uwex-edu handel gothic manual

8/9/2019 Uwex-edu Handel Gothic Manual

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Logo Standards



Introduction

uccessful organizations know that a strong visual identity isamong the most valuable "corporate" assets.

A clear Extension identity is essential for continued public and fiscal support forUW-Extension and for the extension programs of all the UW institutions.

The UW-Extension logo projects an exciting, forward-looking, energetic look forthe 21st Century.

Using the logo consistently enhances UW-Extension's identity, clarifies communications,and promotes the visibility of UW-Extension and extension programs of the UW campusesand county Extension offices. These guidelines will help Extension faculty and staff usethe logo effectively to show their connection with UW-Extension.

Extension faculty and staff (including those with collaborative UWEX/UW institutionalappointments) communicate through newsletters, brochures, reports, personal letters,publications, audio-visual materials, radio and television, newspaper articles and

columns, seminars and workshops, teleconferences, video conferences, web pages,exhibits, demonstrations, computer programs, and many other media.

Using the UW-Extension logo with these materials and methods contributes toExtension's image, as a progressive, professional, innovative institution.

To order additional copies of this manual or replacement pages, reference the number in the lower rightcorner of the page, and e-mail requests to: [email protected]



Section A

Logo and Text



UWExtensionlogo should appear 2-color whenever possible

PMS 293

Black

The logo isnot to be used smaller than1" in length

Color Logo Use

• Place the UW-Extension logo prominently on all UWEX publications, World Wide Web sites,audiovisual materials and other materials. Use it on all UWEX unit/division/office letterhead.

• Use the color "Extension Blue" (Pantone 293) whenever possible.

• Make "UW-Extension" your primary identifier. Divisional and unit/department identifiers aresecondary or optional.

• When multiple partners are involved, it is recommended that NO partner logos be used.

• Identify other cooperating or partner UW institutions or agencies in parallel ways and in thesame type size and style as UW-Extension.

See our web site for useful download tools and fonts at www.uwex.edu/logo/

A



When it does become necessary to use a

1-color logo, the 2-tone or gray and black version is preferred, althoughthe all-black or all-Extension Blue (PMS 293)

version is acceptable

The logo isnot to be used smaller than1" in length

50% screen of black or Extension Blue

Black or Extension Blue

1 Color Logo Use

• Place the UW-Extension logo prominently on all UWEX publications, World Wide Web sites,audiovisual materials and other materials. Use it on all UWEX unit/division/office letterhead.

• Use the color "Extension Blue" (Pantone 293) whenever possible.

• Make "UW-Extension" your primary identifier. Divisional and unit/department identifiers aresecondary or optional.

• When multiple partners are involved in a separate entity (e.g., Wisconsin Public Radio and Television,Small Business Development Centers), it is recommended that NO partner logos be used.

• Identify other cooperating or partner UW institutions or agencies in parallel ways and in thesame type size and style as UW-Extension.


A2



Accepted Color Breaks


ExtensionBlue

PMS 293

Any black or dark background

All solid blackor

PMS 293

A3



Handel Gothic, Helvetica (Macintosh, PC) or Arial (PC) are the three recommended fontsto use with the logo. Handel Gothic is recommended for headlines and subheads.Helvetica or Arial can also be used for heads and subheads, and is highly recommendedfor body text.

Fonts


Handel Gothic Light

The quick brown fox jumps over the lazy dog.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Handel Gothic Medium



1234567890

Handel Gothic Bold



1234567890

Helvetica Regular or Arial Regular

The quick brown fox jumps over the lazy dog.ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Helvetica Bold or Arial Bold


ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

The entire Helvetica family is an acceptable,

compatible typeface

A



Spacing is1 x-height

away fromExtension logo

baseline

Identifiers

General Use

CampusUse

County Use

University of Wisconsin–Stevens Point

Un


Milwaukee County

cap height of identifier should be no larger than

the "UW" of the logo

Cap height x-height

The UW-Extension logo usually stands alone. An identifier ispermitted just below the logo ONLY to identify a UW campus orcounty Extension office.

A



Don't use any colors except "Extension Blue" (PMS 293),black, or black and 50% black for the logo.


Never use the logo at an angle

Do not use the logo in a sentence.If UW-Extension is needed in a sentence, it should be in text only.

Logo "Don'ts"

Do not use the logoas a background pattern.

If the logo needsto be used vertically

to fit a format, it should

always run down,not up.

A



Using the Logo on the Web

File Availability

Electronic files and instructions for downloading the UW-Extension logo are available at thefile download World Wide Web site.

The URL is:www.uwex.edu/logo/

The files for use on the Web are in GIF format andare ready to go on your Web pages. Many sizesare available. Do not re-size GIF files to makethem fit on your page. Doing so will cause theimage quality to degrade. Download anothersize instead. Only the two-color blue and black

version of the logo should be used on the Web.

Note: This site also includes instructions fordownloading the logo in EPS and TIFF formats.

Colors for the Web

Choose from one of the following color formatsand use the values provided to create textor graphics for the Web. This colormatches the color of the GIFversions of the logo.The color blue is slightly

different from that of "Extension Blue"(Pantone 293) print color, because 216 colorsare the maximum that will reproduce well on the Web.This color is the best match and both color formats produce the same color:

Color number for regular html Web pages:

Hexadecimal #003399

(Note: Do not use these color values in materials for print.)

Other Information

The logo should be used on your Web pages to identify them as UW-Extension pages. The logoshould not be used as a background image for a page. Begin using the logo on your Web pagesimmediately. Replace the old logo on your home page or main page as soon as possible.Replacing the old logo on your older pages can be done over time.


Color values for other graphics software (e.g., photoshop, illustrator, etc.):

RGB: Red (R) 0 or 0%Green (G) 51 or 20%Blue (B) 153 or 60%

A



Section B

Stationery



Letterhead


6"

A two-color preprinted letterhead is available fromDoIT PrintingServices inMadison.(see order form)

5/8"

Univ er sit y of W isconsin– Ex t ension432 Nor t h Lak e St r eet Madison, W I 537 06608-2 62 -37 86608-2 62 -657 2 ( f ax )608-2 65-9317 ( T T Y )

UW – Ex t ensio n p r o v i d es equal o p p o r t unit ies i n emp l o y ment and p ro grammi ng i nc lud ing T i tl e IX and AD A.

Chancello r

1 13/16" 1"

Helvetica Regular 6.75 pt. / 8 pt.

Helvetica Bold 10 pt.

Helvetica Regular 7.5 / 8.5 pt.

9/16"

1/4"

Two-color letterheais strongly preferreusing "Extension B(Pantone 293) + B

If two colors are not possible, the logomay be printed in all blue, all black or

black with a 50% screen of black.

B



University of Wisconsin–Extension432 North Lake StreetMadison, WI 53706608-262-3786608-262-6572 (fax)608-265-9317 (TTY)

UW–Extension provides equal

opportunities in employment and

programming including Title IX and ADA.

Chancellor

B2



Standard UW–Extension Envelopes


Two-color envelopes preprinted with the UW–Extension logo are available from DoIT Printing Services in Madison.(see order form)

1 13/16" 3/8"

1/4"

3/8" Two-color envelopes

are strongly preferred,using "Extension Blue" (Pantone 293) + Black.

If two colors are not possible,the logo may be printed in all blue, all black or


Univ er sit y o f W isc o nsin - E x t ensio n43 2 No r t h Lak e St r eet Madiso n, W I 53 7 0 6

Helvetica Regular 7 / 8 pt.

B



Business Cards


Two-color preprinted business cards are available fromDoIT Printing Services in Madison. (see order form)

1 13/16" 3/16"

1/8"

1/2"

Two-color business cardsare strongly preferred,using "Extension Blue" (Pantone 293) + Black.

If two colors are not possible,the logo may be printed in all blue, all black or


Jane J. D o eAssist ant S

t at e P r ogr am Leader 4-H / Y out h Dev elopment Univ er sit y of W isconsin– Ex t ension432 Nor t h Lak e St r eet , Room 52 7 Madison, W I 537 06608-2 62 -5585 608-2 65-9317 ( T T Y )608-2 62 -3401 ( f ax ) [email protected] ex .edu ( e-mail)

Helvetica Regular 7 / 7.5 pt.

Helvetica Regular 7 / 7.5pt.

Helvetica Bold 11 pt.

B



Required Statements


All publications should carry the equal opportunity statement:

“UW-Extension provides equal opportunities in employment andprogramming, including Title IX and ADA”

Cooperative Extension newsletters and publications to be sent by franked or penalty mailmust carry the following statement, in addition to the equal opportunity statement:

“University of Wisconsin-Extension, U.S. Department of Agriculture andWisconsin counties cooperating. UW-Extension provides equalopportunities in employment and programming, including Title IX and ADA”

Program brochures and materials should include statements about accommodationsfor persons with disabilities:

“To ensure equal access, please make requests for reasonableaccommodations as soon as possible prior to the scheduled program,service or activity.”

“If you need this material in another format, please contact the programcoordinator (OR editor, Extension office, department, etc. Add phonenumber of individual to be contacted.)

B



Fax Cover Sheets


6"

5/8" 1 13/16" 1"

1/4" Helvetica Bold

10 pt.

Helvetica Regular 9.5 / 18 pt.

HelveticaRegular

9.5 / 11.5 pt.

1-point rules

B

Univ er sit y of W isconsin– Ex t ension432 Nor t h Lak e St r eet Madison, W I 537 06608-2 62 -37 86608-2 62 -8404 ( f ax )608-2 65-9317 ( T T Y )

T o:

F ax :

F r om:

F ax :

P hone:

RE:

Dat e:

Numb er of pages t o f ollow :

O f f ice o f t he Chancello r



University of Wisconsin–Extension432 North Lake StreetMadison, WI 53706608-262-3786608-262-8404 (fax)

608-265-9317 (TTY)

To:

Fax:

From:

Fax:

Phone:

RE:

Date:

Number of pages to follow:

Office of the Chancellor

B



Section E

Order Forms



Standard UW–Extension Letterhead Order Form

University of Wisconsin-Extension

Your letterhead will beprinted and shipped to youwithin three weeks ofreceipt of your purchaseorder or blanket ordernumber and this form.

Make copies of this formand use them to orderstandard UW–Extensionletterhead.

Fill out the form completelyand return to UW-MadisonDoIT Printing Services(address at bottom ofpage). Please direct anyquestions about this orderto: UW-Madison DoITPrinting Services,

(608) 262-3461.

Ordering Information

Your Name: ____________________________________________________________

Address: ______________________________________________________________

______________________________________________________________________

Phone Number: _________________________________________________________

Information to Appear on Letterhead (please type or PRINT clearly)

Office Name: ___________________________________________________________

Office Address: _________________________________________________________

______________________________________________________________________

Office Phone: __________________________________________________________

Office Fax: _____________________________________________________________

Office TDD Phone: ______________________________________________________

Or 800-947-3529 TDD (Telephone Device for the Deaf) State Relay is default number.Please indicate your own TDD number if you have one and cross out the 800 number.

Office E-mail:___________________________________________________________

If you wish to review a proof copy before the letterhead is printed, please indicatebelow; a proof will be faxed to you.

__ Please fax a proof to me __ I do not need a proof

Payment Information

The letterhead will be printed on 1,000 sheets of white bond paper in black ink on pre-printed stock with the UW-Extension logo in two colors — PMS 293 “Extension Blue”and black. (For current prices, see www.uwex.edu/logo/prices.html). Please attach apurchase order in this amount, made out to the UW-Madison DoIT Printing Services.Or include your blanket order number: _________________. To order a larger quantity,please contact us for a revised estimate.

UW-Madison DoIT Printing Services

30 North Murray Street

Madison, WI 53715-2609

Phone: (608) 262-3461

Fax: (608) 262-5747

E



Cooperative Extension Letterhead Order Form



Your Name: ____________________________________________________________

Address: ______________________________________________________________

______________________________________________________________________

Phone Number: _________________________________________________________

Information to Appear on Letterhead (please type or PRINT clearly)

Office Name: ___________________________________________________________

Office Address: _________________________________________________________

_____________________________________________________________________

Office Phone: __________________________________________________________

Office Fax: _____________________________________________________________

Office TDD Phone: ______________________________________________________


Office E-mail:___________________________________________________________

If you wish to review a proof copy before the letterhead is printed, please indicatebelow; a proof will be faxed to you.


Payment Information

The letterhead will be printed on 1,000 sheets of white bond paper in black ink on pre-printed stock with the UW-Extension logo in two colors — PMS 293 “Extension Blue”and black. (For current prices, see www.uwex.edu/logo/prices.html). Please attach apurchase order in this amount, made out to UW-Madison DoIT Printing Services.Or include your blanket order number: ________________. To order a larger quantity,

please contact us for a revised estimate.




Phone: (608) 262-3461

Fax: (608) 262-5747

Your letterhead will beprinted and shipped to youwithin three weeks ofreceipt of your purchaseorder or blanket order

number and this form.

Make copies of this formand use them to order

legally frankableCooperative Extensionletterhead.


(608) 262-3461.

E



Make copies of this formand use them to order

Standard UW-Extensionenvelopes.


(608) 262-3461.

Your envelopes will beprinted and shipped to youwithin three weeks ofreceipt of your purchaseorder or blanket order

number and this form.

Standard UW–Extension Envelope Order Form


E


Your Name: _________________________________________________________

Address: ___________________________________________________________

__________________________________________________________________

Phone Number: _____________________________________________________

Information to Appear on Envelope (please type or PRINT clearly)

Office Name: ________________________________________________________

Office Address: ______________________________________________________

__________________________________________________________________

__________________________________________________________________

If you wish to review a proof copy before the envelope is printed, please indicatebelow; a proof will be faxed to you.


Payment Information

The envelopes will be printed on white letter envelopes in black ink on pre-printedenvelopes with the UW-Extension logo in two colors — PMS 293 “Extension Blue”and black. (For current prices, see www.uwex.edu/logo/prices.html). Please attacha purchase order in this amount, made out to UW-Madison DoIT Printing Services.Or include your blanket order number: ______________. To order a larger quantity,please contact us for a revised estimate.




Phone: (608) 262-3461

Fax: (608) 262-5747



Business Card Order Form


Your business cards will beprinted and shipped to youwithin three weeks ofreceipt of your purchaseorder or blanket ordernumber and this form.

Make copies of this formand use them to orderstandard UW–Extensionbusiness cards.

Fill out the form completelyand return to UW-MadisonDoIT Printing Services(address at bottom ofpage). Please direct anyquestions about this orderto Jean Fisher,

(608) 263-6555.


Your Name: _____________________________________________________________

Address: ______________________________________________________________

_______________________________________________________________________

Phone Number: _________________________________________________________

Information to Appear on Business Card (please type or PRINT clearly)

Name: ________________________________________________________________

Title: _________________________________________________________________

Office Name: ____________________________________________________________

Office Address: __________________________________________________________

_______________________________________________________________________

Office Phone: ___________________________________________________________

Office Fax: ______________________________________________________________

Office TDD Phone: _______________________________________________________


Office E-mail:____________________________________________________________

If you wish to review a proof copy before the business cards are printed, please indicatebelow; a proof will be faxed to you.


Payment Information

500 business cards will be printed in black ink on pre-printed white card stock with theUW-Extension logo in two colors — PMS 293 “Extension Blue” and black. (For currentprices, see www.uwex.edu/logo/prices.html). Please attach a purchase order in thisamount, made out to the UW-Madison DoIT Printing Services. Or include your blanketorder number: _________________. To order a larger quantity, please contact usfor a revised estimate.

Jean Fisher

Phone: (608) 263-6555

Fax: (608) 265-3529

UW-Madison - Madison Printing Services

Attention: UW-Extension Business Card Order

1300 University Ave., Rm. B-206 MSC

uwex-edu handel gothic manual

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