Valentina GalloTommaso GiacchettiECOMM 2015 - Utrecht

The promotion of cycling among students and employee at Università Roma Tre:

good practices and critical aspects

Rome: a beautiful monumental city …

… and a congested metropolitan area

Motorisation rate: 741 auto/1.000 ab. (ISTAT 2011)

~Car dependency for daily commute

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No proper bike path network & bike services system

A new bike plan from the administration

An increasing cycling attitude

but

Bike share 0,4% in 2010 4% in 2011

150 – 170.000 daily commute trips

(Roma Servizi per la Mobilità) c2

Bike share increase:

Service and infrastructure investmentCycling culture creation

Behavioural change

Municipality mobility management

Company mobility managementc+

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University Roma Tre

1.700 employee 38.000 students

A polycentric structure

28 buildings located over three different neihgbourhoods c4

Mobility management at Roma Tre

Company Mobility Manager installed since 1998

Over 15 years experience in mobility management strategies

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The promotion of cycling at Roma Tre

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A specific focus on the promotion of cycling with dedicated projects and initiatives

1. Bike racks provision in each location

safe racks + surveillance

2. Bike racks plan to improve them

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The promotion of cycling at Roma Tre

12 stations + 60 bicycles

serving locations with major services

> 400 users

3. University bike sharing system

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4. Erasmus in bici@Roma3

The promotion of cycling at Roma Tre

Second hand & refurbished bikes

given by students and employeee for

erasmus students

… Your old bike will speak a new language!!!

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30 students

3 faculties

architecture, management, engineering

tested the use of pedelec in daily travels

for 18 months

filling a travel diary

5. ELEbici@Roma3

The promotion of cycling at Roma Tre

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The promotion of cycling at Roma Tre … ongoing projects

6. University bike path network

within the framework of the municipality

bike plan

8. University bike mechanic’s workshop

for students and employee

7. Commercial agreement for discounts for

buying pedelcs

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The promotion of cycling at Roma Tre

9. Lobbying and promotion of the bicycle culture

• Member of a network of company MM in Rome

• Member of a network of national universities MM

Thematic conferences & coordinated initiatives

i.e. on cycling to work good practices & on insurance coverage for commute by bike

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The promotion of cycling at Roma TreGood practices

Company MM as an interesting field of work

Companies as interesting intermediate organizations

• activate ad hoc projects and initiatives

• involve ample segments of polpulation

• cooperate with local authorities and

other companies

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Wide range of potential actions

The promotion of cycling at Roma TreGood practices

• Company services provision .

• Informationa and sensibilisation

campaigns

• Pilot projects

• Negotiation with local authorities,

transort service providers and companies

for dedicated discounts etc.

• Availability and integration of multiple

competences

• Intermediate and interesting linking

organization between public authorities

and private companies

• Students as receptive and stimulating

target group

c14

The promotion of cycling at Roma TreGood practices

Universities as promoter and catalyst organizations

c15

The promotion of cycling in company Mobility ManagementInterna barriers

c16

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