Value Driven Growth for the Vinyl Industry 2019 Resilient Floor Covering Institute Aventura, Florida May 8, 2019

U.S. Vinyl Industry Statistics

Source: Tarnell Company, LLC

Founded in 1982 Represents leading U.S. manufacturers of:

Full Members

Associate Members

The Vinyl Institute

Vinyl resin

Vinyl chloride monomer

Vinyl additives, and modifiers

U.S. and Canada Vinyl Trade Association Representations

Leadership and Support

Membership and Coordination

Vision Vinyl is the material of choice for diverse products that enhance the quality of life.

The Vinyl Institute

Mission The Vinyl Institute is dedicated to promoting the benefits of vinyl products.

Threats

Threats

Threats:

Presence

Advocacy

Image

Image:VISuccesses

Vinyl In Design Vinyl Verified Partnerships

1. Congress, Regulatory Agencies 2. Engineers, Maintenance, Operations Staff 3. Designers, Architects, Builders 4. NGO’s, Trade Associations 5. Stockholders 6. Retailers

Target Audiences:

VinylVerified.com

@Vinyl_Vfied

PipeContent

OtherContent

Over the past twelve months… Average of 450-990

page views per month

A sustained, low-cost Vinyl Verified advertising effort will increase monthly site visits

Vinyl Verified Content LatestdigitalandcreativecontentdevelopedforVinylVerified

Past Work

Presence

Advocacy

Image

Presence:StrategicallyAligningtheIndustry

OBJECTIVE2:CommunicatetheBenefitsofVinylProductswithKeyAudiences2

OBJECTIVE3:EngagecompaniesandorganizationsthatImpacttheselectionofVinylProducts3

OBJECTIVE4:ChampionContinuousPerformanceImprovementsthroughtheVinylIndustry4

OBJECTIVE5:FosterGlobalCollaborationthroughouttheVinylIndustry5

Presence:StrategicallyAligningtheIndustry

Populationgrowth:

+1%/yearGlobalGDPgrowth:

+3.8%/year

Middlelassgrowth:

+10.35%/yearMiddleclassspendingpower:

+10.24%/year

ADVCATE

FACILITATE

Populationgrowth:

+1%/yearGlobalGDPgrowth:

+3.8%/year

Middlelassgrowth:

+10.35%/yearMiddleclassspendingpower:

+10.24%/year

ADVCATE

FACILITATE

Presence

Advocacy

Image

VIStrategicPlanObjective1:

AdvocateVinylIndustryPrioritieswithGovernmentandCodesand

StandardsOrganizations

Key Legislative and Regulatory Issues

Housing Trade

Water Infrastructure TSCA PVC MACT

Regulatory Reform

Advocacy: Sustainability Purpose and Positioning

2050: 10.5 Billion People (United Nations report October 2018)

If we change nothing... we will need 3 planets of natural resources

Sustainability = A Balanced Approach

Sustainability

Environmental •  Climate Change •  Permit & License

Compliance •  Bio-diversity

Management •  Emission to Air •  Water/Chemical Usage

and Discharges •  Natural Resources

Social •  Respect for the

Individual •  Equality Opportunity •  Diversity •  Outreach Programs •  Human Rights •  Health & Safety •  Employment •  Training

Economic •  Consistent, Profitable

Growth •  Risk Management •  Total Shareholder Return •  Legislation & Regulations •  Energy Efficiency

Guiding Principles

1.  Environmental Stewardship 2.  Social Diligence 3.  Economic Soundness Supported thru: A.  Collaboration B.  Open Communications

“Position companies and the Vinyl Industry to be a Sustainability Champion and a Leading Materials Supplier in meeting society’s growing needs and expectations.”

Vinyl Industry Business Opportunity

Industry Wide Collaboration Platform:

OSHA Recordable Rates per 200,000 Employee Hours

Vinyl Producer rate decreased 30% in 2017 and is 1/3 rate for all chemicals

Source: VI Surveys, US BLS Data

0

2

4

6

8

10

12

14

1993 1995 1997 1999 2001 2003 2005 2007 2009 2010 2011 2012 2013 2014 2015 2016 2017

WorkRelatedIncidentRate

Manufacturing Chemicals VIEDC/VCM/PVCMembers

RecycledVinylMaterials–U.S.andCanadaPost-ConsumerRecycledVinylUp40%Since2014

Source:TarnellCompany2017VISurvey,SoldAmounts

Pre-ConsumerVinyl

904MillionPounds

VinylLandfilledbyRecyclers

7.1MillionPounds

Post-ConsumerVinyl

146.5MillionPounds

Vinyl Industry Overview

LandfilledPVCinPerspective

Source: U.S. EPA Municipal Sustainable Materials Management Report for 2014

All Materials (Metals, Glass, Paper, Wood, Textiles,

Rubber and Leather, and Plastics)

185.3 Billion Pounds

Polyvinyl Chloride 0.8%

1.4 Billion Pounds

All Plastics 27% 50.2 Billion Pounds

Vinyl Industry Overview

Introducing

Here to Support You

Unprecedented Population Growth Demands Unprecedented Action

Opportunity:70%oftheworld’sfreshwaterisusedforagriculture.

VinylIndustryCongressionalFly-InMay14-15,2019Washington,DC

@VinylInDesign@Vinyl_Vfied

Vinyl360November5-7,2019BonitaSprings,FL

+VantageVinyl

Questions?NedMonroeTheVinylInstituteNmonroe@VinylInfo.org202-765-2281

Vinylinfo.orgVinylinDesign.comVinylVerified.com