utilizing web 2.0 technologies for community communications rob ferrari director, it/operations...
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![Page 1: Utilizing Web 2.0 Technologies For Community Communications Rob Ferrari Director, IT/Operations Michigan Municipal League rferrari@mml.org](https://reader035.vdocuments.site/reader035/viewer/2022062516/56649d445503460f94a20525/html5/thumbnails/1.jpg)
Utilizing Web 2.0 TechnologiesFor Community Communications
Rob Ferrari • Director, IT/Operations • Michigan Municipal League • [email protected]
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What is Web 2.0?
Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.
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Communications Shift
Fundamental Shift of Power
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Communications Shift
How does this apply? Citizens expect to interact with you differently Other industries are adapting based on these
changes You should too
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What is Out There?
Social Networking Facebook Twitter
Videos/Pictures YouTube Flickr
Blogs
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A free-access social networking website. Users can join networks organized by city,
workplace, school and region. Statistics
More than 300 million active users 6 billion minutes are spent on FB each day More than 65 million active users access FB via their
mobile devices
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A free social networking and micro-blogging service Users send and read messages known as “tweets” Tweets are up to 140 characters Statistics
More than 21 million users Largest demographic – 45 – 54 year olds
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YouTube
A video sharing website on which users can upload and share video clips.
Most of the content is user-generated and uploaded One of the most powerful marketing platforms Statistics
100 million U.S. viewers (March 2009)
Viewed 14.8 billion online videos (January 2009)
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Flickr
An photo and video hosting website. Photo management and sharing application. Social Networking via photos Statistics
Hosting more than 3 billion images
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Blogs
A contraction of the term “weblog” A type of website with regular entries of
commentary, descriptions of events or other material such as images and video.
Inside 208 Free Blog Sites
Blogger.com Wordpress.com LiveJournal
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Mashable
The Social Media Guide The world’s largest blog focused on Web 2.0 and
Social Media news.
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What’s in YOUR Community?
FlickrYouTubeFacebookTwitterBlogs
Technorati
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Opportunities
A website is not enoughNo more information dumpsCreate a conversation
• Bi-directional communicationLocation, Location, Location
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Communication Strategies
Multi-layered Approach• E-mail – Blogs – Audio - Video• Start Slow• Be Consistent
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Effective Communication
Provide Value Regular Real (honest, authentic, feels like communication)
Transparent Action-oriented
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Get Started Now
Tools are less expensive Facebook, YouTube, Flickr = Free
Technology flattens communities Events are easily organized and publicized