utilizing linkedin to enhance your career or small business
TRANSCRIPT
Utilizing LinkedIn to Enhance Your Career or Small
Business
Nathan Tanner
2
Agenda
Strengthen Your LinkedIn Profile
Make the Most of LinkedIn
SVW LinkedIn Subgroup: Women with Small Businesses
Questions
The Power of LinkedIn
I. Strengthen Your LinkedIn Profile
The Power of LinkedIn
Build a Strong Profile
1. Understand your audience2. Include a professional photo3. Craft a strong headline4. Tell your professional story5. Showcase your work6. Request Recommendations7. Make yourself easy to find
Profile Best Practices
1. Data completeness 2. Use the right keywords on your profile3. Align the elements of your profile4. Edit/rank your skills5. Follow Influencers and companies6. Turn on/off activity broadcasts7. “Who’s Viewed Your Profile” settings8. Leverage profiles of people you
respect
Chet Harmer
Help Me Strengthen My Profile!
Michelle Bell
Selene Clark
Terry Davis
Patti EvansDeborah Torrens
Shannon Wight Maria Pribyl
II. Make the Most of LinkedIn
LinkedIn Alumni Tool
Research Companies & Industries
Explore Opportunities
Informational Interviews
70% of people land jobs through networking** 2014 US News Report
Write Personalized Connection Requests
Small Business Owners
How have you utilized LinkedIn?
Tips for Small Business Owners
1. Create your base a) Upload address bookb) People You May Know
(linkedin.com/people/pymk)
2. Reach out to fellow alumni3. Find new contacts in LinkedIn Groups 4. Stay in touch with Connected app5. Make connecting part of your routine6. Share relevant content7. Become a thought leader by publishing
posts
III. SVW LinkedIn Subgroup: Women with Small Businesses
Vision• Create a subgroup of women small business
owners where they can teach and learn best practices and support each other’s businesses
Purpose• Bring together like-minded people to:• Ask/answer questions• Share content• Celebrate successes• Notify others of events/services
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Tips for Effective LinkedIn Groups
1. Set clear goals2. Create, post and remind members of
a clear "rules of engagement3. Establish a group administrator and
moderator4. Devise a plan to attract members
Additional Resources
How to utilize LinkedIn in just 12 minutes per day: Link
LinkedIn for Small Businesses: Link
LinkedIn Groups: A Moderator’s Field Guide: Link
Guide to Informational Interviews (will email)
