valentin radu
TRANSCRIPT
Growth Case Studies [Lead Generation] Samsung & Forbes.com
Secret Growth Hacks Revealed
> Serial entrepreneur from Bucharest, Romania> Founded 4 companies (1 good exit, 1 painful failure, 2 running)
Valentin RaduCEO & founder Omniconvert (empowering marketers to do real-time personalization)
At 16 years old, I was about to become
a butcher in Bucharest, Romania
At 17, I was a DJ
At one of the most important radio stations in Bucharest
At 21, thanks to my computer game addiction,
I’ve co-founded the largest ISP in my neighborhood
Made the exit after 3 years
At 26, I co-founded
a car insurance website in Romania.
10 students
5.000 stickers at the traffic lights ehere the eyes can see them
ROI 160,000%
Changed the Google Search Trend +260% more searches
Now it’s the
Market leader, with over 200k clients
At 36, I build Omniconvert
Award winningCRO platform
Life optimization
Is like
conversion rate optimization
You always search for opportunitiesYou use your heart, data & skills
You change thingsYou adapt
You grow.
First,
Let’s understand our limitations:
Time & space
TIME
Goldfish: 9 seconds
Humans, back in 2000: 12 sec
Humans, 2013: 8 sec
Source: Institute of Biotechnology, 2013
We have to deliver value in less than 8 seconds
SPACE
We don’t read. We scan.
The human eye can sharply see only an area of 1-2 degrees, corresponding to foveal zone from the retina.
This is around 200 x 150 pixels.
How a web experience usually looks like?
The first trigger generates a dose of norepinephrine/dopamine big enough to
generate an action
Based on the “scent” of a reward, the user clicks and goes
to the landing page
If anywhere in the funnel there’s no obvious element that continues to deliver the promise of a future reward on the landing page, the user leaves
The zero moment of truth lasts a few seconds: should I stay or should I go?
What grabs one’s focus?
What grabs one’s focus?
Online, we can steal back one’s focus with the help of...
- Movement (fight or flight repsonse)- Colour (desire)
INTERACTIONS
Exit-intent
Results
-72% Bounce rate+14% More leads
A great lead generation Growth strategy through
interactions takes it’s an inspired mix between...
SegmentsBehaviourGeolocationTraffic sourceWeather conditionsData layer attributesCompany size
WHEN WHO
WHAT WHERE
TriggersOn-loadAt exit-intentOn scroll On clickAfter ___ sec
Pages in your funnelTOFUMOFUBOFU
ElementsLead capturing formeBooks / Reports / GuidesIncentivesObjection treatment surveyOffers
WHEN (name of the event) occurs
WHO (type of the visitor, segment)
WHERE (name of the page/ set of pages/ part of the funnel)
WHAT (name of the incentive/ offer/ value adding material)
e
1 trick you can start doing today to
Improve your lead generation with at least 15%
● Treat the prospect’s objection in real-time
● Get more information to close the deal for the Sales team
● Get insights to do great A/B testing
Real-time objection treatment using surveys
Case study - Provident (financial industry)
Results
● 25% more leads from the same traffic
● more information for the sales teams (needs, objections, etc.)
*This question is part of the survey meant to treat objections in real time.
Remarketing with relevant ads for each buyer persona
They defined special ads & landing pages for each buyer persona they’ve detected
Results
● 25% more leads from the same traffic
● more information for the sales teams (needs, objections, etc.)
Apply now!
Apply now!
Apply now!
Apply now!
Case study
Exit-intent interaction for visitors that haven’t seen their (used to be) new Galaxy 6
Results
After 2 Weeks of testing
+26% additional revenue
-30% bounce rate
Testing your website forms helps you:● increase the conversion rate of your landing pages● increase the open rates and click through rates of
your emails● get more returning (and engaged) traffic to your site
Optimize forms based on the buyer personas
A/B testing website forms
Deutsche Telekom:
+38% conversion rate+30% leads from the new contact form
More details: https://www.omniconvert.com/telekom-casestudy
Integrated growth platform
>13k websites >3,5 BN visits / month
