ux in big organisations
DESCRIPTION
A short presentation givven internally at Telia and at the Got UX Meetup about the future of business and the role of design. This talk focuses on the switch from a product based business model to a service based one and what that means to a traditional organisation like Telia.TRANSCRIPT
Hello
Joel Finnström@simpelism
www.slideshare.net/joelfinnstrom
UX in big organisations
UX in big organisationsIt’s
all
fucked up
!
But why?
Business is changing
80
From product to service.
Technology
Business
Technology
Business
Technology
BusinessFeelings
From product to service.
From product to service.
What to do?
Get to the core business
Get everybody involved in the
product
It’s about feelings.Not systems.
End to end teams
Usertest. always.
Iterate
Release oftenRelease early
In a world of continuous
improvement “projects”must die.
Examples
Monkey seeMonkey do
Integrate & Play
This is not a movie
Questions!