ux india conference - unlearning process

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UX India Conference - Unlearning Process

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A presentation to Deep Red Ink about my learnings from UX India conference 2013.

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Page 1: UX India Conference - Unlearning Process

UX India Conference -

Unlearning Process

Page 2: UX India Conference - Unlearning Process

Am I relevant?

Page 3: UX India Conference - Unlearning Process

Design Principles

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1. “Vu Ja De”

???

Page 5: UX India Conference - Unlearning Process

2.Lower bar of sketching

Less makes more.

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3.Work out loud

Think.Show.Talk

Page 7: UX India Conference - Unlearning Process

4.Tell storiesCharacters. Goal. Context. Interaction.

Result.

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About Numbers

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Numbers are used for security. It does

not maximize a user’s experience

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What’s in it for me?

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What’s in it for me?

The usability factor is rational or emotional - but the customer has to see it.

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Understanding the Fogg’s Behavior

Model

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“Human beings are inherently lazy”

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“Human beings are inherently lazy”

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B=MAT

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Trigger Ability Motivation

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Trigger Ability Motivation

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Motivation Ability Trigger

Sensation is a core motivation

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Motivation Ability Trigger

Anticipation is a core motivation

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Motivation Ability Trigger

Social Cohesion is a core motivation

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Motivation Ability Trigger

Increase ability by simplifying target

behavior

Trigger

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Motivation Ability Trigger

Increase ability by simplifying target

behavior

Trigger

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Motivation Ability Trigger

Simple

Complex

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Motivation Ability Trigger Trigger

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Motivation Ability Trigger Trigger

Triggers can lead to a chain of

desired behaviors

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Motivation Ability Trigger

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Motivation Ability Trigger

- Map out the bahvior chains you need

- Figure out how to get people to do the first behavior

- If people don’t naturally take the next step in the chain, then figure out how to get the next step to happen.

Step by step.

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References

- www.behaviormodel.org

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Was I relevant?