growth hacking for ecommerce websites - gpec 2014 - valentin radu

Download Growth hacking for ecommerce websites - GPEC 2014 - Valentin Radu

Post on 08-Jul-2015

701 views

Category:

Marketing

0 download

Embed Size (px)

DESCRIPTION

Growth Hacking for ecommerce websites - prezentarea facuta la Gpec 2014 de Valentin Radu

TRANSCRIPT

  • Growth hackingfor e-commerce websites

  • 1. Media: platita, proprie sau castigata2. Instalarea de obiceiuri comportamentale3. Propagarea prin recomandari4. Cresterea ratei de conversie

  • 1. Media: platita, proprie sau castigata

  • Won, earn and paid media

  • Case study: FB - Quiz: cat de bun sofer esti?

  • Rezultate: 200k fani in 5 zile si ROI de 16450%

  • Ai (prea mult) timp liber?

  • Vrei sa pleci in Grecia?

  • Esti femeie si e dimineata?

  • Vrei sa ai succes in e-commerce?

  • 3. Propagarea prin recomandari

  • Program recomandariBonobos

    Crestere de la 1,6M USD revenuela 4M USD intr-un an.

    NPS Bonobos: 78

    NPS Apple: 77

  • It takes 2 to tango:Trafic & Conversii

  • Metodologia actuala

  • Metodologia Smart

  • Venituri mai mari cu 42,68% pe un segment de trafic - dupa ce au folosit personalizarea prin Marketizator pentru a recupera vizitatorii care intentionau sa iasa de pe site fara a cumpara.

  • Ce poti face pentru a creste rata de conversie?

    1. Constructie de brand

    2. Atragere de trafic relevant - de preferat own media

    3. Analiza cantitativa - segmentare

    4. Analiza calitativa - voice of customer, buyer persona

    5. Segmentare

    6. AB testing

    7. Personalizare

  • Tools- Heatmaps - Mouseflow- AB testing tools - Marketizator, Adobe Test & Target- Web Personalization engines - Marketizator, Evergage- Usertesting - 5secondtest- Automated emails - Adestra, Dotmailer- Landing page builders - Unbounce, Landingi- Social reffering - Social Rebate, Curebit, Social Annex- Custom audience FB- Lead capturing - Marketizator- Networking LinkedIN premium, Traackr, Tweepi- Spying - SimilarWeb- Targeted traffic - Nanigans- Real Time Bidding, programmatic buying

  • Good luck!

  • Multumesc!

    @valentinraduValentin@marketizator.com0755.095.095