vanluong.blogspot.com_to chuc hop bao

8/2/2019 VanLuong.blogSpot.com_To Chuc Hop Bao

1/92


2/92

MC TIU

Mn hc ny c thit k nhm gip

bn:

1. Hiu r vai tr ca hp bo

2. C k nng t chc cc bui hp bo


3/92

NI DUNG

Vai tr hp bo

Cch thc t chc

Phn tch tnh hung thc tin


4/92

MC TIU T CHCHP BO?


5/92

MC TIU T CHC HP BO

- Nhm h tr cho chin dch truynthng

- Xy dng v pht trin thnghiu/nhn hiu

- Ci thin hay lm thay i nhnthc ca KHMT i vi thnghiu/nhn hiu

- Pht trin ti a cc hiu ngtruyn thng chm n cm xcca KHMT


6/92

MC TIU T CHC HP BO T chc hp bo nh bng thng hiu ca doanh

nghip

Cngc v tonim tin i vii tc & ngi tiu dng.

Thng qua buihp bo cung cp thng tin ra th trng

v migiu t, hp tc

Ktni doanh nghipvigiitruyn thng.


7/92


8/92

Khi c s kinKhi cn truyn thng

Khi c khng hong

Khi cn cng b sn phm, dch v mi

Thay i nhn s nhng v tr quan trngT chc chng trnh khuyn mi ln

T chc chng trnh t thin vi quy m ln


9/92


10/92


11/92

Nhng hnh thc tng t cPV bo ch

L khai trng, khi cng.

K nim ngy thnh lp.

L tung sn phm mi.

Nhng cuc gp g, i thoithn mt vi bo gii.


12/92

TNH CHT CA BUI HPBO

Hp php (c giy php ca S

Vn ha Thng tin)

Nghim tc

Chia s thng tin

i thoi ci m v trung thc


13/92

CC BC T CHC HPBO

S quy trnh t chc hp bo
http://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/SO%20DO%20QUY%20TRINH%20TO%20CHUC%20HB.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/SO%20DO%20QUY%20TRINH%20TO%20CHUC%20HB.doc


14/92

HP NM BT NI DUNG/MC CHCT


15/92

HP TEAM

-Hnh thnh tngcho

-Trin khai khochtchc

- Phn cng nhn shtr

- Xy dng timeline


16/92

Cc cu hi quan trng

1. Mc ch hp bo l g ?

2. Mc tiu c th mun t c l g?

3. Ai t chc chnh, phi hp vi ai ?

4. Chng trnh c th khi hp bo l g?5. Khi no t chc?

6. T chc u ?

7. Khch mi l ai?

8. Ai s tham gia trong chng trnh ?9. Ngn sch t chc


17/92

Xc nh mc tiu c th cabui hp bo

Tng s tin bi, u bo s ng ti?

S tin bi, u bo trong nhm bo

trng yu s ng ti?

100% PV hi lng v c thin cm vi

ch th

Hiu qu truyn thng : chnh xc,

trung thc, tch cc.=> to thin cmi vi cng chng

D lun phn hi tch cc


18/92

- Hnh thnh tng ch o

+ Vn ha+ nh v

+ Insight

+ Thng ip+ Mc tiu PR


19/92

CC BC T CHC HP BO- Vit chng trnh Proposal (R.O. I)

+ Relevance+ Originality

+ Impact


20/92

-Ln bng phn cng nhimvc th

cho tngbphn.

-n thi gian quy nh thu lid liu

v cha vo 1 folder chunb

chng trnh.

- Ln ngn sch chi tit
http://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Checklist_Moda%20mundo.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Checklist_Moda%20mundo.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Checklist_Moda%20mundo.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Checklist_Moda%20mundo.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Checklist_Moda%20mundo.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Checklist_Moda%20mundo.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Checklist_Moda%20mundo.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Checklist_Moda%20mundo.xls


21/92

-Kho st aimtchc(ni dung kho st aim)

- Ln ni dung, kchbn chng trnh.

-Tuyn PG

-Lm vicvi MC, nhm ma/ca s
http://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/MODA%20MUNDO.ppthttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/MODA%20MUNDO.ppthttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/MODA%20MUNDO.ppthttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/MODA%20MUNDO.ppthttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/MODA%20MUNDO.ppthttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KSDD_Khachhang_ngaylap.xls


22/92

K hoch a im Lp danh sch cc a im cn kho st

Ln k hach kho st cc a im a ra mt khon thi gian thch hp

han tt vic kho st v quyt nh chna im

Phc tho s mt bng a im Th hnh dung nhiu phng n b tr mt

bng khc nhau trc khi quyt nh chnphng n tt nht

Chp nh ton b a im : bn ngoi,bn trong, cc v tr trng yu


23/92

K hoch a im

a ra tiu ch la chn a im: Trung tm thnh ph hay ti tr schnh?

Kt cu ta nh

Khng gian phng hp

Sn khu

iu ha

m thanhSn khu nh sng

Thi gian dn dng, thc hin

Cho thu dng c

K h h i


24/92

K hoch a im- Bn gh

- Thit b nghe nhn- Rp che

- Sp xp ch ngi

- iu kin v sinh- An ninh, bo v

- Bi xe

- X l rc thi


25/92

NI DUNG CHNG TRNHTrnh t ca mt bui hp bo:

n tip cc phng vin, pht ti liu v

thng co bo ch.

i din cho cng ty nu l do ca cuc

hp bo.


26/92

NI DUNG CHNG TRNH

Nhn mnh li mc ch ca cuc hp

bo

Mong mun c h tr v truyn

thng.

Cc bi thuyt trnh.

Q & A Kt thc

C t h t h h b


27/92

Cu trc chng trnh hp bo

8h30-9h30 : n khch mi, dng

tic nh

9h35 : Khai mc hp bo

9h37-9h50 : Ch ta pht biuTCBC

9h55-11h00 : Hi-p dnh cho

PVBC

11h05 : Cm n-kt thc hp bo

11h06-11h30 : Tng qu, khch mi


28/92

KCH BN- C 3 loi kch bn c bn:

- Kch bn tng (Concept)- Kch bn cng (Program Flow)- Kch bn thc hin

KCH BN


29/92

KCH BN

- Kch bn tng

+ Th hin tng ch o+ Phc tho mt s ni dung/ hot

ng chnh ca hp bo

KCH BN


30/92

KCH BN- Kch bn cng

+ Hnh thnh cu trc v trnh tchng trnh

+ Sp xp cc ni dung c th theo trnht

+ c on thi gian/thi lng catng ni dung

+ c on thi gian/thi lng choton b chng trnh


31/92

KCH BN- Kch bn thc hin/chi tit

+ Bng lit k cc hot ng din ra tihp bo+ Ch r hot ng no, din ra ti v tr

no, lc no+ M t c th din bin+ Nu ch danh ngi ph trch tng

din bin+ Ton b din bin trong hp bo ti

hin trn giy

Ch kli t h b


32/92

Checklist hp bostt Cng vic Ph trch Hon

thnh

1 Thi gianChn thi gian t chc hp bo

Kim tra thi gian ny c trng sk ln khng?

2 La chn a im

a ra mt s a im hp bo. Kim traxem a im b t trc cha ?

Ly bo gi v la chn

Lu m thanh, Asng, bi u xe,

3 Chun b cho hp boChun b phng hp

Badkdrop, m thanh, nh sng

Nc ung

Bin ch dn


33/92

Checklist hp bo

stt Cng vic Phtrch

Honthnh

4 Khch mi

Ln danh sch v gi th mi. in thoiconfirm

5 Ngi thuyt trnh

Chun b form thuyt trnh, Ln phng n tr

li PVChun b ti liu v thng co bo ch.

Gii thiu sn phm hoc minh ha sn phm

Phin dch nu cn

6 L tn

Chn la l tn tip n tt, Lp danh sch nhbo

Trang phc, phn cng v tr tip n, ci hoa,nhn namecard

7 Hu cn

Nc ung cho khch. Qu tng cho nh bo

Hoa, vn phng phm. Vt dng in n, laptop,..


34/92

MC l nginmgi hn 50 % thnh cng v

l linh hnca chng trnh

- Cnchn MC chtging v ngoi hnh ph hp

vi chng trnh

-Kim tra lch lm vicca MC

- K hpng thhins rng bucvthi gian

lm vic (MC nn n trc chng trnh 45

pht, cpnht danh sch khch mi v rt lini

dung chng trnh lncui


35/92

-t ra yu cu trang phcvi MC (c nhng

chng trnh v thi trang hoc chng trnh

cbitsmc trang phcca Ban tchc)

-Gi MC Script chng trnh trc nhtmt

ngy cho MC. Gip MC nm r ni dung

chng trnh. Cn c chnh xc tn ca cc

VIP ngi nc ngoi

-Chunb folder chnht cho MC


36/92

Hng Phng Hi Chuyn Tng Vn


37/92

Anh QunPhc Anh


38/92

Thy Phng ThoNgoi nhng MC k trn cn c MC Ngc Hng, Vit Phong,Ngc Nga, Phng i


39/92

- Kim tra lch lm vic ca nhm ma v tuyn l tn cho

chng trnh

-Son hp ng v k vi nhm ma (quy nh thi gian,

trang phc, bi ht/ma)

- PG dn cch trang im

- Ln cng ty ly trang phc trc 1 ngy (trang phc cn

c i ngay ngn,dn d c trang phc lt - numcm

ng,buitis trang imn hn sng).

- Phn cng nhimv v v tr


40/92

TUYN L TN Ty theo tnh cht cuc hp bo m tuyn l tn

cho ph hp.

Chn trang phc cho L tn

Cn p ng yu cu ca khch mi

Hun luyn l tnNhim v ca l tn trong bui HB:

n tip khch mi

Xc nhn khch mi c mt (k tn, gi li name

card) Pht Press Kit

Gi qu tng (cui chng trnh)
http://localhost/Cong%20viec/Vitashare/Nghiep%20vu%20le%20tan.ppthttp://localhost/Cong%20viec/Vitashare/Nghiep%20vu%20le%20tan.ppt


41/92


42/92


43/92

- Son cng vn xin php hp bo-Xc nh thnh phn tham d

-Mi phng vin tham d chng trnh-MC Script-Chunbtliuhp bo


44/92

- Nu CT c treo banner phison cng

vn xin php SVn ha th thao v

Du lch (Thtc, mucng vn xin php

treo Banner, giyUquyn)
http://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/TH%C3%A1%C2%BB%C2%A6%20T%C3%A1%C2%BB%C2%A4C%20XIN%20PH%C3%83%C2%89P%20TREO%20BANNER.dochttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/TH%C3%A1%C2%BB%C2%A6%20T%C3%A1%C2%BB%C2%A4C%20XIN%20PH%C3%83%C2%89P%20TREO%20BANNER.dochttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/TH%C3%A1%C2%BB%C2%A6%20T%C3%A1%C2%BB%C2%A4C%20XIN%20PH%C3%83%C2%89P%20TREO%20BANNER.dochttp://cv%20xin%20treo%20banner%20ipc..doc/http://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/CV%20xin%20treo%20banner%20IPC..dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/CV%20xin%20treo%20banner%20IPC..dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/CV%20xin%20treo%20banner%20IPC..dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/giay%20uy%20quyen%20IPC.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/giay%20uy%20quyen%20IPC.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/giay%20uy%20quyen%20IPC.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/giay%20uy%20quyen%20IPC.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/giay%20uy%20quyen%20IPC.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/giay%20uy%20quyen%20IPC.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/giay%20uy%20quyen%20IPC.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/giay%20uy%20quyen%20IPC.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/giay%20uy%20quyen%20IPC.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/giay%20uy%20quyen%20IPC.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/CV%20xin%20treo%20banner%20IPC..dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/CV%20xin%20treo%20banner%20IPC..dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/CV%20xin%20treo%20banner%20IPC..dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/CV%20xin%20treo%20banner%20IPC..dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/CV%20xin%20treo%20banner%20IPC..dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/CV%20xin%20treo%20banner%20IPC..dochttp://cv%20xin%20treo%20banner%20ipc..doc/http://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/TH%C3%A1%C2%BB%C2%A6%20T%C3%A1%C2%BB%C2%A4C%20XIN%20PH%C3%83%C2%89P%20TREO%20BANNER.dochttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/TH%C3%A1%C2%BB%C2%A6%20T%C3%A1%C2%BB%C2%A4C%20XIN%20PH%C3%83%C2%89P%20TREO%20BANNER.dochttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/TH%C3%A1%C2%BB%C2%A6%20T%C3%A1%C2%BB%C2%A4C%20XIN%20PH%C3%83%C2%89P%20TREO%20BANNER.doc


45/92

- Son cng vn hp xin php t chc

hp bo v gi ln S thng tin vTruyn thng

- Cng vn xin php gm cc th tc

Xc nh thnh phn tham d
http://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/TH%E1%BB%A6%20T%E1%BB%A4C%20XIN%20H%E1%BB%8CP%20B%C3%81O.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/TH%E1%BB%A6%20T%E1%BB%A4C%20XIN%20H%E1%BB%8CP%20B%C3%81O.doc


46/92

Xc nh thnh phn tham d PV bo ch c quan h tt i din c quan chc nng (S VH-TT,

S thng mi) Khch mi Chuyn gia i din BL Doanh nghip, VIP ni b Cc thnh phn c lin quan khc (c

nhn, n v th ba c ng h)

S lng v i tng c th, cn cnc vo tnh cht, tm quan trng ca

thng tin v phm vi cn truynthng

Thnh ph n tham d (tt)


47/92

Thnh ph n tham d (tt) i vi VIP ni b

Thng bo c th k hoch chung v vai

tr ca mi ngi trong cuc hp bo

H tr h chun b thng tin, bi bo co,

pht biu

Thng ip nht qun

Bo ch v Khch mi

Gi th mi

Ln danh sch c contact c th

Gi th mi 01 tun trc khi hp bo

Xc nhn li trc 02 ngy


48/92

Bc 1: Lp danh sch bo i s

mi tham dBc 2: T danh sch bo i scn c vo ni dung thng tin bn

munxuthin trn mt bo, ln danhsch phng vin ngvitng ban cami bo.

Mi phng vin tham d chng trnh, trnh t cc bc

Mi phng vin tham dchng trnh

Mi phng vin tham d


49/92

Mi phng vin tham d

chng trnh

Bc 3:Mi phng vin tham d

- Cn thc hin th t cc bc sau:

Gi in thoi mi (hi lch cc anh/ch,nu cha c ach mail th xin anh/ch)

Gi thmi qua email (ni dung thmicn ngn gn, sc tch; khng nnson ni dung thmi di dng qu),ni dung email(nh km thmi)
http://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Danh%20sach%20bao-%20dai.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Noi%20dung%20thu%20moi.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Noi%20dung%20thu%20moi.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Noi%20dung%20thu%20moi.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20moi%20hop%20bao%20-%20k%20nen.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20moi%20hop%20bao%20-%20k%20nen.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20moi%20hop%20bao%20-%20k%20nen.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20moi%20hop%20bao%20-%20k%20nen.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20moi%20tham%20du%20Hop%20bao%20MODA%20MUNDO%20.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20moi%20tham%20du%20Hop%20bao%20MODA%20MUNDO%20.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20moi%20hop%20bao%20-%20k%20nen.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20moi%20hop%20bao%20-%20k%20nen.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20moi%20hop%20bao%20-%20k%20nen.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20moi%20hop%20bao%20-%20k%20nen.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Noi%20dung%20thu%20moi.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Noi%20dung%20thu%20moi.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Noi%20dung%20thu%20moi.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Noi%20dung%20thu%20moi.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Danh%20sach%20bao-%20dai.doc


50/92

-Nhn tin voin thoica phng vin (thn

quen)

Cng ty A trn trng knh mi anh/ch n

thamdbuilHp bo...

- Vo lc: 8h30 9h30, ngy 11/5/2010

-aim: Khchsn

Knh mong anh/ch c gng spxp thi

giann thamdvhtr ema tin.

Mi phng vin tham d chngtrnh

Mi h i th d h


51/92

- Chiu hm trc ngy tchccngiin

thoinhcnhlianh/ch

- Sng ngy t chc khong 6h30 nhn tin

mt lot cho cc anh/ch c mi tham

d

Mi phng vin tham d chngtrnh

Mi h i th d


52/92

Mi phng vin tham d

chng trnh

Lu :

t 1 s cu hi m phng vinthng hi v t tr li gi cho ngidin thuyt trong hp bo (trnh lngtng trong hp bo)

t 1 s cu hi d tr nh anh/chphng vin quen thn hi trong CT


53/92

MC SCRIPT


54/92

MC SCRIPT

- Sau khi kch bn c duyt (kch bn

dng pht cho nhn schy CT), ngiph trch MC Script s vit li v gi i

duyt.

- Gili MC Script cho ngiph trch lm

vic trc tip vi MC v chuyn email cho

MC

CHUN B T LIU HP BO
http://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/MC%20script_%20Moda%20_final.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/MC%20script_%20Moda%20_final.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/MC%20script_%20Moda%20_final.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/MC%20script_%20Moda%20_final.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/MC%20script_%20Moda%20_final.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xlshttp://users/macbookwhite/Desktop/To%20chuc%20hop%20bao/KB%20Moda%20mundo_final.xls


55/92

CHUN B T LIU HP BO

Press kit

Vit TCBC Video clip

Bi pht biu


56/92

Lm vicvibphn sn khu m thanh nh

sng

-a ra yu cucth v k hpng rng buc

- m thanh khng c hhng,b r, chunb Micro

y

- B tr caf, nnhtrchp bo

-Lpkhoch ngn sch

Lp k hoch ngn sch


57/92

Lp k hoch ngn sch

Ngn sch thng c xy dng da trn checklist

cng vic thc t

Checklist cng vic cng t m, chi tit cng hn ch

nhng pht sinh

Dnh mt ngn khon d phng cho nhng pht sinh

ngoi d tr

K hach ngn sch phi c ch doanh nghip, G

ti chnh duyt trc khi trin khai mi hat ng


58/92

-Thit k khng gian hp bo, backdropv POSM.- Thit k khng gian da trn bng

kho st a im- B tr phng tin nghe-nhn (TV,Projector, tranh nh, trin lm nh ,nhcha tu) trong thi gian PVBC chi.

Kh i h b


59/92

Khng gian hp bo

Backdrop


60/92

Backdrop

Thit k POSM


61/92

Thit k POSM

Lp danh mc cc POSM

Th mi & b th

Folder

Letter Head

Bt, Vit Banner, Backdrop

Ln k hach thit k & sn xut POSM

Trnh duyt & hiu chnh marquette

Duyt chi ph Chuyn nh in sn xut

Theo di tin SX v kim tra cht lng

H t i kh i i b
http://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/IPC_Back%20drop,%20Standee,%20Banner%2016-11-2010/Backdrop%20chinh%207%20X%204m.jpghttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/IPC_Back%20drop,%20Standee,%20Banner%2016-11-2010/Backdrop%20chinh%207%20X%204m.jpg


62/92

Hp trin khai ni b

02 ngy trc bui hp bo, mi i

din Doanh nghip tham gia hp chungvi nhm t chc

R sot tnh hnh thc hin ca cc

mng cng vic. a ra bin php khcphc tc th nu c s c

BL thng qua ni dung, k hach lncui

Tin on nhng pht sinh v xutcch thc ng ph vi cc tnh hungpht sinh

H t i kh i i b


63/92

Hp trin khai ni b

Bi binh b trnti hin trng :

Xc nh cc v tr tc nghiptrng yu trc v trong khihp bo

Phn cng ngi m trchkt ni BL, khch mi, kthut vin

Thng nht gi G vi i dinBL

Kim tra ln cui


64/92

Kim tra ln cui

Kim tra li cc hng mc chun b: Press kit, k thut, trang tr, qu

tng, tic nh u sn sngti thiu

Kim tra ln cui


65/92

Kim tra ln cui

02 ting trc gi hp

Test tnh trng s dng ca cc

phng tin b tr: b m, m

thanh bn ch ta,in m, my

chiu, .v.v.

B tr 02 mic khng dy chuyn cho

PVBC pht biu trong phn hi-p

Tin hnh hp bo


66/92

Tin hnh hp bo

Tin hnh hp bo


67/92

Tin hnh hp bo

Bo m bt u ng gi

Cn xc nh gi nht nh bt ukhi lng khch mi cha n ng hay c mt khong 80%

B tr nhn s va trong phng hpbo. Ngi iu hnh chnh phi cmt kp thi nm bt din tin buihp

Bm st ni dung kch bn, hn ch tia nhng thay i t xut

Tin hnh hp bo


68/92

Tin hnh hp bo Tp trung vo thng tin chnh, i

thng vo vn C thi gian dnh cho bo ch pht

biu, t cu hi

Tr li chnh xc, gy gn cu hica PVBC

ngh hon li tr li sau i

vi nhng cu hi qu nhy cmhoc thiu s chun b chu o


69/92

Mingivovtrc phn cng (dngbm linlc,

trnh trnhtrngdichuynkhivtr)

1. Nhn vin PR:Tip bo ch v hngdnltnn khch

Danh sch phng vin
http://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Danh%20sach%20bao-%20dai.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Danh%20sach%20bao-%20dai.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Danh%20sach%20bao-%20dai.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Danh%20sach%20bao-%20dai.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Danh%20sach%20bao-%20dai.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Danh%20sach%20bao-%20dai.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Danh%20sach%20bao-%20dai.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Danh%20sach%20bao-%20dai.doc


70/92

ntip phng vin


71/92

2. Nhn vinphtrch m thanh nh sng:

ngv tr cnh v iukhin chng trnh.

3. Ngitheo MC:sng cnh MC nhcnh v x l 1

s tnh hung, thay i trong kchbn chng trnh

Q t kh h i


72/92

Qu tng khch mi

Qu tng

C ngha

C gi tr thm m

C gi tr s dng

C gi tr qung co

Trao vo cui bui hp bo


73/92

- Nhn vin PR v PGsstin khch, tngqu(nuc)

- Nhn vin PR

Vitemail cmn anh/chn tham d chng trnh

- Tin c ng, c pht sng cngiinthoihoc

nhn tin cmn anh/chmtlnna.

-Cui cng l theo di tin v npbo co PR v bo

co event

-Tin i trn bo v trn TH

nh gi c kt
http://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Bao%20cao_Moda%20Mundo.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/baocaomundamunda/xuat%20file/7BAY.NET.jpghttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/baocaomundamunda/xuat%20file/7BAY.NET.jpghttp://backdrop.ppt/http://backdrop.ppt/http://backdrop.ppt/http://backdrop.ppt/http://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/baocaomundamunda/xuat%20file/7BAY.NET.jpghttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/baocaomundamunda/xuat%20file/7BAY.NET.jpghttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/baocaomundamunda/xuat%20file/7BAY.NET.jpghttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/baocaomundamunda/xuat%20file/7BAY.NET.jpghttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Bao%20cao_Moda%20Mundo.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Bao%20cao_Moda%20Mundo.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/Bao%20cao_Moda%20Mundo.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.dochttp://localhost/Users/macbookwhite/Desktop/To%20chuc%20hop%20bao/thu%20cam%20on.doc


74/92

nh gi, c kt Bi hc kinh nghim v cng tc t chc

Rt kinh nghim v cc s c xy ra trong qutrnh chun b

Rt kinh nghim v cc s c xy ra trc, trongv sau bui hp bo

nh gi hiu qu truyn thng thc hin: Tng kt s tin bi ng Thng k s tin bi t mc tiu truyn thng ra

v Thng k s tin bi khng t mc tiu Tp hp bn copy ca s tin bi ng thnh tp lm

bo co

Hiu chnh sau rt kinh nghim & lu tr Hiu chnh ni dung & ch gi li phin bn cui

cng Lp h thng lu tr hp l

Lu


75/92

Lu

Khng m mhay s si v ni dung thng tin

Pht ngn vin bn ch ta cn trnh thuyt ging, qung

co qu mc v doanh nghip, sn phm.

Ch trng s dng ngn t chnh xc, chng mc. Trnh by

t thi qu khchhay dng t to s phn khng khngng c

Qu nhiu bi pht biu ca cc thnh phn khng qu quan

trng

Ko di qu lu do kt cu chng trnh lng lo.

IU KHIN CUC PHNG


76/92

IU KHIN CUC PHNGVN

Trong T tin, chc chn (confident) R rng, chnh xc (clarity) Kim sot, lm ch tnh hnh (control) bng quy tc

ABCD Awake: Bit/ khng bit (ti khng nghin cu

v) Bridge: Bc cu (Tuy nhin, iu ti va nikhng c ngha l)

Contral/Clarity: Chnh xc (Tm li/ nh vy iuti mun ni, chnh xc l

Draw: Gy ch / n tng: iu thc s mim/ n tng l)

IU KHIN CUC PHNG


77/92

IU KHIN CUC PHNGVN

Kinh nghim Bit mi ni ng vai tr Chia s! Khng u tr! Cha t tin (thiu thng tin): hn li hoc t chi (nu

c mi bnh lun)

Khi khng hong: Khng t chi. Dng thng tin ngmc Nh phng vn c th tng thut c c ch, thi

ca bn C th phng vin nh chp hnh khi bn ang ni Hy tha thun cch lm vic trc khi bc vo

cuc phng vn


78/92

HTV7


79/92


80/92


81/92

TNH


82/92

Bi Rain n hp botr 40p

Fan dnh ch ngica nh bo. Nhbo phi ng lnh

PV hi Bi bngting Anh. MC ngh hi bng tingVit. Nh bo thybc v BTC

Bui hp bo Bi Rain mc nhng li no?

TNHHUNG

Tnh hung


83/92

Tnh hung1. Cng ty A, sn xut sa, hp bo. H mun ni vi cng

chng rng sa ca h khng c melamine. H mi

phng vin chuyn v khoa hc, chnh tr-x hi, kinh t.H ngh rng, cc phng vin vn ngh-vn ha c lngc gi ln, nn h cng mi. Khi hp bo, h t CEOlm ch ta. Bn phi ng ny l CMO. Bn tri CEO lCFO. Gim c R&D v gim c php l th ngi bndi. Chuyn vin PR th lm MC. ng CEO dnh 30p

ni rng sa ca h l tt. Tip, CFO ni, trong 15p,rng gi sa ca h l nhm n sc khe c ngingho. H dnh 5p nh bo hi. H mi 15 t bo.Khi PV hi cc giy chng nhn cho bit sa khng cmelamine, CEO hi CMO. ng gim c php ch nivi MC rng cn cho nh bo bit ng m bo iu .

Hy ch ra nhng ci sai ca bui hp bo ny.

Trong bui hp bo ny, chuyn vin PR c th lm tthn nh th no?


84/92

V d hp bo Moda Mundo

THC HNH


85/92

THC HNH

CH : hp bo v L k kt hptc o to chuyn ngnh PR giaBMG v trng University of

Stirling, Anh Quc Cng vic:

- Chia nhm

- 4 nhm: Event, PR, Thiet ke,Logistic

EVENT


86/92

EVENT

6 thnh vin:Ln kch bn hp bo

Kho st a im: Phng C302,trng i hc KHXHNV (ti th 6)Lp check list

T chc tp dt vn ngh (2 titmc)

Chn MC

PR


87/92

PR

6 thnh vinVit TCBC

Lm Press kit

Vit th mi

Vit MC Script, bi pht biu

Chn L tnMi khch (Ths. Nguyn Thanh Tn - P.Vin trng BMG, 1 ngi ng gi lmi din trng Anh Quc,)

THIT K


88/92

THIT K

2 thnh vinKho st DD cng vi nhm Event

Thit k backdrop

Standee

Thip mi

In nThit k cn phng, trang tr, mychiu.

LOGISTIC


89/92

LOGISTIC

4 thnh vinm thanh, nh sng

Sp xp bn gh

Treo Backdrop

t Standee

Tnh chi ph, thu tin

HU CN


90/92

HU CN

6 Thnh vinMua hoa, nc, bnh ko.

- Lu : checklist nn giao cng vic

cho tt c hc vin trong lp

KHCH MI


91/92

KHCH MI

Phng vin: 15 ngi VIP ni b (nu khng mi cth ng gi vai)


92/92

vanluong.blogspot.com_to chuc hop bao

Documents