using twitter for business & marketing
DESCRIPTION
My Pubcon Austin presentation on using Twitter for Business. March 2011.TRANSCRIPT
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Twitter in the Real World
Arnie Kuenn@ArnieK
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About Your Presenter…• President of Vertical Measures in Phoenix, AZ• President of the Arizona Interactive Marketing
Assoc.• Instructor for the Content Marketing Institute• Author of the book…
Twitter: @ArnieK #Pubcon
Available April, 2011
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Real World Usage of Twitter
• Build Links to Content• Promote Events• Build Brand Awareness• Obtain New Clients
Twitter: @ArnieK #Pubcon
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Why Bother with Twitter?• In a study by Chadwick Martin
Bailey, it was found:– 60% of Facebook fans and 79% of
Twitter followers are more likely to recommend those brands since becoming a fan or follower
– 51% of Facebook fans and 67% of Twitter followers are more likely to buy from bands they associate with online
Twitter: @ArnieK #Pubcon
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Twitter to Build Links to Content• Promote the content you
already have, and not just blog posts…
• Videos, webinars, images, whitepapers, free guides, product pages, etc.
• You can even use RSS feeds for your content to Tweet
• Off-site content too! --------->• Google & Bing say social
signals are being used in search rankings
Twitter: @ArnieK #Pubcon
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Twitter to Promote Events
Twitter: @ArnieK #Pubcon
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Build Brand Awareness• Create fun content when you
can• Take quick picture or video &
tweet it!• Share personal anecdotes
when possible• Remind people: there is an
actual person behind your Twitter account!
• Ask Questions• Encourage interaction
Twitter: @ArnieK #Pubcon
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Obtain New Clients (@VerticalMeasure)
• We can directly account for more than $50,000 in new business as a result of our Twitter efforts.
Twitter: @ArnieK #Pubcon
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New Customers (@AJBombers)
• Milwaukee restaurant formed a community by publishing specials & answering customer questions
• Have more than 12,000 followers
• Estimate 75 percent of customers are Twitter followers
• Treat everyone on Twitter as if they are regulars
• Allow customers to write their Twitter names on the walls of the restaurant
Twitter: @ArnieK #Pubcon
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How Do We Manage Twitter?• Every employee has a twitter account• We train our staff and our clients’ staff
on how to use Twitter and related tools
• We use HootSuite to manage all of our accounts
• We do schedule Tweets• No more than an hour per day per
person
Twitter: @ArnieK #Pubcon
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Measure!• Measure for successes… and failures• Know your goals and your audience• Have a plan & set benchmarks• Check your rankings, traffic,
conversions and other key metrics
Twitter: @ArnieK #Pubcon
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Thank You!
FacebookLinkedIn Group
@VerticalMeasure
Contact: 888-476-1881 www.VerticalMeasures.com