Gerard Sofianos – Britehouse Mobility

Mobilise your enterprise

to its full potential

Mobilise your enterprise to

its full potential

Business mobility

Mobility

in context

Business mobility

strategy

Business mobility

architecture

Mobilise your enterprise to

its full potential

Business mobility

Mobility

in context

Business mobility

strategy

Business mobility

architecture

Mobility in context

Mobility in context

Our personal mobility devices are an extension of ourselves

Evolution of mobile devices

Dr. Martin Cooper of Motorola, made the first US analogue mobile phone

call on a larger prototype model in 1973

Codenamed project Venus, the Apple QuickTake 100 was launched at

the Tokyo Mac World in February 1994

In 1996, recognising the importance of GPS to civilian users as well as

military users, Bill Clinton declared GPS to be a dual-use system and

establishing an Interagency GPS Executive Board to manage it as a

national asset

The Newton was the first successful PDA. Introduced in 1993, it paved

the way for such things as the Palm PDA, Pocket PC

Flint's thesis paper, written in the 1932, the barcode technology has

become our everyday companion

Evolution of mobile devices

Without mobility will our

business will be left

high and dry?

What is the real question?

How do we leverage

mobility to our advantage?

Mobility in context

Our personal mobility devices are an extension of ourselves

and our ‘work lives’

SMS

78%

14%

8%

8%

7%

4%

3%

3%

2%

2%

twitter.com

m.twitter.com

SMS

Twitter for iPhone

Twitter for Blackberry

TwitPic

TweetDeck *

Echofon *

Google Friend Connect

Uber Twitter

We quickly understood that we were doing

users a disservice by not having a great client

on each of the major mobile platforms. So, we

took a similar approach with Twitter for

BlackBerry and Twitter for Android, which

launched a new version this week.

This strategy has been quite successful. Total

mobile users has jumped 62 percent since mid-

April, and, remarkably, 16 percent of all new

users to Twitter start on mobile now”

“Indeed, 46 percent of active users make mobile

a regular part of their Twitter experience”.

Twitter case study

* Represents multiple clients on mobile and desktop

SMS

Email and

browsing

Mobile

applications

Transactional = BUSINESS

Social Networking Unified Comms

The evolution of mobility device

usage in business

Mobilise your enterprise to

its full potential

Business mobility

Mobility

in context

Business mobility

strategy

Business mobility

architecture

Mobility operates from

the industrial to the flashy space

Business mobility is about

business transactions

Paper based transactions are concluded digitally 1

Invoicing Proof of delivery

Sales orders Works orders

Inspections Audits/surveys

Approvals/submissions Trip sheets

Receipts Transfer orders

Business mobility is about

market awareness and field intelligence

Mobilises and speeds up field processes 2

Stock taking Field marketing

Surveys Credit applications

Planograms Campaign management

Collateral management

Business mobility is about

operational awareness and control

Operational measurement and control 3

Scanning Barcode reading

Time stamps GPS locations

Reports Operational KPI‟s

Usage metrics Real-time data flow

Top Line ROI

Enterprise mobility is about

real value to business

Real return on investment 4

Bottom Line ROI

Improved Revenue • Sales

• Customer service

• Market intelligence

Cost Savings Sales • Time

• People

• Errors

Mobilise your enterprise to

its full potential

Business mobility

Mobility

in context

Business mobility

strategy

Business mobility

architecture

Strategic considerations

Enterprise Mobility strategy must address all aspects of business,

customers, staff, suppliers and stakeholders

1

Enterprise Mobility is a continual evolution – Roadmap 2

Not only about the „sexy‟ technology, diversity is the only standard 3

Enterprise Mobility must be driven from top down as a business strategy 4

Foundation is based on solid architectural design principals 5

Strategic considerations…

assessing the paradigms

Custom

development „Out the box‟

Application

extensions

Thin vs Rich

applications

„Smart

mobility'

•No architecture

•Single focus

•Silo approach

•No strategy

•Rich client

•Device

dependent

•Low risk

•Test and use

•Limited

customisation

•Speed to

market

•Domain IP field

marketing

•ERP

expansions

•Modules

disjointed

•Fragmented

technologies

•Single function

•Functionality

•On browser

•Coverage

•Functional

speed

•WiFi, LAN, 3G

•Connectivity

dependant

• MEAP

•Process Centric

•Role Based

engagement.

•Diversity Matrix

•Rule of 3

Business mobility

Mobility

in context

Business mobility

strategy

Business mobility

architecture

Mobilise your enterprise

to its full potential

Embrace diversity – OS, device, communications, back office and users 1

Mobile device management is cornerstone to success 2

Mobile device security is a key aspect of enterprise mobility strategy 3

Integration is a major challenge and at the heart of a strategic architecture 4

Operational support is imperative to success 5

Allow for smart mobility – both on & off Line 6

Design considerations

Enterprise mobility platform

Device types

Mobile user roles

Operational reporting

Mobile applications

Mobile Business Framework

Mobile Device Security – MDS

Mobile Device Management – MDM

Direct Store

Deliver

Sales Force

Automation

Field Marketing

Consulting

Other 3rd Party

Applications

Inte

gra

tion layer

Report

ing

Report

ing

Presented by

Gerard Sofianos

www.britehousessd.co.za

Created by

Alessandro Bottega

www.presentationmatters.co.za