Value Judgment: Getting Enterprise Mobility RightPart 1 of 2

2Value Judgment: Getting Enterprise Mobility Right — Part 1 of 2

Productivity:It’s how your employees contribute value to the business. When they’re travelling, it depends on constant access to essential data and systems. Which means, for any mobile workforce, productivity and value have become functions of wireless connectivity.

Simply put, connectivity is critical.

And yet enterprise mobility is anything but simple. In fact, it is fraught with complexity and risk, which place employee value in jeopardy.

Reality Bytes—Enterprise Mobility TodayEnterprise IT managers, along with the mobile workers they support, must navigate a mass of variables, which combine to present fundamental challenges to employee productivity.

Consider just some of the many factors and challenges inherent in keeping a mobile workforce and diverse device portfolio adequately connected:

DEVICES NETWORK COST OPERATION

Company-owned devices or BYOD?

Form factor: Laptop, smartphone, tablet

Radio: Cellular + Wi-Fi? Wi-Fi only?

OS: Windows, Mac, Android, iOS

Additional hardware, e.g., Mifi

Lack of consistency: managed cellular experience vs. self-provisioned Wi-Fi

Availability and quality of cellular network

Throttling restrictions on cellular

Availability and quality of commercial Wi-Fi

Availability and quality of public Wi-Fi

Cost of primary devices, e.g., smartphone

Cost of secondary devices, e.g., Mifi

Size/price of cellular bundle

Price premium of cellular roaming

Access to commercial and inflight Wi-Fi

Option to rely on free public Wi-Fi

Provide corporate cellular account

Provide cellular + some commercial Wi-Fi

Provide no managed experience - employees bill back

Restrict or allow public Wi-Fi given security risk?

With so many possible permutations, it is hardly surprising that there is no definitive approach to managing mobile employee connectivity. Most approaches, however, share two important and related characteristics:

• Reliance to some extent on the employee to self-manage connectivity

• Significant costs and risks, both known and unknown

These risks and costs can be broadly organized into five categories:

1. Direct costs 2. Hidden costs 3. Restricted productivity 4. Restricted visibility 5. Security

In order to understand how these might manifest, let’s look at three different approaches to enterprise mobility.

3Value Judgment: Getting Enterprise Mobility Right — Part 1 of 2

1) You’re On Your Own—Employee self-provisions all connectivity and is not reimbursed

DIRECT COSTS

HIDDEN COSTS

RESTRICTED PRODUCTIVITY

RESTRICTED VISIBILITY

SECURITY

None Employees hide connectivity costs in other expenses

Employee minimizes personal cost by limiting time spent connected to cellular and paid Wi-Fi

Employee spends working hours self-provisioning and managing connectivity

Enterprise has no insight into employee time spent connected and/or productivity

Enterprise has no insight into or control over security of BYOD devices or Wi-Fi connections

Employee prioritizes free public Wi-Fi, which is often insecure

2) Send Me The Bill—Employee self-provisions all connectivity and is reimbursed

DIRECT COSTS

HIDDEN COSTS

RESTRICTED PRODUCTIVITY

RESTRICTED VISIBILITY

SECURITY

Cost of connectivity according to expense claim

This is an uncontrolled cost.

Employees claim for connectivity which has been for personal use, e.g., video streaming

Employee spends working hours self-provisioning and managing connectivity

Enterprise lacks real-time insight into employee time spent connected / productivity on cellular

Enterprise has no insight into employee time spent connected / productivity on Wi-Fi

Enterprise has no insight into or control over security of BYOD devices or Wi-Fi connections

3) Part-Timer—Enterprise provides device and cellular service, but no managed Wi-Fi

DIRECT COSTS

HIDDEN COSTS

RESTRICTED PRODUCTIVITY

RESTRICTED VISIBILITY

SECURITY

Cost of primary device, e.g., smartphone or laptop

Cost of secondary device, e.g., Mifi

Cost of cellular plan, including overages and roaming charges where applicable

Employee uses cellular data for personal use, e.g., video streaming

Employee claims for Wi-Fi where cellular is unavailable, e.g., indoor and inflight

Employee spends working hours self-provisioning and managing Wi-Fi when cellular is unavailable

Employee spends working hours managing Mifi device and/or tethering

Enterprise lacks insight into employee time-spent-connected / productivity on cellular

Enterprise lacks insight into employee time-spent-connected / productivity on Wi-Fi

Enterprise has no insight into or control over security of Wi-Fi connections

4Value Judgment: Getting Enterprise Mobility Right — Part 1 of 2

Counting the Cost—Review Your Mobility StrategyFor any enterprise focused on maximizing the produc-tivity and value of its mobile workforce, and driving cost efficiency into the bargain, an assessment of these risks and costs is essential.

When reviewing your mobility strategy, consider the following:

How connected is your mobile workforce? What happens when employees can’t get a cellular data connection? Are you losing productivity? Overspending on paid Wi-Fi? Incurring unnecessary security risks?

Have you optimized your cellular spend? Could you be saving money on cellular data by making better use of

good quality Wi-Fi? Might there be hidden costs involved when employees claim for connectivity?

Where are the risks in your device management? Are BYOD devices a threat? Are you spending on devices you don’t need, such as Mifi, when intelligent connection management software can do the job more effectively? Are you effectively supporting all devices on all platforms?

How much visibility do you have? What do you really know about mobile employees’ connected experience and behavior? Would you benefit from insight into how, when, and where they connect, and for how long?

Intelligent Connectivity Management is Intelligent Value ManagementAt iPass, we believe the most effective way for an enterprise to address these issues is to provide mobile workers with a fully managed connectivity solution.

iPass SmartConnect™ is an intelligent connectivity management solution, which overcomes enterprise mobility challenges by managing the mobile worker’s entire connected experience to prioritize quality, consis-tency, and cost-efficiency.

It delivers measurable value: Commercial deployments show that for an enterprise with 250 mobile workers, iPass SmartConnect can boost productivity by the equiv-alent of more than 1,100 employee days per year.

How much would that be worth to your business?

To learn more about how iPass SmartConnect can drive improved value from your mobile workforce, please visit our website.

About iPass

iPass (NASDAQ: IPAS) has been a pioneer in wireless technology for 20 years. The company’s SmartConnect technology enables wireless users to automatically transition between Wi-Fi and cellular so they can stay connected to work—and life—on the go. This tech-nology also lets businesses gather rich insights based on customer location. By incorporating both Wi-Fi and GPS

signals, iPass delivers the industry’s most accurate location data, so that businesses can better understand their customers and create more value.

iPass® is a registered trademark of iPass Inc. Wi-Fi® is a registered trademark of the Wi-Fi Alliance. All other trademarks are owned by their respective owners.

iPass Corporate Headquarters 3800 Bridge Parkway Redwood Shores, CA 94065

phone: +1650-232-4100 fax: +1650-232-4111

www.ipass.com