vendor ratings by mobile network operators a2p sms ...€¦ · vendor ratings by mobile network...
TRANSCRIPT
! of !1 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
A2P SMS MESSAGING VENDOR PERFORMANCE REPORT 2019
ROCCO A2P SMS Messaging Vendor Performance Report 2019 was created, designed and sponsored by ROCCO™
www.roccoresearch.com
STRATEGIC ANALYSIS VERSION + REGIONAL ANALYSIS
VENDOR RATINGS BY MOBILE NETWORK OPERATORS
! of !2 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
A2P SMS Messaging Vendor Performance Report 2019 - MNO Ratings
Contents
Contents 2
About the Authors 9
Executive Summary 11 Introduction 11
The Leading Vendors 13
How the Vendors Performed 13
Vendor Tier Table 14
About the MNOs 16
MNO’s Challenges with A2P SMS 16
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
“When text messaging first came out, you could only text within your network, whatever operator you had. It seems silly now, but once those walls came down, all sorts of applications and services were built on top of that. It ended up being good for everybody.” Peggy Johnson
! of !3 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Performance on the Key KPIs for A2P SMS 18
Customer Satisfaction Ranking 19
Return on Investment 20
STRATEGIC ANALYSIS 21 Performance 21 Introduction 21
Reliability 24
Customer Service 25
Technical Expertise 26
Reputation 27
Value for Money 28
Understanding of the Messaging Business 29
Offers Excellent Value Added Services (VAS) 30
Quality of Service 31
Transparency 32
Flexibility 33
Performance+ (KPIs on important A2P SMS Messaging aspects) 34 Implementation Process 34
Uptime Performance 35
Global Reach 36
Route Monitoring and Management 37
Technical Support 38
Data Security 39
Reporting 40
Impact on existing messaging 41
Direct connections 42
Pricing Model 43
Monetisation of traffic 44
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !4 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
They help me explore other types of Mobile Engagement solutions 45
Leadership 45 Introduction 46
Global Presence 47
Trusted 48
Industry expertise 49
Innovative 50
Enabler 51
Dynamic 52
Thought Leadership 53
Empowering 54
Customer Orientated 55
Inspiring 56
Simple to work with 57
Local Expertise 58
Value 59 Introduction 59
General Rating 60
Brand Awareness 61
Brand Awareness Continued 62
Net Promoter Score 63
Conclusions 65 Introduction 66
Airtel Business Performance 66
Airtel Business Performance + 68
Airtel Business Leadership 69
Airtel Business MNO Comments 70
BICS Performance 71
BICS Performance+ 72
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !5 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
BICS Leadership 73
BICS MNO Comments 74
C3ntro Performance 75
C3ntro Performance+ 76
C3ntro Leadership 77
C3ntro MNO Comments 78
CITIC Performance 79
CITIC Performance+ 80
CITIC Leadership 81
CITIC MNO Comments 81
Clickatell Performance 82
CIickatell Performance+ 83
CIickatell Leadership 84
CIickatell MNO Comments 85
Comviva Performance 85
Comviva Performance+ 85
Comviva Leadership 86
Comviva MNO Comments 87
Dimoco Performance 87
Dimoco Performance+ 88
Dimoco Leadership 89
Dimoco MNO Comments 90
GMS Performance 91
GMS Performance+ 91
GMS Leadership 91
GMS MNO Comments 92
IDM Performance 93
IDM Performance+ 94
IDM Leadership 95
IDM MNO Comments 95
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !6 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Infobip Performance 97
Infobip Performance+ 97
Infobip Leadership 99
Infobip MNO Comments 99
Link Mobility Performance 103
Link Mobility Performance+ 104
Link Mobility Leadership 105
Link Mobility MNO Comments 105
Messagebird Performance 106
Messagebird Performance+ 107
Messagebird Leadership 108
Messagebird MNO Comments 108
Monty Mobile Performance 109
Monty Mobile Performance+ 110
Monty Mobile Leadership 111
Monty Mobile MNO Comments 112
Mr Messaging Performance 113
Mr Messaging Performance+ 113
Mr Messaging Leadership 114
Mr Messaging MNO Comments 115
Nexmo Performance 116
Nexmo Performance+ 117
Nexmo Leadership 118
Nexmo MNO Comments 118
Orange Performance 119
Orange Performance+ 120
Orange Leadership 121
Orange MNO Comments 121
Route Mobile Performance 122
Route Mobile Performance+ 123
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !7 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Route Mobile Leadership 124
Route Mobile MNO Comments 125
SAP Performance 125
SAP Performance+ 126
SAP Leadership 128
SAP MNO Comments 128
Sinch Performance 129
Sinch Performance+ 129
Sinch Leadership 131
Sinch MNO Comments 131
SMS Highway Performance 132
SMS Highway Performance+ 134
SMS Highway Leadership 135
SMS Highway MNO Comments 135
Syniverse Performance 136
Syniverse Performance+ 136
Syniverse Leadership 138
Syniverse MNO Comments 138
Tata Communications Performance 139
Tata Communications Performance+ 140
Tata Communications Leadership 141
Tata Communications MNO Comments 142
Twilio Performance 143
Twilio Performance+ 144
Twilio Leadership 145
Twilio MNO Comments 146
tyntec Performance 146
tyntec Performance+ 147
tyntec Leadership 148
tyntec MNO Comments 148
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !8 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Leaderboards 150 Leaderboard Tier 1 150
Leaderboard Tier 1 Alternative view 151
Leaderboard Tier 2 Leaderboard 151
Overall Conclusions 152
Notes on Our Report 153 Identifying Vendors 153
Vendors who were included in this years report 154
Eligibility for taking part in this research and Validation Process 158
How the Ratings were Calculated 159
Performance KPIs: 159
Performance+ KPIs: 159
Leadership KPIs: 160
Your Feedback, Our Future Reports 161
Annex 1: Regional Analysis 162 Introduction 162
Africa 163
North America 163
South America 164
Asia 164
Europe 165
Middle East 166
Vendor Scores Region by Region 166
Airtel Business 166
BICS 167
C3ntro Telecom 167
CITIC 167
Comviva 168
Dimoco 168
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !9 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
About the Authors
GMS 169
IDM 169
Infobip 170
Link Mobility 170
Monty Mobile 171
Mr Messaging 171
Nexmo (The Vonage API Platform) 171
Route Mobile 172
SAP 172
Sinch 172
Syniverse 173
TATA Communications 174
Twilio 174
Tyntec 174
Jason Bryan
�
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !10 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Jason is Senior Consultant, Analyst and CEO of ROCCO based at ROCCO HQ in the UK. He has overseen the last 4 years of in-depth monthly research on Industry Analysis, Vendor Performance, Market Intelligence and Market Pricing in the Roaming and Interconnect space. Jason was the founder of ROCCO in 2012, building on 20 years experience of Roaming and Interconnect roles in Vodafone, Telefonica Groups and a number of Vendors, as well as GSMA Chairmanship roles.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !11 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Executive Summary
Introduction
While predictions for the peak of A2P SMS have been toted for several years as 2020, it seems more and more likely that SMS will remain the number one channel for messaging well into the future. A2P SMS is clearly big business and while other more innovative solutions maybe making ground, many of them are not as profitable or as effective as A2P SMS.
While RCS is not mature enough in the market to make a detailed comparison yet (we plan to conduct research on that later in the year) it is progressing. The chat bot functionality that it brings and multi media experiences similar to that we see on some Chat app messaging suggests that Enterprises want to experiment with richer messaging experiences. Often in full colour with graphics, upsetting attributes and most of all the increased interactivity with the client are all great factors but are about a different experience to that we see on SMS. While for some the 160 character limitations of SMS are a blessing, to others they might be too little. Enterprises will have to decide the level of interactivity they think the client wants and offer optionality to suit everyone. Right now, and for the foreseeable future, RCS will not have the coverage for at least another 2 years. Meanwhile, we can satisfied with the familiarity and convenience of that special place on your phone dedicated to receiving important information.
In our Messaging Strategy research where A2P SMS was called by several 1
respondents “old tech” we identified all the challenges and opportunities A2P SMS has in
ROCCO Messaging Strategy Report 20181
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !12 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
the market, but we could also see how compared with most (but not all) messaging solutions available, it still holds considerable importance and support from Enterprises and MNOs.
This is the fifth time that ROCCO has studied A2P SMS Messaging Vendor Performance. Previous reports took place every year since 2015 and the next report is due in May 2020. We find that despite capturing data about Vendors performance multiple times that Mobile Network Operators (MNOs) consistently request A2P SMS Messaging reporting for the following reasons:
•Mergers and acquisitions often bring changes to organisations which effect performance or company leadership and sometimes impact clients. A2P SMS Messaging Vendors are especially likely to continue to face consolidation so this is a very real need right now.
•Changes in management or brand can effect a companies strategic direction and changes to Industry Standards and Regulations have been known to alter the performance in A2P SMS Messaging.
•A2P SMS Messaging is an important part of the telecoms environment this as we know constantly evolves. Which vendors are there to help clients evolve with it, who consult on strategy and ultimately can identify monetisation patterns for the future.
Over 500 MNOs each year contribute to ROCCO Research. MNOs often find it challenging to find the right
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !13 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Vendors and when there are many Vendors in the marketplace (in this research we identified 50+) who could deliver at least satisfactory A2P SMS Messaging services how does a client choose the right vendor for their needs?
Investing in Vendors always takes a great effort, MNOs need to make an RFP and selection processes which takes time and energy away from exploring other revenue opportunities. ROCCO Reports offer advice which MNOs and MNO Groups actively follow in choosing vendors. If the MNO is not part of a group, or independent they hardly ever get the opportunity for advice from other MNOs to help make decisions on the challenges they face, so the benefits of getting some more intelligence from a truly neutral 3rd party like ROCCO is one of the reasons we make these reports.
This report follows the our other reports in SMS Firewall, Messaging Strategy and our Market Intelligence Reports into the vendors. For a complete picture of which vendors to approach for A2P SMS and all the other Omni-channel options you can also now consult with ROCCO Strategy.
The Leading Vendors The infographic to the left features the leading Vendors for 2019. Starting in alphabetical order we have 5 leaders in tier one for 2019. This means that these Vendors scored between 4-5 points in their Overall Score. Most MNOs will be aware of some familiar names of A2P SMS Messaging Vendors but may not have heard of all the players.
Congratulations to all the Vendors who appear in the report for the good feedback they have received from MNOs.
How the Vendors Performed Incase you don’t know how we prepare out report here is a short guide. We ask the MNOs to give a general rating about all Vendors. We then ask them to choose a vendor to give more ratings about and they choose a vendor and are then led through a number of questions on Performance and Leadership specific to that vendor.
We take all this data:
• General Rating
• Ratings on Performance e.g. Reliability, Flexibility
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !14 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
• Ratings on specific performance aspects related to A2P SMS Messaging, e.g. Monetisation, Support for grey routes etc
• Ratings on Leadership e.g. Trust, Global presence and Innovation
Taking the average of these four areas we rank all the Vendors on how they performed across all the MNOs who responded. All rating are on a scale on 1-5. Any Vendor who scores in the overall score higher than a 4 out of 5 is a Tier One vendor.
This is not easy to achieve since in realistic terms the MNOs are being asked insightful questions which often lead to them to take this opportunity to give feedback. MNOs want to help each other to understand the issues they have had as well as the successes.
The following Vendors have been ranked according to tiers. Most people find this insightful however for more information about the specific performance of Vendors to all the KPIS please see the Strategic Analysis version of this report.
Vendor Tier Table
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !15 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Vendor Tier Table
Tiers Vendors
All ratings are out of 5 points. The Overall Score determines the Tier in which the Vendor is placed within our Table. The Overall Score is determined by the 4 sub-scores for the four rating sections: • Performance KPIs, • Performance KPIS specific to this
research, • Leadership • and their Overall Rating
All rating are combined to achieve an average Overall Score. E.g. 3.5 + 3 + 4 + 3.5 = 3.5 Overall Score = Tier Two
Vendors are shown in Alphabetical Order with an overall ranking available in the Strategic Analysis Version of this report.
30 Vendors did not have the minimum of 5 ratings from MNOs needed to provide meaningful rating results for this report and are therefore not analysed further in this report. Please see Report Notes for further information.
Tier One Vendors: Whose Overall Score is between 4-5 out of 5
Infobip
Nexmo (The Vonage API Platform)
Sinch
Tata Communications
tyntec
All other vendors rated in this research:
Airtel Business
BICS
C3ntro Telecom
CITIC
Clickatell
Comviva
Dimoco
GMS
Interactive Digital Media
Link Mobility
MessageBird
Monty Mobile
Tiers
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !16 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
About the MNOs 303 respondents representing 365 MNOs (including perceptions from 15 MNO Groups) in 122 Countries took part in this research. Responses contained MNOs from all continents of the world. Many thanks to all the MNOs who took the time to respond. The average response time for the survey was 14 minutes.
MNO’s Challenges with A2P SMS Taking into consideration our research is not only about the Vendor ratings but an opportunity to speak to MNOs about their challenges in this field we asked what the biggest challenge was for them. It’s no surprise that the number of Vendors still using grey routes remains the number one issue. But there have been some changes since last year in the rankings.
The number of MNOs who find these areas becoming more challenging has increased since last year:
Mr Messaging
Orange International Carrier
Route Mobile
SAP
SMS Highway
Syniverse
Twilio
VendorsTiers
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !17 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
• Monitoring and filtering of messages ( up 3 positions on last year to number 3)
• Data Security issues ( up 5 places to number 4)
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
ROCCO
MNO Challenges with
A2P SMS
Openness of market2 %
Traffic reports issues2 %
Many destinations hard to reach2 %
Lack of Graphics2 %
Poor open rate information / tracking conversion3 %
International termination costs3 %
Standardisation3 %
User Adaptability3 %
Lack of Innovation3 %
Unknown Hops3 %
Many Hops from end to end4 %
Guaranteed delivery issues4 %
Getting Enterprises to use old tech4 %
OTT Verification Code issues5 %
Regulations5 %
Pricing disparity (same destination, different vendors)5 %
Security Issues6 %
Monitoring and filtering7 %
Margins are getting smaller10 %
Grey Routes27 %
Grey Routes Margins are getting smallerMonitoring and filtering Security IssuesPricing disparity (same destination, different vendors) RegulationsOTT Verification Code issues Getting Enterprises to use old techGuaranteed delivery issues Many Hops from end to endUnknown Hops Lack of InnovationUser Adaptability StandardisationInternational termination costs Poor open rate information / tracking conversionLack of Graphics Many destinations hard to reachTraffic reports issues Openness of market
! of !18 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
• OTT Verification issues up ( up 3 places to number 7)
• Getting Enterprises to use old tech ( jumped up 8 places to number 8)
Whats less of a concern is:
• Poor open rate information / tracking conversion ( down 7 places to 15)
Performance on the Key KPIs for A2P SMS When we ask MNOs to rate Vendors on specific KPIs we get to see how every vendor performs individually, but it’s also useful to see how overall the KPIs rank to see what trends there are in performance. In most categories Vendors are overall good scores especially in “Uptime Performance”. Here we can also see that perhaps not all vendors are encouraging optionality in messaging and the omni channel approach.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !19 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Customer Satisfaction Ranking We asked the MNOs to rank the messaging options in the market according to their perception of Customer Satisfaction. This is the satisfaction they perceive their customers feel with the messaging options. Clearly the table shows a strong favour to A2P SMS, RCS (even if RCS is not mature enough to know in great detail the Customer Experience) and Chat Apps and a strong disfavour for Wi-Fi Calling and Web RTC. Clearly here some MNOs did not respond on all types of messaging.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Vendor Performance on A2P SMS Specific KPIs
Uptime Performance
Global Reach
Pricing model
Direct connections
Implementation Process
Technical Support
Security
Monetisation of traffic
Impact on existing messaging
Route Monitoring and Management
Reporting
They help me explore other types of Messaging solutions
Overall Rating Out of 5 by MNOs on these KPIs
3,6 3,7 3,8 3,9 4
3,71
3,75
3,8
3,82
3,83
3,86
3,87
3,87
3,91
3,91
3,92
3,99
! of !20 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Return on Investment We asked the MNOs to rank the messaging options available to them today in terms of ROI. This is the ROI they perceive about the messaging options in the market. Clearly the table shows a strong favour to A2P SMS, RCS and Chat Apps and a strong disfavour for Wi-Fi Calling, Video, Voice Calling and Web RTC. Clearly here some MNOs did not respond on all types of messaging.
End of Executive Summary
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
MNO’s Customer Satisfaction Ranking 2019
A2P SMS
Chat Apps
A2P RCS
Push Messaging
Chat Bots
Mobile Wallet
Voice Calling
USSD
Video
Flash Calling
Wi-Fi Calling
Web RTC
Number of respondees
0 60 120 180 240 300
1 The best 2 3 4 5 6 7 8 9 10 11 12 The worst
! of !21 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
STRATEGIC ANALYSIS
Performance
Introduction ROCCO wants to know how A2P SMS Messaging Vendors are perceived for
performance criteria which are fundamental to the delivery of the A2P SMS Messaging service.
Several performance criteria are key “buzz words” used in our industry to denote a quality performance. For example… “X is good Value for Money but isn’t very Flexible”.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
MNO’s Perception of Return on Investment Ranking 2019
A2P SMS
A2P RCS
Chat Apps
Push Messaging
Chat Bots
Mobile Wallet
Flash Calling
USSD
Video
Voice Calling
Web RTC
Wi-Fi Calling
Number of respondees
0 60 120 180 240 300
1 The best 2 3 4 5 6 7 8 9 10 11 12 The worst
! of !22 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Brand messages often use performance criteria to advertise certain features of a product or service. However, sometimes we can’t quantify if the brand message is accurate or simply a marketing vision. For example, Data Security of the A2P SMS Messaging is a performance indicator required of an A2P SMS Messaging Vendor and may be advertised as a feature of an A2P SMS Messaging Vendor but not always delivered to the degree needed by the MNO.
Our survey helps quantify performance criteria to assist MNOs to get a wider perspective.
General Performance KPIs:
• Reliability• Customer Service• Technical Expertise• Reputation• Value for Money• Understanding of the Messaging Business• Offers Excellent Value Added Services (VAS)• Quality of Service• Transparency• Flexibility
Performance+ (On important A2P SMS Messaging aspects):
• Implementation Process• Uptime Performance• Global Reach• Route Monitoring and Management• Technical Support• Data Security• Reporting• Impact on existing messaging• Direct connections• Pricing model• Monetisation of traffic
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !23 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
• They help me explore other types of Mobile Engagement solutions
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !24 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Reliability
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Reliability
Airtel Business
BICS
C3ntro Telecom
CITIC
Clickatell
Comviva
DIMOCO
GMS
IDM
Infobip
Link Mobility
Messagebird
Monty Mobile
Mr Messaging
Nexmo
Orange
Route Mobile
SAP
Sinch
SMS Highway
Syniverse
Tata Communications
Twilio
tyntec
Ratings out of 50 1,075 2,15 3,225 4,3
4,163,73
4,224,03
44,23
3,914,03
3,54,03
3,953,8
44
4,244,044,044,114,08
3,873,75
4,044,054,08
! of !25 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Customer Service
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Customer Service
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,1 2,2 3,3 4,4
4,033,67
4,44,354,2
3,963,61
4,2133,543,61
3,834
34,35
3,993,994,064,063,9
3,53,994,014,04
! of !26 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Technical Expertise
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Technical Expertise
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,1 2,2 3,3 4,44,08
3,734,29
3,873,92
4,133,9
3,9433,483,61
3,834
34,26
4,024,024,084,06
3,833,5
4,024,034,06
! of !27 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Reputation
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Reputation
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
3,6 3,775 3,95 4,125 4,3
4,054,2
4,13,73
3,914,23
3,933,8
44
3,943,82
44
4,244,054,05
4,093,863,88
44,054,044,06
! of !28 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Value for Money
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Value For Money
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,1 2,2 3,3 4,4
4,043
4,294,02
3,924,24
3,874,03
3,54,09
3,953,84
44
4,194,014,014,084,06
3,973,75
4,013,994,04
! of !29 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Understanding of the Messaging Business
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Understanding of the Messaging Business
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,1 2,2 3,3 4,4
4,044,11
4,294,02
3,924,4
3,874,03
34,09
3,953,84
3,54
4,194,014,014,084,06
3,974
4,013,994,04
! of !30 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Offers Excellent Value Added Services (VAS)
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Offers Excellent Value Added Services (VAS)
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,2 2,4 3,6 4,84,02
3,74,27
3,873,66
4,223,53
3,923,5
4,633,44
3,823,5
34,19
3,963,964,043,94,02
3,753,963,974,03
! of !31 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Quality of Service
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
QoS
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,15 2,3 3,45 4,6
4,053,73
4,293,883,91
4,133,94,03
34,58
3,613,82
43
4,23,993,994,07
43,96
43,994,014,06
! of !32 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Transparency
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Transparency
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,2 2,4 3,6 4,8
4,023,7
4,24,033,94,25
3,913,98
44,64
3,63,8
43
4,183,963,964,064,054,01
4,13,963,994,04
! of !33 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Flexibility
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Flexibility
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,2 2,4 3,6 4,8
4,182,67
4,073,72
3,924,23
3,613,89
34,64
3,613,84
43
4,243,973,974,054,054,04
43,973,964,01
! of !34 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Performance+ (KPIs on important A2P SMS Messaging aspects)
Implementation Process
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Implementation Process
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,1 2,2 3,3 4,44
3,673,76
3,53,92
4,133,47
3,883
4,033,95
3,8444
4,223,983,984,034,053,9
3,53,983,99
4
! of !35 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Uptime Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Uptime Performance
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
3,6 3,775 3,95 4,125 4,34,02
3,734,04
3,73,94
4,063,93
4,014
4,143,96
3,8344
4,234,014,01
4,084,03
3,974
4,014,03
4,06
! of !36 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Global Reach
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Global Reach
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,1 2,2 3,3 4,4
4,083,7
4,064,07
3,894,15
3,553,94
34,09
3,933,78
44
4,243,953,954,044,05
3,933,75
3,953,984,02
! of !37 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Route Monitoring and Management
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Route Monitoring and Management
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,1 2,2 3,3 4,4
43,55
4,193,683,67
4,033,61
3,933
4,033,44
3,833,5
34,22
3,973,974,024,05
3,893,75
3,973,994,01
! of !38 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Technical Support
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Technical Support
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,1 2,2 3,3 4,44,05
3,374,04
3,883,92
4,133,77
4,033
4,093,61
3,844
34,25
44
4,074,05
3,973,75
44,014,04
! of !39 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Data Security
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Data Security
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,1 2,2 3,3 4,4
4,013,7
4,043,87
3,44,14
3,913,93
44,09
3,273,8
33
4,213,983,984,044,033,96
43,983,994,02
! of !40 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Reporting
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Reporting
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,1 2,2 3,3 4,4
3,83,7
4,33,53
3,364,19
3,913,73
34,09
3,243,73
33
4,213,963,96
44,04
3,833,5
3,963,963,98
! of !41 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Impact on existing messaging
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Impact on existing messaging
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,1 2,2 3,3 4,43,99
3,374,31
3,533,66
4,143,933,91
34,08
3,443,82
3,53
4,233,973,974,054,06
3,953,75
3,973,994,03
! of !42 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Direct connections
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Direct Connections
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,1 2,2 3,3 4,44,01
3,674,36
3,873,93
4,153,9
3,9733,53
3,963,82
44
4,223,993,994,074,05
3,883,5
3,994
4,05
! of !43 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Pricing Model
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Pricing Model
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,1 2,2 3,3 4,4
43,33
4,313,85
3,674,05
3,643,74
44
3,783,84
3,544,2
3,963,964,034,06
3,894
3,963,964,01
! of !44 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Monetisation of traffic
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Monetisation of Traffic
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,05 2,1 3,15 4,2
4,163,33
4,193,85
3,44,15
3,373,93
3,54,07
3,63,79
34
4,193,963,964,03
3,663,95
43,963,943,99
! of !45 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
They help me explore other types of Mobile Engagement solutions
Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
They help me explore other types of Mobile Engagement
solutions
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,15 2,3 3,45 4,63,95
3,334,07
3,53,36
4,143,37
3,873
4,583,24
3,7333
4,153,893,893,98
3,663,93
3,753,893,873,95
! of !46 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Introduction
So few companies these days demonstrate their leadership, preferring to “play it safe” or wait for their customers to demand services. However, leadership can just provide the kind of working relationship which Inspires MNOs, even if the Product, Service or methodology fails at the first hurdle.
For example, opening offices in locations nearby to customers or potential customers is an example of investment in the client relationship which shows good leadership.
Trust is hard to accomplish and must be built, but is probably the most important leadership criteria of all, since it typically creates a client-Vendor relationship that grows and grows.
MNOs expect A2P SMS Messaging Vendors to lead in development of products to take their quality to a new level. Only leaders have the right foundations and trust of their MNO clients to invest in such new models.
Leadership KPIs
• Global Presence. • Trusted• Industry Expertise• Innovative• Enabler• Dynamic• Courageous• Empowering• Customer Orientated• Inspiring• Simple to work with• Local Expertise
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !47 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Global Presence
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Global Presence
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
3,5 3,7 3,9 4,1 4,34,14
3,674,21
4,033,94
4,223,6
3,964
4,053,96
3,8244
4,233,993,99
4,063,64
3,954
3,994
4,04
! of !48 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Trusted
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Trusted
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,075 2,15 3,225 4,3
4,184,1
4,194,05
3,944,23
3,764,01
43,53
43,85
44
4,244,034,034,09
3,843,89
3,754,034,034,07
! of !49 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Industry expertise
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Industry Expertise
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,1 2,2 3,3 4,4
4,1944,2
4,053,94
4,223,894,01
33,54
3,83,82
44
4,234,014,014,08
3,843,9
3,54,014,024,06
! of !50 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Innovative
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Innovative
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,1 2,2 3,3 4,43,99
3,73,9
3,523,92
4,183,743,91
34,08
3,613,79
43
4,223,943,944,01
3,843,93
3,753,943,953,98
! of !51 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Enabler
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Enabler
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,1 2,2 3,3 4,43,95
3,673,91
3,653,91
4,143,73
3,9133,533,613,77
43
4,213,913,913,98
3,843,85
3,53,913,933,97
! of !52 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Dynamic
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Dynamic
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,1 2,2 3,3 4,44,13
34,043,83,94
4,133,873,95
33,98
3,623,82
43
4,213,933,93
43,44
3,823,75
3,933,943,98
! of !53 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Thought Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Thought Leadership
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,05 2,1 3,15 4,23,93
3,374,02
3,683,89
4,183,73
3,923
3,953,59
3,784
34,14
3,893,893,98
3,533,79
3,53,893,913,97
! of !54 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Empowering
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Empowering
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,05 2,1 3,15 4,23,94
33,87
3,533,91
4,133,59
3,913
4,053,613,78
43
4,193,913,913,99
3,783,92
3,753,913,923,97
! of !55 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Customer Orientated
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Customer Orientated
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,1 2,2 3,3 4,4
4,133,33
4,034,2
3,954,05
3,613,93
33,73
3,633,79
43
4,223,943,94
43,53
3,83,5
3,943,943,98
! of !56 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Inspiring
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Inspiring
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,05 2,1 3,15 4,24,12
3,673,68
3,523,89
4,133,73
3,913
3,713,59
3,784
34,2
3,93,9
3,973,53
3,793,5
3,93,9
3,94
! of !57 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Simple to work with
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Simple to work with
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 5
0 1,1 2,2 3,3 4,43,96
3,334,024,03
3,664,23
3,614,01
34,06
3,443,83
3,53
4,243,983,984,04
3,73,96
3,753,983,994,02
! of !58 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Local Expertise
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Local Expertise
Airtel BusinessBICS
C3ntro TelecomCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty Mobile Mr Messaging
NexmoOrange
Route MobileSAP
SinchSMS Highway
SyniverseTata Communications
Twiliotyntec
Ratings out of 50 1,1 2,2 3,3 4,4
3,973
4,034,02
3,894,24
3,463,96
33,41
3,923,77
44
4,153,943,944,024,03
3,723,5
3,943,933,99
! of !59 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Value
Introduction
This section is core to the Survey Results as it contains maybe the most important aspects of the A2P SMS Messaging feedback, what is the value to the MNO of the A2P SMS Messaging service.
If MNOs have any doubt about the solutions they have at present the information contained here is optimal.
We are also introduced to some candid information about what MNOs appreciate and wish for from their A2P SMS Messaging Vendors and what challenges they face.
Value contents
• General Rating• Brand Awareness• Net Promoter Score
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !60 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
General Rating At the beginning of our survey we ask all the MNOs who responded to tell us about their general perceptions of all the vendors. We call this the general rating and if the MNO does not know the Vendor then they just say they Don’t know the Vendor, that element of the score is not reflected here.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
General Ratings 2018, 2019 Ranked on the ratings for 2019
Nexmo (The Vonage API Platform)Infobiptyntec
SAPBICSSinch
Tata CommunicationsRoute Mobile Ltd
SyniverseMonty Mobile
TwilioOrange International Carriers
GMSMessageBird
Airtel BusinessDIMOCO
Telecom Italia SparkleOpenMarket
MITTOPCCW Global
C3ntro TelecomAMD Telecom
Citic Telecom InternationalJT (Global) ltdSMS Highway
CM.comTelesign
0 2,25 4,5 6,75 93,2
3,223,233,233,23
3,233,253,263,27
3,283,32
3,33,37
3,43,47
3,553,55
3,583,59
3,613,61
3,693,76
3,83,9
4,114,13
3,523,46
3,263,293,39
3,193,233,243,26
4,13,343,46
3,283,66
3,313,643,73
3,243,49
3,723,67
3,983,743,88
3,564,22
3,73
! of !61 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Brand Awareness
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
General Ratings 2018, 2019 Ranked on the ratings for 2019
Tele2 Group
SilverstreetHorisen
ClickatellLleida
TelintelComviva
LINK MobilityCequens
Agile TelecomInteractive Digital Media
TanlaMr Messaging Ltd
JavnaPanacea Mobile
Calltrade
CS NetworksLocotel Ltd
MobiWebHook MobileSerwerSMS
M-STATInterVAS Uganda ltd
0 1,75 3,5 5,25 7
2,812,832,86
2,872,882,882,92,93
2,962,98
33,033,043,053,08
3,093,1
3,123,133,153,153,16
3,2
2,983,09
33,22
2,923
2,843,16
2,933,02
3,363,223,273,27
3,143,47
3,213,213,233,233,353,333,36
! of !62 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
At the beginning of our survey we ask all the MNOs who responded to tell us about how well they know the brand of the Vendors. We call this Brand Awareness. All MNOs are in a position to say whether they know or do not know a vendor so all responses are counted.
The scores are out of 5 and you can see that its very tough for some Vendors to market themselves globally and are not as well known as others who maybe have more established customer bases. All those Vendors finding themselves at a score less than 3 should increase brand awareness. Contact us for consulting about this at [email protected]
Brand Awareness Continued
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Brand Awareness: How well known are the Vendors 2018 and 2019, Ranked on 2019 Scores
InfobipSAP
BICSTata Communications
SyniverseMonty Mobile
Orange International CarriersMitto AG
tyntecTwilioSinch
Nexmo (The Vonage API Platform)Route Mobile Ltd
Telecom Italia SparkleAMD Telecom
GMSAirtel Business
MessageBirdTele2 Group
PCCW GlobalJT (Global) ltdSMS Highway
Citic Telecom InternationalOpenMarket
Lleida
Score out of 5
0 2,25 4,5 6,75 92,26
2,272,31
2,372,41
2,662,66
2,722,72
2,752,77
2,932,973
3,063,07
3,093,133,27
3,283,733,81
3,93,93
4,38
2,142,47
2,242,44
2,322,722,672,762,82
2,462,882,87
3,242,99
3,723,233,1
3,423,29
3,083,7
3,753,813,81
4,53
20182019
! of !63 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Net Promoter Score Since the industry of MNOs is so small and MNOs very commonly discuss with other MNOs the Vendors they have chosen, this year we introduced into our survey the Net Promoter Score. Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. This proven metric transformed the business world and now
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Brand Awareness: How well known are the Vendors 2017, 2018 and 2019, Ranked on 2019 Scores
ClickatellTelesign
DIMOCOSilverstreet
CequensComvivaHorisenTelintel
Mr Messaging LtdCM.Com
LINK MobilityMobiWeb
C3ntro TelecomInteractive Digital Media
TanlaCalltrade
Agile TelecomHook Mobile
Panacea MobileCS Networks
JavnaM-STAT
InterVAS Uganda ltdSerwerSMSLocotel Ltd
Score out of 50 1,25 2,5 3,75 5
1,441,46
1,521,561,571,58
1,681,77
1,881,9
1,922,03
2,052,08
2,112,11
2,142,152,18
2,192,2
2,212,222,242,25
1,451,431,45
1,571,571,59
1,681,73
2,151,9
1,882,1
1,672,01
2,12,21
2,092,092,14
2,052,15
2,492,322,342,33
20182019
! of !64 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
provides the core measurement for customer experience management programs the world round.
The scores feature the 24 vendors who are featured in this report. In the future we may consider how to integrate these scores into our Tier calculations. Compare this with the Leaderboards to see how the MNOs rated the vendors compared to how they would recommend them to others.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Net Promoter Score
Airtel BusinessBICS
C3ntroCITIC
ClickatellComvivaDIMOCO
GMSIDM
InfobipLink MobilityMessagebird
Monty MobileMR Messaging
Nexmo (The Vonage API Company)Orange International Carriers
Route MobileSAP
SinchSMS Highway
SyniverseTATA Communications
TwilioTyntec
Score out of Ten
0 2,5 5 7,5 108
7,38,25
7,35,6
8,87,28
8,226,1
8,57,4
7,17,6
69,24
8,16,9
8,17,4
5,77,4
6,877,76
! of !65 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Respondents are grouped as follows: Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fuelling growth.
Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.
Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
Conclusions
Review Vendor by Vendor• Airtel Business • BICS • C3ntro
• CITIC • Clickatell • Comviva
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !66 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
• DIMOCO • GMS • IDM • Infobip • Link Mobility • Messagebird • Monty Mobile • Mr Messaging • Next
• Orange • Route Mobile • SAP • Sinch • SMS Highway • Syniverse • Tata Communications • Twilio • Tyntec
Introduction Having reviewed Vendors across many different measures its now time to summarise the perceptions of MNOs on a Vendor by Vendor basis.
We conclude with a few slides on the Leaderboard and summarise the survey.
Then we ask for your feedback on our Survey and tell you about our next steps for surveys on the Data Clearing Vendors in the future.
Welcome to our final conclusions.
Airtel Business Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !67 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Airtel Business Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 53,99 4,015 4,04 4,065 4,09
4,01
4,04
4,06
4,03
4,09
4,04
4,06
4,06
4,04
4,08
! of !68 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Airtel Business Performance +
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Airtel Business Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 53,8 3,875 3,95 4,025 4,1
3,95
3,99
4
4,05
4,03
3,98
4,02
4,04
4,01
4,02
4,06
4
! of !69 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Airtel Business Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Airtel Business Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 53,8 3,875 3,95 4,025 4,1
3,99
4,02
3,94
3,98
3,97
3,97
3,98
3,97
3,98
4,06
4,07
4,05
! of !70 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Airtel Business MNO Comments
MNO Comments Airtel Business
Good
Very good telecom and recommended to do business.
Excellent
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !71 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
BICS Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
BICS Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 5
3,95 3,975 4 4,025 4,05
3,96
3,99
4,01
3,97
4,04
3,99
4,04
4,03
4,01
4,05
! of !72 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
BICS Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
BICS Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,7 3,8 3,9 4 4,1
3,87
3,94
3,96
4
3,99
3,96
3,99
4,01
3,99
3,98
4,03
3,99
! of !73 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
BICS Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
BICS Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 53,8 3,875 3,95 4,025 4,1
3,93
3,99
3,9
3,94
3,92
3,91
3,94
3,93
3,95
4,02
4,03
4
! of !74 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
BICS MNO Comments
MNO Comments on BICS
Great
very good
BICS is excellent, good at customer experience and troubleshooting
reliable
They are a great partner , very supportive and creative in their solutions
They are really good.They have sent a lot messagings towards South Korea. Which is helpful to make a revenue for me.BICS is reliable, has technical expertise and customer service.
BICS Messaging is meeting our company's expectation
they have enough experience in what they are doing.In general BICS is a good and consolidated company, but having the inconveniences of big companies (as dealing a lot of people to solve a small issue and no one replies you).They are reliableRelatively satisfied with their performance. However, as for all A2P providers they also used grey routes, which they rectified later.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !75 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
C3ntro Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
C3ntro Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 53,95 3,975 4 4,025 4,05
3,97
3,96
3,99
3,96
4,02
4,01
4,05
4,02
3,99
4,04
! of !76 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
C3ntro Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
C3ntro Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,7 3,8 3,9 4 4,1
3,89
3,96
3,96
3,99
3,97
3,96
3,98
4
3,97
3,95
4,01
3,98
! of !77 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
C3ntro Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
C3ntro Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 53,7 3,8 3,9 4 4,1
3,94
3,98
3,9
3,94
3,91
3,89
3,93
3,91
3,94
4,01
4,03
3,99
! of !78 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
C3ntro MNO Comments
C3ntro MNO Comments
It's a company that has had a very fast grown, with a great attention 24/7 and a excellent global coverageThe best provider and I recommend it a lot to grow business through SMS.Is the best A2P sms vendor
The experience with the platform performance is so good
C3ntro is a great company with great people. Love to work with them.
Very good performance Great companyGreat company. Agile and innovative. Great tech guys and knowledgeable engineersThey are absolutely the best. They're pioneers, they know what they're doing.Great carrier, innovative, professional
Best companyC3ntro telecom shows knowledge of the industry and focuses on innovation and progress of sms and telecom industry.Communication via SMS has become one of the most effective means to reach our customers, with the support of C3NTRO Telecom we have been able to find a business partner, who has taken us by the hand and has given us his support at the time to provide support and service with our customers; that is one of the main reasons why we value so much collaborating with them.I am satisfied with the costs and benefits.
Excellent, great experience working with him
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !79 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
CITIC Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
CITIC Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 53,4 3,575 3,75 3,925 4,1
4
4,1
4
3,75
4
3,75
4
3,5
3,5
3,75
! of !80 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
CITIC Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
CITIC Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 53,4 3,55 3,7 3,85 4
3,75
4
4
3,5
3,75
3,5
4
3,75
3,75
3,75
4
3,5
! of !81 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
CITIC Leadership
CITIC MNO Comments MNO Comments CITIC
Stable
The best supplier of A2P service in Asia
Reliable
Flexible
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
CITIC Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 53,4 3,55 3,7 3,85 4
3,5
3,75
3,5
3,5
3,75
3,5
3,75
3,5
3,75
3,5
3,75
4
! of !82 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Clickatell Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Clickatell Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 53,7 3,8 3,9 4 4,1
4,04
4,01
3,96
4,02
4,04
3,97
3,88
3,83
3,9
3,87
! of !83 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
CIickatell Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Clickatell Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,7 3,775 3,85 3,925 4
3,93
3,95
3,89
3,88
3,95
3,83
3,96
3,97
3,89
3,93
3,97
3,9
! of !84 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
CIickatell Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Clickatell Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,6 3,7 3,8 3,9 4
3,72
3,96
3,79
3,8
3,92
3,79
3,82
3,85
3,93
3,9
3,89
3,95
! of !85 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
CIickatell MNO Comments
Comviva Performance
Comviva Performance+
MNO Comments Clickatell
Great support team with lots of technical expertise
Easy to work with and get support from
Good
The understand the business
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Comviva Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 53,7 3,8 3,9 4 4,1
4,05
4,05
4
3,9
4,05
4,06
3,86
4,06
4,06
4,08
! of !86 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Comviva Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Comviva Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,5 3,65 3,8 3,95 4,1
3,66
3,66
4,06
4,05
4,06
4,04
4,03
4,05
4,05
4,05
4,03
4,05
! of !87 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Comviva MNO Comments
Dimoco Performance
Comviva MNO Comments
Acceptable
They are good in this business
Need improvementExcellent messaging platform partner for leading mobile operators globally....!
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Comviva Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,3 3,5 3,7 3,9 4,1
4,03
3,7
3,53
3,53
3,78
3,53
3,44
3,84
3,84
3,84
3,84
3,64
! of !88 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Dimoco Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Dimoco Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 5
4,03 4,05 4,07 4,09 4,11
4,05
4,06
4,07
4,04
4,11
4,08
4,09
4,07
4,06
4,1
! of !89 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Dimoco Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Dimoco Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,8 3,875 3,95 4,025 4,1
3,98
4,03
4,03
4,06
4,05
4
4,04
4,06
4,02
4,04
4,08
4,03
! of !90 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Dimoco MNO Comments
Dimoco MNO Comments
reliable and innovative
Really good routes, especially for AustriaThey need to be more flexible on pricing, but as their service is better they deliver what they promise.flexibleThey managed to always try to get the right balance between quality and price. Open to explore new business model in order to help increasing the partnerships
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Dimoco Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,8 3,875 3,95 4,025 4,1
4,01
4,04
3,97
4
3,99
3,98
4
3,98
4
4,08
4,09
4,06
! of !91 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
GMS Performance
GMS Performance+
GMS Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
GMS Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 53,95 3,975 4 4,025 4,05
3,97
3,96
3,99
3,96
4,02
4,01
4,05
4,02
3,99
4,04
! of !92 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
GMS MNO Comments
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
GMS Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,7 3,8 3,9 4 4,1
3,89
3,96
3,96
3,99
3,97
3,96
3,98
4
3,97
3,95
4,01
3,98GMS Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,7 3,8 3,9 4 4,1
3,94
3,98
3,9
3,94
3,91
3,89
3,93
3,91
3,94
4,01
4,03
3,99
! of !93 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
IDM Performance
GMS MNO Comments
Good and fair company in CIS region.
They're excellent Partner, but not flexible as we wantI have personally worked with GMS and they have been very professional in their dealing. They have the complete marketing insights and technical expertise to drive this businessProfessionals, powerful technical team, reliable
Good, reliable
Flexible and customer oriented company.
Reliable company
Excellent
GMS is an active player with flexible solutions.
I think its the best company
Responsible company
ExcellentThey are continuously looking for new business ventures and are technically very soundReliable, customer oriented flexible
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !94 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
IDM Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
IDM Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 5
3,95 3,975 4 4,025 4,05
3,97
3,96
3,99
3,96
4,02
4,01
4,05
4,02
3,99
4,04
! of !95 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
IDM Leadership
IDM MNO Comments
IDM MNO Comments
They have a steady growth.
Good Partner
professional / agile / business oriented
They are reliable and one of the few that put their words into action
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
IDM Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,7 3,8 3,9 4 4,1
3,89
3,96
3,96
3,99
3,97
3,96
3,98
4
3,97
3,95
4,01
3,98
! of !96 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
IDM Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,7 3,8 3,9 4 4,1
3,94
3,98
3,9
3,94
3,91
3,89
3,93
3,91
3,94
4,01
4,03
3,99
! of !97 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Infobip Performance
Infobip Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Infobip Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 5
4 4,1 4,2 4,3 4,4
4,24
4,18
4,2
4,19
4,24
4,19
4,24
4,26
4,35
4,24
! of !98 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Infobip Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
4,14 4,168 4,195 4,223 4,25
4,15
4,19
4,2
4,22
4,23
4,21
4,21
4,25
4,22
4,24
4,23
4,22
! of !99 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Infobip Leadership
Infobip MNO Comments
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Infobip Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 54 4,075 4,15 4,225 4,3
4,15
4,24
4,2
4,22
4,19
4,14
4,21
4,21
4,22
4,23
4,24
4,23
! of !100 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Infobip MNO Comments
It´s a good partner ship for the business SMS A2P
Excellent provider
They are market leaders, innovative-driven and full-reliableInfobip is a company that adapts very well to changes, They're in constant search for innovative solutionssupportive, flexible
They are good to be in business with
Infobip is the best partner for messaging solutions
Good relationship
Extremely satisfied
They are forward looking and ever ready to serve the mobile opcos
their customer support is excellentI think Infobip delivers what they commit in terms revenue, on the Penetration side, they are consistent in providing the results and trends which are useful in identification of leakages.I signed Infobip up to O2 many years ago and they have always delivered without over promising. Their growth comes as a result of effective deal making and clear strategy - good company, good people, great to deal with.Very good
Very competent.
Excellent
Infobip are favourable partner to helping us for Messaging solution
Excellent
Very good and high professional team
Excellent
infobip provides excellent service, the support provided is excellent
Very good performance
very good they know the business
Infobip reliable partner and responsible supplier
Perfect work
Responsible partner, highly professional.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !101 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Reliable company
Widespread with good technology
Very good
Reliable
Reliable, partnership oriented
Good provider
A good partner to corporate withGreat technical support and quick to response and able to perform required task in the shortest possible time.Deep understanding of the complete messaging ecosystem
Trusty and transparent
Everything is great...They have highly motivated people - who really make the works easier even the complicated issues....Professional company in SMS business
Fast respond, customer oriented
Keep up a good work.
Ahead of the market
Very customer oriented. Tech Support is good. So far found very loyal.Excellent team to work with. Great Understanding of their Business and focussed Approach towards decisive objectives.The best on this marketTheir account managers are very proactive and they respond on a timely manner.Very reliable
ProActively looking for new ways of doing business.
Overall, Infobip is pretty good from aspect of A2P SMS
ReliableInfobip is a Company dynamic, reliable and willing to interact as a partner with telcosThey know what they do and provide the best customer experience in messaging and VAS servicesVery reliable and transparent straight forward cooperativeInfobip is a good company and has performed exceptionally well in the A2P Space
Infobip MNO Comments
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !102 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Excellent Partner to work with, great messaging performance
Fast and excellent support, innovative solutions
High reliabilityGlobal company, with a huge portfolio of solutions for enterprises beyond the sms itself.Reliable partner with good reach in domestic market
They are good!
Top class messaging company
Satisfactory
Very satisfied up to date with cooperation with them
Nothing really to add
They Are GoodInfobip brings cutting-edge telco trends and is a true leader in the industry. Given the global experience, we all learn from them what happens in other countries and regions.Great company to work with!They are very good in blocking unwanted SMSs. They need to improve the delivery of SMSs to the customer.They are excellent vendor who care a lot about their client.
Innovative, creating trends instead of following themGreat expertise, innovation oriented, mixed with very good personal approach.Very good, always fast and very professional in their way to work with us.
Trustworthy partner, easy to do business withInfobip is by far the best A2P provider, they always deliver on expectations.EXCELLENT SALES AND COMMERCIAL SUPPORT. GOOD WORLDWIDE CONNECTIVITYGreat performance!
Infobip MNO Comments
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !103 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Link Mobility Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Link Mobility Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 50 1 2 3 4
3
3
3
3
4
4
4
3
3
4
! of !104 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Link Mobility Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Link Mobility Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 50 1 2 3 4
3
4
4
4
3
3
3
3
3
4
4
4
! of !105 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Link Mobility Leadership
Link Mobility MNO Comments
IDM MNO Comments
So far I've been exposed to Netsize, who LM just bought out...
Good Company
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Link Mobility Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
0 1 2 3 4
4
3
3
3
3
3
3
3
3
4
4
4
! of !106 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Messagebird Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Messagebird Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 5
3,4 3,55 3,7 3,85 4
4
4
4
3,5
3,5
4
4
4
4
4
! of !107 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Messagebird Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Messagebird Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
0 1 2 3 4
3
3
3,5
4
3,5
3
3
4
3,5
4
4
4
! of !108 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Messagebird Leadership
Messagebird MNO Comments
Messagebird MNO Comments
Global reach, flexible, good customer approach
Excellent in Australia
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Messagebird Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,4 3,55 3,7 3,85 4
4
3,5
4
4
4
4
4
4
4
4
4
4
! of !109 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Monty Mobile Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Monty Mobile Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 53,79 3,803 3,815 3,828 3,84
3,84
3,8
3,82
3,82
3,84
3,84
3,82
3,83
3,83
3,8
! of !110 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Monty Mobile Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Monty Mobile Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,6 3,675 3,75 3,825 3,9
3,73
3,79
3,84
3,82
3,82
3,73
3,8
3,84
3,83
3,78
3,83
3,84
! of !111 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Monty Mobile Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Monty Mobile Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,76 3,783 3,805 3,828 3,85
3,77
3,83
3,78
3,79
3,78
3,78
3,82
3,77
3,79
3,82
3,85
3,82
! of !112 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Monty Mobile MNO Comments
Monty Mobile MNO Comments
They are best and fast growing with delivering and terminating all our traffic and connected to all major OTT players and providers and also with major banks ,after signing with them our customers has never complained of sms delivery or delivering their bank transaction sms
They work hard easily best and the best.
Reliable and professional
Great teamMonty mobile is now a very capable vendor , that knows what it want and how to do it in way that pleases its customers and increase their revenues.monty mobile are the best
EXCELLENT
After sales services not so good, includes reporting
Reliable, fast implementation, trusted
Reliable partner with excellent expertise
Excellent
Always do things the best way possibleThey performed better than our former provider in active blocking decision and solution and this gave us increased revenue than we had previously.They are professional
Fully dedicated company, excellent support, and top-notch customer care
Good performance & collaborative team
Excellent
They act as a partner, not a service providerThey are customer eccentric, Response to issue raise is very fast Robust support systemThey are perfect
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !113 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Mr Messaging Performance
Mr Messaging Performance+
Super professional and reliable .. always available for help and support
Simply they are Super
Value for Money and excellent customer and after sales support and services
Good choice
Doing good
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Mr Messaging Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 53,3 3,475 3,65 3,825 4
3,61
3,6
3,61
3,44
3,78
3,95
3,94
3,61
3,61
3,93
! of !114 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Mr Messaging Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Mr Messaging Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 50 1 2 3 4
3,24
3,6
3,78
3,94
3,44
3,24
3,27
3,61
3,44
3,93
3,94
3,95
! of !115 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Mr Messaging MNO Comments
Mr Messaging MNO Comments
Operational & technical support are extremely good.
Very good
Great company
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Mr Messaging Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,3 3,475 3,65 3,825 4
3,92
3,44
3,59
3,63
3,61
3,59
3,62
3,61
3,61
3,8
4
3,96
! of !116 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Nexmo Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Nexmo Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 50 1,2 2,4 3,6 4,8
4,64
4,64
4,58
4,63
4,64
4,09
4
3,48
3,54
4,03
! of !117 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Nexmo Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Nexmo Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
0 1,15 2,3 3,45 4,6
4,58
4,07
4
3,53
4,08
4,09
4,35
4,09
4,03
4,09
4,14
4,03
! of !118 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Nexmo Leadership
Nexmo MNO Comments
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Mr Messaging Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,3 3,5 3,7 3,9 4,1
3,41
4,06
3,71
3,73
4,05
3,95
3,98
3,53
4,08
3,54
3,53
4,05
! of !119 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Orange Performance
Nexmo MNO Comments
Good Vendor
We have found that in general the company is more US focussed
Good Company with very intelligent people behind
Flexible
Competitive pricing
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Orange Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 50 1 2 3 4
3
4
3
3,5
3
3,5
4
3
3
3,5
! of !120 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Orange Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Orange Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
0 1 2 3 4
3
3,5
4
3
3
3
4
3
3
3
4
3
! of !121 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Orange Leadership
Orange MNO Comments
Orange MNO Comments
Very professional
FlexibilityRun like a legacy service, inflexible, a small time in their product portfolio
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Orange Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
0 1 2 3 4
3
3
3
3
3
3
3
3
4
3
4
4
! of !122 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Route Mobile Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Route Mobile Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 53,6 3,775 3,95 4,125 4,3
3,89
3,98
4,03
3,92
4,02
4,03
3,8
3,94
4,21
4,03
! of !123 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Route Mobile Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Route Mobile Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 53,6 3,725 3,85 3,975 4,1
3,87
3,93
3,74
3,97
3,91
3,73
3,93
4,03
3,93
3,94
4,01
3,88
! of !124 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Route Mobile Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Route Mobile Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 53,9 3,928 3,955 3,983 4,01
3,96
4,01
3,91
3,93
3,91
3,92
3,95
4
3,91
4,01
4
3,96
! of !125 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Route Mobile MNO Comments
SAP Performance
Route Mobile MNO Comments
Dynamic and vibrant company, their drive for growth and expansion is commendable. Product and service offering is impressive.Its an excellent service provider and i believe the sky is the limit for themExcellent
They are excellent partners for setting up messaging business
Very good support and excellent rate of deliverability
They know the market and go straight to the point
Good
Route Mobile team works very clearly, dealing quickly.
ReliableIts a great company, which offers very user freindly solutions. Also pricing is far good as compared to competitiors. Customer Support is excellent.Very flexible and transparent
Not Bad
They are professionals in their approach.
They are the leaders in SMS A2P business
Well reputed company
Excellent carrier to work on A2P
Reliable, Transparent & Proactive
Excellent all around performance
Excellent service and go over and above to find solutions to problems.Very much customer oriented company with excellent technical support teamInnovative in the A2P SMS spaceThey are an excellent cloud communications provider who understand A2P markets both locally and globally and provide reliable services
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !126 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
SAP Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
SAP Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 5
3,4 3,55 3,7 3,85 4
3,61
3,91
3,9
3,53
3,9
3,87
3,93
3,9
3,61
3,91
! of !127 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
SAP Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 53,2 3,4 3,6 3,8 4
3,37
3,37
3,64
3,9
3,93
3,91
3,91
3,77
3,61
3,55
3,93
3,47
! of !128 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
SAP Leadership
SAP MNO Comments
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
SAP Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,3 3,45 3,6 3,75 3,9
3,46
3,61
3,73
3,61
3,59
3,73
3,87
3,73
3,74
3,89
3,76
3,6
! of !129 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Sinch Performance
Sinch Performance+
SAP MNO Comments
Customer support is a critical issue as they are not able to troubleshoot messaging problems with their peersTransparent and flexible, always on serve
No complaints. Very dynamic and accommodative
UndecidedSAP has been a great partner providing flexible solution that fits well with industry challengesThey could do much better
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Sinch Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 5
3,8 3,95 4,1 4,25 4,4
4,23
4,25
4,13
4,22
4,4
4,24
4,23
4,13
3,96
4,23
! of !130 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Sinch Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 53,9 3,975 4,05 4,125 4,2
4,14
4,15
4,05
4,15
4,14
4,19
4,14
4,13
4,03
4,15
4,06
4,13
! of !131 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Sinch Leadership
Sinch MNO Comments
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Sinch Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 53,9 4 4,1 4,2 4,3
4,24
4,23
4,13
4,05
4,13
4,18
4,13
4,14
4,18
4,22
4,23
4,22
! of !132 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
SMS Highway Performance
Sinch MNO Comments
ExcellentThey have an excellent team, how Support us to all aspects relating to A2P business.Excellent collaborator
Very satisfyingShould increase customer success management, rather than just selling solutionsSINCH is a very good partner with us. Jonathan Vimont is very proactive. The only problem is that the look ups provide SPIDs and not always the proper NNID causing routing issues.Sinch/CLX is a proud partner of Bell and we look forward to continuing that relationship in all formsSINCH is well known brand for Ukraine
Excellent Service, Reliable
Good choice!
Global largest A2P SMS vendor
Well organised and prompt responded.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !133 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
SMS Highway Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 5
3,5 3,675 3,85 4,025 4,2
3,92
3,9
3,91
3,66
3,69
3,92
3,91
3,92
4,2
4
! of !134 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
SMS Highway Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
SMS Highway Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,2 3,4 3,6 3,8 4
3,36
3,4
3,67
3,93
3,66
3,36
3,4
3,92
3,67
3,89
3,94
3,92
! of !135 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
SMS Highway Leadership
SMS Highway MNO Comments
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
SMS Highway Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,5 3,625 3,75 3,875 4
3,89
3,66
3,89
3,95
3,91
3,89
3,94
3,91
3,92
3,94
3,94
3,94
! of !136 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Syniverse Performance
Syniverse Performance+
SMS Highway MNO Comments
Good
Average Performance
Good Customer Experience
Small, regional
Good
I can’t think of anything to say about them
A bit chaotic
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Syniverse Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 5
3,6 3,8 4 4,2 4,4
3,72
4,03
3,88
3,87
4,07
4,02
3,73
3,87
4,35
4,03
! of !137 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Syniverse Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 53,4 3,575 3,75 3,925 4,1
3,5
3,85
3,85
3,87
3,53
3,53
3,87
3,88
3,68
4,07
3,7
3,5
! of !138 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Syniverse Leadership
Syniverse MNO Comments
Syniverse MNO Comments
Pretty standard
Good partner
International recommended
They made some changes recently where were very positive
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Syniverse Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 53,4 3,6 3,8 4 4,2
4,02
4,03
3,52
4,2
3,53
3,68
3,8
3,65
3,52
4,05
4,05
4,03
! of !139 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Tata Communications Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
TATA Communications Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 5
3,9 4,025 4,15 4,275 4,4
4,07
4,2
4,29
4,27
4,36
4,29
4,1
4,29
4,4
4,22
! of !140 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Tata Communications Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
TATA Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,6 3,8 4 4,2 4,4
4,07
4,19
4,31
4,36
4,31
4,3
4,04
4,04
4,19
4,06
4,04
3,76
! of !141 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Tata Communications Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
TATA Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,5 3,7 3,9 4,1 4,3
4,03
4,02
3,68
4,03
3,87
4,02
4,04
3,91
3,9
4,2
4,19
4,21
! of !142 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Tata Communications MNO Comments
TATA MNO Comments
TATA is a close partner of TTI, we always rely on them in terms of quality, reliability and pricing.They offer good prices for reliable Direct routes and are able to get in touch in a friendly way with smaller companies. Implementation and bureaucracy are a little bit slowExcellent performance
1-stop solution best quality and best price.
Dynamic, trustable, big player in the world
Tata committee is really excellent.!Connected to 290+ direct. Quality assured. Good fraud management system.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !143 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Twilio Performance
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Twilio Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 50 1,05 2,1 3,15 4,2
2,67
3,7
3,73
3,7
4,11
3
4,2
3,73
3,67
3,73
! of !144 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Twilio Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Twilio Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,2 3,35 3,5 3,65 3,8
3,33
3,33
3,33
3,67
3,37
3,7
3,7
3,37
3,55
3,7
3,73
3,67
! of !145 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Twilio Leadership
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Twilio Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
0 1,05 2,1 3,15 4,2
3
3,33
3,67
3,33
3
3,37
3
3,67
3,7
4
4,1
3,67
! of !146 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Twilio MNO Comments
tyntec Performance
Twilio MNO Comments
One of the best quality services on the market, but the most expensive as well.
Overall very good experience
Brand is ok, service is ok.
Great Vendor
Pricey!
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
tyntec Performance Rating
Reliability
Customer Service
Technical Expertise
Reputation
Value for Money
Understanding of the Messaging Business
Offers Excellent Value Added Services (VAS)
Quality of Service
Transparency
Flexibility
Ratings out of 5
3,9 3,975 4,05 4,125 4,2
4,18
4,02
4,05
4,02
4,04
4,04
4,05
4,08
4,03
4,16
! of !147 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
tyntec Performance+
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
tyntec Performance + Ratings
Implementation Process
Uptime Performance
Global Reach
Route Monitoring and Management
Technical Support
Data Security
Reporting
Impact on existing messaging
Direct connections
Pricing model
Monetisation of traffic
They help me explore Mobile Engagement solutions
Ratings out of 5
3,6 3,75 3,9 4,05 4,2
3,95
4,16
4
4,01
3,99
3,8
4,01
4,05
4
4,08
4,02
4
! of !148 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
tyntec Leadership
tyntec MNO Comments
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
tyntec Leadership Rating
Global presence
Trusted
Industry expertise
Innovative
Enabler
Dynamic
Thought Leadership
Empowering
Customer Orientated
Inspiring
Simple to work with
Local expertise
Ratings out of 5
3,8 3,9 4 4,1 4,2
3,97
3,96
4,12
4,13
3,94
3,93
4,13
3,95
3,99
4,19
4,18
4,14
! of !149 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
tyntec MNO Comments
Their services have matured You have the feeling to hand over the whole business to them and they will handle it very wellSuperlative!We are overjoyed by their technical support in the last year. Very professional. Worth every penny.
We have had the best advice from them
With tyntec support the business really takes off
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !150 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Leaderboards
Leaderboard Tier 1
The following charts show how the Vendors performed against all rating criteria and define the overall Vendor Ranking we call the Leaderboard.
How do we calculate the leaders? We take the following 4 criteria…
• Average of all Performance Category KPIs
• Average of Performance + Category KPIs (those KPIS specific to the Data Clearing service)
• Average of Leadership Category KPIs
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Tier 1 Leader Board
Vend
ors
Infobip
Nexmo
SINCH
tyntec
tata
Ratings
4,001
4,006
4,046
4,061
4,191
3,61
3,9
3,69
4,13
4,11
4,009
4,052
4,172
3,8
4,207
4,139
4,006
4,121
4,089
4,214
4,248
4,068
4,202
4,225
4,232
PerformancePerformance+LeadershipGeneral RatingOverall Rating
! of !151 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
• Average of General Rating Category
And we create an overall average.
We have concluded from our experience that this is the fairest way of understanding the overall Vendor Ranking.
Leaderboard Tier 1 Alternative view
Leaderboard Tier 2 Leaderboard
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Tier 1 Leader Board
Ratin
gs
Vendors
Infobip Nexmo SINCH tyntec tata
Performance Performance+ Leadership General Rating Overall Rating
4,0014,0064,0464,061
4,1914,191
4,061 4,0464,006 4,001
! of !152 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Overall Conclusions While we all know that RCS is coming, bringing its richer media interface, ease of reply, and time saving abilities (these are some of our favourite features), we also know that
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Tier 2 Leader BoardVe
ndor
s
BICS
Route Mobile
Airtel Business
DIMOCO
GMS
C3entro
Syniverse
Monty Mobile
SAP
IDM
Clickatell
Messagebird
Comviva
SMS Highway
CITIC
Twilio
Mr Messaging
Ratings
3,51
3,55
3,62
3,68
3,70
3,71
3,72
3,74
3,75
3,75
3,78
3,79
3,85
3,86
3,86
3,86
3,93
3,00
3,55
3,23
3,23
3,10
3,40
3,15
3,04
3,80
3,58
3,59
3,25
3,47
3,30
3,37
3,61
3,76
3,71
3,49
3,65
3,90
3,71
4,00
3,86
3,95
3,69
3,80
3,84
3,95
3,95
4,02
4,00
3,96
3,96
3,61
3,54
3,77
3,68
3,98
3,54
3,92
3,97
3,70
3,80
3,74
3,97
3,97
4,03
4,01
3,91
3,98
3,71
3,62
3,84
3,90
4,02
3,90
3,95
4,00
3,81
3,82
3,96
4,00
4,00
4,07
4,05
3,98
4,01
PerformancePerformance+LeadershipGeneral RatingOverall Rating
Tier 3 Leader BoardVe
ndor
s
Orange
Link Mobility
Ratings
3,33
3,34
3,09
3,55
3,33
3,17
3,50
3,29
3,40
3,35
PerformancePerformance+LeadershipGeneral RatingOverall Rating
! of !153 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
the pitfalls that SMS is associated with are not so great that it doesn’t still remain the mainstream A2P tool the world over.
In this years report we measured again the satisfaction levels and return on investment of all the messaging types and clearly from the perspective of the MNOs, A2P SMS remains the most effective as well as the most revenue generating messaging solution in the market.Reviewing the vendors it was great to see another strong response from MNOs who patiently went over our KPIs and new Net Promoter Score rating.
The Net Promoter Score (NPS) asks a very personal question, “Would you recommend this provider to a colleague”. According to the NPS methodology, while many vendors are liked only one vendor “Infobip” are actively talked about in the market from this perspective.
As we saw from the previous leaderboard charts, 4 of previous year Tier Ones are back, with Tata Communications joining Tier 1 for the first time. Competition is fierce in this market, Brands like Infobip, Sinch, tyntec and Nexmo go from strength to strength in these reports.
Since we have used the KPI’s for this report have been used for 5 years, we will be reviewing closely the information our clients seeks they don’t yet have from the reports. One focus will be on providing more regional data.
Congratulations to the 5 leading Tier One vendors. This year ROCCO held an A2P SMS Leadership event and presented awards to the Vendors. We will continue to do this in future years as the opportunity to review the KPIs with MNOs and Vendors was a welcome opportunity.
Notes on Our Report
Identifying Vendors
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !154 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
There is often no formal list of Vendors available to MNOs. Even Associations don’t have all Vendors as members and often don’t provide full lists for people to view. We found
there are a number of sources to create a definite list. The Vendors that were included in this survey appeared because of one of several reasons:
• They are easy to find with search engines
• They are active in social media
• They were recommended to be included by MNOs from personal experience
• They attend Industry Events and are known in the Industry, because they have Exhibition stands, produce standards in Industry associations, or simply throw promotional events or parties
• They are known Vendors to ROCCO
Even after checking all these sources, sometimes we miss a certain Vendor. There is no intention behind this. We are happy to include all Vendors however long this makes our list of Vendors that are included. However looking at the list below we believe it to be definitive.
Vendors who were included in this years report
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
What percentage of MNOs rated what vendor?
3 %2 %3 %2 %3 %
4 %2 %
7 %
2 %2 %2 %
9 %
2 %2 %2 %28 %
5 %
3 %2 %
2 %2 %
5 %5 %2 %
Airtel BusinessBICSC3entro TelecomCITICClickatellComvivaDimocoGMSInfobipInteractive Digital MediaLink MobilityMessagebirdMonty MobileMr MessagingNexmo (The Vonage API Platform)Orange International CarrierRoute Mobile LtdSAPSinchSMS HighwaySyniverseTata CommunicationsTwiliotyntec
! of !155 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Regretfully while 54 Vendors were featured in the report, not all Vendors are ranked in our rating table, this is either because there was no MNOs wanting to rate them or the views were so minimal that we were not able to draw meaningful results on how they perform. We seek at minimum 5 ratings on an MNO before including them in our rating table.
However what the research does is to provide any Vendor large or small an opportunity to appear in our reports. We want to encourage competition in the market and in so doing allow a good choice of Vendors to MNOs, so we actively encourage even the smallest Vendor to grow its business and compete.
Overall, Vendors should be recognised for a job well done, or incase they didn’t perform optimally, should have the ability to identify where they can improve. Even if they may not agree with the MNOs views here, they may gain a second opinion into what's important to MNOs.
A vendors position in the tiering system depends upon the Performance and Leadership ratings given for that Vendor. There is no connection between how many people choose to give ratings as to what the Performance and Leadership ratings will be. This is to ensure fairness to all Vendors large and small.
However to get a reasonable perception of a Vendor (not based on a single possibly biased view), ROCCO requires that at least 5 MNOs select to give Performance and Leadership ratings to a Vendor before including that Vendor in our report.
Several Vendors were removed from our report since fewer than 5 MNOs chose to give Performance and Leadership ratings to them.
These Vendors being removed from this report has no reflection on their ability to perform A2P SMS Messaging services, just the amount of MNOs who wanted to talk about them within our research.
We encourage MNOs to talk about all Vendors in the market and to give fair and reasonable feedback. In our view all Vendors are equal and should be supported and encouraged to develop their services.
Vendors who were in the Research but not in the final ReportVendors Reason for removal
Agile Telecom Not enough Enterprise ratings to provide meaningful results
Vendors
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !156 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Airtel Business Not enough Enterprise ratings to provide meaningful results
Alphex Capital /Tedexis Not enough Enterprise ratings to provide meaningful results
AMD Telecom No Longer exists as a Vendor
C3ntro Telecom Not enough Enterprise ratings to provide meaningful results
Calltrade Not enough Enterprise ratings to provide meaningful results
Cequens Not enough Enterprise ratings to provide meaningful results
CITIC Not enough Enterprise ratings to provide meaningful results
Comviva Not enough Enterprise ratings to provide meaningful results
Reason for removalVendors
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Tier 1 Vendors 2019: Performance over the past 3 years with 3 year average
Ratin
gs
Tier 1 Vendors
Info
bip
Sinc
h / C
LX
Nex
mo
Tata
Com
mun
icat
ions
Tynt
ec
201720182019Average
3,843,8744,24,3
4,0144,054,034,19 3,843,923,954,44,473,693,74,014,194,24
4,3 4,2 4 3,87 3,84
! of !157 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
CM.com Not enough Enterprise ratings to provide meaningful results
CS Networks Not enough Enterprise ratings to provide meaningful results
Dimoco Not enough Enterprise ratings to provide meaningful results
Globe Teleservices Limited Not enough Enterprise ratings to provide meaningful results
Hook Mobile Not enough Enterprise ratings to provide meaningful results
Horisen Not enough Enterprise ratings to provide meaningful results
Interactive Digital Media Not enough Enterprise ratings to provide meaningful results
InterVAS Uganda ltd Not enough Enterprise ratings to provide meaningful results
INTIS Not enough Enterprise ratings to provide meaningful results
Javna Not enough Enterprise ratings to provide meaningful results
JT (Global) ltd Not enough Enterprise ratings to provide meaningful results
Lank Telecom Not enough Enterprise ratings to provide meaningful results
LINK Mobility Not enough Enterprise ratings to provide meaningful results
Lleida Not enough Enterprise ratings to provide meaningful results
Locotel Ltd Not enough Enterprise ratings to provide meaningful results
M-STAT Not enough Enterprise ratings to provide meaningful results
MessageBird Not enough Enterprise ratings to provide meaningful results
Mitto Not enough Enterprise ratings to provide meaningful results
MobiWeb Not enough Enterprise ratings to provide meaningful results
Reason for removalVendors
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !158 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Eligibility for taking part in this research and Validation Process
Only MNOs were applicable to take part in this research. Feedback from Vendors or companies who were not MNOs was validated and then removed.
It is normal that we receive Vendors who respond to the survey on behalf of their own company rating their own company as the highest. Naturally we remove their responses. However this year we also found around 10% of the responses were not from MNOs, and 5% responses to the survey were illegitimate respondees. This clearly makes
Mr Messaging Ltd Not enough Enterprise ratings to provide meaningful results
NRS Gateway Not enough Enterprise ratings to provide meaningful results
Openmarket Not enough Enterprise ratings to provide meaningful results
Panacea Mobile Not enough Enterprise ratings to provide meaningful results
PCCW Global Not enough Enterprise ratings to provide meaningful results
SAP Not enough Enterprise ratings to provide meaningful results
SerwerSMS Not enough Enterprise ratings to provide meaningful results
Silverstreet Not enough Enterprise ratings to provide meaningful results
SMS Highway Not enough Enterprise ratings to provide meaningful results
Tanla Not enough Enterprise ratings to provide meaningful results
Tele2 Group Not enough Enterprise ratings to provide meaningful results
Telecom Italia Sparkle Not enough Enterprise ratings to provide meaningful results
Telintel Not enough Enterprise ratings to provide meaningful results
Reason for removalVendors
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !159 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
the data less clean so we have to remove these responses too. We are looking for MNO specific responses from people who understand A2P SMS and have relationships with Vendors.
Our validation process requires analysis. We can see core information from the data we receive from the responder. The MNOs location can easily be verified with the IP address we capture. We also get concerned when we see inconsistent data in the survey, contradictory responses and responses made in a hurry and we always contact the MNO in this case to verify their data.
How the Ratings were Calculated The Overall Score has been created by taking all applicable MNO ratings for more than 35+ KPIS, in the category of Performance, Performance+ (performance on important A2P SMS Messaging Vendor aspects) and Leadership. Recommendations for KPIs you think we should include are welcome. Simply write to us at [email protected]
Performance KPIs: • Reliability
• Technical Expertise
• Customer Service
• Understanding of Roaming
• Transparency
• Flexibility
• Reputation
• Quality of Services
• Offers excellent Value Added Services
• Value for Money
Performance+ KPIs:
• Implementation Process
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !160 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
• Uptime Performance
• Global Reach
• Route Monitoring and Management
• Technical Support
• Data Security
• Reporting
• Impact on existing messaging
• Direct connections
• Pricing model
• Monetisation of traffic
• They help me explore other types of Mobile Engagement solutions
• They proactively assist you by identifying A2P grey routes
• They inform you so you can react accordingly
• They inform you how to secure your network
• They help you understand how A2P SMS terminates on your network
Leadership KPIs: • Industry Expertise
• Dynamic
• Trusted
• Customer Orientated
• Global Presence
• Innovative
• Simple to work with
• Local Expertise
• Empowering
• Inspiring
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !161 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
• Enabler
• Thought Leadership
For every KPI above the MNO was invited to rate the Vendor out of 5. The Strategic Analysis version of this report contains the specific scores for each of the KPIs for each of the Vendors.
Your Feedback, Our Future Reports This represents ROCCO’s fourth A2P SMS Messaging Vendor Performance Report.
As we progress with our research we intend to refine questions and results much more finely but we are also aware that our being able to capture this data depends purely on the MNOs and their willingness to participate.
There are 700+ MNOs within the GSMA Membership. ROCCO made more than 3000 individual e-mails and calls to reach the feedback within this document and reach MNOs at their most available.
It should be noted that it is important to identify respondents who know who the Vendors are and can actively comment.
We would welcome your feedback on our questions, research, interpretation of the results and our presentation of the results. Please contact Federica our Head of Legal, Regulation and Research at [email protected] to give your view.
We have taken a lot of feedback on this survey which we intend to use in the revision of this survey for 2019.
In 2019 we intend to repeat several questions we have created here and then understand how perceptions are changing with regard to A2P SMS Messaging Vendors and how the performance has evolved.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !162 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Annex 1: Regional Analysis
Introduction In this annex we show the leaderboards for world regions by Vendor and region. You can see how the 16 Vendors in this report are performing from the perceptions of the MNOs in this report.
Please note;
• These scores below together contribute to the global view in the Leaderboard of the main report.
• The Performance, Performance+ Scores, Leadership scores are those from the specific region for the specific vendor listed.
• The general rating score is based on the combined perceptions of MNOs in the specific region.
• If a vendor is not listed in a regional table, it may indicate that the Vendor is not present in that region or simply that we did not hear from any MNOs from that region about that vendor.
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
! of !163 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Africa
North America
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Africa Leader Board Tier 1 + 2
Ratin
gs
Vendors
Infobip Nexmo BICS Route Mobile Monty Mobile Airtel Comviva
Performance Performance+ Leadership General Rating Overall Rating
3,5663,8213,8643,8953,9884,0884,0894,089 4,088 3,988 3,895 3,864 3,821
3,566
North America Leader Board Tier 1 + 2
Ratin
gs
Vendors
Infobip Syniverse C3entro
Performance Performance+ Leadership General RatingOverall Rating
3,7913,7824,0834,083
3,782 3,791
! of !164 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
South America
Asia
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
South America Leader Board Tier 1 + 2 + 3
Ratin
gs
Vendors
Infobip BICS Sinch Airtel
Performance Performance+ Leadership General Rating Overall Rating
3,5513,9444,008
4,3174,3174,008 3,944
3,551
Asia Leaderboard Tier 1
Ratin
gs
Vendors
Infobip tyntec TATA Nexmo
Performance Performance+ Leadership General Rating Overall Rating
4,0284,2144,2374,2474,247 4,237 4,214 4,028
Asia Leaderboard Tier 2 + 3
Ratin
gs
Vendors
BIC
S
Sinc
h
GM
S
Rout
e M
obile
CIT
IC
Com
viva
Dim
oco
SAP
Mon
ty M
obile
Link
Performance Performance+ Leadership General Rating Overall Rating
3,1313,6883,7213,8043,8153,8633,8173,9263,9623,9883,988 3,962 3,926 3,817 3,863 3,815 3,804 3,721 3,688
3,131
! of !165 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Europe
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Europe Leaderboard Tier 1
Ratin
gs
VendorsInfobip Sinch tyntec
Performance Performance+ Leadership General Rating Overall Rating
4,0294,034,0994,099
4,03 4,029
Middle East Leaderboard Tier 1 + 2
Ratin
gs
VendorsInfobip GMS Monty Mobile
Performance Performance+ Leadership General Rating Overall Rating
3,6323,8764,224,22
3,876 3,632
Europe Leaderboard Tier 2
Ratin
gs
Vendors
SAP
Rout
e
TATA
GM
S
Dim
oco
IDM
BIC
S
Twilio
Mr M
Performance Performance+ Leadership General Rating Overall Rating
3,5033,5393,7183,7393,7883,8693,9143,9173,9943,994 3,917 3,914 3,869 3,788 3,739 3,718 3,539 3,503
! of !166 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Middle East
Vendor Scores Region by Region Please note;
• These scores below together contribute to the global view in the Leaderboard of the main report.
• The Performance, Performance+ Scores, Leadership scores are those from the specific region for the specific vendor listed.
• The general rating score is based on the combined perceptions of MNOs in the specific region.
• If a region is not listed in a vendor table, it may indicate that the Vendor is not present in that region or simply that we did not hear from any MNOs from that region about that vendor.
• Vendor tables are arranged to left to right with the strongest performance on the left side.
Airtel Business
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Airtel Business Regional Scores
Ratin
gs
Regions
Africa South America
Performance Performance+ Leadership General Rating Overall Rating
3,553,82
3,373,373,753,95
3,08
3,97 443,82
3,55
! of !167 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
BICS
C3ntro Telecom
CITIC
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
BICS Regional Scores
Ratin
gs
Regions
South America Asia Africa Europe
Performance Performance+ Leadership General Rating Overall Rating
3,72
3,993,994,01
3,763,763,763,76
3,64
4,054,044,08
3,69
4,084,064,1
3,78
4,064,094,09 4,01 3,99 3,99
3,72
C3ntro Telecom Regional Scores
Ratin
gs
RegionsNorth America
Performance Performance+ Leadership General Rating Overall Rating
3,793,25
3,953,9743,79
! of !168 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Comviva
Dimoco
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
CITIC Regional Scores
Ratin
gs
RegionsAsia
Performance Performance+ Leadership General Rating Overall Rating
3,863,23
4,084,064,083,86
Comviva Regional Scores
Ratin
gs
Regions
Asia Africa
Performance Performance+ Leadership General Rating Overall Rating
3,573,813,13,1
3,383,97 3,83
4,09 3,964,13,81 3,57
! of !169 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
GMS
IDM
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
GMS Regional Scores
Ratin
gs
Regions
Europe Asia Middle East
Performance Performance+ Leadership General Rating Overall Rating
3,883,93
3,87
3,473,473,47
3,94
4,1
3,994,064,05
3,964,04
4,084,063,87
3,933,88
Dimoco Regional Scores
Ratin
gs
RegionsAsia Europe
Performance Performance+ Leadership General Rating Overall Rating
3,793,8
3,33,3
3,94,03 3,943,9 4,013,983,8 3,79
IDM Regional Scores
Ratin
gs
Regions
Europe
Performance Performance+ Leadership General Rating Overall Rating
3,74
3,04
3,953,9743,74
! of !170 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Infobip
Link Mobility
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Infobip Regional Scores
Ratin
gs
Regions
South America Asia Middle East Europe Africa North America
Performance Performance+ Leadership General Rating Overall Rating
4,084,094,1
4,224,25
4,32
4,114,114,114,114,114,114,08
4,05
4,1
4,274,28
4,39
4,084,084,07
4,25
4,31
4,39
4,06
4,114,12
4,264,29
4,38 4,32
4,254,22
4,1 4,09 4,08
Link Mobility Regional Scores
Ratin
gs
Regions
Asia
Performance Performance+ Leadership General Rating Overall Rating
3,13
3,09
2,92
3,42
3,1
3,13
! of !171 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Monty Mobile
Mr Messaging
Nexmo (The Vonage API Platform)
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Monty Mobile Regional Scores
Ratin
gs
Regions
Africa Asia Middle East
Performance Performance+ Leadership General Rating Overall Rating
3,633,69
3,86
3,583,583,58
3,85
3,74
3,86 3,85
3,65
3,98
3,833,78
4,033,86
3,693,63
Mr Messaging Regional Scores
Ratin
gs
RegionsEurope
Performance Performance+ Leadership General Rating Overall Rating
3,5
3
3,63,693,723,5
! of !172 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Route Mobile
SAP
Sinch
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Nexmo Regional Scores
Ratin
gs
Regions
Africa Asia
Performance Performance+ Leadership General Rating Overall Rating
4,034,09
4,134,13
3,62
3,98
4,114,04
4,254,2 4,09
4,03
Route Mobile Regional Scores
Ratin
gs
Regions
Europe Africa Asia
Performance Performance+ Leadership General Rating Overall Rating
3,823,893,92
3,613,613,61
3,87
4,054,01
3,843,93
4,013,95
3,994,03 3,92 3,89
3,82
! of !173 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Syniverse
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
SAP Regional Scores
Ratin
gs
Regions
Europe Asia
Performance Performance+ Leadership General Rating Overall Rating
3,72
3,99
3,83,8
3,68
3,99
3,69
4,09
3,71
4,1 3,99
3,72
Sinch Regional Scores
Ratin
gs
Regions
Europe Asia South America
Performance Performance+ Leadership General Rating Overall Rating
3,943,964,03
3,693,693,69
4,074,064,16
3,86
4,034,044,16
4,07
4,23 4,033,96 3,94
! of !174 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
TATA Communications
Twilio
Tyntec
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
TATA Communications Regional Scores
Ratin
gs
Regions
Asia Europe
Performance Performance+ Leadership General Rating Overall Rating
3,914,21
3,613,613,91
4,463,94
4,39 4,24,44,21
3,91
Syniverse Regional Scores
Ratin
gs
RegionsNorth America
Performance Performance+ Leadership General Rating Overall Rating
3,78
3,59
3,843,74
3,963,78
Twilio Regional Scores
Ratin
gs
RegionsEurope
Performance Performance+ Leadership General Rating Overall Rating
3,543,55
3,49
3,54
3,583,54
! of !175 175ROCCO A2P SMS Messaging
Vendor Performance Report 2019 - MNO Ratings
TATA Confidential �
Roaming Consulting Company Ltd © 2019
ROCCO™ June 2019
Tyntec Regional Scores
Ratin
gs
Regions
Asia Europe
Performance Performance+ Leadership General Rating Overall Rating
4,03
4,24
3,93,9
4,12
4,35
4
4,33
4,09
4,384,24
4,03