Access to rural markets

v-sheshopportunity to ambition

v-shesh is a social enterprise

that connects organisations with rural markets and

educated first time livelihood seekers with opportunities

Access to rural markets

Alternate channels to reach rural consumers

Event update

Rural Connections I, Vijayawada

v-shesh

Livelihood services

Information; training Staffing services

Livelihood exchange

EmployersJob

seekers

Social impact meets business opportunity …

Market access services

Access to products and markets

Distribution services

In non-metros Organisations

Producers

seekers

Consumers

Market access services

Accessing non-metro markets …

• Multiple services using alternate channels» Channels - Micro Finance Institutions, (MFIs), SHGs, India Post

» Services - Create awareness, originate & fulfill demand, research

» Access to BoP market; potential for serious social impact

• Capability• Capability» Understanding and experience of working with these channel(s)

» Design and implementation of projects

• Engagement model» Knowledge player who will design and implement

» Will develop channel(s); clients independently may run them later

» v-shesh is not a distributor of products

Reaching un-served consumers …

Market access services • 74% of India’s population (740 mln+) lives in villages

• 50% of very rich & well off

people live in rural India

• Incremental economic activity will create livelihood

opportunities

• Flow of products and

services to, from andamong non-metros

Livelihood opportunities Non-metro

markets

•Tier 2 cities and smaller

towns are consuming more

• Highly fragmented market

with 600k villages

• Urgent need for products

targeted at BoP markets

among non-metros

• Innovative methods

required for effectiveness and

efficiency

• Hiring may be a sub optimal solution for firms targeting

this market; leading to

entrepreneurship opportunities

Non-metro markets

Alternate channelsto

non-metro markets

NGO/ MFIs as a channelto reach rural consumers

NGO/ MFIs as a channel

• Create awareness, originate and fulfill requirements» Access to clearly identified target market

» Can substantially cut time to market once program is rolled out

• Financing linkages» Access to loans positively influences purchasing decision» Access to loans positively influences purchasing decision

• Key challenge is execution» Geography is a serious issue in reaching clients

» Building a pool of Micro Entrepreneurs takes time and energy

• Visible social impact» Creates livelihood opportunities and a channel for products

v-shesh rural connections 1Vijayawada

Interaction with NGO/ MFIs ...

Event

• 23 AP based NGO/ MFIs

• Coverage - 18 districts

Feedback

• Keen interest in concept

• Products cater to real needs

• Grass-root organisations

• Strong community linkages

• Healthcare is a key need

• Quality & pricing are key

• Logistics need to be planned

• Business approach is key

Low emission woodstove ...

Kit for blood testing etc ...

Water purification solutions ...

Language learning kits ...

Lighting solutions ...

Eye Care ...

Nutrition ...

ChennaiVaranasi

Contact10 Nowroji Road, Chennai+91.44.6515 3506www.v-shesh.comshashaank@v-shesh.com

VaranasiIndore

Bhubaneswar