valentina falcinelli en the inbounder: 'cómo ganar el test de lectura rápida

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@valefalci www.pennamontata.com VALENTINA FALCINELLI#theinbounderPonencia en ingls - Ponte los

CONTENT DESIGNHow to win the skimming test

LOVE

Valentina Falcinelli - @Valefalci - #theinbounder

SIGHTat first


love


loveEternal


loveTrue


loveTrueMy namesPage!


lovePageWeb







Valentina Falcinelli - @Valefalci - #theinbounderThere are plenty of ugly guys out there!

no easy way outTheres


Content designThe only chance to make them gorgeous is


LIKEhttp://www.vox.com/2016/3/20/11264966/reza-aslan-interview

this


thishttp://www.deutsch.com/about

LIKE


http://blog.hubspot.com/marketing/google-calendar-feature-goals

LIKEthis


https://medium.com/gone/one-month-on-the-worlds-longest-train-ride-for-1-000-a681fdaf0b6b

LIKEthis


WE DONT read

WE dont like

what


SkimmingReading:


SkimmingReading:Scanning


SkimmingReading:Careful reading

Valentina Falcinelli - @Valefalci - #theinbounderScanning

allows people to do or find out what they need to simply and quickly using the most appropriate content format available. Good content design

(Gov.uk)


User needs

(Gov.uk)always starts withcontent design


User needs


Web page test


The 2 hot 4 me guy

Web page test

Valentina Falcinelli - @Valefalci - #theinbounderThe 2 hot 4 me guy

The lovelY guy

Web page test


The lovely guyThe clean guy

Web page test

The lovely guyThe 2 serious 4 me guy The clean guy



The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it again


The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it againthey would come back reading a page like this only if strictly necessary


The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it againthey would come back reading a page like this only if strictly necessary the page keeps the breath away


The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it againthey would come back reading a page like this only if strictly necessary the page keeps the breath awaythey missed bullet points, chunks, white space and bolded key phrases


The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it againthey would come back reading a page like this only if strictly necessary the page keeps the breath awaythey missed bullet points, chunks, white space and bolded key phrasesthey didnt look at the image because it socks its stock


The 2 serious 4 me guy80% OF TESTERS SAYSthey wouldnt read it againthey would come back reading a page like this only if strictly necessary the page keeps the breath awaythey missed bullet points, chunks, white space and bolded key phrasesthey didnt look at the image because it socks its stockbold is ambiguous (looks like a link)


BONUSTOOLbit.ly/ScreenCastoMaticScreencast-o-Matic

BONUSTOOLSmart Look bit.ly/SmartLook

The 2 serious 4 me guy20% OF TESTERS SAYSthey appreciated the cleanliness of the page


The 2 serious 4 me guy20% OF TESTERS SAYSthey appreciated the cleanliness of the pagethe page looks really professional and authoritarian


The 2 serious 4 me guy20% OF TESTERS SAYSthey appreciated the cleanliness of the pagethe page looks really professional and authoritarianthey wouldnt read it again (THDR)


The 2 serious 4 me guy20% OF TESTERS SAYSthey appreciated the cleanliness of the pagethe page looks really professional and authoritarianthey wouldnt read it again (THDR)they would come back reading a page like this only if strictly necessary


SAME CONTENT

different designThe clean guyThe 2 serious 4 me guy


The CLEAN GUY100% OF TESTERS

read the same content 2 times faster



read the same content 2 times fastersaid the chunks give air to the page



read the same content 2 times fastersaid the chunks give air to the page found the bullet points and the bold really useful for thecomprehension of the content



read the same content 2 times fastersaid the chunks give air to the page found the bullet points and the bold really useful for thecomprehension of the contentappreciated the screenshot


Use images only when they give useful additional context or information.

(Gov.uk)A picture of a computer keyboard when talking about online services is probably not useful to users.

A picture of a new state-of-the-art hospital when its opened probably is useful.


And screenshotS?


SCREENSHOTs EXAMPLESmean


WHY WE LOVETHE CLEAN GUY?


Simplicity is cutting off the extras.


Simplicity is cutting off the extras. not the essentials.


simplicity serenitymeans


SIMPLICITYin steps

3


reduce

How can I make it simpler? Ask yourself:

1

1


reduce

How can I make it simpler? How much complex it has to be? Ask yourself:

1

1


reduce

1

YOU can go wrong, but S.H.E. is always right!

1


reduce

1

YOU can go wrong, but S.H.E. is always right!hrink

1


reduce

1

YOU can go wrong, but S.H.E. is always right!hrinkide

1


reduce

YOU can go wrong, but S.H.E. is always right!hrinkidembody

1


organize

2Youll need a S.L.I.P.


2

Youll need a S.L.I.P. ORT

2organize


2

Youll need a S.L.I.P. ORTABEL

2organize


Youll need a S.L.I.P. ORTABEL NTEGRATE

2organize


2

Youll need a S.L.I.P. ORTABEL NTEGRATErioritize

2organize


2

3time

Time saving


2

3time

Time saving

Simplicity


2

3time

Time saving

Simplicity

Gratitude


2

3time

Time saving

Simplicity

GratitudeHappiness


The clean guy simply puts the reader first by:

REDUCING


The clean guy simply puts the reader first by:

REDUCING

organizing


Take a look at

The second test


The lovely guy

60% of testers loved this page because of:

the screenshot


The lovely guy


the screenshot the functional, rich yet simple structure


they enjoyedReadingThis page They said


How can you make your reader enjoy the page?


4 tips for an enjoyable readingShorter lines mean better readability


Shorter lines mean better readabilityUse chunks and bold and bullet points

Valentina Falcinelli - @Valefalci - #theinbounder4 tips for an enjoyable reading


Go bigger with fonts



Go bigger with fonts Use good quality and useful* images


USEFUL IMAGE?what is a


tHE ONE THAT ADDs VALUE TO CONTENT

Valentina Falcinelli - @Valefalci - #theinbounderUSEFUL IMAGE?what is a

tHE ONES THAT ADD VALUE TO CONTENT

Valentina Falcinelli - @Valefalci - #theinbounderUSEFUL IMAGE?what is atHE ONE THAT GIVEs THE READER A BREAK

The 2 HOT 4 ME GUY


the screenshot


The 2 HOT 4 ME GUY


the screenshot the amatorial picture


The 2 HOT 4 ME GUY


the screenshot the amatorial picture

the dynamism of the content


THERES TOO MUCH STUFF


THERE are TOO many STYLES


PICTUREs ARE NOT SO COORDINATED!


Too hot, not professional

The 2 hot 4 me guy The 2 serious 4 me guy


In media stat virtus

Valentina Falcinelli - @Valefalci - #theinbounderThe lovely guyThe clean guy

Want to win Your readers heart?

Simplicity is cutting OFF the eXtras,Not the essentials


Meet the readers needs


Drive the readers eye


Prioritize - Visual & Copy -the informations


Valentina Falcinelli - @Valefalci - #theinbounder!be CREDIBLE,be REAL

LOVEyour content


Theres no reading

theres no love

where


LOVESpread


contentdesign

Valentina Falcinelli - @Valefalci - #theinbounderSpread

GRACIASTHANK YOU#theinbounder@valefalci www.pennamontata.com VALENTINA FALCINELLI

easynull4858.786

valentina falcinelli en the inbounder: 'cómo ganar el test de lectura rápida

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