Value in the Clouds

Who

• Irv Shapiro – first job in the industry – summer of 1976 – built Metamor, Edventions and now Ifbyphone

• Ifbyphone– 2 years ago 3 employees and 4,000 calls a

month– Now 30 employees and hundreds of thousands

of calls a day– What have we learned about Cloud Telephony

What does Ifbyphone do?

We automate phone calls via a cloud telephony

model.

Centralized (utility), distributed, cloud

Now cloud 00’s web

90’s client server 70’s & 80’s mini computer

60’s mainframe

Now cloud 00’s Hosted PBX

90’s Key Systems and Small PBX 60’s & 70’s CENTREX

50’s Basic POTs

Computing

TELCO

Cloud computing models

• Infrastructure– Amazon EC2, Grid– Raw computing resources

• Platform– S3, Azure– API based infrastructure

• SAAS (Application)– Salesforce.com– WebEx

The Evolution of Telco?

First there were FACTELs

Then there were VIRTELs

The future is APPTELs

FACTEL

• Facilities based carrier (any distributed facility)

• Provides dial-tone• Significant investment in CAPX• Relatively low margins, high volume• Must keep applications (features)

simple due to high customer volume• Highly regulated

VIRTEL

• Data center based TELCO• Utilizes existing data infrastructure to

transport calls • Provides dial-tone• Relatively low margins, high volume• Must keep applications (features)

simple due to high customer volume• Limited current regulation

APPTEL

• Does not provide dial-tone• Data center based and leverages

FACTEL and VIRTEL call origination and termination facilities (often SIP trunked)

• Good margins due to value pricing• Able to provide rich applications• Limited regulation

Where’s the beef (or bucks)

• Customers want applications not infrastructure – just compare Salesforce margins to infrastructure players

• Combine– APPTEL framework– with your vertical applications– Very rapid time to market

Customer example

• Go Configure– Home assembly business– Needed to place thousands of calls to confirm

appointments for both staff and customers– Automated using APPTEL infrastructure that

included Web Based IVR configuration– Saving $70,000 per year

What does an APPTEL look like

CALLSIGNALING DIALOG

CONTROLLER

BASIC CALLPROCESSING

SMART CALLPROCESSING

PHONE CALL API CALL

Applications Developer Tools

Application Layer

Telephony Related Services

API’s

Ifbyphone Platform

Integrated Telephony / Communications

Proprietary and Patent Pending Technologies

What is in the Ifbyphone Cloud?

Next steps

public.ifbyphone.com/partners/developers