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World Rally Championships20 yr Marketing Plan for

“Speedy” ERWINner ISLAnd

Erwin Emeterio L. Isla, M.D., DPBOJuly 2010

AGSB MBAH

“SPEEDY”

Gonzalez

ERWINner

ISLAnd

Rough Roads of the WRC

A. WRC Stages Vision/ Mission Roles Periodic checks

B. PerformanceC. Finish Line

A. WRC Stages Vision/ Mission Roles Periodic checks

C. Finish Line

This is how I Roll. . . . .

VISION/ MISSION My purpose in life is to bring honor

to my family by being a competent and compassionate eye doctor to my patients, a good husband to my wife, a cool dad to my future children and a law abiding citizen of the Republic of the Philippines.

Winning means consistently doing these roles well

Competent and compassionate medical doctor

Loving Husband Cool Dad Grateful Son Supportive brother Model citizen

Competent and Compassionate MD…

Genuine Concern

Care to Elderly

Service to the Poor

Clinical Skills

Surgical SkillsI love what I do!

Loving Husband…

http://www.youtube.com/watch?v=nX1Jl_SGCzY

KAHIT MAPUTI NA ANG BUHOK KO

Kung tayo’y matanda naSana’y di tayo magbago

At kailan ma’y, nasaan ma’yIto ang pangarap ko

Makuha mo pa kayangAko’y hagkan at yakapin ooh

Hanggang pagtanda natinNagtatanong lang sa `yoAko pa kaya’y ibigin mo

Kung maputi na ang buhok koPagdating ng arawAng `yong buhok

Ay puputi na rin (puputi na rin)Sabay tayong mangangarap

Ng nakaraan sa `tin[chorus]

Ang nakalipas ay ibabalik natin oohIpapaalala ko sa `yoAng aking pangako

Na ang pag-ibig ko’y laging sa ‘yoKahit maputi na ang buhok ko

Cool DAD…

I’m going to be an AWSOME dad to my future kid!

You’re COOL dad!

Grateful Son

Everything that I am, I owe to my parents….and I will FOREVER be grateful!

Supportive brother to my 2 sisters

I love my sisters. Though I seldom tell them that I do, they will always have my support in whatever endeavours they are in.

Model Citizen

I love my country and I’m proud to be 100% Filipino (yes I am Indio!)

Periodic checks to make sure there is no engine failure!

Continuing medical education Regularly attend conferences and conventions

to update medical knowledge and skills

Always know the needs and wants of patients Surveys, take time to interview patients and

there relatives

List “FAMILYFAMILY” as TOP PRIORITY! (no if’s and but’s)

Periodic checks to make sure there is no engine failure!

Early preparation for children’s future Education, health, extra curricular

activity

Do my part on a daily basis…. Follow traffic rules Pay correct taxes Promote country in my own little way

My Brand at presentSPEEDY ERWIN (2010)

“SPEEDY” Gonzalez

ERWINner

ISLAnd

eyeMDhealthy eyes is my business

My own Eye Center: EYE-LAND

(ISLAnd)

Andale!

Andale!

In service of the poor and needy

“Focus on the solution not the problem” – from the movie Patch

Adams

“if you focus on the problem, you cannot see the solution”

“see what no one else sees, see what everyone else chooses not to see”

“see the whole world anew each day”

http://www.youtube.com/watch?v=0xXQkFwAwf0&feature=related

The 20 year journey is worth it…

Here and Now36 yrs oldLoving husbandCool dad Private practiceCompassionate surgeonInitial investmentBattling life’s crossroads

To make a differenceSemi-retired, fulfilled 56 yrs

oldContentedly marriedGrateful kidsEye Center for charity patientsInspiration to other surgeonsReaping from investmentsBadges of honor

My Conclusion & Subtitle:The daily road to the finals shall be happy and good.

A life worth living is one spent out of selfless love and concern for others – compassionate and competent surgeon; loving husband; cool dad; grateful son; supportive brother; and a model citizen

As the adage goes, “It’s not how fast you finish the race, but it’s how you enjoyed the drive.” Similarly, to my life, it’s not how many fees I’ve earned from my patients, for my family; it’s about how many lives I’ve touched; quality time I spent with my family; and the legacy I’ll leave to the medical profession.

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World Rally Championships20 yr Marketing Plan for

“Speedy” ERWINner ISLAnd

Erwin Emeterio L. Isla, M.D., DPBOJuly 2010

AGSB MBAH

“SPEEDY”

Gonzalez

ERWINner

ISLAnd