Community Equity Workshop for RBS

How to build vibrant
Communities

Peter H. Reiser

Principal Field Technologist GSS CTO Office

http://blog.sun.com/peterreiser

Agenda

From Web .1 to Web n+1

So .. what are the BIG paradigm shifts?

Enterprise 2.0 strategy

How to build vibrant communities

Demo

Old World - Business Process (Web .1)

Tools Process communitySoftware to automate business process

'Over served'

Web 1.0 - Have Lunch or 'Be Lunch'

community Technology Processes Hope

Consumer to business

Standardization of Technology

'Under served'

.com bubble

Scared about dis-intermediation

Web 2.0 Exhibitionism & Mashup

Netvibes.com

Community Tagging Technology Processes Semantic Web
Community Equity Open Source Social Networking

Social Networking

Know-How

Social Networking

Know-How

Know-Who

Social Networking

Know-How

Know-Who knows how

Web n+1 Participate and Win!

sharing is power Technology Processes Semantic Web Value Drive Communities Open Source

Drive incremental Revenue in top r Accounts

- 1H Revenue growthY/Y at x% in our top 300 Accounts

What is Semantic Web?

The Semantic Challenge (dog=computer)

So .. what are the BIG paradigm shifts?

Web n+1 Paradigm Shifts

Web centric

Pull and push

Downloads & hits

Read-only

Social networking

People centric

Mash-up

Community Equity

Read/Write

Value driven Communities

Dot Com

Web 2.0

Why? Enterprise 2.0

Enterprise 2.0 Strategy

WHO I AM

About Me

Contact information

My Skills

My Contributions

My Social Network

My Credentials

People centric/Read WriteIf we understand the paradigm shift from Web 2.0 we can easily formulate an strategy to implement Web2.0 for an Enterprise.First we need to aggregate all information about a person into a single MyProfile. Facebook is a very good example of that..The we need to standardize the information or resources a person need to do their job be simply make the data available for mashup services. As example if we make all needed information available via RSS or ATOM feed and adding some keyworks (tagging, metadata) to the content we can simply leverage Web2.0 mashup services to push personalized information to any users. As example if we know what skills you have and were you want/need to build skills we can automatically push you the SLS t trainings, related books or even experts you should contact .

Enterprise 2.0 Strategy

WHO I AM

About Me

Contact information

My Skills

My Contributions

My Social Network

My Credentials

WHAT I NEED

More training

To publish

To collaborate

To find something

A pay raise

People centric/Read WriteMashup Enabled If we understand the paradigm shift from Web 2.0 we can easily formulate an strategy to implement Web2.0 for an Enterprise.First we need to aggregate all information about a person into a single MyProfile. Facebook is a very good example of that..The we need to standardize the information or resources a person need to do their job be simply make the data available for mashup services. As example if we make all needed information available via RSS or ATOM feed and adding some keyworks (tagging, metadata) to the content we can simply leverage Web2.0 mashup services to push personalized information to any users. As example if we know what skills you have and were you want/need to build skills we can automatically push you the SLS t trainings, related books or even experts you should contact .

Enterprise 2.0 Strategy

WHO I AM

About Me

Contact information

My Skills

My Contributions

My Social Network

My Credentials

WHAT I NEED

More training

To publish

To collaborate

To find something

A pay raise

PERSONAL MASHUP

Personal to me

Real time

Context aware

People centric/Read WriteMashup Enabled Value Driven If we understand the paradigm shift from Web 2.0 we can easily formulate an strategy to implement Web2.0 for an Enterprise.First we need to aggregate all information about a person into a single MyProfile. Facebook is a very good example of that..The we need to standardize the information or resources a person need to do their job be simply make the data available for mashup services. As example if we make all needed information available via RSS or ATOM feed and adding some keyworks (tagging, metadata) to the content we can simply leverage Web2.0 mashup services to push personalized information to any users. As example if we know what skills you have and were you want/need to build skills we can automatically push you the SLS t trainings, related books or even experts you should contact .

but still .....

Social Sites

Portal

Wikis

Forums

Intranet

How do I find?How can I contribute?What's in it for me?Blogs

Email

moving from

Knowledge is Power

moving from

Knowledge is Power

to

Sharing is Power

How to build vibrant communities

Architecture MethodologyValue SystemCommunity 1Community 2Community nCE 2.0 consist of three building block CE 2.0 architectureThe architecture is based on reusable web services, standard protocols (Restful, ATOM, WebDAV) and extensible set of web widgets.Community Life cycle MethodologyTo drive a consistent community model, we creating a standard methodology called Community in a Box It describes the tools, roles and psychological dynamics of a community and provides a cook book how to build/sustain and archive measurable communities.Community EquityThe objective is to show you the Social Capital and Trust you gain by actively participate in communities

Technical Architecture

AttachmentServiceTaggingServiceOntologyServiceBlogServiceSearchServiceRating/CommentServiceMy ShareWidgetMy SkillsWidgetMy Tags WidgetMySocialNetwork WidgetMyEquityWidgetMyCommunitieswidgetsCommunity Services

Community Equity System (CES)

Web Services & ATOM & WebDAVBookmarkServiceFeedSyndication

CE RegistryWSYWYGService

CommunityEquity

WikiServiceMy Contributions Widget Community Security & Entitlement Services (CE IdM)We are implementing this architecture in a phased approach.You might have notices that we already integrated theCE 2.0 Rating/Comment, Tagging and Attachment service (myShare with the August release for Cepedia. In addition we launched the CE2.0 search services which is the first ture mashup service by showing the related document types, tags, people, communities and email alias in a single search result.With CE2.0/CEC we launch the first pilot of the Social network services. Go tosurl/ceclive and experience it yourself. Lookup the session content, rate and leave your feedback via session forum. Find your peers on the site and add them as friends...

Methodology

Community Equity

How do I gain capital in a virtual world?

How do I know my value?

What is in it for me?

How do I gain social reputation & trust?

What is the impact on Web next....

Web 2.0 is a user centric phenomena . People can express themselves through blogs, videos, podcast etc. The community decides what is hot through rating,voting, comments. The community creates a dynamic social value system were good content bubbles up and less interesting content bubbles down.. But how do YOU gain reputation and trust in a virtual world ?

Community Equity

CONTRIBUTION EQUITYAttachmentsWikiBlogsIP

SKILLS EQUITY

EnterpriseUserSkills RatingTraining

PARTICIPATIONEQUITYRateCommentRe-useTags

ROLE EQUITY

BusinessProjectsFormalInformal

CQ+PQ+SQ+RQ

PersonalEquity

As part of CE 2.0 we are creating a Community Equity System which shows you to value you generate by actively participating in Online communities. AT CEC we running the first pilot of Community Equity ...How do you participate ?Very simple , go to surl/ceclive and rate for sessions you have visited, provide feedback or adding related content to CEC into your myshare. You will automatically see what Contribution or Participation Equity you have got by going to your myProfle and watch the Personal Equity Widget. Furhermore we have a contest for the most active contributor and participant. You can check the current status on the CEC home page.

Information Equity

Content

Activities

People

createmodifydownloadviewratecommenttag

Personal Equity

my Community Equity

Activities

Me

ContributioncreatemodifytagParticipationviewratecommentreuse

People

Demo

CEC 2007

MyProfile

Tagging

Rating

Myshare

Search

Community Equity

CEC 2007

MyProfile

My Share

Wiki Model

Collaboration

CE2.0 search is one of the first cool mashup services of CE2.0 which leverages the power of metadata. It post-processes a standard search result by analysing the metadata (tags) and dynamically builds a list of content related to the search query.

Last Searches: shows up to the last 5 searches you have tried, so you can re-use one

Categories: shows the related document types

depending on which repositories you have selected for search, results will differ:

For CEpedia, this will show what category pages have a match for the search criteria

For IC Exchange or AIMKMS, this will show Document categories for any of the 100 search results displayed, this shows how many of them have a metadata tag indicating they are a specific type of document selecting one of these links will add it to the search, so that you will get results based on either the original search term(s) or the document type, or both. In most cases, the both results will be near the top of the results

Related Tags: Shows tags which are associated search results

People : Shows people related to search query

Communities Shows related Communities, Solutions, Services and Customer Projects

Email aliases: Show related email aliases

Tagging

Easy Tagging of a Wiki page

Tag cloud per page

Tag suggestions

Tag clouds make it easy to see which are the most popular tags based on size of fontTag suggestions make it easier to use consistent tags just start typing and the service will suggest related tags. The suggestions are based on tags other users have used before (folksonomy)) and based on controlled tags (aka Enterprise tags) like document type, products or Industries

Rating/Commenting

Tag clouds make it easy to see which are the most popular tags based on size of fontTag suggestions make it easier to use consistent tags just start typing and the service will suggest related tags. The suggestions are based on tags other users have used before (folksonomy)) and based on controlled tags (aka Enterprise tags) like document type, products or Industries

Search

Last searches

DocumentCategories

RelatedTags

Knowledgeable people

RelatedCommunities

Relatedemail aliases

CE2.0 search is one of the first cool mashup services of CE2.0 which leverages the power of metadata. It post-processes a standard search result by analysing the metadata (tags) and dynamically builds a list of content related to the search query.

Last Searches: shows up to the last 5 searches you have tried, so you can re-use one

Categories: shows the related document types

depending on which repositories you have selected for search, results will differ:

For CEpedia, this will show what category pages have a match for the search criteria

For IC Exchange or AIMKMS, this will show Document categories for any of the 100 search results displayed, this shows how many of them have a metadata tag indicating they are a specific type of document selecting one of these links will add it to the search, so that you will get results based on either the original search term(s) or the document type, or both. In most cases, the both results will be near the top of the results

Related Tags: Shows tags which are associated search results

People : Shows people related to search query

Communities Shows related Communities, Solutions, Services and Customer Projects

Email aliases: Show related email aliases

Community Equity

Thank you

peter.reiser@sun.com

http://blogs.sun.com/peterreiser

Sun Microsystems, Inc.

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10/2/08

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What CheckActionHas the Community a Persistent Identity ? (understand cause and value, and feel included (rituals)) Have the responsibilities been agreed to? (common definition of what is necessary to make this a viable communityAre the Roles defined: Leader,Sponsor,Knowledge Broker, Knowledge Champion, Peripheral Member ?Have you defined the Community rhythms? (regular events, virtual and IRL)Have you defined the community value system ? (Community Equity, business metrics)What is your publishing policy (don't share without legal approval or share everthing except ...?)Have you identified the tools you need? (wiki, blogs, attachment,search, social network etc.).........

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