ux people 042010
Post on 21-Sep-2014
317 views
DESCRIPTION
TRANSCRIPT
![Page 1: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/1.jpg)
Communication is the key to effective user experience
Have the impact you deserve
![Page 2: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/2.jpg)
Some ground rules• Discussions are more
fun than talks• Ask questions• Volunteer information
![Page 3: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/3.jpg)
A little bit about me
![Page 4: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/4.jpg)
USER EXPERIENCE
![Page 5: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/5.jpg)
A definition"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
The creation of the architecture and interaction models that impact a user's perception of a device or system. The scope of the field is directed at affecting "all aspects of the user’s interaction with the product: how it is perceived, learned, and used."
The design of an experience a person has when interacting with a specific design. This can range from a specific artefact, such as a cup, toy or website, up to larger, integrated experiences such as a museum or an airport.
User experience (UX) represents the perception left in someone’s mind following a series of interactions between people, devices, and events – or any combination thereof.
The design of the whole experience a person feels when using a Web site, both online and offline. Includes such online factors as ease of use and content, as well as such offline factors as fulfilment and customer service.
![Page 6: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/6.jpg)
My definition of User Experience
the creation of a digital design that is:
usable
useful
and engaging
![Page 7: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/7.jpg)
HOW DO WE DO THAT?
![Page 8: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/8.jpg)
A variety of skill sets / techniques / tools
• User research• Ethnographic research• Field research• Directed interviews• User Requirements Gathering• Business requirements Gathering• Stakeholder management• Personas• User Journeys• Site maps• Process flows• Wireframes (Lo & Hi-fidelity)• Specifications• Prototypes
• Content Strategy• Voice & tone guidelines• Content Management principles• Taxonomies• Content Matrices• Journey mapping • Free play user testing• Card sorting• Feature prioritisation activities• Guerrilla / informal user testing• Formal testing• Search log analysis• Web analytics analysis• ….
UX makes the nebulous concreteWhat’s missing?
![Page 9: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/9.jpg)
BUT FIRST A FEW QUESTIONS
![Page 10: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/10.jpg)
A few questions
Why did you chooseUser Experience?
![Page 11: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/11.jpg)
A few questions
How do you define success?
![Page 12: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/12.jpg)
A few questions
What are your frustrations?
![Page 13: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/13.jpg)
A few questions
Who decides?and why?
What’s missing?
![Page 14: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/14.jpg)
THE MISSING ELEMENT
![Page 15: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/15.jpg)
Communication skills
“it is useless to be a creative, original thinker unless you can also sell what you create”
-- David Ogilvy
![Page 16: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/16.jpg)
Excellent technical skills
Poor communication
skills
Thoughts from a veteran
![Page 17: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/17.jpg)
Poor technical skills
Excellent communication
skills
Thoughts from a veteran
![Page 18: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/18.jpg)
Excellent technical skills
Excellent communication
skills
Thoughts from a veteran
An effective user experience
![Page 19: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/19.jpg)
A LITTLE BIT ABOUT VALUE
![Page 20: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/20.jpg)
Your work is valuable
To the user
To the client / project owner
To your company
To yourself
![Page 21: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/21.jpg)
Value to user
Have an experience that is
useful,
usableand
engaging
![Page 22: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/22.jpg)
Value to the client / project owner
Ensure they hit their targets
Accomplish their goals
Get their bonus
Get promoted
![Page 23: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/23.jpg)
Value to your companyAgency
• Revenue• Keep customers happy• Awards / Case studies• Bring clarity / Reduce risk
Client-side
• Increase revenue / Reduce costs
• Keep stakeholders happy• Pay for your FTE• Bring clarity / Reduce risk
![Page 24: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/24.jpg)
Your work = revenueSome assumptions
• Average length of UX engagement
• 1 person = 4 weeks
• Average day rates for UX
• Freelance -- £250 - £600
• Company -- £500 - £1500
![Page 25: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/25.jpg)
Your work = revenueFreelance• £5,000 - 12,000
Agency / Client-side• £10,000 - £30,000
![Page 26: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/26.jpg)
Why is the range so broad?Hard measures
• Industry standard rates• Experience• Portfolio / Case studies• etc.
Soft measures
• Brand
![Page 27: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/27.jpg)
Value to yourself
Pride
Portfolio
Your reputation and brand
![Page 28: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/28.jpg)
Brand: A definition“A brand is the set of expectations, memories, stories and
relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the
word, then no brand value exists for that consumer.”
-- Seth Godin
![Page 29: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/29.jpg)
A little bit about brand• The communication of the work IS your
brand
• The quality of the finish is representative of the quality of the thinking
![Page 30: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/30.jpg)
OUR WORK IS OUR BRAND
![Page 31: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/31.jpg)
So...
Why do we destroy the value of the work with poorly communicated deliverables?
![Page 32: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/32.jpg)
Physician heal thyself
![Page 33: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/33.jpg)
Improve the value of your workKnow your user
Make it Useful
Make it Usable
Make it Engaging
![Page 34: Ux people 042010](https://reader035.vdocuments.site/reader035/viewer/2022081412/541e8d987bef0ac85a8b83b6/html5/thumbnails/34.jpg)
Thank youSome facts about Robert• Work history
– 6 ½ years in the US high-tech industry client-side• US West, Intel, Trilogy, Convio
– 9 ½ years in the UK • Sapient, FullSix, DNA, LBI, Seren, Electronic Ink,
GrandUnion
– On a wide variety of use domains• Web(B2C, B2B, B2E), Device, Mobile, Consumer
software, Enterprise software, client-server, IVR
– On a wide variety of industries• Retail, Grocery, Consumer Electronics, Government,
Energy, Telecom, Leisure, Construction, Financial services, Non-profit
• Educational History– He studied for a PhD in Cognitive Psychology but got
bored at the final hurdle and decided work was better – one of the best decisions of his life
• He is a proud father to Georgina
Robert M. FeinDirector of User Experience grandunion
m: +44 (0)7803 605 666t: +44 (0)20 7908 0708f: +44 (0)20 7908 0701
Moray House23-31 Great Titchfield StreetLondon, W1W 7PAwww.thegrandunion.com
Note: He is looking to hire a Mid-weight and a Junior UX