the comments about ipad & tablet pc
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The Comments About iPad & Tablet PC
2010. 9. 15mobizen
We Didn’t Get iPad Yet.
iPhone Made To Remind Them.
아~~~!!!그래서 다들 스마트폰,스마트폰 하는구나~~!
NO ‘초반 러쉬’!
Time Has Changed
What Is the Tablet PC?
A Tablet PC is a laptop PC equipped with a stylus or a touchscreen. This form factor is intended to offer a more mobile PC; Tablet PCs may be used where notebooks are impractical or unwieldy, or do not provide the needed functionality.
- From : Wikipedia
Comdex 2001
Now, We’ve Got iPad.
Magazine, E-Books, Newspaper
Stop Guessing!
iPad’s The First CF
Is iPad The Mobile Device?
62%
38%
Wi-Fi Only 3G
iPad Model
- Source : technologizer.com
69%
31%
Wi-Fi Only 3G
- Source : wifiipad.org
Never27.0%
Rarely35.0%
Sometimes22.0%
Mostly11%
Always5%
- Source : coopermurphy
Take iPad With You When You Leave Home
0% 18% 35% 53% 70%
65.7%
46.7%
27.3%
24.0%
22.0%
18.7%
12.7%
11.3%
7.0%
3.0%
Own Room
Living Room
Bedroom
Work
Cafe
Trains, Bus
Car
Travel Destination
Kitchen
Veranda, Garden
- Source : macromill.com
Where Do You Use iPad?
No, iPad Is The Portable Device.
Is iPad For Apple Fanboy?
0%
18%
35%
53%
70%
50.96%
62.95%
1.27%
8.55%
2.89%
WindowsOSX
AndroidiPhone
Linux
iPad Users Also Have
- Source : Chitika
No, iPad Is The General Device.
Is iPad Optimized For Entertainment?
Games40%
Entertainment13%
Social15%
Sports5%
Travel5%
LifeStyle4%
Utilities3%
Books3%
Finance3%
Music2%
News2%
Productivity2%
Other5%
Number Of iPad Applications
- Source : Flurry Analytics, 2010. 5.
% iPad Transactions Per Industry
Communities45%
Retail28%
Gambling23%
Financial3%
Gaming1%
- Source : iovation, 2010. 4.
0% 18% 35% 53% 70%
68%
44%
37%
28%
24%
Web Surfing
eBooks
Magazine/Newspaper
Video
iPad’s Major Usage
- Source : Apple Insider
"iPad creates an entirely new category of devices that will connect users with their apps and
content in a much more intimate, intuitive and fun way than ever before"
We Can’t Ignore Another Device
We Have Too Many Devices.
Complementary GoodsOR
Substitute Goods
N-Screen Strategy
Online Is Not Stand-Aline Activity.
66% Of User Do Multi-Tasking In Online.
Creation 77%, Transaction 74%, Information 73%
- Source : Microsoft
Samsung LED TV & Tablet
iPad & Cable TV
How About Magazine?
어제 갤럭시샀는데...
아, 삼성폰?
아니. LA 갤럭시 They Are Rich
Is This Fresh?
Rich Layout. Are You Sure?
New Contents For New Device
0%
18%
35%
53%
70%
55%
24%
19%
21%
Without Interactive Products
With Interactive Products
Print OnlyPrint + InteractiveInteractive Only
Subscriber Retention Rate
- Source : Oliver Wyman
64%
0%
4%
8%
11%
15%
5%
3%
3%
9%
Without Interactive Products
With Interactive Products
Print OnlyPrint + InteractiveInteractive Only
New Subscriber Rate
- Source : Oliver Wyman
15%
Interaction
Newspaper In Smart Phone
Softbank’s Viewn
Issue Is More Important Than Brand
Case Study - News Finder
Where Is The ‘리플’?
Why Don’t Use Social Platform?
Take A Look Your DNA
Select Your Business Position, First.
Don’t Be ‘All-In’.
http://www.mobizen.pe.kr@mobizenpekr
Thanks For Listening.