people over pixels: meaningful ux
DESCRIPTION
Why does a user's experience matter?not just to a company, but in a broader sense? And, if we can find a deeper meaning in designing for others, how can that help us achieve business goals? Design is finally getting some attention in tech, and we ought to realize the importance of that opportunity and capitalize on it for the good of everyone. Join us as we talk about the foundation of great UX and how to scale our methods (no matter what size your company is). Simply doing more of the same ol' stuff won't cut it, so we'll discuss how subtle shifts in thinking can help us continually improve our work for the benefit of everyone it touches.TRANSCRIPT
Meaningful UX (at Any Scale) Cliff Seal UX Designer @cliffseal
UX REDUCES HUMAN
SUFFERING phrase from Whitney Hess
& NEEDS TO MEET BUSINESS GOALS
15% INCREASE Willingness to buy more products
Reluctance to switch brands Likelihood of recommendation
50% Errors
65% Complexity
18% Churn
30% Usage
15% Up-Selling
PEOPLE OVER
PIXELS
SUSTAINING CUSTOMER
LOYALTY
MONETIZE LOYAL CUSTOMERS
2.4x MORE
FOCUS ON EMPOWERING
PEOPLE not their tools
RELENTLESSLY HUNT SNAGS get yourself out of the way
64.5% Orders
46.5% Revenue
50% Efficiency
TALK TO PEOPLE LIKE PEOPLE
learn to listen
MEASURE POST-UX UX what happens next ?
USERS
PEOPLE
