Exhaust Fans

CORPORATE SOCIAL RESPONSIBILITYkma EXCELLENCE AWARD 2011

COMPANY PROFILE

E stablished in 1977, from the vision of one man,

Kochouseph Chittilappilly, V-Guard is nurtured by

quality consciousness, passion for hard work and the

will to succeed.

With a production of over 1,25,000 Stabilizers and processing

500 tons of copper every month, V-GUARD’s winning edge is in

its technological excellence, automation and computerization

that provides the impetus for a turnover racing the past ̀ 7000

million mark.

India’s largest manufacturer of voltage stabilizer (source:

IMRB survey in India) enjoys brand popularity in all over India

and is now making a global presence with its increasing

exports and markets spread over the world.At V-GUARD,

success is measured not in terms of financial considerations,

but in terms of customer satisfaction and quality that is built

into every product. The value of commitment to quality is also

cherished by more than 1500 staff members and over 4000

workers engaged in the production process either directly or

indirectly. It is consciously upheld by a network of over 9500

retail dealers and 200 distributors/service centers spread

all over India, with prompt, efficient and courteous after-

sale service, that is the foundation for V-GUARD’s excellent

customer relations. In fact, millions of satisfied customers

have played a pivotal role in promoting V-GUARD’s image.

Currently V-GUARD’s products are Electronic Voltage

Stabilizer for TV, DVD, Refrigerator and Air Conditioner,

Digital Stabilizers, UPS, Monobloc / Jet / Compressor /

Submersible Pumps, Electric & Gas Water Heaters, PVC

House Wiring Cables, LT Power & Control Cables, Ceiling/

Table/Pedestal/Wall mounting Fans, Solar Water Heaters,

Inverters/Digital UPS, MCB and Switch Boards.

The ‘V-Guard’ brand name is a household name in India and

helped a lot to promote other products. At V-Guard, Quality

is not an accident but a continuous process, beginning with

the careful selection of only the finest components through

the best sources. From hi-tech product designs to stringent

quality checks at every stage of the manufacturing process,

to ensure world class performance, V-GUARD’s passion for

perfection gets first priority. Then comes the service to the

customers. At V-Guard success is measured in terms of

customer satisfaction. The pricing of the product also plays a

major role in marketing. Everybody knows a superior product

needs a reasonably good pricing. V-GUARD does not believe

in creating an artificial demand for their product. Before a

product is advertised it is made available in the market so

as to avoid inconvenience and confusion to the customer.

V-Guard Supply Chain Division is playing an important role in

the safe distribution of goods all over the country with speed.

In the meanwhile V-GUARD had another ace up on her sleeve.

A 20 crore P.V.C. cable manufacturing unit at Coimbatore

completed with imported machinery, now manufacturing

House Wiring Cables, Flat Cables, Round Cables, Submersible

Cables and Power Cables.

V-GUARD is also manufacturing Solar Water Heaters (Models

ranging from 100 LPD to 10000 LPD) at its own factory located

near to Coimbatore. .

Kochouseph Chittilappilly, the man behind V-Guard has

also authored a book ‘Practical Wisdom... in real life &

management’. It is a compilation of 52 enlightening articles

he wrote in the in-house magazine of V-GUARD. This book is

an account of simple yet effective ways of practical business

management in business as well as real life, from his personal

experiences, cited through various incidents. It explains ways

to triumph over adverse circumstances and attain success in

this highly competitive world, in a simple language, for the

easy comprehension of all. The proceeds from the sale of this

book are utilized only for charity. Practical Wisdom II is ready

and will reach the shelf soon. He has also authorized a book

in Malayalam, “Ormakilivathil”, which was released recently

in Kerala, by DC books.

MAJOR EVENTS AND MILESTONES ON OUR JOURNEY1977 Mr. KochousephChittilappilly sets up Premier

Electronics with an investment of Rs. one lakh

and with just two employees. Two Refrigerator

Stabilizers were manufactured each day.

1980 Launched AC Stabilizers.

1982 Started another unit called “Universal

Electronics”.

1983 Started “Supreme Electronics”.

1986 Started “Prompt India”.Expanded operations

outside Kerala by opening of Tamil Nadu branch,

followed by a branch in Karnataka. Prompt India

started marketing Stabilizers in the brand

name of V-Guard.

1987 Launched Servo-Controlled Stabilizers.

1989 ‘Prompt India’ converted into

‘V-Guard’ Industries.

1992 Launched V-Guard Pumps and started new

branch office in Andhra Pradesh.

1996 V-Guard Industries became a Public Limited

Company. Launched V-Guard Water Heaters

and Wiring Cables.

1997 Launched Aquatron, an Electronic Water Level

Controller for overhead water tanks.

1998 Launched UPS (Online & Offline).

1999 Launched Digital Stabilizer,Diversified into

Electric Cable business with V-Guard Cable

manufacturing unit at Coimbatore.

2000 Turnover crosses INR 1000 Million Mark.

2001 Launched Compressor Pumps.

Company is converted into Private Limited for

better maneuverability.

2002 Launched V-Guard Solar Water Heaters.

2003 Solar Water Heater manufacturing unit and

Electro Mechanical Works for manufacturing

pumps in Coimbatore becomes operational.

Branch Office started in Delhi.

2005 Launched Solar Water Heaters with Evacuated

Glass Tube Collector Technology.

2006 Launched V-Guard Fans. Branch office at

Bhubaneswar, Pune &Hubli.

2007 New Branch offices at Vijayawada, Bhopal, Kala Amb, Vadodara, Kanpur, Nagpur, Raipur, Jamshedpur, Kolkata, Ludhiana and Jaipur. Turnover crossed INR 240 Million Mark. V-Guard

Industries became a Public Limited Company.

2008 Listed in BSE & NSE. Launched Inverters

&LT Cables. New Factories at Coimbatore

&Kashipur established.

2009 New LT Cable Factories at Kashipur and

Coimbatore became operational.

2009 Opened Manufacturing facility for Water Heaters

and Fan at Kala Amb, HP.

2010 Turnover crosses 4600 million marks.

2010 New branch office in Madurai

2011 Turnover crosses 7263.5 million marks.

2011 New branch offices in Ghaziabad, Dehradun,

Patna and Chandigarh

CORPORATE SOCIAL RESPONSIBILITY

On the company’s CSR practices, Kochouseph

Chittlilappilly(Founder and Managing Director, V-Guard

Industries Ltd) “We have embraced and integrated the

philosophy of CSR into our organization right from inception. We

think that CSR has gained importance today primarily because of

the realization of its profound impact on society, the environment,

consumers, communities and stakeholders.CSR calls for self –

regulation and is assuming accountability for the impact of all

activities of the organization and also for maintaining a broader

perspective. These responsibilities stem from the realization that

business is an integral part of society.” The

CSR activities undertaken are1) Social Welfare Fund for ailing cancer patients in

General Hospital

2) Employment Opportunities to Women &

Underprivileged

3) Rajagiri Outreach programme

4) Positive Thinking Movement

5) Thomas Chittilappilly Trust

6) Children Education Sponsorship Project (CESP)

7) Adoption of Government Vennala High School

8) Training Program for High School Students“Jagriti”

9) Big Idea – Business Plan Contest for Engineering/

MBA students

10) Blood Donation

11) Green Building

12) Energy Efficiency

13) A Personal effort by our MD

1.Social Welfare Fund

Social welfare consciousness being embedded in

V-Guard work culture has motivated the employees

to join hands in reaching out in charity. The Social

Welfare Fund was created out of the goodwill of the

employees who collate funds and donate towards cost of

medicines for the poor in the cancer ward at the Ernakulum

General Hospital.Every month employees make voluntary

contribution to this fund from their salary. Once the amount

is collected, the medicines are purchased based on the

requirements of the cancer ward and it is handed over to

the doctor directly by the employees who visit the general

hospital every month by taking turns. This ensures that the

medicine reaches the right person. We have contributed

overRs10, 00,000 worth medicines till date.Apart from

providing medicines the employees also make personal

visits to the cancer ward. This initiative from V-Guard has

helped more than 200 patients in the Cancer Ward.(A CD

pertaining to the above is enclosed)

2. Employment Opportunities to Women & Underprivileged

V-Guard has been providing a mutually beneficial

income generating option to women and the

underprivileged.

Women who have grouped themselves to form SHG’s (Self

Help Groups) have been distributed assembly kits for

voltage stabilizers. An efficient distribution and collection

system networks the women with the company and has

been a resounding success for decades. It provides a stable

income for their households and in turn emancipation from

poverty.There are 63 such SSG units all over India out of

which 22 units are inside Kerala employing more than 2000

women workers.

The production unit mainly consists of women Employees.

Minimum qualification required for each employee is tenth

standard. A new employee maybe trained by the V-Guard

officials and also by the existing employees. On an average,

each employee may get Rs2500 to Rs. 3000 per month as

salary.

Benefits to Workerso Employees are provided with Provident fund, ESI

and Bonus.

o During time of marriage, they will be given

benefits on basis of years of experience

o Clean and hygienic atmosphere is provided to the

workers

o Bonuses and dress are given during special days

like Onam and Christmas `V-Guard is able to control all the 63 units as if it is under one roof. The instructions are passed through electronic Medias to every unit simultaneously so each unit has the same system of operation.. This act of V-Guard is not only a good example of CSR activity, but also, the best example of a successful entrepreneur who believes in the women empowerment.

3.Rajagiri Outreach Program

V-Guard in association with Rajagiri Outreach is

sponsoring children from financially backward

families. These children are hailing from socio

economically backward families that fall below the poverty

line defined by Govt. of India. Under the scheme the

beneficiaries avail financial assistance to overcome their

underprivilages in continuing with formal schooling. A variety of services and support has been offered through this project. As a part of this programme we are sponsoring the

following students.

• 250studentsat

unnathnaduPanchayat in

Ernakulam district

• 200studentsatTholurGrama

Panchayat in Trichur district

• 200childrenfromslum

areas of Ernakulam city like Vaduthala, Kissan

Colony, Udaya Colony and Mattancherry

We are also planning to include 300 more students at

KunnathunaduPanchayat and 200 more students at

Tholurpanchayat under this programme. The Trust is also

supplying study materials and uniforms for 287 students

at financial backward areas of RamanagaramTaluk in

Bangalore.

For the last two years V-guard is sponsoring the 200

students from Cochin cooperation at the rate of Rs.2000

per student. That comes to Rs.4,00,000 altogether. The

students from Cochin cooperation are mainly from the

colonies of Matancheri, Karavanthara, Palarivattam and

Vaduthala.

In this child’s sponsorship the children has to stay with their

own parents. They are not allowed to reside in the school.

Monthly meeting reviews with parents are arranged.

The sponsorship aid, provided to children comes under

different heads as provided in Table No. 5.1.

As the heads are self-explanatory, details are given only

with regard to AshaPoshani and Innovative.

Table No. 5.1 Sponsorship Aid

ITEM AMOUNT

Uniform/ Books/Stationary etc. 600.00

Tuition 300.00

Sports & Library 40.00

Medical 35.00

Camps 65.00

Supplementary Nutrition 50.00

AshaPoshani 10.00

Innovative 400.00

Administrative Expense 500.00

Total 2000.00

Notes:

AshaPoshani: A magazine that is been published twice a

year, usually during Onam and Christmas.

Innovative: Every year Rs.400 is contributed to this fund.

Thus, each child will contribute Rs.3200 in total. One

among the 10 children will be gifted with something useful

to the child like a bicycle every year. The gift would worth

Rs.3200. The child who has got the gift once won’t be

considered again.

3.Positive Thinking Movement

Kerala chapter of the Positive Thinking Movement

(PTM –K) started this movement with the objective

of imparting training and creating awareness

among people from all sections as well as bringing out

the positive traits and induce positive thinking in people

through conviction and awareness programmes among

the people. V-Guard is sponsoring this movement right

from its inception. To begin with awareness classes were

conducted for autorickshaw drivers in association with the

police and trade unions at the Chavara Cultural Centre

and based on the response it was decided to conduct

monthly classes for 40 autorickshaw drivers by trained

volunteers.The movement has got into agreement with

Schools across Kerala for organizing training programs

for teachers on positive thinking. Some of its future plans

are to organize counseling services to individuals, families

and enterprises.

4.Thomas Chittilappilly Trust

V-Guard has founded a trust by the name Thomas

Chittillappilly Trust, for providing financial assistance

and charities to deserving people, associations or

institutions without discrimination as to religion, caste, creed

or gender. It has sponsored various projects implemented

by different charitable organizations for social welfare. It

provides educational scholarship and assistance to over

900 children belonging to financially backward families

from Kunnathunadupanchayat in Ernakulam district,

selected slums of Ernakulamdistrict, Parappur village in

Thrissur district and Ramanagaramtaluk in Bangalore.

It Also conducts medical camps in rural areas. Recently

we have inaugurated an old age home at Parappur named

‘Shantimandiram’ .The home named ‘Shantimandiram’

meaning ‘abode of peace’ provides care and protection to

needy and deserving elderly women,irrespective of caste

and community .With facility to accommodate 60 inmates

at a time, Shantimandiram is a recognized institution by

the Board of Control for Orphanage & Other Charitable

Homes , Kerala. The care and protection to the inmates are

being provided by the Sisters of CMC Nirmala Province .All

facilities in Shantimandiram are provided on free of cost

.The peace atmosphere of Shantimandiram provides a

lively environment in which inmates can have a blessed life

with confidence and dignity.

The Trust has also sponsored various projects implemented

by different Non- Government Organizations (NGO) from

all fields of social welfare. In addition, TCT has also made

contributions to various natural calamity funds.(A CD

pertaining to the above is enclosed)

6. Children Education Sponsorship Project (CSEP)

This is a community development project

implemented by our company along with Kannadi –

ThenkurussyGramavikasana committee (Palakkad)

&EttimadaiGramakalviarvalarkhuzu (Ettimadai). Under

this project Children are selected based on the Socio –

Economic Survey and thereafter followed by Home Study.

Presently we have selected the following number of

economically backward children studying from 3rd to 6th

class:

Kannady - Palakkad – 139, Ettimadai – Coimbatore – 225

The selected children will enjoy the benefit till they reach

10th /12th Standard. We are providing them with the

following facilities:-

• StudymaterialsincludingOnepairUniform,

school bag & umbrella every year

• Educational&Developmentalprogrammes

(Monthly training sessions for their personal

development by inviting resource persons)

• Tuition(ByselectingCommunityTeachers)

• Camp

• Sportsitems&Library

• Monthlytrainingprogramforparents

• Camp

• Sportsitems&Library

• Monthlytrainingprogramforparents

7. Adoption of Government High School

Education continues to be one of the major thrust areas

of V-Guards CSR interventions .We have adopted a

government school near our office premises which

in turn has started benefitting thousands of students from

the under privileged section of the society .

Plans

• ToencouragetheactiveparticipationofV-Guard

employees for making the Project a success

• Periodictrainingfortheteachers

• SpecialTrainingforStudents(Personality

Development Classes)

• ProvidingFood

• Scholarshipfordeservingstudents

• ScholarshipsandspecialclassesforBPL(Below

Poverty line) students

• ConstructionofPlusTwoBlock

8.Training Program for High School Students ‘Jagriti’

One of the latest additions to the V-Guards CSR

activity is the free training program being

conducted for students from Standard 9th to 12th in

various schools across Kerala for equipping them with the

necessary mental skills to face the challenges associated

with the growing up .This program titled “Jagriti” which

means awakening is very relevant and timely as we hear

news about untoward behavior against teenagers.

People lose their mental courage when they fall victim to

different kinds of Faulty thinking’s resulting from bitter

experiences in Life .The program enables them to look at

these experiences from a positive angle and develop new

insights and perspectives about the events ,self and others

9. V-Guard Big Idea Business Plan Contest

The Business Plan contest was launched by V-Guard

to foster creativity and innovation among Engineering

and B-School students to be future entrepreneurs

who will generate employment opportunities for the people

in the society.

10. Blood Donation

The employees of V-Guard have been voluntarily

supporting this social cause by actively participating

in blood donation campaigns. The employees take

turns and donate blood to major hospitals and blood banks

based on need.

11.Green Building

Introduction

It has become part of CSR to take

care of the environment in terms of:

I. Not polluting air,

water and other natural

resources

II. Taking care of Flora and

Fauna

III. Preserving Bio-diversity

IV. Proper handling of waste

and effluent

V. Waste recycling

VI. Ground water harvesting

The healthy trend is that when

a Corporate sets its office in a

location, there is a lot of effort that

has to go into ensuring that the

neighborhood does not get affected

at the same time, the inhabitants in

the location continue enjoying the

privilege of a healthy environment.

For that, the Corporate should

ensure that

• Thereisefficient

mechanism for pollution

control

• Thenaturalresourcesare

fully utilized or there is minimum

wastage of resources

Any Corporate must have an eco-

friendly building and manufacturing unit which provides

a healthy environment for both the employees inside and

the society. The V-Guard Industries Limited is well aware

of this fact that is why this the concept of Green building

stands apart.

The Corporate office of V-Guard Industries Ltd at

Vennala, Kochi-682028, Kerala is a twelve storied

magnificent structure designed with the objective

of creating an environment –friendly building, employing

green building principles from concept to commissioning.

This office presently houses, besides the corporate office of

V-Guard, its Research & development Wing, Various product

groups and the marketing team. Work stations are provided

for about 450 employees in the Building. It also has a

cafeteria that can accommodate 200 people, 4 conference

Halls of varying capacities from 20 to 200 persons and a

roof top meeting place that can accommodate about 500

people. The Building has a roof garden, fitness centre,

recreation room, library etc besides extensive open area

in all floors, retiring rooms for visitors and guests and a 2

meter wide open verandah on the periphery of each floor

which itself occupies 20% of the total construction area.

The building site is a 1.5 acre plot with greenery all around.

The healthy trend is that when a Corporate sets its office in

a location, there is a lot of effort that has to go into ensuring

that the neighborhood does not get affected at the same

time, the inhabitants in the location continue enjoying the

privilege of a healthy environment. For that, the Corporate

should ensure that

• Thereisefficientmechanismforpollutioncontrol

• Thenaturalresourcesarefullyutilizedorthereis

minimum wastage of resources

Any Corporate must have an eco-friendly building and

manufacturing unit which provides a healthy environment

for both the employees inside and the society. The V-Guard

Industries Limited is well aware of this fact that is why this

the concept of Green building stands apart.

Though the building may not comply fully with the Green

Building requirements, it has many unique features that are

environment friendly and comparable to green buildings.

This building is unique in many respects. The uniqueness

of the design is that it has an outer shell that protects the

core of the building that houses the work areas and meeting

rooms from direct sunlight and heat, while allowing free

flow of air and unhindered access to natural light. The

outer shell is separated by a verandah and planter trough

of 2 meterwidth from the core building and surrounds the

building on all the four sides. The plan of the building is

square shaped with an aesthetic elevation from all the four

sides, that blends with the external environment.

Salient features of the Building

The basic objective while making the design was to reduce

the overall impact of the building on human health and the

natural environment by:

• Efficientlyusingenergy,water,andother

resources

• Protectingoccupanthealthandimproving

employee productivity

• Reducingwaste,pollutionandenvironmental

degradation.

The fundamental principles we have kept in mind

while designing and construction were:

• SitingandstructureDesignefficiency

• EnergyEfficiency

• WaterEfficiency

• Materialsefficiency

• IndoorenvironmentalQualityenhancement

• Operationsandmaintenanceoptimisationand

• WasteandToxicsreduction

The essence of the building design was to optimize one or

more of the above principles. On the aesthetic side of the

architecture, the consideration was to have a sustainable

design that is in harmony with the natural features and

resources surrounding the site. These issues are discussed

in detail below:

Siting and structure design efficiency

The site has been selected considering its closeness

to the seaport- airport road and convenience of

employees who come to work in the office and customers

who visit our premises.. It is away from the crowded city, yet

accessible to all important destinations through connecting

roads. All aspects of efficiency and economy coupled with

a comfortable working environment were considered in

the design and its impact on cost and performance. In

designing such an environmentally optimal building, the

main objective was to minimize the total environmental

impact associated with all life-cycle stages of the building

project.

Energy efficiency

To increase the energy efficiency of the building, we

have provided a roof overhang of 2 metre all around

the building. This area, besides providing a free and open

veranda, allow maximum day light to enter the building.

The 2 meter width verandha area is utilised as a planter

trough andas garden with all types of flowering plants. The

building is designed in such a way that the sunlight will not

fall directly on the inner walls. To reduce the sunlight falling

on the inner walls and to minimize heat , a roof overhang

is also provided. With glazed windows on all sides, there is

enough daylight in all rooms which makes artificial lighting

unnecessary during normal sunny days. There will be huge

savings in electricity bill due to this. The same way, the

design allows free flow of air all through the floors thus

minimizing the use of electric fans. All these features add

to the energy efficiency of the building.

To supplement the lighting needs, we have used maximum

of CFL fittings to save energy. Provision of solar energy

for lighting is also provided which will be an additional

advantage for meeting our future requirements

Solar Water heating systems are also provided in the

building to further reduce energy loads. We have provided a

solar water heating system of 1500 LPD which can be used

for hot water requirements in our building.

The requirement of usage of fans and Air conditioners are

very less in view of the special design that allows good air

flow in all rooms. Though fans are provided for use when

needed, A/Cs are limited to meeting rooms and server

room which is a technical requirement.

Water efficiency

Reducing water consumption and protecting

water quality are key objectives of our design

of this sustainable building. One critical issue of water

consumption is that in many areas in our locality, the supply

from the Municipal corporation is inadequate to meet the

increasing requirements. Hence, the approach adopted

was that, to the maximum extent feasible, facilities should

increase their dependence on water that is collected,

used, purified, and reused on-site. The protection and

conservation of water is accomplished by designing for

dual plumbing that recycles water in toilet flushing. Waste-

water has been minimized by utilizing water conserving

fixtures such as ultra-low flush toilets and low-flow shower

heads.

Rain Water harvesting has been effectively implemented

in our building. We Have a Rain Water harvesting tank of

3,30,000 litre capacity and all rain water that falls on the

roof is being collected to this tank which can be treated

and used for drinking/domestic purpose, irrigation etc.

The additional source of water is a well in the compound

and water from the well is treated through various process

for drinking and domestic purposes. The water used for

washing and flushing are collected and recycled/treated

properly in a sewage treatment plant. This water is used

for irrigation for gardens in all the 12 floors and for

landscaping at the ground. It is an automated irrigation

system by which wastage of water is minimized.

We are maintaining “Zero Discharge” policy as per

Pollution Control Norms. Other Solid wastes are disposed

through “Kudumbasree”units

During rains, the storm water is permitted to percolate to

ground. To facilitate this, we have selected pavers/blocks

that enable that the entire rain water to percolate to the

ground. Roof water is collected directly to the RWH tank

and recycled.

Materials efficiency

The building materials used have been selected

carefully to minimise the impact on environment.

The use of natural wood has been avoided and all windows

are made of Aluminium shutters All handrails are of steel

and all furniture used in the building is made of PVC and

Steel.

Partitioning for cabins have been made with fibre boards

and room partitioning inside each floor has been made

with gypsum boards, which is manufactured with waste

gypsum from fertiliserfactories.other products that are

non-toxic, reusable, renewable, and/or recyclable (e.g.

Trass, Linoleum,

Indoor environmental quality enhancement

Environmental Quality (IEQ) category as specified in LEED

standards, one of the five environmental categories, is

intended to provide comfort, well-being, and productivity of

occupants. The LEED IEQ category addresses design and

construction guidelines especially: indoor air quality (IAQ),

thermal quality, and lighting quality.

For this building indoor air quality is ensured with

adequate ventilation from all the four sides of the building.

In the cafeteria also, food is not prepared, but is prepared

elsewhere and brought for serving. This avoids emission

of smoke and gases whilecooking that has an impact on a

clean and comfortable working environment. Coupled with

this, the unique design with an outer shell surrounding

the building also aid in increasing the building’s thermal

quality. Creating a high performance luminous environment

through the careful integration of natural and artificial light

sources has improved the lighting quality of the structure.

The Fully ventilating system adopted in this building is

more efficient and it helps to minimize usage of lights and

fan in the office area. As the half height partitions are used,

air circulation is also most efficient in office area.

Operations and maintenance optimization

While designing the building itself, all the activities that

are required to ensure an eco-friendly maintenance and

operations of all faciliti e provided to ensure that this

building and the premises including the gardens are

operated responsibly and maintained properly, so as

to retain the green criteria designed at the onset of the

project. The addition of new green technologies such as

future generation of power from wind/solar energy to meet

the requirements of this building is also under the scope of

the operation and the maintenance programme. As already

mentioned, the systems of Zero effluent discharge and

recycling of water etc has reduced wastes and improved

the air and water quality in the environment.

12. Energy Efficiency

Green architecture also seeks to reduce waste

of energy, water and materials used during

construction and also during the operation and

maintenance of the building As already mentioned,

wastewater from sources such as washing areas is used

for subsurface irrigation after treatment and to flush toilets

and wash floors etc.. Rainwater collectors are used for

similar purposes. As regards solid waste, since the quantity

does not justify putting up of waste treatment system, the

same is disposed through the “Kudumbasree” units. These

wastes are later used for treatment in the Corporation’s

solid waste treatment facility for conversion as fertilisers.

The construction of environmentally friendly buildings

involves additional cost initially, but it is expected that in

the long run there will be savings that justify the additional

up - front cost involved. The total cost for the building

is around 13 crores for 1,20,000 sq. feet built up area,

of which about 20% built up area has been utilised for

providing green building features. This would mean that

if conventional building architecture were used, there

would have been saving in the built up area to the extent.

However, the recurring cost of operating and maintaining

the building has been reduced significantly by adopting the

green building practices.

Details of savings:

Power Saving by use of natural ventillation

supplemented by Electric Fans in areas that require

air conditioning in traditional building for keeping

the working environment comfortable :

The total carpet area of the building is 74,344 sq. feet, which

requires air conditioning for providing a comfortable work

environment for engineers and marketing professionals.

With the eco-friendly design features, thesework areas

now require only Fans to maintain a comfortable working

environment. A total of 425 fans are provided in the

building. Comparing to a conventional design, there will

be an energy saving of 3250KiloUnits per year due to the

green building design. The annual saving on this account

will be around Rs 126 Lakhs per year.

Details of working are shown in Annexure “A” (Attached)

Saving due to use of CFL Lamp in place of

incandescent lamps

There is a saving of 51177 Watts by using CFL lamps

throughout the building. The annual saving is calculated at

Rs 1.2 lakhs per year.

Details are given in Annexure “B” (Attached)

Energy Saving due to Computers

The office has 210 computers, all of which use TFT

monitors in place of CRT monitors. It is estimated

that there is an energy saving of Rs 1.7 lakhs per year due

to this change.

Details are given in Annexure “C” (Attached)

Energy saving due to Solar Water Heater

We have installed a 1500 ltr solar water heater for

our hot water requirements instead of using electric

water heater or other means of heating. There is a saving

of approxRs 1 lakh per year due to this.

Details are provided in Annexure “D” (Attached)

The total saving due to all the above energy saving

measures is Rs 130 lakhs per annum

13. A Personal effort by our MD

The Media across the country reported the fact

that a Christian priest donated his kidney to save

the life of a Hindu. This was not just the case of

charity but also one of religious harmony and National

integration. The proprietor of V-Guard industries Mr.

KochousephChittilappilly drew inspiration from this and

he said “I was awed by the unparalleled act of kindness. I

wanted to emulate him”. The Proprietor undertook this act

at the age of 60.

He is a man not only with ethical values but is also who fights

against the ill practices in the society. To site an example,

even as the CPM and its trade union have adopted a stand

against ‘Nokkukooli’, Mr. KochuousephChittilappilly did the

role of a Head-load worker as the CITU men were not ready

for a compromise. This happened when the CITU members

did not allow the V-Star employees to unload the goods in

the godown. When the CITU men failed to cooperate for

three days, Mr. Kochouseph himself got into the lorry and

unloaded a few bundles.

CSR Awards

NIPM Kerala Chapter in association with Rotary club,

ICAI, instituted Corporate Social Responsibility

award for public and Private Sector industries in

Kerala in 2011. Applications were invited through online

and were scrutinized by a high level committee. V-Guard

Industries Ltd won the ROTARY-BINANI ZINC award under

the private sector.

CONCLUSION

It can be rightly concluded that V-Guard Industries has

done a lot in policy and practice as far the stakeholders

are concerned. It is fully aware about its obligation to

each segment and has adopted suitable measures to

discharge its responsibilities towards the stakeholders.

The society which is a dominant stakeholder has received

due prominence. Ethical business by doing what you are

supposed to do and giving due importance to CSR in

method and spirit has always been at the heart of V-Guard

Industries Ltd.

Annexure “A”Energy Conservation

FANS

By using Ceiling FAN

Total No. of FAN = 425Nos.

Watts of 1No. Fan = 75W

Total Wattage of Fans = 425 X 75

= 31875Watts

= 31.875KWetails of

savings are given below

While using Centralized Air conditioners

Total carpet Area = 74,344Sq. Ft

AC Tonnage = 74,344

= 619.5Ton 120

Total wattage of AC = 619.5 X 1800

=1115.10KW

Power saving by using FAN =1115.10 – 31.875

=1083.22 KW.

Amount saving by using FAN:

While using Centralized Air conditioners

Approximate working hour per day = 10Hrs.

Approx. working days per year = 300Days.

Energy consumed by AC for 1Year = 1115.10 X 10 X

300 (KW X Hr.X Days)

= 3345.3 Kilo

Units

Unit consumed by AC for 1 Year = 345Kilo Units

By Using Ceiling FAN Total No. of FAN = 425Nos.Watts of 1No. Fan = 75WEnergy consumed by fans for 1Year = 425 X 75 X 10 X 300 (Nos.X Watts X Hr.X Days)

Unit consumed by AC for 1 Year = 95.625 Kilo UnitsEnergy Savings by using Fan = 3345 – 95.625 = 3249.37Kilo Units/YearRate/Unit (Average) = Rs.3.88Amount savings = 3249.37 X 3.88 = 126 Lakh/Year

Annexure “B”Energy saving - Light fittings11W CFL lamp = 40W Incandescent lampTotal Numbers of 11W CFL Fittings = 267Nos.Total Watts by using CFL = 267 X 11 = 2937 wattsWhile using Incandescent lamp = 267 X 40 = 10680 watts18W CFL lamp = 75W Incandescent lampTotal Numbers of 18W CFL = 362Nos.Total Watts by using CFL = 362 X 18 = 6516 wattsWhile using Incandescent lamp = 362 X 75 = 27150 watts

36W CFL Lamp = 150W Incandescent lampTotal Numbers of 36W CFL = 200Nos.Total Watts by using CFL = 200 X 36 = 7200 wattsWhile using Incandescent lamp = 200 X 150 = 30000 wattsTotal CFL Wattage = 2937 + 6516 + 7200 = 16653 wattsTotal Incandescent lamp Watts = 10680 + 27150 + 30000 = 67830 watts

Power savings by using CFL = 67830 - 16653 = 51177 watts Amount saving by using CFL:Energy consumed by CFL for 1Year = 51177 X 2 X 300 ( Watts X Hr.X Days)Unit consumed by CFL for 1 Year = 30706.2KWHRate/Unit (Average) = Rs.3.88Amount savings = 30706.2 X 3.88

= Rs.119140/Year

Annexure “C”Energy saving - Computers

Computers

Total Numbers of TFT Monitors = 210 Nos.

Total Watts by using TFT monitors = 210 X 50

= 10500 watts

While using CRT Monitors = 210 X 120

= 25200 watts

Power savings by using TFT Monitor = 25200 - 10500

= 14700 watts

Amount saving by using TFT Monitor:

Energy consumed by TFT monitor for

1Year = 14700 X

10 X300( Watts

X Hr.X Days)

Unit consumed by TFT monitor for

1 Year = 44100 KWH

Rate/Unit (Average) = Rs.3.88

Amount savings = 44100 X 3.88

= Rs.1,71,108/Year

Annexure “D”Energy saving - Solar Water heaters

Solar Water heater capacity = 1500 Ltr.

While working in Electricity wattage

rating = 9000Watts

Time for 1Unit of consumption = 7Mins.

No. of working hours /day = 10Hrs.

Unit consumption/Day = 85 Unit

Energy consumed by W.H for 1Year = 85 X 300

(KWH/ Day X Days) = 25500KWH

tAmount saving by using Solar water

Heater Rate/Unit (Average) = Rs.3.88Amount

savings /year = 25500X 3.88

= Rs.98,940/Year

V-Guard Industries Ltd., 33/2905 F, High School Road, Vennala, Kochi - 682 028, Kerala, India h: 0484-3005000, 200 5000. www.vguard.in