jason Bryan

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ROCCO™ June 2019

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Jason is Senior Consultant, Analyst and CEO of ROCCO based at ROCCO HQ in the UK. He has overseen the last 4 years of in-depth monthly research on Industry Analysis, Vendor Performance, Market Intelligence and Market Pricing in the Roaming and Interconnect space. Jason was the founder of ROCCO in 2012, building on 20 years experience of Roaming and Interconnect roles in Vodafone, Telefonica Groups and a number of Vendors, as well as GSMA Chairmanship roles.

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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Executive Summary

Introduction

While predictions for the peak of A2P SMS have been toted for several years as 2020, it seems more and more likely that SMS will remain the number one channel for messaging well into the future. A2P SMS is clearly big business and while other more innovative solutions maybe making ground, many of them are not as profitable or as effective as A2P SMS.

While RCS is not mature enough in the market to make a detailed comparison yet (we plan to conduct research on that later in the year) it is progressing. The chat bot functionality that it brings and multi media experiences similar to that we see on some Chat app messaging suggests that Enterprises want to experiment with richer messaging experiences. Often in full colour with graphics, upsetting attributes and most of all the increased interactivity with the client are all great factors but are about a different experience to that we see on SMS. While for some the 160 character limitations of SMS are a blessing, to others they might be too little. Enterprises will have to decide the level of interactivity they think the client wants and offer optionality to suit everyone. Right now, and for the foreseeable future, RCS will not have the coverage for at least another 2 years. Meanwhile, we can satisfied with the familiarity and convenience of that special place on your phone dedicated to receiving important information.

In our Messaging Strategy research where A2P SMS was called by several 1

respondents “old tech” we identified all the challenges and opportunities A2P SMS has in

ROCCO Messaging Strategy Report 20181

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the market, but we could also see how compared with most (but not all) messaging solutions available, it still holds considerable importance and support from Enterprises and MNOs.

This is the fifth time that ROCCO has studied A2P SMS Messaging Vendor Performance. Previous reports took place every year since 2015 and the next report is due in May 2020. We find that despite capturing data about Vendors performance multiple times that Mobile Network Operators (MNOs) consistently request A2P SMS Messaging reporting for the following reasons:

•Mergers and acquisitions often bring changes to organisations which effect performance or company leadership and sometimes impact clients. A2P SMS Messaging Vendors are especially likely to continue to face consolidation so this is a very real need right now.

•Changes in management or brand can effect a companies strategic direction and changes to Industry Standards and Regulations have been known to alter the performance in A2P SMS Messaging.

•A2P SMS Messaging is an important part of the telecoms environment this as we know constantly evolves. Which vendors are there to help clients evolve with it, who consult on strategy and ultimately can identify monetisation patterns for the future.

Over 500 MNOs each year contribute to ROCCO Research. MNOs often find it challenging to find the right

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ROCCO™ June 2019

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Vendors and when there are many Vendors in the marketplace (in this research we identified 50+) who could deliver at least satisfactory A2P SMS Messaging services how does a client choose the right vendor for their needs?

Investing in Vendors always takes a great effort, MNOs need to make an RFP and selection processes which takes time and energy away from exploring other revenue opportunities. ROCCO Reports offer advice which MNOs and MNO Groups actively follow in choosing vendors. If the MNO is not part of a group, or independent they hardly ever get the opportunity for advice from other MNOs to help make decisions on the challenges they face, so the benefits of getting some more intelligence from a truly neutral 3rd party like ROCCO is one of the reasons we make these reports.

This report follows the our other reports in SMS Firewall, Messaging Strategy and our Market Intelligence Reports into the vendors. For a complete picture of which vendors to approach for A2P SMS and all the other Omni-channel options you can also now consult with ROCCO Strategy.

The Leading Vendors The infographic to the left features the leading Vendors for 2019. Starting in alphabetical order we have 5 leaders in tier one for 2019. This means that these Vendors scored between 4-5 points in their Overall Score. Most MNOs will be aware of some familiar names of A2P SMS Messaging Vendors but may not have heard of all the players.

Congratulations to all the Vendors who appear in the report for the good feedback they have received from MNOs.

How the Vendors Performed Incase you don’t know how we prepare out report here is a short guide. We ask the MNOs to give a general rating about all Vendors. We then ask them to choose a vendor to give more ratings about and they choose a vendor and are then led through a number of questions on Performance and Leadership specific to that vendor.

We take all this data:

• General Rating

• Ratings on Performance e.g. Reliability, Flexibility

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• Ratings on specific performance aspects related to A2P SMS Messaging, e.g. Monetisation, Support for grey routes etc

• Ratings on Leadership e.g. Trust, Global presence and Innovation

Taking the average of these four areas we rank all the Vendors on how they performed across all the MNOs who responded. All rating are on a scale on 1-5. Any Vendor who scores in the overall score higher than a 4 out of 5 is a Tier One vendor.

This is not easy to achieve since in realistic terms the MNOs are being asked insightful questions which often lead to them to take this opportunity to give feedback. MNOs want to help each other to understand the issues they have had as well as the successes.

The following Vendors have been ranked according to tiers. Most people find this insightful however for more information about the specific performance of Vendors to all the KPIS please see the Strategic Analysis version of this report.

Vendor Tier Table

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Vendor Tier Table

Tiers Vendors

All ratings are out of 5 points. The Overall Score determines the Tier in which the Vendor is placed within our Table. The Overall Score is determined by the 4 sub-scores for the four rating sections: • Performance KPIs, • Performance KPIS specific to this

research, • Leadership • and their Overall Rating

All rating are combined to achieve an average Overall Score. E.g. 3.5 + 3 + 4 + 3.5 = 3.5 Overall Score = Tier Two

Vendors are shown in Alphabetical Order with an overall ranking available in the Strategic Analysis Version of this report.

30 Vendors did not have the minimum of 5 ratings from MNOs needed to provide meaningful rating results for this report and are therefore not analysed further in this report. Please see Report Notes for further information.

Tier One Vendors: Whose Overall Score is between 4-5 out of 5

Infobip

Nexmo (The Vonage API Platform)

Sinch

Tata Communications

tyntec

All other vendors rated in this research:

Airtel Business

BICS

C3ntro Telecom

CITIC

Clickatell

Comviva

Dimoco

GMS

Interactive Digital Media

Link Mobility

MessageBird

Monty Mobile

Tiers

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About the MNOs 303 respondents representing 365 MNOs (including perceptions from 15 MNO Groups) in 122 Countries took part in this research. Responses contained MNOs from all continents of the world. Many thanks to all the MNOs who took the time to respond. The average response time for the survey was 14 minutes.

MNO’s Challenges with A2P SMS Taking into consideration our research is not only about the Vendor ratings but an opportunity to speak to MNOs about their challenges in this field we asked what the biggest challenge was for them. It’s no surprise that the number of Vendors still using grey routes remains the number one issue. But there have been some changes since last year in the rankings.

The number of MNOs who find these areas becoming more challenging has increased since last year:

Mr Messaging

Orange International Carrier

Route Mobile

SAP

SMS Highway

Syniverse

Twilio

VendorsTiers

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• Monitoring and filtering of messages ( up 3 positions on last year to number 3)

• Data Security issues ( up 5 places to number 4)

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ROCCO

MNO Challenges with

A2P SMS

Openness of market2 %

Traffic reports issues2 %

Many destinations hard to reach2 %

Lack of Graphics2 %

Poor open rate information / tracking conversion3 %

International termination costs3 %

Standardisation3 %

User Adaptability3 %

Lack of Innovation3 %

Unknown Hops3 %

Many Hops from end to end4 %

Guaranteed delivery issues4 %

Getting Enterprises to use old tech4 %

OTT Verification Code issues5 %

Regulations5 %

Pricing disparity (same destination, different vendors)5 %

Security Issues6 %

Monitoring and filtering7 %

Margins are getting smaller10 %

Grey Routes27 %

Grey Routes Margins are getting smallerMonitoring and filtering Security IssuesPricing disparity (same destination, different vendors) RegulationsOTT Verification Code issues Getting Enterprises to use old techGuaranteed delivery issues Many Hops from end to endUnknown Hops Lack of InnovationUser Adaptability StandardisationInternational termination costs Poor open rate information / tracking conversionLack of Graphics Many destinations hard to reachTraffic reports issues Openness of market

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• OTT Verification issues up ( up 3 places to number 7)

• Getting Enterprises to use old tech ( jumped up 8 places to number 8)

Whats less of a concern is:

• Poor open rate information / tracking conversion ( down 7 places to 15)

Performance on the Key KPIs for A2P SMS When we ask MNOs to rate Vendors on specific KPIs we get to see how every vendor performs individually, but it’s also useful to see how overall the KPIs rank to see what trends there are in performance. In most categories Vendors are overall good scores especially in “Uptime Performance”. Here we can also see that perhaps not all vendors are encouraging optionality in messaging and the omni channel approach.

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Customer Satisfaction Ranking We asked the MNOs to rank the messaging options in the market according to their perception of Customer Satisfaction. This is the satisfaction they perceive their customers feel with the messaging options. Clearly the table shows a strong favour to A2P SMS, RCS (even if RCS is not mature enough to know in great detail the Customer Experience) and Chat Apps and a strong disfavour for Wi-Fi Calling and Web RTC. Clearly here some MNOs did not respond on all types of messaging.

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Vendor Performance on A2P SMS Specific KPIs

Uptime Performance

Global Reach

Pricing model

Direct connections

Implementation Process

Technical Support

Security

Monetisation of traffic

Impact on existing messaging

Route Monitoring and Management

Reporting

They help me explore other types of Messaging solutions

Overall Rating Out of 5 by MNOs on these KPIs

3,6 3,7 3,8 3,9 4

3,71

3,75

3,8

3,82

3,83

3,86

3,87

3,87

3,91

3,91

3,92

3,99

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Return on Investment We asked the MNOs to rank the messaging options available to them today in terms of ROI. This is the ROI they perceive about the messaging options in the market. Clearly the table shows a strong favour to A2P SMS, RCS and Chat Apps and a strong disfavour for Wi-Fi Calling, Video, Voice Calling and Web RTC. Clearly here some MNOs did not respond on all types of messaging.

End of Executive Summary

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MNO’s Customer Satisfaction Ranking 2019

A2P SMS

Chat Apps

A2P RCS

Push Messaging

Chat Bots

Mobile Wallet

Voice Calling

USSD

Video

Flash Calling

Wi-Fi Calling

Web RTC

Number of respondees

0 60 120 180 240 300

1 The best 2 3 4 5 6 7 8 9 10 11 12 The worst

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STRATEGIC ANALYSIS

Performance

Introduction ROCCO wants to know how A2P SMS Messaging Vendors are perceived for

performance criteria which are fundamental to the delivery of the A2P SMS Messaging service.

Several performance criteria are key “buzz words” used in our industry to denote a quality performance. For example… “X is good Value for Money but isn’t very Flexible”.

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MNO’s Perception of Return on Investment Ranking 2019

A2P SMS

A2P RCS

Chat Apps

Push Messaging

Chat Bots

Mobile Wallet

Flash Calling

USSD

Video

Voice Calling

Web RTC

Wi-Fi Calling

Number of respondees

0 60 120 180 240 300

1 The best 2 3 4 5 6 7 8 9 10 11 12 The worst

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Brand messages often use performance criteria to advertise certain features of a product or service. However, sometimes we can’t quantify if the brand message is accurate or simply a marketing vision. For example, Data Security of the A2P SMS Messaging is a performance indicator required of an A2P SMS Messaging Vendor and may be advertised as a feature of an A2P SMS Messaging Vendor but not always delivered to the degree needed by the MNO.

Our survey helps quantify performance criteria to assist MNOs to get a wider perspective.

General Performance KPIs:

• Reliability• Customer Service• Technical Expertise• Reputation• Value for Money• Understanding of the Messaging Business• Offers Excellent Value Added Services (VAS)• Quality of Service• Transparency• Flexibility

Performance+ (On important A2P SMS Messaging aspects):

• Implementation Process• Uptime Performance• Global Reach• Route Monitoring and Management• Technical Support• Data Security• Reporting• Impact on existing messaging• Direct connections• Pricing model• Monetisation of traffic

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• They help me explore other types of Mobile Engagement solutions

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Reliability

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Reliability

Airtel Business

BICS

C3ntro Telecom

CITIC

Clickatell

Comviva

DIMOCO

GMS

IDM

Infobip

Link Mobility

Messagebird

Monty Mobile

Mr Messaging

Nexmo

Orange

Route Mobile

SAP

Sinch

SMS Highway

Syniverse

Tata Communications

Twilio

tyntec

Ratings out of 50 1,075 2,15 3,225 4,3

4,163,73

4,224,03

44,23

3,914,03

3,54,03

3,953,8

44

4,244,044,044,114,08

3,873,75

4,044,054,08

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Customer Service

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Customer Service

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,1 2,2 3,3 4,4

4,033,67

4,44,354,2

3,963,61

4,2133,543,61

3,834

34,35

3,993,994,064,063,9

3,53,994,014,04

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Technical Expertise

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Technical Expertise

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,1 2,2 3,3 4,44,08

3,734,29

3,873,92

4,133,9

3,9433,483,61

3,834

34,26

4,024,024,084,06

3,833,5

4,024,034,06

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Reputation

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Reputation

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

3,6 3,775 3,95 4,125 4,3

4,054,2

4,13,73

3,914,23

3,933,8

44

3,943,82

44

4,244,054,05

4,093,863,88

44,054,044,06

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Value for Money

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Value For Money

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,1 2,2 3,3 4,4

4,043

4,294,02

3,924,24

3,874,03

3,54,09

3,953,84

44

4,194,014,014,084,06

3,973,75

4,013,994,04

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Understanding of the Messaging Business

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Understanding of the Messaging Business

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,1 2,2 3,3 4,4

4,044,11

4,294,02

3,924,4

3,874,03

34,09

3,953,84

3,54

4,194,014,014,084,06

3,974

4,013,994,04

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Offers Excellent Value Added Services (VAS)

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Offers Excellent Value Added Services (VAS)

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,2 2,4 3,6 4,84,02

3,74,27

3,873,66

4,223,53

3,923,5

4,633,44

3,823,5

34,19

3,963,964,043,94,02

3,753,963,974,03

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Quality of Service

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

QoS

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,15 2,3 3,45 4,6

4,053,73

4,293,883,91

4,133,94,03

34,58

3,613,82

43

4,23,993,994,07

43,96

43,994,014,06

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Transparency

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Transparency

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,2 2,4 3,6 4,8

4,023,7

4,24,033,94,25

3,913,98

44,64

3,63,8

43

4,183,963,964,064,054,01

4,13,963,994,04

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Flexibility

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Flexibility

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,2 2,4 3,6 4,8

4,182,67

4,073,72

3,924,23

3,613,89

34,64

3,613,84

43

4,243,973,974,054,054,04

43,973,964,01

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Performance+ (KPIs on important A2P SMS Messaging aspects)

Implementation Process

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Implementation Process

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,1 2,2 3,3 4,44

3,673,76

3,53,92

4,133,47

3,883

4,033,95

3,8444

4,223,983,984,034,053,9

3,53,983,99

4

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Uptime Performance

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Uptime Performance

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

3,6 3,775 3,95 4,125 4,34,02

3,734,04

3,73,94

4,063,93

4,014

4,143,96

3,8344

4,234,014,01

4,084,03

3,974

4,014,03

4,06

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Global Reach

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Global Reach

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,1 2,2 3,3 4,4

4,083,7

4,064,07

3,894,15

3,553,94

34,09

3,933,78

44

4,243,953,954,044,05

3,933,75

3,953,984,02

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Route Monitoring and Management

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Route Monitoring and Management

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,1 2,2 3,3 4,4

43,55

4,193,683,67

4,033,61

3,933

4,033,44

3,833,5

34,22

3,973,974,024,05

3,893,75

3,973,994,01

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Technical Support

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Technical Support

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,1 2,2 3,3 4,44,05

3,374,04

3,883,92

4,133,77

4,033

4,093,61

3,844

34,25

44

4,074,05

3,973,75

44,014,04

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Data Security

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Data Security

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,1 2,2 3,3 4,4

4,013,7

4,043,87

3,44,14

3,913,93

44,09

3,273,8

33

4,213,983,984,044,033,96

43,983,994,02

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Reporting

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Reporting

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,1 2,2 3,3 4,4

3,83,7

4,33,53

3,364,19

3,913,73

34,09

3,243,73

33

4,213,963,96

44,04

3,833,5

3,963,963,98

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Impact on existing messaging

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Impact on existing messaging

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,1 2,2 3,3 4,43,99

3,374,31

3,533,66

4,143,933,91

34,08

3,443,82

3,53

4,233,973,974,054,06

3,953,75

3,973,994,03

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Direct connections

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Direct Connections

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,1 2,2 3,3 4,44,01

3,674,36

3,873,93

4,153,9

3,9733,53

3,963,82

44

4,223,993,994,074,05

3,883,5

3,994

4,05

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Pricing Model

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Pricing Model

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,1 2,2 3,3 4,4

43,33

4,313,85

3,674,05

3,643,74

44

3,783,84

3,544,2

3,963,964,034,06

3,894

3,963,964,01

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Monetisation of traffic

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Monetisation of Traffic

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,05 2,1 3,15 4,2

4,163,33

4,193,85

3,44,15

3,373,93

3,54,07

3,63,79

34

4,193,963,964,03

3,663,95

43,963,943,99

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They help me explore other types of Mobile Engagement solutions

Leadership

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

They help me explore other types of Mobile Engagement

solutions

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,15 2,3 3,45 4,63,95

3,334,07

3,53,36

4,143,37

3,873

4,583,24

3,7333

4,153,893,893,98

3,663,93

3,753,893,873,95

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Introduction

So few companies these days demonstrate their leadership, preferring to “play it safe” or wait for their customers to demand services. However, leadership can just provide the kind of working relationship which Inspires MNOs, even if the Product, Service or methodology fails at the first hurdle.

For example, opening offices in locations nearby to customers or potential customers is an example of investment in the client relationship which shows good leadership.

Trust is hard to accomplish and must be built, but is probably the most important leadership criteria of all, since it typically creates a client-Vendor relationship that grows and grows.

MNOs expect A2P SMS Messaging Vendors to lead in development of products to take their quality to a new level. Only leaders have the right foundations and trust of their MNO clients to invest in such new models.

Leadership KPIs

• Global Presence. • Trusted• Industry Expertise• Innovative• Enabler• Dynamic• Courageous• Empowering• Customer Orientated• Inspiring• Simple to work with• Local Expertise

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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Global Presence

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Global Presence

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

3,5 3,7 3,9 4,1 4,34,14

3,674,21

4,033,94

4,223,6

3,964

4,053,96

3,8244

4,233,993,99

4,063,64

3,954

3,994

4,04

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Trusted

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Trusted

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,075 2,15 3,225 4,3

4,184,1

4,194,05

3,944,23

3,764,01

43,53

43,85

44

4,244,034,034,09

3,843,89

3,754,034,034,07

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Industry expertise

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Industry Expertise

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,1 2,2 3,3 4,4

4,1944,2

4,053,94

4,223,894,01

33,54

3,83,82

44

4,234,014,014,08

3,843,9

3,54,014,024,06

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Innovative

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Innovative

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,1 2,2 3,3 4,43,99

3,73,9

3,523,92

4,183,743,91

34,08

3,613,79

43

4,223,943,944,01

3,843,93

3,753,943,953,98

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Enabler

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Enabler

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,1 2,2 3,3 4,43,95

3,673,91

3,653,91

4,143,73

3,9133,533,613,77

43

4,213,913,913,98

3,843,85

3,53,913,933,97

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Dynamic

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Dynamic

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,1 2,2 3,3 4,44,13

34,043,83,94

4,133,873,95

33,98

3,623,82

43

4,213,933,93

43,44

3,823,75

3,933,943,98

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Thought Leadership

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Thought Leadership

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,05 2,1 3,15 4,23,93

3,374,02

3,683,89

4,183,73

3,923

3,953,59

3,784

34,14

3,893,893,98

3,533,79

3,53,893,913,97

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Empowering

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Empowering

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,05 2,1 3,15 4,23,94

33,87

3,533,91

4,133,59

3,913

4,053,613,78

43

4,193,913,913,99

3,783,92

3,753,913,923,97

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Customer Orientated

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Customer Orientated

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,1 2,2 3,3 4,4

4,133,33

4,034,2

3,954,05

3,613,93

33,73

3,633,79

43

4,223,943,94

43,53

3,83,5

3,943,943,98

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Inspiring

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Inspiring

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,05 2,1 3,15 4,24,12

3,673,68

3,523,89

4,133,73

3,913

3,713,59

3,784

34,2

3,93,9

3,973,53

3,793,5

3,93,9

3,94

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Simple to work with

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Simple to work with

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 5

0 1,1 2,2 3,3 4,43,96

3,334,024,03

3,664,23

3,614,01

34,06

3,443,83

3,53

4,243,983,984,04

3,73,96

3,753,983,994,02

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Local Expertise

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Local Expertise

Airtel BusinessBICS

C3ntro TelecomCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty Mobile Mr Messaging

NexmoOrange

Route MobileSAP

SinchSMS Highway

SyniverseTata Communications

Twiliotyntec

Ratings out of 50 1,1 2,2 3,3 4,4

3,973

4,034,02

3,894,24

3,463,96

33,41

3,923,77

44

4,153,943,944,024,03

3,723,5

3,943,933,99

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Value

Introduction

This section is core to the Survey Results as it contains maybe the most important aspects of the A2P SMS Messaging feedback, what is the value to the MNO of the A2P SMS Messaging service.

If MNOs have any doubt about the solutions they have at present the information contained here is optimal.

We are also introduced to some candid information about what MNOs appreciate and wish for from their A2P SMS Messaging Vendors and what challenges they face.

Value contents

• General Rating• Brand Awareness• Net Promoter Score

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General Rating At the beginning of our survey we ask all the MNOs who responded to tell us about their general perceptions of all the vendors. We call this the general rating and if the MNO does not know the Vendor then they just say they Don’t know the Vendor, that element of the score is not reflected here.

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General Ratings 2018, 2019 Ranked on the ratings for 2019

Nexmo (The Vonage API Platform)Infobiptyntec

SAPBICSSinch

Tata CommunicationsRoute Mobile Ltd

SyniverseMonty Mobile

TwilioOrange International Carriers

GMSMessageBird

Airtel BusinessDIMOCO

Telecom Italia SparkleOpenMarket

MITTOPCCW Global

C3ntro TelecomAMD Telecom

Citic Telecom InternationalJT (Global) ltdSMS Highway

CM.comTelesign

0 2,25 4,5 6,75 93,2

3,223,233,233,23

3,233,253,263,27

3,283,32

3,33,37

3,43,47

3,553,55

3,583,59

3,613,61

3,693,76

3,83,9

4,114,13

3,523,46

3,263,293,39

3,193,233,243,26

4,13,343,46

3,283,66

3,313,643,73

3,243,49

3,723,67

3,983,743,88

3,564,22

3,73

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Brand Awareness

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General Ratings 2018, 2019 Ranked on the ratings for 2019

Tele2 Group

SilverstreetHorisen

ClickatellLleida

TelintelComviva

LINK MobilityCequens

Agile TelecomInteractive Digital Media

TanlaMr Messaging Ltd

JavnaPanacea Mobile

Calltrade

CS NetworksLocotel Ltd

MobiWebHook MobileSerwerSMS

M-STATInterVAS Uganda ltd

0 1,75 3,5 5,25 7

2,812,832,86

2,872,882,882,92,93

2,962,98

33,033,043,053,08

3,093,1

3,123,133,153,153,16

3,2

2,983,09

33,22

2,923

2,843,16

2,933,02

3,363,223,273,27

3,143,47

3,213,213,233,233,353,333,36

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At the beginning of our survey we ask all the MNOs who responded to tell us about how well they know the brand of the Vendors. We call this Brand Awareness. All MNOs are in a position to say whether they know or do not know a vendor so all responses are counted.

The scores are out of 5 and you can see that its very tough for some Vendors to market themselves globally and are not as well known as others who maybe have more established customer bases. All those Vendors finding themselves at a score less than 3 should increase brand awareness. Contact us for consulting about this at [email protected]

Brand Awareness Continued

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Brand Awareness: How well known are the Vendors 2018 and 2019, Ranked on 2019 Scores

InfobipSAP

BICSTata Communications

SyniverseMonty Mobile

Orange International CarriersMitto AG

tyntecTwilioSinch

Nexmo (The Vonage API Platform)Route Mobile Ltd

Telecom Italia SparkleAMD Telecom

GMSAirtel Business

MessageBirdTele2 Group

PCCW GlobalJT (Global) ltdSMS Highway

Citic Telecom InternationalOpenMarket

Lleida

Score out of 5

0 2,25 4,5 6,75 92,26

2,272,31

2,372,41

2,662,66

2,722,72

2,752,77

2,932,973

3,063,07

3,093,133,27

3,283,733,81

3,93,93

4,38

2,142,47

2,242,44

2,322,722,672,762,82

2,462,882,87

3,242,99

3,723,233,1

3,423,29

3,083,7

3,753,813,81

4,53

20182019

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Net Promoter Score Since the industry of MNOs is so small and MNOs very commonly discuss with other MNOs the Vendors they have chosen, this year we introduced into our survey the Net Promoter Score. Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. This proven metric transformed the business world and now

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Brand Awareness: How well known are the Vendors 2017, 2018 and 2019, Ranked on 2019 Scores

ClickatellTelesign

DIMOCOSilverstreet

CequensComvivaHorisenTelintel

Mr Messaging LtdCM.Com

LINK MobilityMobiWeb

C3ntro TelecomInteractive Digital Media

TanlaCalltrade

Agile TelecomHook Mobile

Panacea MobileCS Networks

JavnaM-STAT

InterVAS Uganda ltdSerwerSMSLocotel Ltd

Score out of 50 1,25 2,5 3,75 5

1,441,46

1,521,561,571,58

1,681,77

1,881,9

1,922,03

2,052,08

2,112,11

2,142,152,18

2,192,2

2,212,222,242,25

1,451,431,45

1,571,571,59

1,681,73

2,151,9

1,882,1

1,672,01

2,12,21

2,092,092,14

2,052,15

2,492,322,342,33

20182019

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provides the core measurement for customer experience management programs the world round.

The scores feature the 24 vendors who are featured in this report. In the future we may consider how to integrate these scores into our Tier calculations. Compare this with the Leaderboards to see how the MNOs rated the vendors compared to how they would recommend them to others.

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Net Promoter Score

Airtel BusinessBICS

C3ntroCITIC

ClickatellComvivaDIMOCO

GMSIDM

InfobipLink MobilityMessagebird

Monty MobileMR Messaging

Nexmo (The Vonage API Company)Orange International Carriers

Route MobileSAP

SinchSMS Highway

SyniverseTATA Communications

TwilioTyntec

Score out of Ten

0 2,5 5 7,5 108

7,38,25

7,35,6

8,87,28

8,226,1

8,57,4

7,17,6

69,24

8,16,9

8,17,4

5,77,4

6,877,76

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Respondents are grouped as follows: Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fuelling growth.

Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.

Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

Conclusions

Review Vendor by Vendor• Airtel Business • BICS • C3ntro

• CITIC • Clickatell • Comviva

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• DIMOCO • GMS • IDM • Infobip • Link Mobility • Messagebird • Monty Mobile • Mr Messaging • Next

• Orange • Route Mobile • SAP • Sinch • SMS Highway • Syniverse • Tata Communications • Twilio • Tyntec

Introduction Having reviewed Vendors across many different measures its now time to summarise the perceptions of MNOs on a Vendor by Vendor basis.

We conclude with a few slides on the Leaderboard and summarise the survey.

Then we ask for your feedback on our Survey and tell you about our next steps for surveys on the Data Clearing Vendors in the future.

Welcome to our final conclusions.

Airtel Business Performance

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Airtel Business Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 53,99 4,015 4,04 4,065 4,09

4,01

4,04

4,06

4,03

4,09

4,04

4,06

4,06

4,04

4,08

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Airtel Business Performance +

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Airtel Business Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 53,8 3,875 3,95 4,025 4,1

3,95

3,99

4

4,05

4,03

3,98

4,02

4,04

4,01

4,02

4,06

4

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Airtel Business Leadership

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Airtel Business Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 53,8 3,875 3,95 4,025 4,1

3,99

4,02

3,94

3,98

3,97

3,97

3,98

3,97

3,98

4,06

4,07

4,05

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Airtel Business MNO Comments

MNO Comments Airtel Business

Good

Very good telecom and recommended to do business.

Excellent

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BICS Performance

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BICS Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 5

3,95 3,975 4 4,025 4,05

3,96

3,99

4,01

3,97

4,04

3,99

4,04

4,03

4,01

4,05

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BICS Performance+

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BICS Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,7 3,8 3,9 4 4,1

3,87

3,94

3,96

4

3,99

3,96

3,99

4,01

3,99

3,98

4,03

3,99

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BICS Leadership

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BICS Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 53,8 3,875 3,95 4,025 4,1

3,93

3,99

3,9

3,94

3,92

3,91

3,94

3,93

3,95

4,02

4,03

4

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BICS MNO Comments

MNO Comments on BICS

Great

very good

BICS is excellent, good at customer experience and troubleshooting

reliable

They are a great partner , very supportive and creative in their solutions

They are really good.They have sent a lot messagings towards South Korea. Which is helpful to make a revenue for me.BICS is reliable, has technical expertise and customer service.

BICS Messaging is meeting our company's expectation

they have enough experience in what they are doing.In general BICS is a good and consolidated company, but having the inconveniences of big companies (as dealing a lot of people to solve a small issue and no one replies you).They are reliableRelatively satisfied with their performance. However, as for all A2P providers they also used grey routes, which they rectified later.

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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C3ntro Performance

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

C3ntro Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 53,95 3,975 4 4,025 4,05

3,97

3,96

3,99

3,96

4,02

4,01

4,05

4,02

3,99

4,04

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C3ntro Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

C3ntro Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,7 3,8 3,9 4 4,1

3,89

3,96

3,96

3,99

3,97

3,96

3,98

4

3,97

3,95

4,01

3,98

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C3ntro Leadership

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

C3ntro Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 53,7 3,8 3,9 4 4,1

3,94

3,98

3,9

3,94

3,91

3,89

3,93

3,91

3,94

4,01

4,03

3,99

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C3ntro MNO Comments

C3ntro MNO Comments

It's a company that has had a very fast grown, with a great attention 24/7 and a excellent global coverageThe best provider and I recommend it a lot to grow business through SMS.Is the best A2P sms vendor

The experience with the platform performance is so good

C3ntro is a great company with great people. Love to work with them.

Very good performance Great companyGreat company. Agile and innovative. Great tech guys and knowledgeable engineersThey are absolutely the best. They're pioneers, they know what they're doing.Great carrier, innovative, professional

Best companyC3ntro telecom shows knowledge of the industry and focuses on innovation and progress of sms and telecom industry.Communication via SMS has become one of the most effective means to reach our customers, with the support of C3NTRO Telecom we have been able to find a business partner, who has taken us by the hand and has given us his support at the time to provide support and service with our customers; that is one of the main reasons why we value so much collaborating with them.I am satisfied with the costs and benefits.

Excellent, great experience working with him

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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CITIC Performance

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

CITIC Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 53,4 3,575 3,75 3,925 4,1

4

4,1

4

3,75

4

3,75

4

3,5

3,5

3,75

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CITIC Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

CITIC Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 53,4 3,55 3,7 3,85 4

3,75

4

4

3,5

3,75

3,5

4

3,75

3,75

3,75

4

3,5

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CITIC Leadership

CITIC MNO Comments MNO Comments CITIC

Stable

The best supplier of A2P service in Asia

Reliable

Flexible

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

CITIC Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 53,4 3,55 3,7 3,85 4

3,5

3,75

3,5

3,5

3,75

3,5

3,75

3,5

3,75

3,5

3,75

4

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Clickatell Performance

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Clickatell Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 53,7 3,8 3,9 4 4,1

4,04

4,01

3,96

4,02

4,04

3,97

3,88

3,83

3,9

3,87

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CIickatell Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Clickatell Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,7 3,775 3,85 3,925 4

3,93

3,95

3,89

3,88

3,95

3,83

3,96

3,97

3,89

3,93

3,97

3,9

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CIickatell Leadership

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Clickatell Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,6 3,7 3,8 3,9 4

3,72

3,96

3,79

3,8

3,92

3,79

3,82

3,85

3,93

3,9

3,89

3,95

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CIickatell MNO Comments

Comviva Performance

Comviva Performance+

MNO Comments Clickatell

Great support team with lots of technical expertise

Easy to work with and get support from

Good

The understand the business

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Comviva Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 53,7 3,8 3,9 4 4,1

4,05

4,05

4

3,9

4,05

4,06

3,86

4,06

4,06

4,08

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Comviva Leadership

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Comviva Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,5 3,65 3,8 3,95 4,1

3,66

3,66

4,06

4,05

4,06

4,04

4,03

4,05

4,05

4,05

4,03

4,05

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Comviva MNO Comments

Dimoco Performance

Comviva MNO Comments

Acceptable

They are good in this business

Need improvementExcellent messaging platform partner for leading mobile operators globally....!

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Comviva Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,3 3,5 3,7 3,9 4,1

4,03

3,7

3,53

3,53

3,78

3,53

3,44

3,84

3,84

3,84

3,84

3,64

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Dimoco Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Dimoco Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 5

4,03 4,05 4,07 4,09 4,11

4,05

4,06

4,07

4,04

4,11

4,08

4,09

4,07

4,06

4,1

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Dimoco Leadership

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Dimoco Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,8 3,875 3,95 4,025 4,1

3,98

4,03

4,03

4,06

4,05

4

4,04

4,06

4,02

4,04

4,08

4,03

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Dimoco MNO Comments

Dimoco MNO Comments

reliable and innovative

Really good routes, especially for AustriaThey need to be more flexible on pricing, but as their service is better they deliver what they promise.flexibleThey managed to always try to get the right balance between quality and price. Open to explore new business model in order to help increasing the partnerships

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Dimoco Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,8 3,875 3,95 4,025 4,1

4,01

4,04

3,97

4

3,99

3,98

4

3,98

4

4,08

4,09

4,06

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GMS Performance

GMS Performance+

GMS Leadership

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

GMS Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 53,95 3,975 4 4,025 4,05

3,97

3,96

3,99

3,96

4,02

4,01

4,05

4,02

3,99

4,04

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GMS MNO Comments

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

GMS Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,7 3,8 3,9 4 4,1

3,89

3,96

3,96

3,99

3,97

3,96

3,98

4

3,97

3,95

4,01

3,98GMS Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,7 3,8 3,9 4 4,1

3,94

3,98

3,9

3,94

3,91

3,89

3,93

3,91

3,94

4,01

4,03

3,99

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IDM Performance

GMS MNO Comments

Good and fair company in CIS region.

They're excellent Partner, but not flexible as we wantI have personally worked with GMS and they have been very professional in their dealing. They have the complete marketing insights and technical expertise to drive this businessProfessionals, powerful technical team, reliable

Good, reliable

Flexible and customer oriented company.

Reliable company

Excellent

GMS is an active player with flexible solutions.

I think its the best company

Responsible company

ExcellentThey are continuously looking for new business ventures and are technically very soundReliable, customer oriented flexible

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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IDM Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

IDM Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 5

3,95 3,975 4 4,025 4,05

3,97

3,96

3,99

3,96

4,02

4,01

4,05

4,02

3,99

4,04

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IDM Leadership

IDM MNO Comments

IDM MNO Comments

They have a steady growth.

Good Partner

professional / agile / business oriented

They are reliable and one of the few that put their words into action

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

IDM Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,7 3,8 3,9 4 4,1

3,89

3,96

3,96

3,99

3,97

3,96

3,98

4

3,97

3,95

4,01

3,98

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Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

IDM Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,7 3,8 3,9 4 4,1

3,94

3,98

3,9

3,94

3,91

3,89

3,93

3,91

3,94

4,01

4,03

3,99

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Infobip Performance

Infobip Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Infobip Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 5

4 4,1 4,2 4,3 4,4

4,24

4,18

4,2

4,19

4,24

4,19

4,24

4,26

4,35

4,24

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ROCCO™ June 2019

Infobip Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

4,14 4,168 4,195 4,223 4,25

4,15

4,19

4,2

4,22

4,23

4,21

4,21

4,25

4,22

4,24

4,23

4,22

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Infobip Leadership

Infobip MNO Comments

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Infobip Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 54 4,075 4,15 4,225 4,3

4,15

4,24

4,2

4,22

4,19

4,14

4,21

4,21

4,22

4,23

4,24

4,23

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Infobip MNO Comments

It´s a good partner ship for the business SMS A2P

Excellent provider

They are market leaders, innovative-driven and full-reliableInfobip is a company that adapts very well to changes, They're in constant search for innovative solutionssupportive, flexible

They are good to be in business with

Infobip is the best partner for messaging solutions

Good relationship

Extremely satisfied

They are forward looking and ever ready to serve the mobile opcos

their customer support is excellentI think Infobip delivers what they commit in terms revenue, on the Penetration side, they are consistent in providing the results and trends which are useful in identification of leakages.I signed Infobip up to O2 many years ago and they have always delivered without over promising. Their growth comes as a result of effective deal making and clear strategy - good company, good people, great to deal with.Very good

Very competent.

Excellent

Infobip are favourable partner to helping us for Messaging solution

Excellent

Very good and high professional team

Excellent

infobip provides excellent service, the support provided is excellent

Very good performance

very good they know the business

Infobip reliable partner and responsible supplier

Perfect work

Responsible partner, highly professional.

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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Reliable company

Widespread with good technology

Very good

Reliable

Reliable, partnership oriented

Good provider

A good partner to corporate withGreat technical support and quick to response and able to perform required task in the shortest possible time.Deep understanding of the complete messaging ecosystem

Trusty and transparent

Everything is great...They have highly motivated people - who really make the works easier even the complicated issues....Professional company in SMS business

Fast respond, customer oriented

Keep up a good work.

Ahead of the market

Very customer oriented. Tech Support is good. So far found very loyal.Excellent team to work with. Great Understanding of their Business and focussed Approach towards decisive objectives.The best on this marketTheir account managers are very proactive and they respond on a timely manner.Very reliable

ProActively looking for new ways of doing business.

Overall, Infobip is pretty good from aspect of A2P SMS

ReliableInfobip is a Company dynamic, reliable and willing to interact as a partner with telcosThey know what they do and provide the best customer experience in messaging and VAS servicesVery reliable and transparent straight forward cooperativeInfobip is a good company and has performed exceptionally well in the A2P Space

Infobip MNO Comments

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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Excellent Partner to work with, great messaging performance

Fast and excellent support, innovative solutions

High reliabilityGlobal company, with a huge portfolio of solutions for enterprises beyond the sms itself.Reliable partner with good reach in domestic market

They are good!

Top class messaging company

Satisfactory

Very satisfied up to date with cooperation with them

Nothing really to add

They Are GoodInfobip brings cutting-edge telco trends and is a true leader in the industry. Given the global experience, we all learn from them what happens in other countries and regions.Great company to work with!They are very good in blocking unwanted SMSs. They need to improve the delivery of SMSs to the customer.They are excellent vendor who care a lot about their client.

Innovative, creating trends instead of following themGreat expertise, innovation oriented, mixed with very good personal approach.Very good, always fast and very professional in their way to work with us.

Trustworthy partner, easy to do business withInfobip is by far the best A2P provider, they always deliver on expectations.EXCELLENT SALES AND COMMERCIAL SUPPORT. GOOD WORLDWIDE CONNECTIVITYGreat performance!

Infobip MNO Comments

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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Link Mobility Performance

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Link Mobility Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 50 1 2 3 4

3

3

3

3

4

4

4

3

3

4

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Link Mobility Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Link Mobility Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 50 1 2 3 4

3

4

4

4

3

3

3

3

3

4

4

4

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Link Mobility Leadership

Link Mobility MNO Comments

IDM MNO Comments

So far I've been exposed to Netsize, who LM just bought out...

Good Company

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Link Mobility Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

0 1 2 3 4

4

3

3

3

3

3

3

3

3

4

4

4

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Messagebird Performance

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Messagebird Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 5

3,4 3,55 3,7 3,85 4

4

4

4

3,5

3,5

4

4

4

4

4

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Messagebird Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Messagebird Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

0 1 2 3 4

3

3

3,5

4

3,5

3

3

4

3,5

4

4

4

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Messagebird Leadership

Messagebird MNO Comments

Messagebird MNO Comments

Global reach, flexible, good customer approach

Excellent in Australia

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Messagebird Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,4 3,55 3,7 3,85 4

4

3,5

4

4

4

4

4

4

4

4

4

4

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Monty Mobile Performance

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Monty Mobile Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 53,79 3,803 3,815 3,828 3,84

3,84

3,8

3,82

3,82

3,84

3,84

3,82

3,83

3,83

3,8

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Monty Mobile Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Monty Mobile Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,6 3,675 3,75 3,825 3,9

3,73

3,79

3,84

3,82

3,82

3,73

3,8

3,84

3,83

3,78

3,83

3,84

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Monty Mobile Leadership

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Monty Mobile Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,76 3,783 3,805 3,828 3,85

3,77

3,83

3,78

3,79

3,78

3,78

3,82

3,77

3,79

3,82

3,85

3,82

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Monty Mobile MNO Comments

Monty Mobile MNO Comments

They are best and fast growing with delivering and terminating all our traffic and connected to all major OTT players and providers and also with major banks ,after signing with them our customers has never complained of sms delivery or delivering their bank transaction sms

They work hard easily best and the best.

Reliable and professional

Great teamMonty mobile is now a very capable vendor , that knows what it want and how to do it in way that pleases its customers and increase their revenues.monty mobile are the best

EXCELLENT

After sales services not so good, includes reporting

Reliable, fast implementation, trusted

Reliable partner with excellent expertise

Excellent

Always do things the best way possibleThey performed better than our former provider in active blocking decision and solution and this gave us increased revenue than we had previously.They are professional

Fully dedicated company, excellent support, and top-notch customer care

Good performance & collaborative team

Excellent

They act as a partner, not a service providerThey are customer eccentric, Response to issue raise is very fast Robust support systemThey are perfect

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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Mr Messaging Performance

Mr Messaging Performance+

Super professional and reliable .. always available for help and support

Simply they are Super

Value for Money and excellent customer and after sales support and services

Good choice

Doing good

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Mr Messaging Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 53,3 3,475 3,65 3,825 4

3,61

3,6

3,61

3,44

3,78

3,95

3,94

3,61

3,61

3,93

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Mr Messaging Leadership

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Mr Messaging Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 50 1 2 3 4

3,24

3,6

3,78

3,94

3,44

3,24

3,27

3,61

3,44

3,93

3,94

3,95

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Mr Messaging MNO Comments

Mr Messaging MNO Comments

Operational & technical support are extremely good.

Very good

Great company

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Mr Messaging Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,3 3,475 3,65 3,825 4

3,92

3,44

3,59

3,63

3,61

3,59

3,62

3,61

3,61

3,8

4

3,96

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Nexmo Performance

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Nexmo Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 50 1,2 2,4 3,6 4,8

4,64

4,64

4,58

4,63

4,64

4,09

4

3,48

3,54

4,03

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Nexmo Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Nexmo Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

0 1,15 2,3 3,45 4,6

4,58

4,07

4

3,53

4,08

4,09

4,35

4,09

4,03

4,09

4,14

4,03

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Nexmo Leadership

Nexmo MNO Comments

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Mr Messaging Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,3 3,5 3,7 3,9 4,1

3,41

4,06

3,71

3,73

4,05

3,95

3,98

3,53

4,08

3,54

3,53

4,05

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Orange Performance

Nexmo MNO Comments

Good Vendor

We have found that in general the company is more US focussed

Good Company with very intelligent people behind

Flexible

Competitive pricing

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Orange Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 50 1 2 3 4

3

4

3

3,5

3

3,5

4

3

3

3,5

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Orange Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Orange Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

0 1 2 3 4

3

3,5

4

3

3

3

4

3

3

3

4

3

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Orange Leadership

Orange MNO Comments

Orange MNO Comments

Very professional

FlexibilityRun like a legacy service, inflexible, a small time in their product portfolio

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Orange Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

0 1 2 3 4

3

3

3

3

3

3

3

3

4

3

4

4

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Route Mobile Performance

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Route Mobile Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 53,6 3,775 3,95 4,125 4,3

3,89

3,98

4,03

3,92

4,02

4,03

3,8

3,94

4,21

4,03

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Route Mobile Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Route Mobile Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 53,6 3,725 3,85 3,975 4,1

3,87

3,93

3,74

3,97

3,91

3,73

3,93

4,03

3,93

3,94

4,01

3,88

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Route Mobile Leadership

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Route Mobile Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 53,9 3,928 3,955 3,983 4,01

3,96

4,01

3,91

3,93

3,91

3,92

3,95

4

3,91

4,01

4

3,96

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Route Mobile MNO Comments

SAP Performance

Route Mobile MNO Comments

Dynamic and vibrant company, their drive for growth and expansion is commendable. Product and service offering is impressive.Its an excellent service provider and i believe the sky is the limit for themExcellent

They are excellent partners for setting up messaging business

Very good support and excellent rate of deliverability

They know the market and go straight to the point

Good

Route Mobile team works very clearly, dealing quickly.

ReliableIts a great company, which offers very user freindly solutions. Also pricing is far good as compared to competitiors. Customer Support is excellent.Very flexible and transparent

Not Bad

They are professionals in their approach.

They are the leaders in SMS A2P business

Well reputed company

Excellent carrier to work on A2P

Reliable, Transparent & Proactive

Excellent all around performance

Excellent service and go over and above to find solutions to problems.Very much customer oriented company with excellent technical support teamInnovative in the A2P SMS spaceThey are an excellent cloud communications provider who understand A2P markets both locally and globally and provide reliable services

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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SAP Performance+

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

SAP Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 5

3,4 3,55 3,7 3,85 4

3,61

3,91

3,9

3,53

3,9

3,87

3,93

3,9

3,61

3,91

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Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

SAP Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 53,2 3,4 3,6 3,8 4

3,37

3,37

3,64

3,9

3,93

3,91

3,91

3,77

3,61

3,55

3,93

3,47

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SAP Leadership

SAP MNO Comments

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

SAP Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,3 3,45 3,6 3,75 3,9

3,46

3,61

3,73

3,61

3,59

3,73

3,87

3,73

3,74

3,89

3,76

3,6

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Sinch Performance

Sinch Performance+

SAP MNO Comments

Customer support is a critical issue as they are not able to troubleshoot messaging problems with their peersTransparent and flexible, always on serve

No complaints. Very dynamic and accommodative

UndecidedSAP has been a great partner providing flexible solution that fits well with industry challengesThey could do much better

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Sinch Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 5

3,8 3,95 4,1 4,25 4,4

4,23

4,25

4,13

4,22

4,4

4,24

4,23

4,13

3,96

4,23

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Sinch Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 53,9 3,975 4,05 4,125 4,2

4,14

4,15

4,05

4,15

4,14

4,19

4,14

4,13

4,03

4,15

4,06

4,13

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Sinch Leadership

Sinch MNO Comments

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Sinch Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 53,9 4 4,1 4,2 4,3

4,24

4,23

4,13

4,05

4,13

4,18

4,13

4,14

4,18

4,22

4,23

4,22

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SMS Highway Performance

Sinch MNO Comments

ExcellentThey have an excellent team, how Support us to all aspects relating to A2P business.Excellent collaborator

Very satisfyingShould increase customer success management, rather than just selling solutionsSINCH is a very good partner with us. Jonathan Vimont is very proactive. The only problem is that the look ups provide SPIDs and not always the proper NNID causing routing issues.Sinch/CLX is a proud partner of Bell and we look forward to continuing that relationship in all formsSINCH is well known brand for Ukraine

Excellent Service, Reliable

Good choice!

Global largest A2P SMS vendor

Well organised and prompt responded.

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SMS Highway Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 5

3,5 3,675 3,85 4,025 4,2

3,92

3,9

3,91

3,66

3,69

3,92

3,91

3,92

4,2

4

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SMS Highway Performance+

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SMS Highway Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,2 3,4 3,6 3,8 4

3,36

3,4

3,67

3,93

3,66

3,36

3,4

3,92

3,67

3,89

3,94

3,92

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SMS Highway Leadership

SMS Highway MNO Comments

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SMS Highway Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,5 3,625 3,75 3,875 4

3,89

3,66

3,89

3,95

3,91

3,89

3,94

3,91

3,92

3,94

3,94

3,94

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Syniverse Performance

Syniverse Performance+

SMS Highway MNO Comments

Good

Average Performance

Good Customer Experience

Small, regional

Good

I can’t think of anything to say about them

A bit chaotic

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Syniverse Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 5

3,6 3,8 4 4,2 4,4

3,72

4,03

3,88

3,87

4,07

4,02

3,73

3,87

4,35

4,03

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Syniverse Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 53,4 3,575 3,75 3,925 4,1

3,5

3,85

3,85

3,87

3,53

3,53

3,87

3,88

3,68

4,07

3,7

3,5

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Syniverse Leadership

Syniverse MNO Comments

Syniverse MNO Comments

Pretty standard

Good partner

International recommended

They made some changes recently where were very positive

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Syniverse Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 53,4 3,6 3,8 4 4,2

4,02

4,03

3,52

4,2

3,53

3,68

3,8

3,65

3,52

4,05

4,05

4,03

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Tata Communications Performance

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TATA Communications Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 5

3,9 4,025 4,15 4,275 4,4

4,07

4,2

4,29

4,27

4,36

4,29

4,1

4,29

4,4

4,22

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Tata Communications Performance+

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TATA Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,6 3,8 4 4,2 4,4

4,07

4,19

4,31

4,36

4,31

4,3

4,04

4,04

4,19

4,06

4,04

3,76

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Tata Communications Leadership

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TATA Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,5 3,7 3,9 4,1 4,3

4,03

4,02

3,68

4,03

3,87

4,02

4,04

3,91

3,9

4,2

4,19

4,21

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Tata Communications MNO Comments

TATA MNO Comments

TATA is a close partner of TTI, we always rely on them in terms of quality, reliability and pricing.They offer good prices for reliable Direct routes and are able to get in touch in a friendly way with smaller companies. Implementation and bureaucracy are a little bit slowExcellent performance

1-stop solution best quality and best price.

Dynamic, trustable, big player in the world

Tata committee is really excellent.!Connected to 290+ direct. Quality assured. Good fraud management system.

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Twilio Performance

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Twilio Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 50 1,05 2,1 3,15 4,2

2,67

3,7

3,73

3,7

4,11

3

4,2

3,73

3,67

3,73

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Twilio Performance+

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Twilio Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,2 3,35 3,5 3,65 3,8

3,33

3,33

3,33

3,67

3,37

3,7

3,7

3,37

3,55

3,7

3,73

3,67

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Twilio Leadership

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Twilio Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

0 1,05 2,1 3,15 4,2

3

3,33

3,67

3,33

3

3,37

3

3,67

3,7

4

4,1

3,67

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Twilio MNO Comments

tyntec Performance

Twilio MNO Comments

One of the best quality services on the market, but the most expensive as well.

Overall very good experience

Brand is ok, service is ok.

Great Vendor

Pricey!

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tyntec Performance Rating

Reliability

Customer Service

Technical Expertise

Reputation

Value for Money

Understanding of the Messaging Business

Offers Excellent Value Added Services (VAS)

Quality of Service

Transparency

Flexibility

Ratings out of 5

3,9 3,975 4,05 4,125 4,2

4,18

4,02

4,05

4,02

4,04

4,04

4,05

4,08

4,03

4,16

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tyntec Performance+

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tyntec Performance + Ratings

Implementation Process

Uptime Performance

Global Reach

Route Monitoring and Management

Technical Support

Data Security

Reporting

Impact on existing messaging

Direct connections

Pricing model

Monetisation of traffic

They help me explore Mobile Engagement solutions

Ratings out of 5

3,6 3,75 3,9 4,05 4,2

3,95

4,16

4

4,01

3,99

3,8

4,01

4,05

4

4,08

4,02

4

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tyntec Leadership

tyntec MNO Comments

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tyntec Leadership Rating

Global presence

Trusted

Industry expertise

Innovative

Enabler

Dynamic

Thought Leadership

Empowering

Customer Orientated

Inspiring

Simple to work with

Local expertise

Ratings out of 5

3,8 3,9 4 4,1 4,2

3,97

3,96

4,12

4,13

3,94

3,93

4,13

3,95

3,99

4,19

4,18

4,14

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tyntec MNO Comments

Their services have matured You have the feeling to hand over the whole business to them and they will handle it very wellSuperlative!We are overjoyed by their technical support in the last year. Very professional. Worth every penny.

We have had the best advice from them

With tyntec support the business really takes off

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Leaderboards

Leaderboard Tier 1

The following charts show how the Vendors performed against all rating criteria and define the overall Vendor Ranking we call the Leaderboard.

How do we calculate the leaders? We take the following 4 criteria…

• Average of all Performance Category KPIs

• Average of Performance + Category KPIs (those KPIS specific to the Data Clearing service)

• Average of Leadership Category KPIs

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Tier 1 Leader Board

Vend

ors

Infobip

Nexmo

SINCH

tyntec

tata

Ratings

4,001

4,006

4,046

4,061

4,191

3,61

3,9

3,69

4,13

4,11

4,009

4,052

4,172

3,8

4,207

4,139

4,006

4,121

4,089

4,214

4,248

4,068

4,202

4,225

4,232

PerformancePerformance+LeadershipGeneral RatingOverall Rating

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• Average of General Rating Category

And we create an overall average.

We have concluded from our experience that this is the fairest way of understanding the overall Vendor Ranking.

Leaderboard Tier 1 Alternative view

Leaderboard Tier 2 Leaderboard

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Tier 1 Leader Board

Ratin

gs

Vendors

Infobip Nexmo SINCH tyntec tata

Performance Performance+ Leadership General Rating Overall Rating

4,0014,0064,0464,061

4,1914,191

4,061 4,0464,006 4,001

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Overall Conclusions While we all know that RCS is coming, bringing its richer media interface, ease of reply, and time saving abilities (these are some of our favourite features), we also know that

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Tier 2 Leader BoardVe

ndor

s

BICS

Route Mobile

Airtel Business

DIMOCO

GMS

C3entro

Syniverse

Monty Mobile

SAP

IDM

Clickatell

Messagebird

Comviva

SMS Highway

CITIC

Twilio

Mr Messaging

Ratings

3,51

3,55

3,62

3,68

3,70

3,71

3,72

3,74

3,75

3,75

3,78

3,79

3,85

3,86

3,86

3,86

3,93

3,00

3,55

3,23

3,23

3,10

3,40

3,15

3,04

3,80

3,58

3,59

3,25

3,47

3,30

3,37

3,61

3,76

3,71

3,49

3,65

3,90

3,71

4,00

3,86

3,95

3,69

3,80

3,84

3,95

3,95

4,02

4,00

3,96

3,96

3,61

3,54

3,77

3,68

3,98

3,54

3,92

3,97

3,70

3,80

3,74

3,97

3,97

4,03

4,01

3,91

3,98

3,71

3,62

3,84

3,90

4,02

3,90

3,95

4,00

3,81

3,82

3,96

4,00

4,00

4,07

4,05

3,98

4,01

PerformancePerformance+LeadershipGeneral RatingOverall Rating

Tier 3 Leader BoardVe

ndor

s

Orange

Link Mobility

Ratings

3,33

3,34

3,09

3,55

3,33

3,17

3,50

3,29

3,40

3,35

PerformancePerformance+LeadershipGeneral RatingOverall Rating

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the pitfalls that SMS is associated with are not so great that it doesn’t still remain the mainstream A2P tool the world over.

In this years report we measured again the satisfaction levels and return on investment of all the messaging types and clearly from the perspective of the MNOs, A2P SMS remains the most effective as well as the most revenue generating messaging solution in the market.Reviewing the vendors it was great to see another strong response from MNOs who patiently went over our KPIs and new Net Promoter Score rating.

The Net Promoter Score (NPS) asks a very personal question, “Would you recommend this provider to a colleague”. According to the NPS methodology, while many vendors are liked only one vendor “Infobip” are actively talked about in the market from this perspective.

As we saw from the previous leaderboard charts, 4 of previous year Tier Ones are back, with Tata Communications joining Tier 1 for the first time. Competition is fierce in this market, Brands like Infobip, Sinch, tyntec and Nexmo go from strength to strength in these reports.

Since we have used the KPI’s for this report have been used for 5 years, we will be reviewing closely the information our clients seeks they don’t yet have from the reports. One focus will be on providing more regional data.

Congratulations to the 5 leading Tier One vendors. This year ROCCO held an A2P SMS Leadership event and presented awards to the Vendors. We will continue to do this in future years as the opportunity to review the KPIs with MNOs and Vendors was a welcome opportunity.

Notes on Our Report

Identifying Vendors

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There is often no formal list of Vendors available to MNOs. Even Associations don’t have all Vendors as members and often don’t provide full lists for people to view. We found

there are a number of sources to create a definite list. The Vendors that were included in this survey appeared because of one of several reasons:

• They are easy to find with search engines

• They are active in social media

• They were recommended to be included by MNOs from personal experience

• They attend Industry Events and are known in the Industry, because they have Exhibition stands, produce standards in Industry associations, or simply throw promotional events or parties

• They are known Vendors to ROCCO

Even after checking all these sources, sometimes we miss a certain Vendor. There is no intention behind this. We are happy to include all Vendors however long this makes our list of Vendors that are included. However looking at the list below we believe it to be definitive.

Vendors who were included in this years report

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What percentage of MNOs rated what vendor?

3 %2 %3 %2 %3 %

4 %2 %

7 %

2 %2 %2 %

9 %

2 %2 %2 %28 %

5 %

3 %2 %

2 %2 %

5 %5 %2 %

Airtel BusinessBICSC3entro TelecomCITICClickatellComvivaDimocoGMSInfobipInteractive Digital MediaLink MobilityMessagebirdMonty MobileMr MessagingNexmo (The Vonage API Platform)Orange International CarrierRoute Mobile LtdSAPSinchSMS HighwaySyniverseTata CommunicationsTwiliotyntec

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Regretfully while 54 Vendors were featured in the report, not all Vendors are ranked in our rating table, this is either because there was no MNOs wanting to rate them or the views were so minimal that we were not able to draw meaningful results on how they perform. We seek at minimum 5 ratings on an MNO before including them in our rating table.

However what the research does is to provide any Vendor large or small an opportunity to appear in our reports. We want to encourage competition in the market and in so doing allow a good choice of Vendors to MNOs, so we actively encourage even the smallest Vendor to grow its business and compete.

Overall, Vendors should be recognised for a job well done, or incase they didn’t perform optimally, should have the ability to identify where they can improve. Even if they may not agree with the MNOs views here, they may gain a second opinion into what's important to MNOs.

A vendors position in the tiering system depends upon the Performance and Leadership ratings given for that Vendor. There is no connection between how many people choose to give ratings as to what the Performance and Leadership ratings will be. This is to ensure fairness to all Vendors large and small.

However to get a reasonable perception of a Vendor (not based on a single possibly biased view), ROCCO requires that at least 5 MNOs select to give Performance and Leadership ratings to a Vendor before including that Vendor in our report.

Several Vendors were removed from our report since fewer than 5 MNOs chose to give Performance and Leadership ratings to them.

These Vendors being removed from this report has no reflection on their ability to perform A2P SMS Messaging services, just the amount of MNOs who wanted to talk about them within our research.

We encourage MNOs to talk about all Vendors in the market and to give fair and reasonable feedback. In our view all Vendors are equal and should be supported and encouraged to develop their services.

Vendors who were in the Research but not in the final ReportVendors Reason for removal

Agile Telecom Not enough Enterprise ratings to provide meaningful results

Vendors

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Airtel Business Not enough Enterprise ratings to provide meaningful results

Alphex Capital /Tedexis Not enough Enterprise ratings to provide meaningful results

AMD Telecom No Longer exists as a Vendor

C3ntro Telecom Not enough Enterprise ratings to provide meaningful results

Calltrade Not enough Enterprise ratings to provide meaningful results

Cequens Not enough Enterprise ratings to provide meaningful results

CITIC Not enough Enterprise ratings to provide meaningful results

Comviva Not enough Enterprise ratings to provide meaningful results

Reason for removalVendors

Roaming Consulting Company Ltd © 2019

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Tier 1 Vendors 2019: Performance over the past 3 years with 3 year average

Ratin

gs

Tier 1 Vendors

Info

bip

Sinc

h / C

LX

Nex

mo

Tata

Com

mun

icat

ions

Tynt

ec

201720182019Average

3,843,8744,24,3

4,0144,054,034,19 3,843,923,954,44,473,693,74,014,194,24

4,3 4,2 4 3,87 3,84

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CM.com Not enough Enterprise ratings to provide meaningful results

CS Networks Not enough Enterprise ratings to provide meaningful results

Dimoco Not enough Enterprise ratings to provide meaningful results

Globe Teleservices Limited Not enough Enterprise ratings to provide meaningful results

Hook Mobile Not enough Enterprise ratings to provide meaningful results

Horisen Not enough Enterprise ratings to provide meaningful results

Interactive Digital Media Not enough Enterprise ratings to provide meaningful results

InterVAS Uganda ltd Not enough Enterprise ratings to provide meaningful results

INTIS Not enough Enterprise ratings to provide meaningful results

Javna Not enough Enterprise ratings to provide meaningful results

JT (Global) ltd Not enough Enterprise ratings to provide meaningful results

Lank Telecom Not enough Enterprise ratings to provide meaningful results

LINK Mobility Not enough Enterprise ratings to provide meaningful results

Lleida Not enough Enterprise ratings to provide meaningful results

Locotel Ltd Not enough Enterprise ratings to provide meaningful results

M-STAT Not enough Enterprise ratings to provide meaningful results

MessageBird Not enough Enterprise ratings to provide meaningful results

Mitto Not enough Enterprise ratings to provide meaningful results

MobiWeb Not enough Enterprise ratings to provide meaningful results

Reason for removalVendors

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Eligibility for taking part in this research and Validation Process

Only MNOs were applicable to take part in this research. Feedback from Vendors or companies who were not MNOs was validated and then removed.

It is normal that we receive Vendors who respond to the survey on behalf of their own company rating their own company as the highest. Naturally we remove their responses. However this year we also found around 10% of the responses were not from MNOs, and 5% responses to the survey were illegitimate respondees. This clearly makes

Mr Messaging Ltd Not enough Enterprise ratings to provide meaningful results

NRS Gateway Not enough Enterprise ratings to provide meaningful results

Openmarket Not enough Enterprise ratings to provide meaningful results

Panacea Mobile Not enough Enterprise ratings to provide meaningful results

PCCW Global Not enough Enterprise ratings to provide meaningful results

SAP Not enough Enterprise ratings to provide meaningful results

SerwerSMS Not enough Enterprise ratings to provide meaningful results

Silverstreet Not enough Enterprise ratings to provide meaningful results

SMS Highway Not enough Enterprise ratings to provide meaningful results

Tanla Not enough Enterprise ratings to provide meaningful results

Tele2 Group Not enough Enterprise ratings to provide meaningful results

Telecom Italia Sparkle Not enough Enterprise ratings to provide meaningful results

Telintel Not enough Enterprise ratings to provide meaningful results

Reason for removalVendors

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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the data less clean so we have to remove these responses too. We are looking for MNO specific responses from people who understand A2P SMS and have relationships with Vendors.

Our validation process requires analysis. We can see core information from the data we receive from the responder. The MNOs location can easily be verified with the IP address we capture. We also get concerned when we see inconsistent data in the survey, contradictory responses and responses made in a hurry and we always contact the MNO in this case to verify their data.

How the Ratings were Calculated The Overall Score has been created by taking all applicable MNO ratings for more than 35+ KPIS, in the category of Performance, Performance+ (performance on important A2P SMS Messaging Vendor aspects) and Leadership. Recommendations for KPIs you think we should include are welcome. Simply write to us at [email protected]

Performance KPIs: • Reliability

• Technical Expertise

• Customer Service

• Understanding of Roaming

• Transparency

• Flexibility

• Reputation

• Quality of Services

• Offers excellent Value Added Services

• Value for Money

Performance+ KPIs:

• Implementation Process

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• Uptime Performance

• Global Reach

• Route Monitoring and Management

• Technical Support

• Data Security

• Reporting

• Impact on existing messaging

• Direct connections

• Pricing model

• Monetisation of traffic

• They help me explore other types of Mobile Engagement solutions

• They proactively assist you by identifying A2P grey routes

• They inform you so you can react accordingly

• They inform you how to secure your network

• They help you understand how A2P SMS terminates on your network

Leadership KPIs: • Industry Expertise

• Dynamic

• Trusted

• Customer Orientated

• Global Presence

• Innovative

• Simple to work with

• Local Expertise

• Empowering

• Inspiring

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• Enabler

• Thought Leadership

For every KPI above the MNO was invited to rate the Vendor out of 5. The Strategic Analysis version of this report contains the specific scores for each of the KPIs for each of the Vendors.

Your Feedback, Our Future Reports This represents ROCCO’s fourth A2P SMS Messaging Vendor Performance Report.

As we progress with our research we intend to refine questions and results much more finely but we are also aware that our being able to capture this data depends purely on the MNOs and their willingness to participate.

There are 700+ MNOs within the GSMA Membership. ROCCO made more than 3000 individual e-mails and calls to reach the feedback within this document and reach MNOs at their most available.

It should be noted that it is important to identify respondents who know who the Vendors are and can actively comment.

We would welcome your feedback on our questions, research, interpretation of the results and our presentation of the results. Please contact Federica our Head of Legal, Regulation and Research at [email protected] to give your view.

We have taken a lot of feedback on this survey which we intend to use in the revision of this survey for 2019.

In 2019 we intend to repeat several questions we have created here and then understand how perceptions are changing with regard to A2P SMS Messaging Vendors and how the performance has evolved.

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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Annex 1: Regional Analysis

Introduction In this annex we show the leaderboards for world regions by Vendor and region. You can see how the 16 Vendors in this report are performing from the perceptions of the MNOs in this report.

Please note;

• These scores below together contribute to the global view in the Leaderboard of the main report.

• The Performance, Performance+ Scores, Leadership scores are those from the specific region for the specific vendor listed.

• The general rating score is based on the combined perceptions of MNOs in the specific region.

• If a vendor is not listed in a regional table, it may indicate that the Vendor is not present in that region or simply that we did not hear from any MNOs from that region about that vendor.

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

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Africa

North America

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Africa Leader Board Tier 1 + 2

Ratin

gs

Vendors

Infobip Nexmo BICS Route Mobile Monty Mobile Airtel Comviva

Performance Performance+ Leadership General Rating Overall Rating

3,5663,8213,8643,8953,9884,0884,0894,089 4,088 3,988 3,895 3,864 3,821

3,566

North America Leader Board Tier 1 + 2

Ratin

gs

Vendors

Infobip Syniverse C3entro

Performance Performance+ Leadership General RatingOverall Rating

3,7913,7824,0834,083

3,782 3,791

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South America

Asia

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ROCCO™ June 2019

South America Leader Board Tier 1 + 2 + 3

Ratin

gs

Vendors

Infobip BICS Sinch Airtel

Performance Performance+ Leadership General Rating Overall Rating

3,5513,9444,008

4,3174,3174,008 3,944

3,551

Asia Leaderboard Tier 1

Ratin

gs

Vendors

Infobip tyntec TATA Nexmo

Performance Performance+ Leadership General Rating Overall Rating

4,0284,2144,2374,2474,247 4,237 4,214 4,028

Asia Leaderboard Tier 2 + 3

Ratin

gs

Vendors

BIC

S

Sinc

h

GM

S

Rout

e M

obile

CIT

IC

Com

viva

Dim

oco

SAP

Mon

ty M

obile

Link

Performance Performance+ Leadership General Rating Overall Rating

3,1313,6883,7213,8043,8153,8633,8173,9263,9623,9883,988 3,962 3,926 3,817 3,863 3,815 3,804 3,721 3,688

3,131

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Europe

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Europe Leaderboard Tier 1

Ratin

gs

VendorsInfobip Sinch tyntec

Performance Performance+ Leadership General Rating Overall Rating

4,0294,034,0994,099

4,03 4,029

Middle East Leaderboard Tier 1 + 2

Ratin

gs

VendorsInfobip GMS Monty Mobile

Performance Performance+ Leadership General Rating Overall Rating

3,6323,8764,224,22

3,876 3,632

Europe Leaderboard Tier 2

Ratin

gs

Vendors

SAP

Rout

e

TATA

GM

S

Dim

oco

IDM

BIC

S

Twilio

Mr M

Performance Performance+ Leadership General Rating Overall Rating

3,5033,5393,7183,7393,7883,8693,9143,9173,9943,994 3,917 3,914 3,869 3,788 3,739 3,718 3,539 3,503

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Middle East

Vendor Scores Region by Region Please note;

• These scores below together contribute to the global view in the Leaderboard of the main report.

• The Performance, Performance+ Scores, Leadership scores are those from the specific region for the specific vendor listed.

• The general rating score is based on the combined perceptions of MNOs in the specific region.

• If a region is not listed in a vendor table, it may indicate that the Vendor is not present in that region or simply that we did not hear from any MNOs from that region about that vendor.

• Vendor tables are arranged to left to right with the strongest performance on the left side.

Airtel Business

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Airtel Business Regional Scores

Ratin

gs

Regions

Africa South America

Performance Performance+ Leadership General Rating Overall Rating

3,553,82

3,373,373,753,95

3,08

3,97 443,82

3,55

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BICS

C3ntro Telecom

CITIC

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ROCCO™ June 2019

BICS Regional Scores

Ratin

gs

Regions

South America Asia Africa Europe

Performance Performance+ Leadership General Rating Overall Rating

3,72

3,993,994,01

3,763,763,763,76

3,64

4,054,044,08

3,69

4,084,064,1

3,78

4,064,094,09 4,01 3,99 3,99

3,72

C3ntro Telecom Regional Scores

Ratin

gs

RegionsNorth America

Performance Performance+ Leadership General Rating Overall Rating

3,793,25

3,953,9743,79

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Comviva

Dimoco

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ROCCO™ June 2019

CITIC Regional Scores

Ratin

gs

RegionsAsia

Performance Performance+ Leadership General Rating Overall Rating

3,863,23

4,084,064,083,86

Comviva Regional Scores

Ratin

gs

Regions

Asia Africa

Performance Performance+ Leadership General Rating Overall Rating

3,573,813,13,1

3,383,97 3,83

4,09 3,964,13,81 3,57

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GMS

IDM

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GMS Regional Scores

Ratin

gs

Regions

Europe Asia Middle East

Performance Performance+ Leadership General Rating Overall Rating

3,883,93

3,87

3,473,473,47

3,94

4,1

3,994,064,05

3,964,04

4,084,063,87

3,933,88

Dimoco Regional Scores

Ratin

gs

RegionsAsia Europe

Performance Performance+ Leadership General Rating Overall Rating

3,793,8

3,33,3

3,94,03 3,943,9 4,013,983,8 3,79

IDM Regional Scores

Ratin

gs

Regions

Europe

Performance Performance+ Leadership General Rating Overall Rating

3,74

3,04

3,953,9743,74

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Infobip

Link Mobility

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Infobip Regional Scores

Ratin

gs

Regions

South America Asia Middle East Europe Africa North America

Performance Performance+ Leadership General Rating Overall Rating

4,084,094,1

4,224,25

4,32

4,114,114,114,114,114,114,08

4,05

4,1

4,274,28

4,39

4,084,084,07

4,25

4,31

4,39

4,06

4,114,12

4,264,29

4,38 4,32

4,254,22

4,1 4,09 4,08

Link Mobility Regional Scores

Ratin

gs

Regions

Asia

Performance Performance+ Leadership General Rating Overall Rating

3,13

3,09

2,92

3,42

3,1

3,13

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Monty Mobile

Mr Messaging

Nexmo (The Vonage API Platform)

Roaming Consulting Company Ltd © 2019

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Monty Mobile Regional Scores

Ratin

gs

Regions

Africa Asia Middle East

Performance Performance+ Leadership General Rating Overall Rating

3,633,69

3,86

3,583,583,58

3,85

3,74

3,86 3,85

3,65

3,98

3,833,78

4,033,86

3,693,63

Mr Messaging Regional Scores

Ratin

gs

RegionsEurope

Performance Performance+ Leadership General Rating Overall Rating

3,5

3

3,63,693,723,5

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Route Mobile

SAP

Sinch

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

Nexmo Regional Scores

Ratin

gs

Regions

Africa Asia

Performance Performance+ Leadership General Rating Overall Rating

4,034,09

4,134,13

3,62

3,98

4,114,04

4,254,2 4,09

4,03

Route Mobile Regional Scores

Ratin

gs

Regions

Europe Africa Asia

Performance Performance+ Leadership General Rating Overall Rating

3,823,893,92

3,613,613,61

3,87

4,054,01

3,843,93

4,013,95

3,994,03 3,92 3,89

3,82

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Syniverse

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SAP Regional Scores

Ratin

gs

Regions

Europe Asia

Performance Performance+ Leadership General Rating Overall Rating

3,72

3,99

3,83,8

3,68

3,99

3,69

4,09

3,71

4,1 3,99

3,72

Sinch Regional Scores

Ratin

gs

Regions

Europe Asia South America

Performance Performance+ Leadership General Rating Overall Rating

3,943,964,03

3,693,693,69

4,074,064,16

3,86

4,034,044,16

4,07

4,23 4,033,96 3,94

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TATA Communications

Twilio

Tyntec

Roaming Consulting Company Ltd © 2019

ROCCO™ June 2019

TATA Communications Regional Scores

Ratin

gs

Regions

Asia Europe

Performance Performance+ Leadership General Rating Overall Rating

3,914,21

3,613,613,91

4,463,94

4,39 4,24,44,21

3,91

Syniverse Regional Scores

Ratin

gs

RegionsNorth America

Performance Performance+ Leadership General Rating Overall Rating

3,78

3,59

3,843,74

3,963,78

Twilio Regional Scores

Ratin

gs

RegionsEurope

Performance Performance+ Leadership General Rating Overall Rating

3,543,55

3,49

3,54

3,583,54

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Tyntec Regional Scores

Ratin

gs

Regions

Asia Europe

Performance Performance+ Leadership General Rating Overall Rating

4,03

4,24

3,93,9

4,12

4,35

4

4,33

4,09

4,384,24

4,03