ux and content: the power of process
TRANSCRIPT
is a plan for the creation, publication, and governance of useful, usable content
Content Strategy
@meaningmeasure
“Useful, usable content is a process, not a product. It needs people who are responsible for ongoing, editorial oversight. Set standards to inform changes and inspire growth.”
– From Content Strategy for the Web by Kristina Halvorsonhttp://contentstrategy.com
“Useful, usable content is a process, not a product. It needs people who are responsible for ongoing, editorial oversight. Set standards to inform changes and inspire growth.”
– From Content Strategy for the Web by Kristina Halvorsonhttp://contentstrategy.com
http://www.uxpassion.com/wp/wp-content/uploads/2012/01/Services_Content-Development_Content-Strategy.png
Karen McGrane We Are All Content Strategists Now http://karenmcgrane.com/2010/11/03/we-‐are-‐all-‐content-‐strategists-‐now/
http://www.richardingram.co.uk/2010/08/approaches-‐to-‐web-‐content-‐strategy/
http://www.richardingram.co.uk/downloads/content_strategy_app_2038.pnghttp://www.smashingmagazine.com/2011/06/03/content-strategy-optimizing-your-efforts-for-success
How we come to content strategy
https://www.smashingmagazine.com/2014/10/improving-‐information-‐architecture-‐card-‐sorting-‐beginners-‐guide/
Content Inventory
Find quick fixes Orphans Duplicates
URL structures Basic hierarchy Missing metadata
Content inventory: map your assets
https://uxmag.com/articles/from-‐content-‐audit-‐to-‐design-‐insight
Pandemic
@meaningmeasure#UXContent http://www.amazon.com/Z-‐Man-‐Games-‐7021ZMG-‐Pandemic/dp/B0013OBXG2
Roles and tasksCreate
Creators
Edit Editors
ApproveApprovers
PublishPublishers
DistributeDistributors
Update,Archive
Managers
http://intentionaldesign.ca/2011/03/29/content-‐workflow-‐diagram/
Workflow at AdoptUsKids
Featured in Margot BloomsteinContent Strategy at Workhttp://appropriateinc.com/book/
Vanessa Casavant@casavant
http://www.contentstrategyinc.com/how-‐to-‐use-‐a-‐raci-‐chart-‐to-‐define-‐content-‐roles-‐and-‐responsibilities/
@team_CS_inc
Page Description Diagrams
https://uxmag.com/articles/re-‐introducing-‐page-‐description-‐diagrams
Listen to Nicole Fenton http://nicolefenton.com/interface-‐writing/
“From navigation links and buttons to product tours, forms, and error messages—every string in your database is an instruction. These are your signposts, and they grab your reader’s attention.”
Patterns vs. LoremIpsum
http://www.slideshare.net/dmolsenwvu/death-‐of-‐lorem-‐ipsum-‐and-‐pixelperfect-‐content-‐minnewebcon-‐version
http://www.uxbooth.com/articles/using-‐proto-‐content-‐for-‐a-‐better-‐user-‐experience/
@RobertMills
BooksContent Audits and Inventories, Paula Landhttp://xmlpress.net/content-strategy/audits-and-inventories/
Content Strategy at Work, Margot Bloomstein
http://appropriateinc.com/book/
Nicely Said, Nicole Fenton and Kate Kiefer Lee http://www.nicelysaid.co/
Pandemic, Board Gamehttp://www.zmangames.com/pandemic-universe.html
All the links! Will one day be here http://www.slideshare.net/mdawnweaverhttp://contentstrategy.comhttp://abbytheia.com/makesense/http://karenmcgrane.com/2010/11/03/we-are-all-content-strategists-now/http://www.richardingram.co.uk/2010/08/approaches-to-web-content-strategy/ https://searchenginewatch.com/sew/how-to/2269352/designing-a-content-strategy-to-destroy-your-seo-nemesishttp://content-insight.com/https://uxmag.com/articles/from-content-audit-to-design-insighthttps://muyiwaokeola.wordpress.com/2012/04/10/how-to-experience-positive-transformation-3/http://appropriateinc.com/book/http://www.britopian.com/2012/08/12/operationalize-your-content-marketing-strategy/http://www.contentstrategyinc.com/how-to-use-a-raci-chart-to-define-content-roles-and-responsibilities/http://www.uxforthemasses.com/design-critiques/https://www.smashingmagazine.com/2013/01/effectively-planning-ux-design-projects/https://uxmag.com/articles/re-introducing-page-description-diagramshttp://nicolefenton.com/interface-writing/http://mailchimp.com/about/style-guide/http://www.slideshare.net/dmolsenwvu/death-of-lorem-ipsum-and-pixelperfect-content-minnewebcon-versionhttp://www.uxbooth.com/articles/using-proto-content-for-a-better-user-experience/http://www.wearerecurve.com/blog/the-inverted-pyramid-a-content-framework/