using social media to get a job
TRANSCRIPT
Using Social Media to get
a Job
Sue Beckingham | @suebecksSHU Pathways Event | Sheffield Hallam Uni
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The (almost) ubiquitous adoption of smart technology enables individuals to access
information whenever and wherever they choose
The (almost) ubiquitous adoption of smart
technology enables individuals to access
information whenever and wherever they choose
The (almost) ubiquitous adoption of
smart technology
enables individuals to access
information whenever
and wherever
they choose
The (almost) ubiquitous adoption of
smart technology
enables individuals to
access information
whenever and wherever they
choose
Consider how you use your smart devices, and then ask the person next to you
How many businesses or professionals in your field do you follow, like or connect with?....
How can you use social media to
enhance your online presence and to help
you get that job?
Social Media is an umbrella term for web based and mobile technology that allows any user to
produce, share and discuss information with others using text and/or media (video, audio, images)
How will you ensure you stand out from the crowd?
NETWORK
Classify your professional friends→ Go to your list of friends and for each
person, click on the rectangle that says 'Friends'
→ From the pull-down menu, select 'Add to another list' and name this Professional
→ Target your work-related status updates to this group
→ Let this group know you are looking for a job
Follow companies you want to work at→ Like their page and you will receive
news about the company directly in your news stream
Consider how to use Facebook beyond the social. • Pages: Look at the information businesses are sharing• Groups: Join discussions• Events: Search for those that are career related
→ Search for people, groups, companies and jobs
→ Find common interest groups and contribute to the discussions
→ Follow companies
→ Make use of LinkedIn resources for studentshttps://students.linkedin.com/
https://university.linkedin.com/content/dam
/university/global/en_US
/site/pdf/TipSheet_FindingaJoborInternship.pdf
https://university.linkedin.com/content/dam
/university/global/en_US
/site/pdf/TipSheet_FindingaJoborInternship.pdf
https://university.linkedin.com/content/dam
/university/global/en_US
/site/pdf/TipSheet_FindingaJoborInternship.pdf
https://university.linkedin.com/linkedin-for-students
BLOG
→ Writing a blog can demonstrate your communication skills: writing, audio or video
→ knowledge in your field or niche; and your passion and enthusiasm.
Blog tools: Tumblr, WordPress and Blogger
Tumblr
http://www.amielouiseblair.blogspot.co.uk/
Amie Blair @AmieBlair95 Sheffield Hallam Student
http://lucylwilson.com/
Lucy Wilson @LucyLWilson Sheffield Hallam Student
'HOW TO' VIDEO DEMOS
VIDEO CVs
suggested length: 1-3 mins.
x untidy backgroundx shuffling papersx reading notesx poor lighting
dress smartly look to the camera speak clearly include contact info
Video CVs
Standing out from the Crowd
ONLINE PORTFOLIO
Content strategy→ 15 sec video to demonstrate a skill→ Showcase your work/personality→ Develop your online brand
Networking strategy→ Adding a link to your description
section will make it easy for followers to go straight to your website
→ Follow companies you may want to work for. Get an inside look at their culture
→ Make useful connections, engage with their content Instagram
→ Showcase your work and interests. Build a digital visual CV
→ Look for inspiring CVs and business cardshttps://uk.pinterest.com/suebecks/innovative-cvs/andhttps://uk.pinterest.com/suebecks/innovative-business-cards/
→ Use the search bar to find information about companies to research a potential career
→ Create a projects board if you are looking for freelance work
→ Engaging with an organisation's pinboard is a way to get on their radar, and one more way to network.
NETWORK
→ Use advanced search to find people you would like to connect withhttps://twitter.com/search-advanced
→ Follow organisations and thought leaders in your field - Stay up to date with your industry and profession
→ Share things you find professionally interesting - be someone worth following
https://twitter.com/search-advanced
Organise those you follow into groups - 'lists'
Check out Twellow a directory for Twitter
https://www.twellow.com
Rory Cellan-Jones @BBCRoryCJTechnology correspondent, BBC News
One or two profiles?Both need to be professional
Social Media gives you a voice
Make the most of your 'Open Mic' opportunities
But also spend time 'listening'
Positive Silent Engagement (PSE) is not only valuable, but an essential
component of digital connectedness.
We learn by listening. It is no different online
1. PLAN
2. DESIGN
3. INTERACT
Share links to your blog, website or LinkedIn profile using your social media channels
DREAM BIG AND
AIM HIGH
What colour and visual interest can you add to your online profile?
→ Add video, images and audio to blog posts or website. → Consider adding presentations, visual reports or infographics to SlideShare
and embed in your Linked profile → Include a link to your website, blog and/or LinkedIn profile to your email
signature (and business cards)
What's your story?....
BiosYour bio is your elevator pitch and first chance to make a good impression.
Authenticity is key, but you also want to stand out.
→ Who are you?→ What are your key interests?→ How can you be contacted?
The selfie in
the mirror
The freaky filter
overkill
The 'I'm so
serious I hate life'
The beyond blurry
The default social media silhouette
The full-body action
The 'say hello to my cat'
The 'oops, I [badly]
cropped my shot'
PHOTO FAUX PAS
→ You can be perceived as not understanding how to use LinkedIn. It can make you seem out-of-touch with current technology and trends. You can appear to be technically incapable of loading on a photo.
→ “Fake” LinkedIn profiles do exist. Those without photos may be perceived as not belonging to real people.
→ Lack of a photo keeps your profile from being 100% complete, according to LinkedIn’s criteria. Profiles that ARE 100% complete are more likely to show up higher in search results, giving them an advantage over “incomplete” profiles.
→ LinkedIn research indicates that profiles with pictures are seven times as likely to be viewed as those without.
Why NOT having a LinkedIn photo is NOT a good idea
Meg Guiseppi 2011
Passive job seeker message people that can help you
privately
Active job seeker let people know you are
looking
http://www.highfliers.co.uk/download/2016/graduate_market/GMReport16.pdf
Employers promoting openings
Analysis of Employers’ Graduate Recruitment Promotions in 2015-2016
The UK’s leading employers have used a very wide variety of promotions to publicise
their graduate programmes during the 2015-2016 recruitment season.
95% used social media
Today it is not just what you know
or who you know that is important,
it's who knows you
reciprocity rewards generosity
share...like...retweet...comment...favourite
Employers are looking for people like you to recruit.
However it can be a bit like searching for a needle in the
proverbial haystack.
Help them find YOU!
Name ONE thing you will go away and do today?
Sue Beckingham | @suebecksEducational Developer and Senior Lecturer at Sheffield Hallam University with a research interest in the use of social media in education.
Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham
http://www.shupathways.co.uk/