using social tools to build informal communities
TRANSCRIPT
![Page 1: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/1.jpg)
Using Social Tools to build informal communities
David Gurteen
NLB, Singapore
11 August 2009
![Page 2: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/2.jpg)
Who am I?
Early years KM Facilitator
– Knowledge Cafes– Talks– Workshops
Knowledge Community– Website– Knowledge Letter
![Page 3: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/3.jpg)
My Style
Informal Interaction Engagement Conversation Hand polls Q&A
![Page 4: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/4.jpg)
Your style
Engage with me Ask questions Take notes TTDs I will ask you to share one TTD
![Page 5: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/5.jpg)
Who are you?
Name? Job Function? Favourite social tool? Your passion?
I will go first
![Page 6: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/6.jpg)
Rough Agenda
10:00 – 10:30 Introduction 10:30 – 11:00 Twitter for communities 11:00 – 11:15 Conversation about Twitter 11:15 – 11:30 Twitter Q&A 11:30 – 12:00 Knowledge Circle on Social Tools
![Page 7: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/7.jpg)
Engagement
![Page 8: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/8.jpg)
Scientific paradigm
Cause and effect Order Theory Concepts Neatness Scientific language Spreadsheets and Powerpoint Tables and Graphs
![Page 9: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/9.jpg)
Human paradigm
Fragmented Messy Emotional Conversation Human interaction Social Everyday language Creatures of habit & passion not logic
![Page 10: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/10.jpg)
Think for yourself
Beware prescriptions Beware certification Beware case studies Beware academia and theory Beware consultants
![Page 11: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/11.jpg)
Don’t do KM
You don’t “do KM” … you solve business problems and develop business opportunities with KM tools and techniques
You don’t “do Social Tools” either! Start with the business outcome you wish to
achieve And ask how can Social Tools help!
![Page 12: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/12.jpg)
The best way to make sense of the world is through engagement, conversation
and play
![Page 13: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/13.jpg)
The best way to understand social tools is through actually using them!
![Page 14: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/14.jpg)
My Community
16,000 people in 154 countries
Everyone should build their own community!
![Page 15: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/15.jpg)
Why do I bother?
![Page 16: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/16.jpg)
I give in order that I may receive!
![Page 17: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/17.jpg)
What I give
Give stuff and point to stuff– Both my stuff and stuff of others– Website, newsletter, RSS feeds, email etc
Give my help and support I collaborate with people Connect members to other members Run free events e.g. Knowledge Cafes I use social tools extensively to do this
![Page 18: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/18.jpg)
What I receive
Find like minds– Connect with them and build relationships– In order to achieve things
Learn from them Have fun with them Gain their help and support Spread ideas that are important to me Market and sell my stuff ***
– consultancy, talks, knowledge cafes, workshops Again social tools play a major role
![Page 19: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/19.jpg)
Most important benefit is the relationships
![Page 20: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/20.jpg)
Relationship building process
1. Find an interesting person
2. Establish connection with them
3. Build a relationship through social tools
4. Do stuff together
5. Go to 3
![Page 21: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/21.jpg)
Connection Process
Find a like mind– Sometimes trip over them, sometimes search
Enter in my contacts database Google them & find a reason to communicate If no response back off else
– Connect on LinkedIn, Dopplr, FaceBook– Invite them to join my community & receive newsletter
Subscribe to their blog and Twitter feeds Meet them face to face at first opportunity
![Page 22: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/22.jpg)
Three principals
![Page 23: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/23.jpg)
I want to share knowledge!
![Page 24: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/24.jpg)
I want to be transparent and open
![Page 25: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/25.jpg)
I want to be found and connected to wherever I am!
![Page 26: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/26.jpg)
Social Tools are at the heart of my community!
![Page 27: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/27.jpg)
How I use Twitter to build and support my community
And how you can use it too!
![Page 28: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/28.jpg)
What ever I say I cannot do it justice Huge ecosphere (the TwitterSphere) It’s not about what you had for breakfast It’s not a just a publishing tool Like blogs in the early days it is
misunderstood Great for networking & building communities Google it & play with it to understand it
![Page 29: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/29.jpg)
Twitter uses
A means of mass broadcasting and receiving short “messages”
Inform people “what is new” Announcements Point people to interesting things Keep people informed of activity or status Ask questions
![Page 30: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/30.jpg)
Twitter Basics
Post Tweets to a blog 140 characters A Tweet can include a URL and #tags You can follow people; they can follow you Messages sent through browser, sms, im or
third party application Limited conversational capability
![Page 31: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/31.jpg)
How to get followers
Follow people! Find a big names in your field And follow their followers Either blindly or selectively But over 2,000 people there are limits I don’t follow: people without a photo, bio or
intersting tweets unless I know them
![Page 32: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/32.jpg)
How I use Twitter
To read -Tweetdeck To publish – Tweetdeck, Bitly To connect – Follow interesting people To interact - @reply, DM To ask questions To invite people to my events To meet people To build relationships
![Page 33: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/33.jpg)
Building my community
Tweet news items several times a day Tweet personal events/thoughts less often Retweet RT really interesting stuff Use DMs to reply If @reply then try to preserve context Use Bitly to track what interests people
![Page 34: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/34.jpg)
Bit.ly
Standard Twitter URL shortener But much more Tracks real-time statistics on click-throughs If you open an account will allow you to see
all your URLS and their stats! Tool bar accessory to enable easy tweeting
![Page 35: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/35.jpg)
Building my community
Sensitive to time zones Repeat Tweets to hit different time zones Always attribute Search columns in TweetDeck for KM #KM tag Publish news and quotations
![Page 36: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/36.jpg)
RSS to Twitter
I have 3 Twitter accounts DavidGurteen: my regular Twitter account GurteenNews: what’s new on my website GurteenQuotes: quote of the day Take an rss feed & turn into a Twitter feed
– rsstotwitter.com– twitterfeed.com
![Page 37: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/37.jpg)
Building my community
I have conversations in Facebook over Tweets posted in Twitter!
Have published lists of KM Tweeters on my website
Exploring what my new iPhone can offer
![Page 38: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/38.jpg)
Complementary tools
Thousands of them – just Google If you can think it there is a tool to do it! TweetDeck Twitteriffic for iPhone or Mac Twittercounter Bit.ly All sorts of widgets
![Page 39: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/39.jpg)
Understanding Twitter
Create an account Start to play with it Google for uses, business applications,
complementary tools etc Follow people/orgs like TechCrunch,
Mashable, Robin Good Use social tools to learn!
![Page 40: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/40.jpg)
Social Tools
![Page 41: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/41.jpg)
Social Tools
Social Tools enable you to find people, and to connect and collaborate with them through computer-mediated communication to form communities
![Page 42: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/42.jpg)
Allow you to …
1. Publish, find and read stuff
2. Find people and be found yourself
3. Connect and build relationships
4. Have group discussions
5. Work togetherThe best social tools enable you to do all of these things but typically have one dominant function
![Page 43: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/43.jpg)
Publish, find, read
Blogs Delicious Twitter SlideShare Scribd Calameo Flickr YouTube Odeo Podcasts Newsletters RSS feeds/readers
![Page 44: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/44.jpg)
Connect and build relationships
LinkedIn Facebook Twitter Email Instant Messaging SMS Skype iPhone
![Page 45: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/45.jpg)
Find people and be found
Google Search LinkedIn, Facebook Dopplr Google Latitude Brightkite Plazer
![Page 46: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/46.jpg)
Have group discussions
Ning Google and Yahoo groups LinkedIn and Facebook groups Twitter Listservs dimdim
![Page 47: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/47.jpg)
Work together
Wikis Google Docs
![Page 48: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/48.jpg)
Knowledge Circle
![Page 49: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/49.jpg)
An opportunity to ask me specific questions about how I use social tools and how you might use them yourself.
![Page 51: Using Social Tools to build informal communities](https://reader030.vdocuments.site/reader030/viewer/2022032514/55d4f08fbb61eb9a438b470b/html5/thumbnails/51.jpg)
Licence
You may use these slides under the Creative Commons Licence: Attribution-Share Alike 2.0
http://creativecommons.org/licenses/by-sa/2.0/uk/