using social media to connect with international students
DESCRIPTION
Facebook, Twitter, and Instagram; students are constantly using social media. These channels can be a powerful tool to connect with the international student population at your school to increase student involvement in events, inform students of important information, and even help your recruiting efforts. In this session, using several popular social media platforms, we will discuss effective techniques to help you create a successful social media strategy for you program. We will also discuss several techniques to redirect traffic from your social media platforms to your program’s website in order to improve you ISSS efforts and increase student enrollment.TRANSCRIPT
USING #SOCIAL MEDIA TO CONNECT WITH INTERNATIONAL STUDENTS@JSSTANSEL !INTERNATIONAL COMMUNICATION MANAGER !UNIVERSITY OF CENTRAL ARKANSAS !@UCAIE
#ARNAFSA
Get your
phones out and
Tweet,
Facebook,
Instagram this
session!
YASUSHI ONODERA !DIRECTOR OF INTERNATIONAL AND MULTICULTURAL STUDENT SERVICES !ARKANSAS TECH UNIVERSITY !FACEBOOK.COM/ARKANSASTECHIMSSO
DANIEL ESHCOL !INTERNATIONAL STUDENT ADVISOR !ARKANSAS TECH UNIVERSITY !FACEBOOK.COM/ARKANSASTECHIMSSO
WHY #SOCIAL MEDIA?
• Deliver message in a visual medium
• Re-enforce messages sent by emails (that go unread)
• Establish sense of community
• Recruiting & Retention
• Analytics to measure success
@JSSTANSEL #ARNAFSA
HAVE A PLAN
• CONTACT UNIVERSITY WEB DEVELOPMENT! • APPOINT ONE PERSON “SOCIAL MEDIA MASTER” • CREATE A GOAL FOR EACH SOCIAL OUTLET
AND KNOW THE “LANGUAGE” • CREATE A SOCIAL CALENDAR FOR
CONSISTENCY • CREATE A BUDGET FOR SPONSORED POSTS • PROMOTE, PROMOTE, PROMOTE
@JSSTANSEL #ARNAFSA
DAILY STUDENT ANNOUNCEMENTS AND UPDATES FACEBOOK.COM/UCAINTERNATIONAL
CAMPUS & COMMUNITY OUTREACH MEDIA RELATIONS @UCAIE
TELLS THE STORY OF OUR DEPARTMENT @UCAIE
@JSSTANSEL #ARNAFSA
SOCIAL MEDIA @ UCA INTERNATIONAL
ENGAGEMENT
#SOCIAL MEDIA IS NOT A BROADCAST MEDIUM!
@JSSTANSEL #ARNAFSA
T H E G O A L O F # S O C I A L M E D I A I S T O P R O M O T E
ENGAGEMENT !
LESS THAN 20% OF YOUR AUDIENCE WILL SEE YOUR
FACEBOOK POSTS!SO BE ENGAGING
WITHOUT LIKES, SHARES, COMMENTS, OR PAID PROMOTION
@JSSTANSEL #ARNAFSA
SAY IT WITH
PHOTOS
VIDEO
@JSSTANSEL #ARNAFSA
View all of our videos on our Facebook page
facebook.com/ucainternational
Filmed, edited, and published
all from an iPhone
CONTESTS!(WITH A PURPOSE)
@JSSTANSEL #ARNAFSA
USE LINKS TO INCREASE WEBSITE TRAFFIC
@JSSTANSEL #ARNAFSA
TARGETED ADVERTISING@JSSTANSEL #ARNAFSA
A WORD ON NEGATIVE COMMENTS:
HATERS GONNA HATE
@JSSTANSEL #ARNAFSA
@JSSTANSEL [email protected] !@UCAIE FACEBOOK.COM/UCAINTERNATIONAL UCA.EDU/INTERNATIONAL
PLUGSSHAMELESS