ux at imperial library a case study of qualitative approaches to primo usability studies karine...
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UX at Imperial Library a case study of qualitative approaches to Primo usability studiesKarine LaroseSystems Librarian
@karinenrose #igelu15
Background: Library Services
UX in Libraries
‘User experience design testing’ by Flickr user: Andy Bright.
Why: UX at Imperial
To support our strategic priority of reviewing and improving user experience, we carried out 2 rounds of usability research of Primo.
How - Primo UX work at Imperial Library
Round 1:
• Primo discount usability testing (Pilot project)
• Student Placement: Sherif Khedry from UCL Qatar
Round 2:
• Primo usability testing – Focus of qualitative/iterative
approach
• Student Placement: George Bray from UCL @NexGenGB
UX round 1 - pilot
• Review the literature
• Usability research
• Central Library
• Interviews
What did we find?
Library Search meets user expectations
What did we find?
• Library Search meets expectations
• Discovery happens elsewhere
Discovery happens elsewhere
• Google et al.• Library databases• Citations• Lecturers• Friends
What did we find?
• Library Search meets expectations
• Discovery happens elsewhere• Issues in ‘discovery to
delivery’
Issues in ‘discovery to delivery’
Issues in ‘discovery to delivery’
Where is the book?
Issues in ‘discovery to delivery’
?!
Issues in ‘discovery to delivery’ #2
1.Extra click2.No
emphasis
What did we find?
• Library Search meets expectations
• Discovery happens elsewhere• Issues in ‘discovery to
delivery’• ‘…& more’
‘…and more’
Summary Findings
• Single search box
• Improve discoverability
• Primo look and feel
How: UX round 2 timeline
• April 14: planning
• April 27: UCL placement student
• First week of May: interviews
and data analysis
How -Planning 2nd Round UX
• Primo UX team
• UX workshops
• Selecting Interviewees
• Interviews at Central and
Chelsea and Westminster
Research Questions – Main Themes
• Purpose, construction, and use of search and resources
• Presentation of information: what matters to the user when selecting the right results?
How - Research Methodology
• Grounded theory approach
• Qualitative data from
1. Interviews
2. Card Sorting
Data – Notes from Interviews
Facet card sorting
Results II: card sorting
‘Books’ sort order
1. Resource Type
2. Topic/Subject
3. Availability
4. Date
5. Author
6. New search on Subject
7. Library
8. New search on Author
‘Articles’ sort order
1. Resource Type
2. Topic/Subject
3. Date
4. Author
5. Availability
6. Collection
7. Language
8. Expand Search
9. New search on Author
Primo Reports Jan-May 15
1. Resource Type
2. Availability
3. Date
4. Library
5. Author
6. Topic/Subject
7. Collection
8. Language
Primo reports facet summary
Primo Reports Jan-May 15
1. Resource Type
2. Availability
3. Date
4. Library
5. Author
6. Topic/Subject
7. Collection
8. Language
Resource Type36%
Availability21%
Date20%
Library11%
Author5%
Subject4%
Collection2%
Language1%
Facet clicks by % of total
Outcomes of ux investigation
• Improve search and browse speed; simplify presentation
Outcomes of ux investigation
• Improve search and browse speed; simplify presentation
• Make Primo typography beautiful
Outcomes of ux investigation
• Improve search and browse speed; simplify presentation
• Make Primo typography beautiful
• Outstanding issues…
Results I: main themes
• Searching should be as fast as possible
Results: main themes
• Searching should be as fast as possible
• Searching should be painless
Results: main themes
• Searching should be as fast as possible
• Searching should be painless
• Information is prioritised in selecting results
Switch over Timeline
• July - Complete work on Primo SB
• 3rd August - Acceptance testing
• 6th August - Switch Over
• 6th August onwards - Working
through Bugs and Issues
New Primo: Single Search box
New Primo: Search results
New Primo: Facets
New Primo: Terminology
New Primo – more options
Key Issues after Switchover
• Changes in Scope and Schedule
• Advanced Search
• The A-Z dilemma
• Prioritising search results
• Inconsistent Metadata
The A-Z dilemma
Find E-journal by Title
Key Issues after Switchover (Cont…)
• Changes in Scope and Schedule
• Advanced Search
• The A-Z dilemma
• Prioritising search results
• Inconsistent Metadata
Lessons learned
• Involve staff early in UX Project
• Opportunity for staff development
• Acceptance testing
• Going live success.
• Be prepare to justify design decisions
• Open Communication
Switch over feedback
Future development
• Quantitative studies
• UX investigation in October
Read these:
• Andrew Preater blog post: “UX for the win”
https://www.preater.com/2015/06/11/ux-for-the-win-at-citymash-open-coding
/
• Ex-Libris research: How Do Users Search and Discover? Christine Stohn
• Pickard, A.J. (2004) Research methods in information. 2nd edn. London:
Facet
• Krug, S. (2006) Don’t make me think! 2nd edn. Berkeley, CA: New Riders
• Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
• Glaser, B.G. & Strass, A.L. (1967) The discovery of grounded theory.
Chicago, IL: de Gruyter
Library and Information Systems Team Andrew Preater @preater
Simon Barron @SimonXIX
Simon Mackenzie
Karine Larose @karinenrose
Email us: [email protected]