using videos to gain traffic wordpress
TRANSCRIPT
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Using Videos To Gain Traffic
Stuart Mackey Mackey Productions, LLC mackeyproductions.com
(813) 699-0843
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WHO IS SEARCHING?
• 50% of Americans use search EVERYDAY
• 90% use search once a month
• There are 29 million searches a minute
• Online searches have replaced the Yellow Pages
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WHAT TYPES OF SEARCHES?
• Information – news, how-to, opinions
• Product Reviews – pre-shopping
• Products/Services – ready to buy (online or off)
• Entertainment – games, music, video
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HOW DO WE SEARCH?• Keywords
• Real Estate in Apollo Beach
• Realtors Sun City Center
• Commercial Real Estate in Hillsborough County
• Houses for Sale 33511
• Good Real Estate Agents Riverview
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So What?The top three results receive 58% of all
clicks
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Keywords Research• “Homes”
• large search volume, but hard to rank
• “New apollo beach homes”
• Slightly smaller search volume, may be easier to rank
• “three bedroom apollo beach homes”
• Specific, thus less searches, but easier to rank
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Keyword Research
• Brainstorm
• Ask
• Collect Search Volume
• Create keyword phrases
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Keyword research tools
• Google Adwords Keyword Tool - adwords.google.com/keywordtool
• Google Trends google.com/trends
• SerpStatsg.serpstat.com
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Page Keywords
• Keyword-rich
• Different on EACH page
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Where should keywords go?
• Content
• Title tags
• Meta tags
• Anchor text
• URL Extensions
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Off Site OptimizationInbound links
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Blogging
• Easy to add new “pages” or posts
• Naturally search-friendly
• Establishes you or your company as a leader in your industry
• Written (300-500+ words)
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Podcasting
• Audio or video
• Spoken blog
• More intimate
• Time based (:15-:60)
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Vlogging (Video Blogging)
• Build Know-Like-Trust factor
• Show off
• Time Based (:01-:05)
• YouTube
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Podcasting and Vlogging Bonuses
• Sharable
• Rank higher
• Backlinks
• Transcription/Subtitles
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Analyze, Rinse, Repeat
• Google Analytics
• Inbound links
• Phone leads
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Using Videos To Gain Traffic
Stuart Mackey Mackey Productions, LLC mackeyproductions.com
(813) 699-0843
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Using Videos To Gain Traffic
Stuart Mackey Mackey Productions, LLC mackeyproductions.com
(813) 699-0843