ux conf 2010
TRANSCRIPT
Psychology applied to UXand
Social Usability
Gianandrea Giacomaibridazioni.com
1. What's going on between Psychology and UX?
2. The user as a psychological and social system
3. For example... UXD into Enterprise 2.0
4. It's just the begining
1. What's going on betweenPsychology and UX?
Psychology IxD UXD→ →
Donald Norman
Persuasive Design
Social Interfaces
Change Behaviours
BJ FoggStanford University
Robert FabricantFrog Design - Vice President of Creative
"..as interaction designers, our medium is not technology – it's behavior."
Andy BuddFounding Partner of Clearleft
What's happening?
2. The user as apsychological and social system
The digital interactions make the mental world pragmatically more “realistic”
“What is real?”
Co-evolution between man and cognitive technologies
The cognitive artifact extendthe cognitive processes
Extended Mind or extended Psyche?
Memory extensions
Share knowledge
The emotional role of the personal diaryfor a teen
The multitasking
The social networks expand social dynamics
New channels of socialization
diffused identity
Social Presence
Diffused and co-created identities
Human – Machine
Human – Machine – Human
The middle earth of interaction is richer of psychological and social variables
The UXD has to adapt to the users' mutation
New users levels and needs require three different integrations of competences between Psychology
and UXD
1. Going beyond Cognitive Ergonomy, Psychophysiology, Behaviourism and the first
Cognitivism
2. The etnographic narration is not enough
3. More Social Psychology, Psychodynamic and Construtivism Cognitivism
It's a matter of granularity
Sorry for the psycholanguage...
What are the opportunities and challengesfor the Designers?
Design more complex psychological and social
experiences
3. For example... UXD into the Enterprise 2.0
Sociality and knowledge management
- Sociality to make collaboration habit
- Aliance between person and professional
- Intrinsic motivations
ibridazioni.com
To be users in a network is an experience ofsocial presence and co-creation of a community
The UX Designer has already some new tools and models to adopt
For example...
How to enable sociality in a digital space?
Social UsabilitySocial Usability is a quality attribute that assesses how easy social interactions are to make. The term “social usability” also refers to the methods for improvingthe ease of human-human interaction during the design process.
- Relations
- Identity
- Communication
- Emergence of Groups
ibridazioni.com
4. It's just the beginning
Let's create research and collaboration spaces between Designers and Psychologists
Immagini:
BJ Fogg – Meet the Media Guru - http://www.flickr.com/photos/meetthemediaguru/3954741258/sizes/o/Robert Fabricant – PopTech! - http://www.flickr.com/photos/poptech2006/2969780492/sizes/l/Andy Budd – Kurafire - http://www.flickr.com/photos/kurafire/190014099/sizes/l/Donald Norman – Cyberdees - http://www.flickr.com/photos/cyberdees/3641655561/sizes/l/Orangutan – Davidandbecky - http://www.flickr.com/photos/davidandbecky/3956298644/sizes/l/Grottes de Lascaux Iiv – Davidmartinpro - http://www.flickr.com/photos/davidmartinpro/3605363434/sizes/l/Spok – S.t.a.r.k. - http://www.flickr.com/photos/estark/125538877/sizes/l/Middle Earth – Darek_Smid - http://www.flickr.com/photos/darc/313252881/sizes/l/