how (not) to get a job using social media
DESCRIPTION
http://bit.ly/hownottogetajobRyan Arndt (@certainlysocial on twitter) explains some best practices for creating a positive online identity and building relationships to increase your network, presence, and thus, likelihood of being noticed as a hire.TRANSCRIPT
social media for personal branding/job search: social media for personal branding/job search:
What (not) to doWhat (not) to do
social media for personal branding/job search: social media for personal branding/job search:
What (not) to doWhat (not) to do
Full video presentation on
YouTube at
http://bit.ly/hownottogetajo
b
Full video presentation on
YouTube at
http://bit.ly/hownottogetajo
b
Foundations to success
Passion - it truly comes across
Humility - we are all learning
Openness - to meeting new people and ideas
Authenticity - interacting honestly (though, if it will damage your job search, don’t post it)
MY STORY- TeacherTeacher (Social studies/English as a Second Language) + Game Audio DesignerGame Audio Designer (15 games, casual/mobile) + Social Media ManagerSocial Media Manager (Game industry conferences/events) =
Community ManagerCommunity Manager
Tweet questions@certainlysocial #vfsSM@certainlysocial #vfsSM
A StoryWhen I go on job hunting journeys to my local mall, department store, etc., I at times know which places I want to work for and which places I don’t. For example, two years ago I really wanted to work for a gaming store due to my love of video games, I figured I’d be a good fit, though of course I didn’t think automatically that I was the best fit nor would definitely get hired, I just felt I’d enjoy it, and would be able to do the job well due to my knowledge of video games and systems. The manager and employees all knew my by name but I knew they were always the type of store which had very brief hiring periods, and I never could be sure when they were or weren’t hiring.
My mother advised me that the best way to get a job is by coming by and dropping off a resume every few days, that way I’d be kept fresh in their mind and at the top of the pile. Close to the end of the summer when I was dropping off another resume, the manager kindly let me know that there still weren’t openings but he’d keep me in mind and there was definitely no chance of my resume getting lost in the shuffle….as he had an entire file folder of my resumes by then…..
Am I wrong, or was my mother’s idea basically what cost me ever getting hired? I mean wouldn’t applying every couple of days be better every like two or three months? or just once a month or something? I feel the idea of hers might have been because of this company’s short and sporadic hiring period, but I honestly don’t see how handing in a resume every other day for two months is going to give them any indication that I’m a good employee, but more just a pest. They never told me off for doing it, but I still kind of think, yeah this wasn’t the best idea.
From: http://www.askamanager.org/2011/12/more-bad-job-advice-from-parents.html?utm_source=twitterfeed&utm_medium=twitter
Social media has changed things
Where do you search?
POLL:
Google?
Facebook?
Twitter?
LinkedIn?
Others?
Where do you Regularly publish?
POLL:
Google?
Facebook?
Twitter?
LinkedIn?
Others?
Online Identity is more important every day
If people can't find you on the internet, you don't exist to them.
When looking for work
What is social media all about?
Social Media basics
multi-directional
conversational
engagement-focused
Multi-directional
anyone can join in
conversations involve unlimited numbers of people
often multi-focused
Conversational
friendly
welcome to meet people
like meeting people at a networking event
talk to your heroes
Engagement focused
Questions/Opinions
Interaction
NOT a “newsfeed”
if you do not engage with others on social media, do not use it.
If you don’t create/Own your online identity, someone else will.
Likewise, If you don’t share what you are
doing, why would anyone else share what you do??
Social networks: an overview
Google/Google+
Working on social networks boosts google rankings
Create content where audience is, if the people you want to connect with are on google+, invest time in it, otherwise, its not strong enough yet for a huge time sink, IMHO
Google /Google+
Google Ads for a job (target people in certain area)
Google+ profiles show up higher in google results
Google JOB Experiment
http://bit.ly/RASocialJobVid1
VIDEO and search
Non-text, and “fresh” content appears at the top
Less video exists online than text
Youtube uploaded video gets preference by Google Search results
Which is why i did a video resume (it’s strange, heads up)
it got me the job because:
- it got attention- I had experience to
back it up
Changes all the time, but has the largest audience of engaged users at this time.
Use a more open policy towards adding friends (set privacy settings for different lists) - tag people and give credit where credit is due.
Post items that your network can engage with
Ask questions, create videos, write about what you love.
FacebookFacebook ad to target people in hiring positions
facebook timelineuse Facebook Timeline as a portfolio
Not Awesome on Facebook
Not Awesome on Facebook
Follow, share and help others
Connect over hashtags - for instance #cmgrchat (community manager chat)
Talk to strangers
How to meet people on twitter
Find people you want to follow via keyword searches at http://search.twitter.com
Follow them for awhile and learn about what they like to talk about
Retweet (share) some of their tweets with your growing network
Comment on their content
Repeat, keep it up, and build from there.
AWESOME on twitter! #ims211
April 2011
4515 tweets of game developers introducing themselves
brought people together from around the world
Not Awesome on twitter
i always wanted to be a professional food taster but i always would say taste like crap but what does crap taste link? #jobhuntchat
get em drunk enough you never know #jobhuntchat
SHow up to the company xmas party asking for a job#jobhuntchat
LINKED-IN
Keep profile up-to-date
Include volunteer work
Recommend people, ask for recommendations
Join/create groups. Engage professionally.
LINKED-IN Complete “skills” area:
this is where LinkedIn search pulls from
Not Awesome on LinkedIn/Anywhere
Embrace this fact and leverage social media, to
show others the great things you are doing
Summary
Summary
Highlight the positive
Interact with new people
Be professional and have fun
Remember: Social media are tools not solutions
Foundations to Success
Passion
Humility
Openness
Authenticity
Think big and don’t be afraid to try
