ux tips - how to promote and highlight new saas features
DESCRIPTION
Introducing a new feature to your SaaS users is a delicate matter of encouraging them to discover it of their own initiative. Here be a few tips on how to highlight and promote new features without your users developing a blind spot for your notifications.TRANSCRIPT
The Data
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Drawing attention
to new features is
important so that
users will notice
them and learn
how to use them
quickly and easily.
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Use your
colors
(and shapes)
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Make the news
about the new
feature stand out.
The effectiveness of
highlighting lies in
pattern recognition.
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Our brains adjust to a
certain layout and
coloring scheme, so that
when something
changes, an “alarm”
goes off and our eyes
are stimulated to focus
on what’s changed.
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And vice versa: don’t
overdo UI changes – it
will dull out your users’
ability to notice the
changes. Over-
stimulation is bad for
new advanced feature
implementation.
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The Splash
Screen is your friend
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Splash screens are an effective
attention-grabbing on-page
method.
They relay the minimum amount
of information in a glance and
can’t be ignored.
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The user has to take action to move
past the splash screen and on to the
website (respond to call to action or
else close the screen).
Img source: digitalart @ FreeDigitalPhotos.net
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Balance should
be maintained
between two
parameters: Source: http://www.flickr.com/photos/29174632@N00/2208944056
Offer your
new feature (don’t force it)
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Balance should
be maintained
between two
parameters: Source: http://www.flickr.com/photos/29174632@N00/2208944056
Users are required to
deal with UI and
navigation changes all the
time. Many users ignore
them, hoping to avoid
burdening their memories
with yet another software
change.
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One approach to this – let
your users discover the
feature in their own
time. They will look for it
when they need it. Be
there when they do, to
help with the adoption.
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Launch
“Tip of the Day”
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Make sure the Tip of
the Day is worded
minimally. Some users
may pick up quite a
few details about new
advanced features.
To learn more
about tooltips
for
Tip of the Day,
go to
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Make
HELP
more accessible
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When your users do
decide to discover it –
use all the words that
describe this action or
feature in your
knowledgebase,
youtube channel and
blog. Image source, according to CC attribution license.
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Whatever they look for -
they should find it.
For example: to describe
a new analytics feature –
use the words Analytics,
Statistics, graphs, figures,
usage rates.
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One
feature
at a time
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It’s hard to process more
than one feature at a
time. Space out new
feature launches to give
users time to adjust.
Why Iridize Mobile? We Hope That Was Helpful!
Read more about onboarding solutions at blog.iridize.com Or request a demo at [email protected]
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Icons in this presentation made from Flaticon.com: Freepik by
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