ux per i tablet magazine (ipad)
DESCRIPTION
Come si progetta un magazine per iPad? Perché è una sfida per i UX Designer? Sneak preview di un nuovo framework concettuale made in Tippy.TRANSCRIPT
User Experienceper
iPad Magazine@ 2011
Perché un Magazine?
Tablet ❤ Magazine
Ritmo
Approfondimento Multimedia
Magazine News
Form Factor
Content Madness
ReadLook
ReadLook
WatchListenSearchPlay
ConnectShareBuy
iPad Magazine =Branded Content
Experience@ Joe Zeff
“No longer do we simply publish
contents...@ Joe Zeff
...we create experiences that
create value”@ Joe Zeff
Creare Valore
Editori Lettori
E’ così semplice?
Roba Seria!
Quale Approccio?Problema #1
Problema #1: Approccio
Rivendere gli stessi contenuti@ Joe Zeff
Roba Seria!
Problema #1: ApproccioRoba Seria!
Problema #1: Approccio
Riassemblare gli stessi contenuti@ Joe Zeff
Roba Seria!
Problema #1: ApproccioRoba Seria!
Problema #1: Approccio
Mixare vecchi e nuovi contenuti@ Joe Zeff
Roba Seria!
Problema #1: Approccio
Mixare vecchi e nuovi contenuti
Roba Seria!
Problema #1: Approccio
Creare qualcosa completamente nuovo@ Joe Zeff
Roba Seria!
Problema #1: ApproccioRoba Seria!
Roba Seria!
Modello di Business?Problema #2
Problema #2: Business ModelRoba Seria!
Roba Seria!
Quale tecnologia?Problema #3
Problema #3: TecnologiaRoba Seria!
iOS Android Blackberry
Problema #3: TecnologiaRoba Seria!
iOS Android Windows 7 Blackberry
Problema #3: TecnologiaRoba Seria!
THE T-FRAMEWORK(BETA 1.2)
BUSINESSOBJECTIVES
USERRESEARCH
INFORMATIONARCHITECTURE
INTERACTIONDESIGN
INFORMATION& VISUAL DESIGN
THE T-FRAMEWORK
DNADEL MAGAZINE
THE T-FRAMEWORK
the TASK TREE
BUSINESS
OBJECTIVES
#1 Stakeholder Interview
#3 Buzz Analysis
#2 Historic Facts Analysis
#4 Competitors Analysis
#5 Prioritize Strategies
THE T-FRAMEWORK
the TASK TREE
USER RESEARCH
(Personas)
#1 Identify Stakeholders
#3 Invite Stakeholders
#2 Schedule & Logistic
...THE PROCESSBEFORE...
A. Preliminary Research
B. List Attributes
C. Cluster Attributes
D. Create People
E. Prioritize Profiles
F. Tell Stories
G. Prepare Deliverables
THE T-FRAMEWORK
“Tablet is the brother/sister to Print that Online
never was...”@ Mario Garcia
Grazie a tutti!
